# Media Mohalla ## Posts - [Bridgers wins digital and communications mandate for IIT Mandi Catalyst](https://mediamohalla.com/bridgers-wins-digital-and-communications-mandate-for-iit-mandi-catalyst/): Bridgers, India’s leading integrated communications agency, has been awarded the Public Relations and Social Media Marketing mandate of the Capacity Building program, an initiative by IIT Mandi Catalyst, one of India’s leading Technology Business Incubators following a multi-agency pitch. The collaboration will see Bridgers assisting the Capacity Building program with end-to-end communication strategies for its selected startups, ensuring streamlined Public Relations, Reputation Management, and Social Media Marketing solutions to highlight their innovation and originality. The partnership will also see Bridgers work closely with the individual teams at IIT Mandi Catalyst and four of its incubated startups — AgriVijay, UKHI, Autocracy Machinery... - [Bipin B takes on senior communication role at JPMorganChase](https://mediamohalla.com/bipin-b-takes-on-senior-communication-role-at-jpmorganchase/): Bipin B has stepped into the role of Senior Associate | Site Communications Lead – Hyderabad Corporate Center at JPMorganChase, marking a new chapter in his journey across internal and corporate communications. In his current role, Bipin leads site-level communications for one of JPMorganChase’s key corporate centers in India, with a focus on employee engagement, leadership messaging, and strategic internal storytelling. His work sits at the intersection of business priorities and people communication, ensuring clarity, consistency, and alignment across the organization. Bipin brings with him deep experience in building and scaling internal communication frameworks within large global organizations. Prior to this role, he... - [Embraer appoints Aniruddho Chakraborty as Head of Communications India](https://mediamohalla.com/embraer-appoints-aniruddho-chakraborty-as-head-of-communications-india/): Embraer has appointed Aniruddho Chakraborty as Head of Communications for its India operations. In this role, he will oversee the company’s communications across its commercial, defence, executive aviation, and support and services businesses. Embraer operates a central hub for its Indian operations in Aerocity, New Delhi, and continues to expand its team to support opportunities in India’s aerospace and defence sector. The company’s strategic focus includes strengthening India’s aerospace ecosystem through collaborations with local industry and supporting initiatives such as ‘Atmanirbhar Bharat’ and ‘Make in India’. Embraer has a 20-year history in India, with nearly 50 aircraft across 11 types currently... - [TriOn & Co joins Global Communication Partners to expand global reach](https://mediamohalla.com/trion-co-joins-global-communication-partners-to-expand-global-reach/): TriOn & Co, a Singapore-based strategic communications consultancy, has joined Global Communication Partners (GCP) as its exclusive partner in Singapore, expanding its international reach. GCP is a global network of 18 independent financial and corporate communications consultancies operating across 23 major financial centres, including London, New York, Frankfurt, Paris, Hong Kong and Tokyo. Through this partnership, TriOn & Co will be able to support clients with cross-border communications strategies backed by local expertise in key global markets. Alexandre Daudin, chairman of Global Communication Partners and managing partner of Agence Shan, said the network was impressed by TriOn’s capabilities in financial, corporate... - [Zee TV launches live FAST channel on Samsung TV Plus across Germany, Austria and Switzerland](https://mediamohalla.com/zee-tv-launches-live-fast-channel-on-samsung-tv-plus-across-germany-austria-and-switzerland/): Zee Entertainment UK announces a landmark move in European broadcasting and streaming: the launch of flagship Zee TV as a live FAST channel on Samsung TV Plus across Germany, Austria, and Switzerland. This bold step expands Zee’s global footprint and also ensures viewers enjoy authentic, premium South Asian entertainment. For the first time ever, German audiences can stream Zee TV’s latest dramas, reality shows, and family entertainment with live 24/7 German subtitles, making content more accessible and inclusive than ever before. With German subtitles, this launch opens up a much larger audience base not just South Asians but also German-speaking viewers... - [HT Media Q3 FY26: ₹532 cr revenue, ₹17 cr profit as advertising fuels recovery](https://mediamohalla.com/ht-media-q3-fy26-%e2%82%b9532-cr-revenue-%e2%82%b917-cr-profit-as-advertising-fuels-recovery/): Adgully Bureau | 2 hours agoViews: 98 HT Media Limited reported a turnaround in profitability for the third quarter ended December 31, 2025, supported by steady revenues, margin expansion, and improved performance across its Print and Digital businesses. The media group reported consolidated revenue of ₹532 crore in Q3 FY26, broadly flat on a year-on-year basis and up 7 percent sequentially. EBITDA rose 9 percent year-on-year to ₹51 crore, while EBITDA margins improved to 10 percent from 9 percent in the same quarter last year. The company reported a profit after tax of ₹17 crore, compared to a loss of ₹3 crore... - [MTV Splitsvilla X6 returns with a power-packed sponsor line-up](https://mediamohalla.com/mtv-splitsvilla-x6-returns-with-a-power-packed-sponsor-line-up/): MTV Splitsvilla, one of India’s most iconic youth reality franchises, returns with Season X6, streaming on JioHotstar and airing on MTV. The new season has onboarded six sponsors, with Instax by Fujifilm as Presenting Sponsor, SOFY, NEWME Asia, ENVY and Philips joining as Co-Powered By Sponsors, and Matrix coming on board as Special Partner.  Known for its bold take on modern relationships and Gen Z–first storytelling, MTV Splitsvilla X6: Pyaar ya Paisa builds on the franchise’s strong youth connect with a sharper, high-stakes premise. This season centres on the ultimate dilemma ‘dil vs deal’ challenging contestants to choose between genuine romantic... - [From Putlocker to Netflix: when Team Damon meant waiting, not bingeing](https://mediamohalla.com/from-putlocker-to-netflix-when-team-damon-meant-waiting-not-bingeing/): A retrospective on pre-Netflix India, marking how the OTT streaming giant killed the agony of the buffering bar 10 years ago. It was the era before Netflix, but high schoolers in Mumbai were no different then than they are now. The colours of our uniforms may have divided us into different houses, but we were truly divided by the teams that we shipped. My entire high school could be divided into factions. While some were Beliebers and others Directioners, true rivalry only showed its fangs when the distinction was made between fans of Stephenie Meyer’s Twilight and Lisa Jane Smith’s The Vampire Diaries (TVD). Blood-sucking... - [Gemini adds ‘Personal Intelligence’ to enable app-based personalisation](https://mediamohalla.com/gemini-adds-personal-intelligence-to-enable-app-based-personalisation/): Announced on January 14, 2026, the feature is launching in beta in the US. Google has introduced Personal Intelligence for Gemini, a new feature that allows users to personalise the AI assistant by connecting select Google apps. Announced on January 14, 2026, the feature is launching in beta in the US. With Personal Intelligence, users can link apps such as Gmail, Google Photos, YouTube and Search to Gemini through a single tap. Google says the integration is designed to help Gemini deliver more context-aware and relevant responses by drawing on information already available within a user’s Google ecosystem. According to the company, the... - [Publicis Groupe to launch Publicis Digital Experience(PDX) in India](https://mediamohalla.com/publicis-groupe-to-launch-publicis-digital-experiencepdx-in-india/): PDX India will be led by Amaresh Godbole as chief executive officer, who will also take on the role of chief – AI Experiences & Solutions, Publicis Groupe India. Publicis Groupe India has announced the launch of Publicis Digital Experience (PDX), a unified, client-led offering that addresses the most critical middle-funnel and after-funnel priorities of today’s CMOs and CIOs. These priorities span AI-driven transformation, customer experience, commerce, social, martech and CRM. PDX consolidates the Groupe’s extensive digital, technology, and experience capabilities — underpinned by data – showcasing its scale, depth, and leadership in modern business growth. The PDX model is built... - [Meta plans subscription trials for Instagram, Facebook & WhatsApp](https://mediamohalla.com/meta-plans-subscription-trials-for-instagram-facebook-whatsapp/): According to reports, the subscriptions will offer additional features, including AI tools, while the core services on the platforms will continue to be available for free. Meta is set to trial premium subscription offerings across Instagram, Facebook and WhatsApp in the coming months, marking its latest move to test paid services across its social platforms. According to reports, the proposed subscriptions will provide access to additional features, including expanded artificial intelligence tools, while access to the platforms’ core services will continue to remain free. As part of the plans, Meta is expected to test subscriptions tied to specific features such as... - [H&M brings immersive cultural experience to Lollapalooza India 2026](https://mediamohalla.com/hm-brings-immersive-cultural-experience-to-lollapalooza-india-2026/): H&M returned to Lollapalooza India 2026 on 24 and 25 January in Mumbai with a bold festival presence. In true H&M spirit, the immersive brand experience brought together fashion, beauty, music, and self-expression. At the heart of H&M’s festival presence was the H&M Beautyverse, an immersive, high-energy space dedicated to all things H&M Beauty. Featuring a glam-up station, interactive product displays, and gamified sample giveaways the space invited festivalgoers to explore beauty through hands-on experiences. The H&M Dome, with an eye-catching disco-ball immersion zone, transformed into a welcoming oasis for H&M Members. The elevated the experience with immersion zones, offering photo moments, customised... - [Maruti Suzuki Q3 FY26 profit rises to ₹36,593 crore despite labour code impact](https://mediamohalla.com/maruti-suzuki-q3-fy26-profit-rises-to-%e2%82%b936593-crore-despite-labour-code-impact/): Maruti Suzuki India Limited reported a solid performance for the quarter ended December 31, 2025, with profit after tax rising to ₹36,593 crore, up from ₹33,028 crore in the same period last year, as per its unaudited financial results approved by the board on January 28, 2026. Revenue from operations for the quarter stood at ₹1,498.91 crore, supported by consistent demand across its passenger vehicle lineup. Total income, including other income, increased to ₹1,661.95 crore during the quarter. The company faced higher operating costs, primarily due to increased employee benefit expenses following the notification of the new Labour Codes. Maruti Suzuki... - [CeraVe launches ‘Derm on-the-Go’ to expand access to skin health services](https://mediamohalla.com/cerave-launches-derm-on-the-go-to-expand-access-to-skin-health-services/): CeraVe, developed by dermatologists and the #1 Dermatologist recommended skincare brand in the US, has introduced a ‘Derm On-The-Go’ initiative with an aim to make science-backed skincare expertise accessible to Indian consumers, starting with college students.   