OpenAI Appoints Former Apple Executive Mili Kapoor as Consumer Marketing Lead

OpenAI has appointed Mili Kapoor as its Consumer Marketing Lead, adding a seasoned marketing professional to its growing global team as the artificial intelligence company sharpens its focus on consumer engagement and brand building. Kapoor announced the development through a LinkedIn update.

Prior to joining OpenAI, Kapoor served as Product Marketing Lead – iPad at Apple, where she was responsible for driving product marketing initiatives for one of the company’s flagship product categories. She held the role from December 2024 until June 2026.

Kapoor brings nearly two decades of experience across consumer marketing, brand strategy, and business communications. Before Apple, she held leadership positions at Philips, Nestlé, and Meta, working across categories including personal health, food and beverage, pet care, and digital platforms. Her career also includes stints with National Geographic Channel, PepsiCo, Pernod Ricard, Technopak Advisors, and VF Corporation.

Commenting on her new role, Kapoor said that the opportunity combines two of her long-standing passions technology and storytelling. She also acknowledged the support of OpenAI’s India leadership team as she embarks on the new assignment.

In her new position, Kapoor will focus on strengthening OpenAI’s consumer marketing efforts, enhancing brand visibility, and deepening engagement with users as AI-powered products continue to gain mainstream adoption globally. Her appointment comes at a time when OpenAI is expanding its consumer-facing initiatives and accelerating the reach of its AI ecosystem.