Through one-on-one consultations with over 100+ dermatologists, interactive on-campus activations, and digital engagements in high-density areas across Mumbai, Delhi and Bengaluru, the initiative is designed to democratize access to dermatologists, equip consumers with expert skincare knowledge, debunk myths, and promote healthy skincare habits.  The first leg of the program kicked-off in Mumbai with CeraVan (mobile buses) and CeraKiosk (static kiosks) where dermatologists provided skincare... - [EU moves to clarify Google’s DMA duties on Android and search data](https://mediamohalla.com/eu-moves-to-clarify-googles-dma-duties-on-android-and-search-data/): The European Commission has launched two formal specification proceedings to clarify how Google must meet its obligations under the Digital Markets Act (DMA), particularly in relation to Android interoperability and access to search data. The move is intended to provide Google with clearer guidance on compliance while ensuring fair competition in the digital market. According to the Commission, the proceedings are part of an ongoing regulatory dialogue aimed at aligning Google’s business practices with DMA requirements and safeguarding innovation across the ecosystem. The first proceeding focuses on Article 6(7) of the DMA, which mandates free and effective interoperability for third-party developers... - [Dabur Red’s Republic Day film celebrates instinctive courage in ‘Desh Ke Bacche, Desh Ke Sachche Laal’](https://mediamohalla.com/dabur-reds-republic-day-film-celebrates-instinctive-courage-in-desh-ke-bacche-desh-ke-sachche-laal/): This Republic Day, Dabur Red Toothpaste presents a film that looks beyond symbolic patriotism to honour courage in its most instinctive and human form — moments when ordinary individuals act with extraordinary selflessness. Titled ‘Desh Ke Bacche, Desh Ke Sachche Laal’, the film brings together real stories of children who have received the Rashtriya Bal Puraskar (President’s Bravery Award) for saving lives in moments of sudden crisis. One story follows a young girl who noticed smoke rising from a building. Acting without hesitation, she rushed inside to find a gas cylinder on fire and doused it with water, preventing a potential tragedy. Another captures a boy... - [Gerety Awards announces 2026 executive Jury Cities and Presidents, opens entries](https://mediamohalla.com/gerety-awards-announces-2026-executive-jury-cities-and-presidents-opens-entries/): The Gerety Awards has officially announced the global cities that will host its 2026 Executive Jury sessions, along with the distinguished Jury Presidents who will lead them. The announcement also marks the opening of entries for the 2026 edition of the awards. Executive Jury sessions will be held across 15 major creative hubs worldwide, including London, Auckland, Toronto, New York, Paris, Stockholm, Hong Kong, Dubai, Madrid, Milan, Mexico City, Bangkok, Los Angeles, Berlin and São Paulo. These sessions bring together leading figures from creative, brand, media and production communities, playing a critical role in shaping the standards by which advertising excellence... - [From "UFO Sightings" to 4 million views: How SUYUG Infra staged Bengaluru’s most viral narrative](https://mediamohalla.com/from-ufo-sightings-to-4-million-views-how-suyug-infra-staged-bengalurus-most-viral-narrative/): In a category known for safe messaging and functional storytelling, SUYUG Infra has delivered a rare example of real estate marketing built for cultural participation. Its recent UFO-themed campaign turned Bengaluru into an immersive narrative playground, demonstrating how real estate brands can borrow from entertainment, meme culture, and social-first storytelling without diluting credibility. Executed over two weeks in January, the campaign positioned SUYUG Infra’s homes as “the best in the galaxy,” using sci-fi world-building to shift attention away from specifications and toward brand recall and talkability. This strategy translated into 4.08 million views and 56,503 total interactions, clocking a 1.38% engagement rate, a significant feat considering the... - [Axis Max Life renews ‘Bharosa Tum Ho’ campaign with Rohit Sharma, spotlighting trust and personal responsibility](https://mediamohalla.com/axis-max-life-renews-bharosa-tum-ho-campaign-with-rohit-sharma-spotlighting-trust-and-personal-responsibility/): Axis Max Life Insurance Limited formerly known as Max Life Insurance Company Limited, has unveiled an exciting new chapter of its flagship brand campaign, ‘Bharosa Tum Ho’. The campaign centres on ‘Trust’ as its emotional anchor, while evolving the narrative to spotlight the individual’s role as the primary protector of their family. Through simple, human storytelling, the campaign portrays brand ambassadors Rohit Sharma and Ritika Sajdeh not as celebrities, but as a relatable couple navigating life’s shared responsibilities. This reinforces Axis Max Life’s positioning as a trusted partner across Savings, Protection, and Retirement categories. Rahul Talwar, Director & Chief Marketing Officer, Axis Max Life,... - [Crimtan MENA promotes Farah Abou Ghanem to Managing Director](https://mediamohalla.com/crimtan-mena-promotes-farah-abou-ghanem-to-managing-director-2/): Since joining Crimtan in 2021, Abou Ghanem has been instrumental in winning new clients, including Accor, Flynas and Rotana. Programmatic advertising specialists Crimtan have appointed Farah Abou Ghanem to Managing Director for its MENA operations. She replaces the outgoing Phillipe Khouri, who has spent the last 4 years growing the the company’s client-base in the MENA region. Stepping up from her role of Regional Business Development Director, Abou Ghanem will join the global leadership team, spearheading Crimtan’s MENA office at a pivotal time. “This is an exciting time for Crimtan MENA and I’m pleased to welcome Farah to the global leadership team,”... - [HONOR hosts ‘Master the Light’ photography masterclass at Dubai Mall](https://mediamohalla.com/honor-hosts-master-the-light-photography-masterclass-at-dubai-mall/): HONOR, a global AI device ecosystem company, successfully concluded a photography masterclass “Master the Light” photography masterclass at its Experience Store in Dubai Mall, reinforcing its commitment to technical education and redefining the role of retail spaces as immersive learning environments. This photography masterclass reflects HONOR’s broader vision of empowering users through intelligent technology and accessible education.  Centered around the HONOR Magic8 Pro and its advanced AI-powered camera system, the masterclass brought photography enthusiasts and mobile imaging hobbyists closer to professional-grade techniques through hands-on exploration and real-world application. Led by professional photographer Mohamed Akram Bensaifi, the session offered attendees a structured... - [ADNOC enters the Top 100 global brands as the first Emirati brand](https://mediamohalla.com/adnoc-enters-the-top-100-global-brands-as-the-first-emirati-brand/): The brand moved up in the Brand Finance ranking from 105 last year to rank 100 spot on this year. ADNOC has entered the Top 100 most valuable global brands, making it the first Emirati brand to enter the list. The brand moved up in the Brand Finance Global 500 ranking from 105 last year to take the 100 spot on the list, indicating the growth of the company. As evaluated by the brand valuation consultancy’s new report, ADNOC also retained the top position among the most valuable brands on a country-wide level. ADNOC has entered the Top 100 most valuable global... - [United Foods Company charts expansion plans focused on growth and innovation](https://mediamohalla.com/united-foods-company-charts-expansion-plans-focused-on-growth-and-innovation/): United Foods Company, a leading UAE-based food manufacturing and distribution company, is pursuing an ambitious plan for growth and business transformation to meet the changing needs of the region, as it celebrates 50 years of operations in the UAE. Under the leadership of newly appointed CEO Mohamad Itani, who joined the company in September 2025, the company has already revamped its Research & Development (R&D) team to enhance product development and began reviewing organic and inorganic growth opportunities in the UAE and beyond. The company is also looking to actively expand its manufacturing footprint, reviewing options for new production facilities in... - [Machines can think 2026 opens in Abu Dhabi with 1,500 global AI experts](https://mediamohalla.com/machines-can-think-2026-opens-in-abu-dhabi-with-1500-global-ai-experts/): Abu Dhabi’s flagship AI Adopters event, Machines Can Think 2026, featured a keynote by Yann LeCun, Professor at New York University on Objective-Driven AI: World Models, Reasoning, and Efficiency which examined how AI systems can move beyond pattern recognition toward goal-oriented reasoning, improved efficiency, and more reliable decision-making in real-world environments. Machines Can Think 2026 is co-organised and co-hosted by Polynome and the Mohamed bin Zayed University of Artificial Intelligence. The flagship executive AI summit brings together global innovators, leading UAE institutions, government decision-makers, and world-class researchers shaping the future of intelligent technologies, with a strong focus on governance, infrastructure, and... - [‘Dubai, Ready For A Surprise’ campaign features Anushka Sharma and Virat Kohli](https://mediamohalla.com/dubai-ready-for-a-surprise-campaign-features-anushka-sharma-and-virat-kohli/): The Dubai Corporation for Tourism and Commerce Marketing (Visit Dubai), part of the Dubai Department of Economy and Tourism (DET), has unveiled the latest film in the ‘Dubai, Ready For A Surprise’series featuring India’s power couple, Anushka Sharma and Virat Kohli. With a focus on winter in Dubai, the film is rooted in the core idea of how the city continues to surprise both first-time and repeat visitors, always offering something new, and this time it’s Anushka’s turn to surprise Virat. As part of their ongoing destination partnership with Dubai, this new chapter builds on the success of the previous film and follows... - [Crimtan MENA promotes Farah Abou Ghanem to Managing Director](https://mediamohalla.com/crimtan-mena-promotes-farah-abou-ghanem-to-managing-director/): Since joining Crimtan in 2021, Abou Ghanem has been instrumental in winning new clients, including Accor, Flynas and Rotana. Programmatic advertising specialists Crimtan have appointed Farah Abou Ghanem to Managing Director for its MENA operations. She replaces the outgoing Phillipe Khouri, who has spent the last 4 years growing the the company’s client-base in the MENA region. Stepping up from her role of Regional Business Development Director, Abou Ghanem will join the global leadership team, spearheading Crimtan’s MENA office at a pivotal time. “This is an exciting time for Crimtan MENA and I’m pleased to welcome Farah to the global leadership team,”... - [flynas ‘Find My View’ turns window seats into ‘world’s best show’](https://mediamohalla.com/flynas-find-my-view-turns-window-seats-into-worlds-best-show/): flynas, Saudi Arabia’s leading low-cost airline, launches the world’s first intelligent AI-powered seat selector, transforming passengers from travellers into storytellers. While most airlines talk about destinations. flynas chose to reinvent the journey itself. With its latest ‘Find My View’ campaign, Saudi Arabia’s leading low-cost carrier is giving passengers the power to choose more than a seat number. They can now choose their view, powered by AI. Created in partnership with VML Riyadh, ‘Find My View’ is the world’s first intelligent, AI-driven seat selector that lets every passenger choose their preferred view before they fly. Think cloud hugging mountains, coastline flyovers, golden hour... - [Yas Island Abu Dhabi and Holiday Tribe spark thrill with #MyYasVibes campaign](https://mediamohalla.com/yas-island-abu-dhabi-and-holiday-tribe-spark-thrill-with-myyasvibes-campaign/): Yas Island Abu Dhabi, one of the world’s leading leisure and entertainment destinations, and leading travel-tech brand Holiday Tribe launched the #MyYasVibescampaign. Marked by exclusive creator-led travel content, 12 macro influencers from India travelled to Yas Island as part of the campaign to immerse themselves in its world-class attractions: Ferrari World™ Yas Island, SeaWorld® Yas Island, and Warner Bros. World™ Yas Island, Abu Dhabi.  In their own unique style,every creator explored a different side of Yas Island, collectively garnering a reach of close to 20Mn across social media channels such as Instagram, YouTube and Facebook. Watch the campaign master film here: @HolidayTribe on YT, and get inspired by the creators’ adventures here @HolidayTribeWorld... - [Beyond Hiring Metrics: Ridhima Tandon on Treating Human Capital as a Strategic Investment](https://mediamohalla.com/beyond-hiring-metrics-ridhima-tandon-on-treating-human-capital-as-a-strategic-investment/): In Conversation with Media Mohalla – Empower Her Exclusives | Ridhima Tandon | AirFi.aero | Associate Lead – Human Resources Ridhima Tandon is an HR professional with over five years of experience working in fast-paced, evolving environments where structure often needs to be built from the ground up. She holds a Master’s degree in Human Resources and is passionate about bringing clarity to ambiguity whether through designing processes, defining frameworks, creating global policies, or crafting meaningful engagement initiatives. Currently at AirFi, Ridhima works across HR operations, policy design, and employee experience for globally distributed teams. Her role has largely involved stepping... - [Curativity Secures Creative Duties for Gulf Oil Lubricants India](https://mediamohalla.com/curativity-secures-creative-duties-for-gulf-oil-lubricants-india/): Curativity has been awarded the creative mandate for Gulf Oil Lubricants India. The partnership will see Curativity take charge of the brand’s integrated creative strategy, spanning campaigns, digital storytelling, and brand communication. The win comes at a time when Gulf Oil Lubricants India is looking to strengthen its market positioning through sharper, more consumer-centric narratives. A Strategic Creative Move With increasing competition in the automotive and lubricants category, brands are focusing on building stronger emotional and functional connections with consumers. By onboarding Curativity, Gulf Oil Lubricants India aims to enhance its brand visibility and recall through impactful creative solutions. Curativity is... - [Havas Media India Turns Print into Experiential Platform for Instamart and Go Zero](https://mediamohalla.com/havas-media-india-turns-print-into-experiential-platform-for-instamart-and-go-zero/): Havas Media India has transformed print advertising into an immersive brand experience for Instamart and Go Zero. The campaign goes beyond static messaging, blending creativity and innovation to engage consumers in a more interactive and memorable way. At a time when print is often perceived as a declining medium, this initiative showcases how innovation can breathe new life into legacy formats. Reimagining Print as an Experience Traditionally, print advertising has been a one-way communication channel. However, Havas Media India has flipped the narrative by turning print into a multi-sensory and participative experience. The campaign leverages creative formats that encourage: By doing... - [Born Creators Group MENA Appoints Liman Tabsh as Growth Officer for Qatar](https://mediamohalla.com/born-creators-group-mena-appoints-liman-tabsh-as-growth-officer-for-qatar/): Born Creators Group MENA has appointed Liman Tabsh as Growth Officer for Qatar. The appointment underscores the group’s focus on expanding its presence and accelerating business growth in one of the Middle East’s key markets. Driving Growth in a Key Market Qatar continues to emerge as a dynamic hub for marketing, media, and creative innovation, driven by rapid economic development and increasing brand investments. With this appointment, Born Creators Group MENA aims to: Liman Tabsh’s role will be central to navigating this growth trajectory. A Leadership Move Focused on Expansion As Growth Officer, Tabsh will be responsible for: His appointment reflects... - [Diet Coke Shortage Sparks Meme Storm, Internet Serves Reactions on Ice](https://mediamohalla.com/diet-coke-shortage-sparks-meme-storm-internet-serves-reactions-on-ice/): What started as a supply hiccup has now fizzed into a full-blown internet moment. A reported shortage of Diet Coke has taken over social media feeds, with users turning panic into punchlines and frustration into viral content. From witty one-liners to dramatic “end-of-the-world” memes, the internet is doing what it does best turning everyday chaos into entertainment. From Stock-Outs to Scroll-Stoppers Reports of limited availability in certain markets quickly caught attention online. But instead of outrage, what followed was a wave of humour-led reactions. Users flooded platforms with posts exaggerating the situation treating the shortage like a global crisis. Within hours,... - [Redefining Digital Leadership: Rubeena Singh on Power, Performance, and Purpose-Driven Growth](https://mediamohalla.com/redefining-digital-leadership-rubeena-singh-on-power-performance-and-purpose-driven-growth/): In Conversation with Media Mohalla – Empower Her Exclusives | Rubeena Singh, MD, NP Digital India Rubeena Singh’s With over two decades of experience in the digital marketing and media industry, Rubeena Singh is a seasoned leader committed to driving business growth and operational excellence. As Managing Director of NP Digital India, she leverages her deep industry expertise to lead transformative strategies, ensuring the company stays ahead in an increasingly competitive digital landscape. Before joining NP Digital India, Rubeena held prominent leadership roles, including CEO of iProspect India, COO at Moneycontrol, and Country Manager for Josh. At AnyMind Group, she successfully... - [Hyphen Ropes in Kriti Sanon as ‘SPF Police’ for Sunscreen Push](https://mediamohalla.com/hyphen-ropes-in-kriti-sanon-as-spf-police-for-sunscreen-push/): Hyphen has launched its latest campaign featuring Kriti Sanon as the quirky and vigilant ‘SPF Police’. The campaign uses humour and relatability to spotlight an often-ignored skincare essential sunscreen. As awareness around skincare grows, Hyphen is positioning itself as a brand that not only educates but also engages consumers through creative storytelling. A Fun Take on a Serious Habit At the heart of the campaign is a simple insight: despite rising awareness, many consumers still skip sunscreen in their daily routines. Hyphen tackles this gap by introducing Kriti Sanon as the ‘SPF Police’ a character that playfully calls out those who... - [Jack Daniel's Hands Over Creative Duties to 22feet Tribal Worldwide](https://mediamohalla.com/jack-daniels-hands-over-creative-duties-to-22feet-tribal-worldwide/): Jack Daniel’s has appointed 22feet Tribal Worldwide as its integrated creative agency. The mandate will see the agency handle end-to-end creative responsibilities, including digital storytelling, brand campaigns, and consumer engagement initiatives. The partnership comes at a time when brands in the alco-bev category are increasingly focusing on innovative, surrogate, and experience-led communication to stay relevant in a highly regulated market. A Strategic Creative Partnership With this appointment, Jack Daniel’s is looking to consolidate its creative efforts under a single agency bringing consistency, agility, and sharper brand narratives across platforms. 22feet Tribal Worldwide, known for its strong digital-first approach and culturally driven... - [Omnicom Advertising Partners Google to Roll Out AI-Driven Creative Intelligence System in Middle East](https://mediamohalla.com/omnicom-advertising-partners-google-to-roll-out-ai-driven-creative-intelligence-system-in-middle-east/): Omnicom Advertising has partnered with Google to introduce an AI-led creative intelligence system across the Middle East. The initiative is aimed at transforming how brands conceptualise, execute, and optimise campaigns in an increasingly digital-first ecosystem. The rollout underscores the Middle East’s rising importance as a hub for innovation-led marketing and data-driven decision-making. Driving the Next Phase of Creative Intelligence The newly introduced system leverages artificial intelligence to enhance the entire creative lifecycle from ideation and production to performance analysis. By combining Omnicom’s creative expertise with Google’s technological infrastructure, the platform aims to deliver smarter, faster, and more personalised campaign outputs. The... - [Mumbai Indians Goes Airborne as Malaysia Airlines Unveils MI-Themed Aircraft](https://mediamohalla.com/mumbai-indians-goes-airborne-as-malaysia-airlines-unveils-mi-themed-aircraft/): Mumbai Indians has partnered with Malaysia Airlines to launch a specially designed MI-themed aircraft. The collaboration transforms air travel into an immersive cricket experience bringing the energy of matchday to the skies. The initiative marks a unique intersection of sports, travel, and brand storytelling, positioning Mumbai Indians as a truly global franchise. From Stadiums to Skies The aircraft, adorned with Mumbai Indians’ signature colours and branding, serves as a flying extension of the team’s identity. Designed to capture the spirit of the franchise, the livery turns every journey into a celebration of cricket culture. For fans, this means: The move reflects... - [Abhishek Kar: Inside the Psychology of Wealth, Risk, and Financial Decision-Making in a Digital Economy](https://mediamohalla.com/abhishek-kar-inside-the-psychology-of-wealth-risk-and-financial-decision-making-in-a-digital-economy/): In Conversation with Media Mohalla MM Talk’s – Abhishek Kar | Investor, Mentor & Financial Educator | 7.5M+ Community Builder Abhishek Kar is one of India’s most influential voices in financial education and behavioral investing, known for making complex market systems simple, relatable, and actionable for mass audiences. A TEDx speaker and author of Stocks and Life, he bridges the gap between institutional market thinking and everyday financial decision-making. With a digital reach of over 7.5 million people, he has built a powerful learning ecosystem focused on financial awareness, disciplined investing, and long-term wealth creation. He has delivered 150+ keynote sessions... - [Michael Delivers on Musical Brilliance, Falls Short on Narrative Depth](https://mediamohalla.com/michael-delivers-on-musical-brilliance-falls-short-on-narrative-depth/): The much-awaited Michael steps onto the big screen carrying the weight of legacy, fandom, and global curiosity. Positioned as a tribute to one of music’s most influential icons, the film sets out to celebrate genius and in many ways, it does so with striking precision. However, while the music soars, the storytelling feels restrained, offering a version of the story that is powerful, yet incomplete. A Spectacle of Sound and Performance Where Michael truly shines is in its musical storytelling. The film recreates legendary performances with impressive attention to detail capturing not just the sound, but the spirit of the artist.... - [Fenty Beauty Embraces Indian Culture with ‘Fenty Beauty Ki Haveli’ Campaign](https://mediamohalla.com/fenty-beauty-embraces-indian-culture-with-fenty-beauty-ki-haveli-campaign/): Fenty Beauty is bringing its “Beauty for All” positioning into sharper focus in India with a market-specific retail activation that blends cultural relevance with experiential marketing. “Fenty Beauty has always been about making sure everyone feels seen, included and celebrated… India has such a powerful sense of culture, colour and individuality, and ‘Fenty Beauty Ki Haveli’ is a celebration of that spirit,” said Rihanna, underscoring the brand’s intent to localise its global philosophy. Opening at Phoenix Palladium from 25 April to 4 May 2026, “Fenty Beauty Ki Haveli” marks a strategic move in the brand’s India playbook. Executed in partnership with... - [adidas Originals Partners Ranveer Singh to Launch India’s First Co-Created Superstar](https://mediamohalla.com/adidas-originals-partners-ranveer-singh-to-launch-indias-first-co-created-superstar/): adidas Originals has partnered with Ranveer Singh to unveil India’s first co-created Superstar sneaker. The collaboration marks a significant milestone for the brand as it deepens its focus on localisation and cultural relevance in one of its fastest-growing markets. The launch reflects adidas Originals’ evolving strategy moving beyond global templates to create products that are rooted in local identity and expression. Reimagining an Icon for India The Superstar silhouette, one of adidas Originals’ most iconic designs, has long been associated with global streetwear culture. With this collaboration, the brand is reinterpreting the classic through an India-first lens, bringing in elements that... - [Leading Beyond Titles: Mansie Y Tthakkar on Purpose, Power & Modern Leadership](https://mediamohalla.com/leading-beyond-titles-mansie-y-thakkar-on-purpose-power-modern-leadership/): In Conversation with Media Mohalla – Empower Her ExclusivesMansie Y Tthakkar | Leadership Coach for MSMEs | Board-Level Strategic Advisor | Board of Studies – KES Shroff College Mansie Y Tthakkar is a leadership coach for founders and MSMEs, known for building purpose-driven, high-performance leaders. A TEDx speaker and board-level strategic advisor, she has impacted 6 lakh+ youth and women across India through 100+ keynotes, 32+ podcasts, and corporate trainings. An award-winning voice in campus motivation (IIT Bombay) and recipient of the Best Young Director (Under 40 – Special) by MentorMyBoard, she also serves on the Board of Studies at KES... - [Why Skydive Dubai Is the Ultimate Stage for High-Impact Brand Experiences](https://mediamohalla.com/why-skydive-dubai-is-the-ultimate-stage-for-high-impact-brand-experiences/): In a city defined by ambition and spectacle, Skydive Dubai has carved out a unique space where adventure meets brand storytelling. Over the past 15 years, it has evolved from a specialist skydiving destination into one of the region’s most powerful experiential marketing platforms, a stage where brands translate bold ideas into unforgettable visual moments. Supported by the strategic vision of Shamal Holding, Skydive Dubai blends world-class infrastructure with creative precision. The result is an ecosystem where immersive experiences are engineered not only for thrill seekers, but for brands seeking global attention. Emirati skydivers in traditional kandoura form a precise belly formation above... - [Leadership Shift at Dabur India: Herjit S. Bhalla Steps in as CEO – India Business](https://mediamohalla.com/leadership-shift-at-dabur-india-herjit-s-bhalla-steps-in-as-ceo-india-business/): Dabur India has appointed Herjit S. Bhalla as the Chief Executive Officer for its India business. The development marks a strategic step for the FMCG major as it sharpens its focus on domestic growth, innovation, and category expansion. Bhalla’s elevation comes at a time when Dabur is navigating an increasingly competitive consumer goods landscape, with evolving consumption patterns and rising demand for health-led and natural products. Strengthening Leadership for the Next Phase With this appointment, Dabur is reinforcing its leadership bench to drive the next phase of growth in its core India market. As CEO – India Business, Bhalla will be... - [Gen Z in Focus: Fixderma Launches Sunscreen Campaign with Jingle Twist](https://mediamohalla.com/gen-z-in-focus-fixderma-launches-sunscreen-campaign-with-jingle-twist/): Fixderma has rolled out a new sunscreen campaign anchored in a catchy, Gen Z-focused jingle film. The move reflects the brand’s evolving marketing strategy one that leans into music, relatability, and short-form content to drive engagement. As skincare awareness grows among younger consumers, Fixderma is positioning itself as a brand that not only delivers efficacy but also speaks the language of its audience. A Musical Take on Skincare Communication At the heart of the campaign is a jingle-led film designed to make sunscreen usage both memorable and shareable. Moving away from traditional, information-heavy advertising, the brand adopts a light, playful, and... - [Plum Signs Kalyani Priyadarshan, Builds on ‘Chemistry’ Positioning](https://mediamohalla.com/plum-signs-kalyani-priyadarshan-builds-on-chemistry-positioning/): Plum has roped in Kalyani Priyadarshan as its latest brand ambassador. The collaboration is anchored in Plum’s ongoing ‘Chemistry’ positioning highlighting the blend of ingredients, effectiveness, and relatability. The announcement comes as Plum continues to expand its footprint in India’s fast-growing skincare market, where consumers are increasingly drawn to ingredient-led, transparent, and conscious beauty brands. A Strategic Brand Fit Kalyani Priyadarshan’s association with Plum reflects a deliberate choice to align with a personality that resonates with authenticity, simplicity, and modern appeal. Known for her fresh and relatable screen presence, she brings a sense of credibility that complements Plum’s clean beauty ethos.... - [Kelvinator Brings Summer to a Standstill with ‘Summer Paused’ 3D OOH Campaign](https://mediamohalla.com/kelvinator-brings-summer-to-a-standstill-with-summer-paused-3d-ooh-campaign/): Kelvinator has launched its disruptive ‘Summer Paused’ 3D out-of-home (OOH) campaign, turning everyday cityscapes into immersive storytelling canvases. The campaign leverages cutting-edge 3D outdoor technology to visually “freeze” moments of intense heat reinforcing the brand’s cooling proposition in a strikingly creative way. As temperatures soar, Kelvinator is not just selling appliances it’s selling the idea of escaping the heat altogether. Turning Heat into a Visual Spectacle At the heart of the campaign lies a simple yet powerful insight: summer feels relentless. Kelvinator brings this idea to life by “pausing” exaggerated heat scenarios creating visually arresting 3D installations that depict moments frozen... - [Red Bull India Keeps the Energy High, Retains Wavemaker for Integrated Media Mandate](https://mediamohalla.com/red-bull-india-keeps-the-energy-high-retains-wavemaker-for-integrated-media-mandate/): Red Bull India has retained Wavemaker as its integrated media agency on record. The mandate spans media strategy, planning, and buying further strengthening a partnership that has been instrumental in building the brand’s high-impact presence across platforms. The decision underscores Red Bull’s focus on consistency, agility, and performance-driven media execution in an increasingly fragmented digital landscape. A Partnership Built on Momentum Red Bull and Wavemaker have worked closely to craft campaigns that go beyond traditional advertising leaning into culture, content, and community. From extreme sports storytelling to music-led properties and youth culture integrations, the collaboration has consistently delivered high-engagement, high-recall campaigns.... - [WPP Media MENA Emerges #1 in Egypt for Total and New Business Gains](https://mediamohalla.com/wpp-media-mena-emerges-1-in-egypt-for-total-and-new-business-gains/): WPP Media MENA has secured the top position in Egypt for both total business and net new business wins, according to the latest industry report. The achievement highlights the network’s strong momentum in one of the Middle East and North Africa region’s most competitive media markets. The ranking reflects WPP Media MENA’s ability to combine strategic planning, data-driven insights, and integrated media solutions driving consistent growth across its portfolio. A Stronghold in a Competitive Market Egypt’s media landscape has been evolving rapidly, with increased digital adoption, shifting consumer behaviour, and growing advertiser demand for measurable outcomes. In this dynamic environment, WPP... - [New Identity, Big Ambitions: Godrej Industries Eyes ₹5 Lakh Crore by 2031](https://mediamohalla.com/new-identity-big-ambitions-godrej-industries-eyes-%e2%82%b95-lakh-crore-by-2031/): Godrej Industries has unveiled a refreshed brand identity and renewed purpose, alongside an ambitious target of reaching ₹5,00,000 crore in value by 2031. The announcement marks a significant milestone in the group’s long-term transformation journey, as it aligns business growth with purpose-driven impact. The development signals a shift from legacy positioning to a more future-focused, unified brand narrative designed to resonate with modern consumers, investors, and stakeholders. A Purpose-Led Transformation At the core of this rebranding lies a sharper articulation of Godrej Industries’ purpose one that blends innovation, sustainability, and inclusive growth. The company is repositioning itself not just as a... - [Skechers x Suryakumar Yadav: A New Push for Comfort and Speed](https://mediamohalla.com/skechers-x-suryakumar-yadav-a-new-push-for-comfort-and-speed/): Skechers has teamed up with Suryakumar Yadav to spotlight its core proposition lightweight comfort and on-field agility. The collaboration aims to reinforce Skechers’ growing presence in the performance footwear category, particularly within cricket and training segments. As the brand continues to expand its sports portfolio in India, the association with one of cricket’s most dynamic players signals a clear intent: to align with athletes who embody speed, precision, and effortless movement. A Strategic Fit with Modern Cricket Suryakumar Yadav, known for his 360-degree stroke play and quick footwork, represents a new generation of cricketers who prioritise agility and adaptability. His playing... - [POVA Curve 2: The Cool Upgrade Your Pocket Needs](https://mediamohalla.com/pova-curve-2-the-coolest-and-best-looking-phone-under-rs-30000-right-now/): Let’s be honest – most phones in the ₹20K–₹30K range are starting to feel the same. Similar designs, similar specs and features that sound impressive but don’t always make a real difference in everyday use. But every once in a while, a phone comes along that feels a little different. For me, that’s been the recently launched POVA Curve 2 by TECNO Mobile Instead of trying to do everything, the POVA Curve 2 focuses on what actually matters—battery life, design, connectivity, and smart features you’ll genuinely use. And over time, that approach starts to stand out.A design that actually feels really... - [Dubai Completes World’s First Flying Taxi Vertiport Near Airport](https://mediamohalla.com/dubai-completes-worlds-first-flying-taxi-vertiport-near-airport/): Dubai has taken a decisive leap into the future of urban mobility with the completion of the world’s first fully ready flying taxi station. Located near Dubai International Airport, the newly developed vertiport is set to redefine how people move across the city cutting travel time between key destinations to just minutes. The milestone reinforces Dubai’s position as a global innovation hub, where infrastructure is increasingly being designed with next-generation transportation in mind. A New Era of Urban Air Mobility The vertiport has been purpose-built to support electric vertical take-off and landing (eVTOL) aircraft commonly known as flying taxis. Unlike traditional... - [Sprite Introduces Lemon Mint, Its First-Ever Flavoured Twist for Summer](https://mediamohalla.com/sprite-introduces-lemon-mint-its-first-ever-flavoured-twist-for-summer/): Coca-Cola India has unveiled Sprite Lemon Mint marking the brand’s first-ever flavoured innovation in India. Known for its crisp lemon-lime profile, Sprite is now expanding its playbook with a mint-infused twist aimed at amplifying summer refreshment. The launch reflects a growing consumer preference for familiar yet elevated flavour experiences especially during peak summer months, when demand for cooling beverages spikes. A Familiar Hack, Now in a Bottle For years, Indian consumers have been adding mint leaves to their summer drinks from nimbu pani to fizzy sodas to enhance the cooling effect. Sprite Lemon Mint builds directly on this cultural behaviour, transforming... - [Gemini Evolves: Google Launches Personal Intelligence Features in the Arab World](https://mediamohalla.com/gemini-evolves-google-launches-personal-intelligence-features-in-the-arab-world/): Google has rolled out its “personal intelligence” capabilities for Google Gemini users across the Arab world. The update marks a strategic step in making AI not just smarter but more intuitive, context-aware, and tailored to individual users. The move comes at a time when the AI race is shifting from raw capability to relevance and personalisation, with tech giants focusing on how well their tools understand and adapt to users. From Smart to Personal With personal intelligence, Gemini transitions from a generic AI assistant to a more context-driven companion. The feature allows the platform to draw from user preferences, past interactions,... - [JioHotstar and Instamart Partner to Roll Out Data-Led Advertising Solutions](https://mediamohalla.com/jiohotstar-and-instamart-partner-to-roll-out-data-led-advertising-solutions/): JioHotstar has partnered with Instamart to introduce signal-led advertising bringing commerce intent closer to content consumption than ever before. The collaboration is built on a simple but powerful premise: what users browse, search, and buy can now shape what they see while streaming. By leveraging real-time commerce signals from Instamart, JioHotstar is aiming to offer advertisers sharper targeting, improved relevance, and better conversion outcomes. Turning Intent into Impact Anup Govindanm, Head – Sports Sales, JioStar, said : Signal-led advertising goes beyond traditional demographic or interest-based targeting. Instead, it taps into high-intent consumer behavior like grocery searches, repeat purchases, and time-sensitive needs. For... - [Mr. Cricket UAE Media Group Launches Mobile Application to Meet Rising Demand for On-the-Go Cricket Content](https://mediamohalla.com/mr-cricket-uae-media-group-launches-mobile-application-to-meet-rising-demand-for-on-the-go-cricket-content/): Mr. Cricket UAE Media Group, the cricket-focused vertical of Danube Group, has officially launched its mobile application for Android and iOS users, marking a major milestone in its digital growth journey. The launch comes within just six months of the debut of its official website in December 2025, underscoring the group’s rapid expansion and strong commitment to building a comprehensive digital ecosystem for cricket enthusiasts. Founded by prominent businessman and cricket expert Mr. Anis Sajan who is widely known as “Mr. Cricket UAE”, the media group has swiftly positioned itself as a credible and engaging platform for cricket fans across the... - [Beats, Buzz and Branding: Mentos Lights Up Calvin Harris India Debut](https://mediamohalla.com/beats-buzz-and-branding-mentos-lights-up-calvin-harris-india-debut/):  Mentos is doubling down on experience-led marketing. At the India debut of global music icon Calvin Harris, the brand transformed a live entertainment moment into a high-energy, consumer-driven campaign blurring the lines between audience and amplification. The result? A case study in how experiential marketing can turn presence into participation and participation into reach. Turning a Concert into a Campaign Live events have long been fertile ground for brand visibility. But Mentos took it a step further moving beyond logo placements and sponsorships to create immersive brand interactions. At the heart of the activation was a simple but powerful idea:Don’t just... - [Coca-Cola India and Burger King India Target Gen Z with Campus Activation ‘Feast on Wheels’](https://mediamohalla.com/coca-cola-india-and-burger-king-india-target-gen-z-with-campus-activation-feast-on-wheels/): Coca-Cola India has partnered with Burger King India to roll out ‘Feast on Wheels’, a campus-focused activation aimed at engaging Gen Z audiences through on-ground, experience-led interactions. The initiative reflects a growing shift in marketing strategies, where brands are moving beyond traditional formats to create culture-driven experiences that resonate with younger consumers. Bringing the Brand to Campus ‘Feast on Wheels’ is designed as a travelling activation that brings food, beverages, music, and interactive experiences directly to college campuses across key cities. Instead of relying on store visits, the brands are embedding themselves into campus life creating moments that are social, participative,... - [Heat on Costs, Not on Demand: Parle-G Holds Strong Amid LPG Crunch](https://mediamohalla.com/heat-on-costs-not-on-demand-parle-g-holds-strong-amid-lpg-crunch/): Parle Products is navigating rising LPG-driven cost pressures while maintaining steady demand for its flagship Parle-G biscuit. In the face of rising input costs driven by an ongoing LPG price surge, Parle Products is balancing margin pressures while sustaining volume growth. Even as costs tighten, Parle-G continues to demonstrate resilience in demand. Cost Pressures Mount The increase in LPG prices a key fuel for biscuit manufacturing has added strain to operational costs. For high-volume, low-margin businesses, even small increases can significantly impact profitability. Parle-G: The Volume Backbone • Strong affordability across markets • Extensive distribution network • Long-standing consumer trust The... - [Spotify Launches Self-Serve Ads Manager in India, Opening Doors for Brands and Creators](https://mediamohalla.com/spotify-launches-self-serve-ads-manager-in-india-opening-doors-for-brands-and-creators/): Spotify has rolled out its in India, enabling brands and businesses to create and manage audio advertising campaigns through a self-serve platform. The launch marks a key step in Spotify’s India strategy, aimed at expanding access to audio advertising while tapping into the country’s rapidly growing base of digital listeners. Opening Up Audio Advertising The Ads Manager allows advertisers to set budgets, define audiences, and track performance in real time, making audio advertising more accessible and measurable. • Campaign creation and budget control • Audience targeting based on behavior and interests • Real-time performance tracking Why India, Why Now India is... - [Earth Day 2026: From Awareness to Action, Brands Reframe Sustainability Narratives](https://mediamohalla.com/earth-day-2026-from-awareness-to-action-brands-reframe-sustainability-narratives/): Earth Day on April 22, the conversation around sustainability is undergoing a noticeable shift from symbolic gestures to measurable action. For brands, this moment is no longer just about messaging; it’s about meaning, accountability, and long-term impact. Across industries, companies are rethinking how they show up on Earth Day moving beyond one-day campaigns to embed sustainability into their core business strategies. From Campaigns to Commitments For years, Earth Day activations largely revolved around awareness hashtags, green creatives, and short-term initiatives. Today, that playbook is evolving. Brands are increasingly focusing on: Long-term environmental commitmentsTransparent reporting and accountabilityTangible actions such as carbon reduction... - [Goafest 2026 Doubles Down on Industry Convergence with MediaKart, LinkedIn and Spotify Advertising](https://mediamohalla.com/goafest-2026-doubles-down-on-industry-convergence-with-mediakart-linkedin-and-spotify-advertising/): Mumbai: As India’s advertising and marketing ecosystem becomes increasingly platform-driven, Goafest 2026 has announced MediaKart as co-presenter, with LinkedIn and Spotify Advertising joining as powered-by sponsors. The 19th edition of the festival will be held from May 20–22, 2026, at Taj Cidade de Goa Horizon, and is expected to draw over 2,000 professionals from across advertising, media, and marketing. A Festival Reflecting Industry Shifts Jointly organised by the Advertising Agencies Association of India and The Advertising Club, Goafest continues to mirror the evolution of the industry from traditional formats to digital-first, platform-led strategies. This year’s partner lineup underscores that shift. MediaKart... - [Closer Than Ever: How Closeup Made Chemistry Its Core Proposition](https://mediamohalla.com/closer-than-ever-how-closeup-made-chemistry-its-core-proposition/): In a category long dominated by functional messaging cavity protection, whitening, and oral hygiene Closeup chose to play a completely different game. It didn’t just sell toothpaste. It sold proximity, confidence, and the subtle electricity of human connection. Over the years, Closeup has transformed itself from a product into a cultural signal one that stands at the intersection of freshness and attraction. And in doing so, it has built one of the most distinctive brand territories in the oral care category. Rewriting the Rules of Oral Care Traditionally, toothpaste brands leaned heavily into clinical superiority dentist endorsements, germ protection, and technical... - [GREW Solar Turns to Cricket Culture to Champion India’s Energy Future with Gujarat Titans Trio](https://mediamohalla.com/grew-solar-turns-to-cricket-culture-to-champion-indias-energy-future-with-gujarat-titans-trio/): In a category often defined by technical benchmarks and policy milestones, GREW Solar is choosing a more cultural, forward-facing route. With its latest campaign, ‘The Next Starts Here’, the brand brings together the rising influence of clean energy and the unmatched emotional pull of cricket featuring players from Gujarat Titans. But this isn’t just another sports association. It signals a deeper shift in how renewable energy brands are beginning to frame their role in India’s growth story. From Infrastructure to Imagination India’s solar journey has largely been told through numbers gigawatts added, targets set, policies announced. GREW Solar’s campaign pivots that... - [Streaming Gets Smarter: JioHotstar’s AI Push with OpenAI](https://mediamohalla.com/streaming-gets-smarter-jiohotstars-ai-push-with-openai/): JioHotstar has partnered with OpenAI to introduce conversational AI-led discovery on its platform aimed at transforming how users find and engage with content. At a time when content libraries are expanding faster than ever, discovery has emerged as one of the biggest challenges for streaming platforms. JioHotstar’s latest integration attempts to solve exactly that by replacing passive scrolling with active, intelligent conversation. From Endless Scrolling to Intent-Based Discovery For years, OTT platforms have relied on thumbnails, categories, and algorithmic recommendations to guide users. But as content volumes explode, these methods often lead to decision fatigue. JioHotstar’s AI-led feature flips this experience.... - [Zayed International Airport Opens Doors to Public for Limited-Time Experience](https://mediamohalla.com/zayed-international-airport-opens-doors-to-public-for-limited-time-experience/): Abu Dhabi: Zayed International Airport has opened its doors to the public for a limited period, allowing UAE residents with valid IDs to explore the airport without needing a flight ticket. In a rare move, the airport is offering visitors a behind-the-scenes look at one of the region’s most advanced aviation hubs, combining public access with a structured and secure process. A New Kind of Airport Experience Traditionally restricted to passengers and authorised personnel, airports are now evolving into experiential spaces. With this initiative, visitors can explore terminal design, infrastructure, and operational environments typically hidden from public view. Access With Structure... - [Lay’s ‘Kuchh Bhi’ Strategy Expands Beyond Screens into Real-World Impact](https://mediamohalla.com/lays-kuchh-bhi-strategy-expands-beyond-screens-into-real-world-impact/): In an era where digital-first campaigns dominate marketing playbooks, Lay’s has flipped the script taking its popular “Kuchh Bhi” platform off-screen and into the physical world with a massive nationwide out-of-home (OOH) takeover. What began as a playful, culturally rooted campaign celebrating the lengths people go for their favorite chips has now evolved into one of the most visible street-level brand moments in recent times. Backed by parent company PepsiCo, Lay’s has translated its high-energy storytelling into larger-than-life billboards, transit media, and high-frequency urban placements across India’s busiest cities. Turning a Catchphrase into a Cultural Footprint “Kuchh Bhi” isn’t just a... - [Flipkart’s Pre-IPO Strategy Includes Foray into Ticketing and Food Delivery](https://mediamohalla.com/flipkarts-pre-ipo-strategy-includes-foray-into-ticketing-and-food-delivery/): As it prepares for one of the most anticipated public listings in India’s startup ecosystem, Flipkart appears to be widening its playbook. The Walmart-backed e-commerce giant is reportedly exploring entry into ticketing services while simultaneously piloting a food delivery offering moves that signal a broader ambition ahead of its IPO. Expanding Beyond Core Commerce Flipkart has long dominated India’s e-commerce landscape with categories spanning electronics, fashion, and home essentials. Now, the company seems to be testing adjacent verticals that could deepen user engagement and unlock new revenue streams. The potential entry into ticketing covering movies, events, and travel places Flipkart in... - [Inside Adidas India’s Tease of a Potential Ranveer Singh Partnership](https://mediamohalla.com/inside-adidas-indias-tease-of-a-potential-ranveer-singh-partnership/): Adidas India has sparked widespread curiosity with a cryptic teaser hinting at a collaboration with Ranveer Singh. While the brand has stopped short of making an official announcement, the campaign has already begun generating buzz across digital platforms and industry circles. A Tease That’s Hard to Ignore The teaser, minimal yet impactful, leans into intrigue rather than revelation. With fleeting visuals and subtle cues, Adidas India appears to be building anticipation rather than giving away the full story. This approach reflects a growing trend in brand marketing where curiosity becomes the hook, and speculation fuels organic reach. Ranveer Singh, known for... - [Publicis Groupe Appoints Zachary B. as Chief AI Officer for Middle East & Turkey](https://mediamohalla.com/publicis-groupe-appoints-zachary-b-as-chief-ai-officer-for-middle-east-turkey/): Publicis Groupe has announced the appointment of Zachary B. as Chief AI Officer for the Middle East and Turkey, reinforcing its strategic commitment to advancing artificial intelligence capabilities across key growth markets. The move reflects the Groupe’s continued focus on embedding data, technology, and AI at the core of its regional operations. Advancing AI-Led Transformation In this newly created role, Zachary B. will lead the development and deployment of AI-driven solutions across Publicis Groupe’s agency network in the Middle East and Turkey. His mandate includes strengthening data infrastructure, accelerating the adoption of advanced analytics, and integrating AI into end-to-end marketing and... - [PepsiCo Q1 Growth Fueled by India Demand and Strong International Performance](https://mediamohalla.com/pepsico-q1-growth-fueled-by-india-demand-and-strong-international-performance/): PepsiCo has reported a solid start to the year, with first-quarter growth driven by robust demand in India and steady performance across its international markets. The global food and beverage major highlighted balanced contributions from both its convenience foods and beverages segments, reinforcing the strength of its diversified portfolio. India Emerges as a Key Growth Driver India continues to play an increasingly significant role in PepsiCo’s global strategy. Strong consumer demand, expanding distribution networks, and a growing appetite for packaged foods and beverages have positioned the market as a critical growth engine. The company’s performance in India reflects broader consumption trends,... - [Santoor x Tilt: A New Creative Chapter Begins](https://mediamohalla.com/santoor-x-tilt-a-new-creative-chapter-begins/): In a move that signals a fresh creative direction, Santoor has appointed Tilt Brand Solutions as its Agency on Record. The partnership marks a strategic shift for one of India’s most iconic personal care brands as it looks to stay culturally relevant in an increasingly competitive market. Reinventing a Legacy Brand For decades, Santoor has held a distinctive position in Indian households, known for its consistent messaging and strong brand recall. But in today’s fast-evolving consumer landscape, legacy alone isn’t enough. With younger audiences, changing media habits, and rising competition from digital-first brands, the need to evolve creatively has become critical.... - [Cancelled? Not Quite. What Samay Raina’s Comeback Really Means for Brands](https://mediamohalla.com/cancelled-not-quite-what-samay-rainas-comeback-really-means-for-brands/): In today’s internet culture, relevance is fragile and outrage is instant. One moment you’re trending, the next you’re being written off. But every now and then, someone disrupts that cycle not by staying silent, but by returning smarter. Samay Raina’s comeback isn’t just another creator reappearing on timelines. It’s a masterclass in how attention, controversy, and credibility collide and what brands can learn when the noise settles. The Internet Doesn’t Cancel You. It Tests You. Let’s be honest “cancel culture” isn’t as final as it sounds. Audiences don’t always walk away; they watch, wait, and judge what you do next. Samay... - [From Influence to Enterprise: Why Creators Are Becoming the New Media Powerhouses](https://mediamohalla.com/from-influence-to-enterprise-why-creators-are-becoming-the-new-media-powerhouses/): The creator economy is no longer just about content it’s about control, commerce, and cultural capital. What started as individuals building audiences on social media has now evolved into a full-fledged ecosystem where creators are emerging as brands, founders, and even media networks in their own right. Across global platforms and industry reports, one trend is becoming impossible to ignore: creators are no longer dependent on platforms they’re building beyond them. The Shift from Platform Dependency to Ownership For years, creators relied heavily on platforms like Instagram, YouTube, and TikTok for reach and revenue. But recent developments indicate a shift toward... - [#RCBEverywhere: How PUMA Turned RCB Fever into a Cultural Moment](https://mediamohalla.com/rcbeverywhere-how-puma-turned-rcb-fever-into-a-cultural-moment/): When it comes to cricket in India, fandom isn’t passive it’s emotional, loud, and deeply personal. Few teams embody this better than Royal Challengers Bangalore (RCB), a franchise that has built one of the most loyal fanbases in the IPL despite an elusive title win. PUMA India has tapped into that passion with its #RCBEverywhere campaign a marketing move that doesn’t just celebrate fandom, but amplifies it into culture. From Team Loyalty to Cultural Identity RCB isn’t just a cricket team; it’s an identity. From jerseys in offices to chants in cafes, the fandom transcends stadiums. PUMA’s campaign recognizes this shift... - [GymNation Turns Delivery Into Discovery with Free Membership Drop Campaign Across UAE](https://mediamohalla.com/gymnation-turns-delivery-into-discovery-with-free-membership-drop-campaign-across-uae/): In a move that blends street-level visibility with smart brand engagement, GymNation has rolled out a unique on-ground campaign across Dubai and the UAE transforming delivery bikes into mobile marketing machines. The fitness brand is distributing free one-month memberships directly to residents, using branded delivery riders to bring the offer to people’s doorsteps. It’s not just a giveaway it’s a strategic attempt to bring fitness closer to consumers, quite literally. Fitness Meets the Streets Instead of relying solely on digital ads or in-gym promotions, GymNation is taking a hyper-local, physical-first approach. The branded bikes, instantly recognizable in bold yellow, are being... - [Netflix’s $3B Ad Run Proves Streaming Isn’t Just Subscription-Driven Anymore](https://mediamohalla.com/netflixs-3b-ad-run-proves-streaming-isnt-just-subscription-driven-anymore/): In what feels like a defining shift for the streaming industry, Netflix is rapidly scaling its advertising business, with projections indicating that its ad revenue could soon hit the $3 billion mark. For a platform that once resisted ads entirely, this isn’t just growth it’s a strategic pivot that’s reshaping how streaming works. From ad-free to ad-fuelled growth Netflix built its global dominance on a simple promise: no ads, just content. But as subscriber growth matured and competition intensified, the company introduced its ad-supported tier a move that initially raised eyebrows but is now proving to be a strong revenue driver.... - [Dubai Police, RTA Launch ‘Drive Like Your Mum’s Watching’ Road Safety Campaign](https://mediamohalla.com/dubai-police-rta-launch-drive-like-your-mums-watching-road-safety-campaign/): What’s the idea? The campaign flips the usual script. Instead of hard-hitting warnings or accident visuals, it leans into something far more relatable  the instinct to behave better when your mother is around. Seatbelts get fastened quicker. Speed drops. Phones stay away. Not because of rules  but because mum wouldn’t approve. Why this hits differently Road safety campaigns often rely on shock value. But this one taps into emotional memory. – Relatable across cultures– Replaces fear with responsibility– Feels personal, not preachy You’re not being told what to do  you’re being reminded who you don’t want to disappoint. A smarter way... - [Smytten Bets on 80 dB Communications for Its Next Growth Chapter](https://mediamohalla.com/smytten-bets-on-80-db-communications-for-its-next-growth-chapter/): In a move aimed at strengthening its brand narrative and market presence, Smytten has appointed 80 dB Communications as its official public relations partner. The mandate comes at a time when Smytten is rapidly scaling its footprint in India’s competitive product discovery and trial ecosystem, making strategic communication more critical than ever. Building a Stronger Brand Voice Smytten has carved a niche for itself by redefining how consumers discover and experience products  particularly across beauty, grooming, wellness, and lifestyle categories. As the platform continues to grow, the need to craft a sharper, more consistent brand voice becomes essential. This is where... - [Waaree Energies Leverages IPL Spotlight with Rajasthan Royals Tie-Up](https://mediamohalla.com/waaree-energies-leverages-ipl-spotlight-with-rajasthan-royals-tie-up/): In a move that blends clean energy messaging with cricket fandom, Waaree Energies has rolled out its latest brand campaign, ‘Don’t Worry, Trust Waaree’, in partnership with Rajasthan Royals. The collaboration taps into the massive reach of the Indian Premier League to position trust as the core of Waaree’s brand promise. A Trust-First Narrative, Powered by Cricket At the heart of the campaign lies a simple yet powerful insight: in a market flooded with choices, trust becomes the ultimate differentiator. By associating with Rajasthan Royals known for their resilience and loyal fan base Waaree Energies aims to reinforce reliability, consistency, and... - [McDonald’s India (W&S) Picks The Good Edge for Communications Push](https://mediamohalla.com/mcdonalds-india-ws-picks-the-good-edge-for-communications-push/): In a move that underscores the growing importance of strategic communications in India’s competitive QSR space, The Good Edge has been appointed as the PR and communications partner for Westlife Foodworld Limited, which operates McDonald’s India (West & South). The mandate spans a comprehensive communications remit, positioning the agency at the center of one of India’s most visible consumer brands. What the mandate covers The Good Edge will handle an integrated communications role, including: – Corporate communications – Media relations – Public affairs – Reputation management – Crisis communications Additionally, the agency will support storytelling and outreach for Ronald McDonald House... - [WPP Strengthens Leadership Bench with Mark Taylor as Chief People Officer](https://mediamohalla.com/wpp-strengthens-leadership-bench-with-mark-taylor-as-chief-people-officer/): In a move aimed at sharpening its global talent strategy, WPP has appointed Mark Taylor as its new Chief People Officer. The appointment signals the company’s continued focus on building a future-ready workforce while navigating an increasingly dynamic marketing and communications landscape. A Strategic People Play Mark Taylor steps into the role at a time when talent, culture, and adaptability are becoming critical differentiators for global networks. As Chief People Officer, he will lead WPP’s global people agenda spanning talent acquisition, leadership development, diversity and inclusion, and organizational culture. The mandate is clear: align people strategy with business growth, while ensuring... - [Dubai’s Driverless Taxis Signal the Future of Everyday Commutes](https://mediamohalla.com/dubais-driverless-taxis-signal-the-future-of-everyday-commutes/): Dubai is once again pushing the boundaries of smart mobility. The city has officially rolled out its first batch of driverless taxis, giving residents and visitors a real-world glimpse into what the future of transportation could look like. Where It’s Live And How to Book The autonomous taxi service is currently operational in Jumeirah and Umm Suqeim, two of Dubai’s busiest and most premium neighborhoods. Booking one is simple: – Use the Uber app and select Autonomous rides – Or use the Apollo Go app Around 100 driverless taxis are part of this initial rollout. Not Just a Ride A Shift... - [Outcome-Based Media Buying: Why Advertisers Are Revisiting Pay-for-Performance Models](https://mediamohalla.com/outcome-based-media-buying-why-advertisers-are-revisiting-pay-for-performance-models/): Aditya Jangid, Chairman and Managing Director, AdCounty Media Media buying has traditionally revolved around delivery metrics, including impressions, clicks, CPMs, and viewability. These enable advertisers to measure the efficiency of their media buys, but not in assessing how effective those buys were at moving the business. The lack of direct correlation between the two is the driving force behind the resurgence of outcome-based media buying. Advertisers are now using pay-for-performance as much for its strategic business value (aligning media investment with business accountability), as they did for its initial purpose of tactical pricing experimentation. Pressure has increased from multiple sources to... - [CheQ and AU Small Finance Bank launch India’s First Co-branded LED Credit Card](https://mediamohalla.com/cheq-and-au-small-finance-bank-launch-indias-first-co-branded-led-credit-card/): CheQ, India’s leading credit management platform, today announced the launch of the CheQ AU Credit Card in partnership with AU Small Finance Bank (AU SFB), India’s largest Small Finance Bank. This first-of-its-kind co-branded credit card aims to simplify payments, maximise rewards, and bring together credit experiences aligned with the evolving spending habits of India. The launch marks CheQ’s entry into the credit card issuance ecosystem, expanding its evolution from a credit card bill payment platform to card issuance and rewards-driven commerce. Built on insights from over 15 million credit cards and 4 million users, the CheQ AU Credit Card addresses key... - [Wooden Street Launches ‘The Home Stadium Sale’ Turning Living Rooms into Match-Day Arenas](https://mediamohalla.com/wooden-street-launches-the-home-stadium-sale-turning-living-rooms-into-match-day-arenas/): With the onset of the Indian Premier League, homes across the country transform into high-energy viewing zones filled with cheering, conversations, and shared moments. Recognizing this shift, Wooden Street, India’s leading furniture and home solutions brand, has unveiled its latest campaign, “The Home Stadium Sale”, offering up to 50% off across categories. The campaign is rooted in a simple insight: while everyone watches the match, not every setup delivers the same experience. From adjusting cushions mid-over to struggling for the right viewing angle, everyday discomfort often interrupts the thrill of the game. The campaign line states, “IPL sab dekhte hai per... - [LANEIGE appoints Jung von Matt HANGANG for global rollout of Bouncy & Firm Serum](https://mediamohalla.com/laneige-appoints-jung-von-matt-hangang-for-global-rollout-of-bouncy-firm-serum/): The mandate As part of the partnership, Jung von Matt HANGANG will be responsible for:– Global campaign development– Creative strategy and storytelling– Multi-market rollout execution The focus will be on building a cohesive narrative that resonates across geographies while maintaining LANEIGE’s core brand identity. The context LANEIGE, a key player in the K-beauty segment, has been expanding its presence across global markets, including North America and Asia-Pacific. With the Bouncy & Firm Serum, the brand is targeting consumers seeking performance-led skincare backed by hydration and elasticity benefits  categories that continue to see strong demand worldwide. Why it matters This move highlights... - [Dentsu Powers Up Hell Energy Drink’s Next Big Marketing Play](https://mediamohalla.com/dentsu-powers-up-hell-energy-drinks-next-big-marketing-play/): Intro Dentsu has landed the integrated marketing communications (IMC) mandate for HELL Energy Drink and this one’s less about a routine agency win, more about turning up the volume on a fast-scaling brand. Because in the energy drink game, visibility isn’t enough. You need impact, attitude, and recall that hits instantly. What’s happening Dentsu will orchestrate the entire brand narrative from big-ticket campaigns to always-on digital buzz and media amplification. In short, from strategy to screen, Dentsu now owns how HELL shows up. Why now The category is crowded and loud. HELL Energy Drink is aiming to stand out with a... - [Sun Pharma Leverages RCB’s Fan Power to Reinforce Its No. 1 Positioning](https://mediamohalla.com/sun-pharma-leverages-rcbs-fan-power-to-reinforce-its-no-1-positioning/): In an era where brand storytelling is moving beyond products to purpose, Sun Pharmaceutical Industries is making a decisive play. The pharma giant has teamed up with Royal Challengers Bengaluru (RCB) to launch a new campaign film that centers around a powerful idea the belief in being No. 1. This isn’t just another sports partnership. It’s a calculated move to tap into one of cricket’s most emotionally charged fan bases and translate that energy into brand equity. Tapping Into One of Cricket’s Most Loyal Fanbases RCB has long been more than just a team in the Indian Premier League. It’s a... - [How Bieberchella 2026 Became a Cultural Moment, Not Just a Concert](https://mediamohalla.com/how-bieberchella-2026-became-a-cultural-moment-not-just-a-concert/): Intro When Justin Bieber announced Bieberchella 2026, expectations were already sky-high. But what unfolded wasn’t just a music event  it was a full-blown cultural takeover. Because Bieberchella didn’t just live on stage. It lived on screens, feeds, memes, and conversations. Not just a concert. A content machine. From teaser drops to surprise guest appearances, every moment was built for virality. – Cinematic teasers– Viral fan reactions– Shareable performances Clips flooded Instagram and TikTok, turning it into a global spectacle. The fandom factor Bieberchella wasn’t just performed for fans  it was built with them. – Interactive performances– Nostalgia-driven setlists– Personal crowd engagement... - [Leadership Beyond Numbers: Building Brands Through Narrative, Data, and Cultural Relevance](https://mediamohalla.com/leadership-beyond-numbers-building-brands-through-narrative-data-and-cultural-relevance/): In Discussion with Media Mohalla, Arunima Singh, Managing Director, & ignite, shares her perspective on redefining business growth through media, storytelling, and strategic leadership. As businesses navigate an increasingly digital-first and attention-driven economy, growth today is no longer defined solely by topline performance. It is shaped equally by perception, trust, and cultural relevance. Q1. You’ve transitioned across leadership roles how do you define modern-day business growth in the age of media, data, and digital-first brands? Modern-day business growth is no longer linear, nor is it limited to revenue acceleration alone. As Managing Director at & ignite, I increasingly see growth as the... - [Reimagining Growth: Gayatri Ivaturi on Strategy, Data, and Modern Marketing](https://mediamohalla.com/reimagining-growth-gayatri-ivaturi-on-strategy-data-and-modern-marketing/): In Conversation with Media Mohalla – Empower Her Exclusives Gayatri Ivaturi | Marketing Centre of Excellence – CyberArk (India) Gayatri Ivaturi is a marketing leader specializing in SaaS and data-driven growth. With experience across FinServ, Pharma, and MarTech, she focuses on aligning marketing with revenue, building high-impact ABM strategies, and seamlessly blending performance with brand to drive measurable business outcomes. 1. You’ve built your career at the intersection of SaaS and data-driven marketing. What early decisions helped you move from execution to strategic influence in high-growth environments? If I reflect on my journey, the shift from execution to influence did not... - [Mini Apps, Super Apps, and Embedded Commerce: The Next Mobile Distribution Layer](https://mediamohalla.com/mini-apps-super-apps-and-embedded-commerce-the-next-mobile-distribution-layer/): Kumar Saurav, Co-founder & Chief Strategy Officer, AdCounty MediaFor the last few years, the distribution of mobile products has followed the same pattern: create an application, gain a download, and compete for a place on someone’s home screen.That model worked when attention was abundant and app discovery was a brand new experience. However, the formula has changed since then. Users are now much less interested in adding another standalone app to an already cluttered mobile device. They have come to expect speed, ease of use, and immediate value. Because of this shift in user behavior, the mobile industry is moving towards... - [Hero FinCorp Reinforces AI-First Lending Narrative with its Latest Indian T20 LeagueCampaign – Nariyal Phodo, Sar Kyun?](https://mediamohalla.com/hero-fincorp-reinforces-ai-first-lending-narrative-with-its-latest-indian-t20-leaguecampaign-nariyal-phodo-sar-kyun/): Hero FinCorp, an Indian Non-Banking Financial Company (NBFC),today announced the launch of its Indian T20 League campaign — ‘Nariyal Phodo, SarKyun?’, marking its third consecutive year as the Title Partner of Delhi Capitals. Building onits strong association with the franchise, this year’s campaign introduces a sharperproposition: “Hero FinCorp AI Ki Asani Wala Loan Le Aaye.” The campaign positions Hero FinCorp as a tech-forward, future-ready brand, leveraging AIto simplify borrowing for everyday consumers. It is built on a simple insight that whileeveryone needs quick and easy access to funds, traditional loan processes often feel slowand complicated. The film captures this reality through... - [Victoria’s Secret Taps Triptii Dimri for Its Bold India-Focused Summer Campaign](https://mediamohalla.com/victorias-secret-taps-triptii-dimri-for-its-bold-india-focused-summer-campaign/): In a decisive move to strengthen its foothold in India, Victoria’s Secret has unveiled its latest summer campaign featuring Bollywood’s rising star Triptii Dimri. The collaboration signals more than just a seasonal launch it reflects a deeper strategic pivot toward cultural relevance and market-specific storytelling. A Strategic Shift Toward IndiaIndia has rapidly emerged as one of the most promising markets for global fashion and beauty brands. With a young, digitally savvy audience and a growing appetite for premium lifestyle products, the country presents immense opportunity. Victoria’s Secret’s decision to spotlight Triptii Dimri is a calculated step in that direction. Rather than... - [From ₹3 to ₹94: The Long Slide of the Indian Rupee Against the Dollar](https://mediamohalla.com/from-%e2%82%b93-to-%e2%82%b994-the-long-slide-of-the-indian-rupee-against-the-dollar/): The journey of the Indian Rupee against the US Dollar is not just a story of numbers it’s a reflection of India’s economic evolution, policy shifts, and global positioning over nearly eight decades. From a modest ₹3.30 per dollar in 1947 to an estimated ₹94.11 in 2026, the rupee’s trajectory tells a deeper story of growth, crisis, reform, and resilience. Early Years: Stability with Controlled Economics (1947–1970) At independence in 1947, the rupee stood at ₹3.30 against the dollar. During the 1950s and 60s, the exchange rate moved gradually, touching around ₹4.76. This period was marked by a tightly controlled economy... - [AI Takes Center Stage: Inside ChatGPT’s Viral Cameo with Samay Raina and Balraj Ghai](https://mediamohalla.com/ai-takes-center-stage-inside-chatgpts-viral-cameo-with-samay-raina-and-balraj-ghai/): In the fast-moving world of internet culture, virality often comes from the unexpected. This time, it wasn’t just a creator, a joke, or a trending topic it was artificial intelligence stepping into the spotlight. When Samay Raina and Balraj Ghai featured ChatGPT in their content, what followed wasn’t just engagement it was a moment that signaled a shift in how audiences perceive AI in entertainment. The Clip That Sparked the Internet’s Curiosity What began as a simple interaction quickly turned into something far more compelling. Known for his quick wit and chaotic humor, Samay Raina approached ChatGPT not as a tool... - [Fur Babies Over Babies: How Millennials and Gen Z Are Redefining Family](https://mediamohalla.com/fur-babies-over-babies-how-millennials-and-gen-z-are-redefining-family/): Walk into any urban home today, and you might notice something different. The toys on the floor aren’t always for children they’re for pets. The birthday celebrations aren’t just for people they’re for dogs and cats. And the term “family” is quietly being redefined. For Millennials and Gen Z, pets are no longer just companions. They are “fur babies” loved, cared for, and treated much like children. The shift from “pet owner” to “pet parent” is more than just a change in language it reflects a deeper emotional bond. Younger generations are forming strong, family-like connections with their pets, integrating them... - [Video Still Live, Stakes Still High: Samay Raina Teases a Risky Comeback](https://mediamohalla.com/video-still-live-stakes-still-high-samay-raina-teases-a-risky-comeback/): The conversation around Samay Raina has taken a fresh turn and this time, it’s not just about controversy, but what comes next. At the center of it all is his latest video, which, despite sparking widespread discussion and divided opinions, remains live on YouTube. In an era where creators and brands are quick to pull down content at the first sign of backlash, this decision stands out. It signals intent. Not retreat, but resistance. And now, with subtle hints dropped by Raina himself, speculation is growing around a possible return of India’s Got Latent his experimental, internet-first format that blurred the... - [Jindal Stainless Bets on Ranveer Singh to Redefine Industrial Branding](https://mediamohalla.com/jindal-stainless-bets-on-ranveer-singh-to-redefine-industrial-branding/): In a move that signals a clear shift in industrial marketing, Jindal Stainless has appointed Ranveer Singh as its brand ambassador. The partnership reflects a growing trend where legacy manufacturing brands are stepping beyond traditional communication and embracing mainstream, consumer-focused storytelling. For decades, stainless steel has been marketed primarily on its functional strengths durability, corrosion resistance, and reliability. While these attributes remain core to the category, they often lack emotional resonance with wider audiences. Jindal Stainless’s latest move aims to bridge that gap by bringing personality, relatability, and cultural relevance into its brand narrative. Ranveer Singh, known for his bold persona... - [Lavie launches Lavie Paris, a new designer-led line inspired by Parisian style](https://mediamohalla.com/lavie-launches-lavie-paris-a-new-designer-led-line-inspired-by-parisian-style/): Lavie, under Bagzone Pvt Ltd, is introducing Lavie Paris, a designer-led line, materialised through a collaboration between French designers and stylists within the Lavie portfolio. Inspired by the Parisian spirit and lifestyle, Lavie marks a new French chapter led by Hugo Rita, Art Sparrow, Edith, Ekaterina, and many other tour de forces in the world of French fashion. The line debuted at the coveted Paris Fashion Week earlier this month. The women of today are leading the change in the world around them. The modern woman is pushing the envelope by rewriting the rulebook for what confidence, beauty, and ambition look... - [AI Governance in the UAE: Can Policy Move Faster Than Innovation?](https://mediamohalla.com/ai-governance-in-the-uae-can-policy-move-faster-than-innovation/): In most parts of the world, governments are still trying to understand artificial intelligence. In the United Arab Emirates, they’re already trying to govern it. From appointing the world’s first Minister of Artificial Intelligence to embedding AI into public services, the UAE is positioning itself not just as a tech adopter but as a global leader in AI governance. But here’s the real question: Can policy truly keep up with innovation or will it always be one step behind? From Regulation to Acceleration Traditionally, governments regulate technology after it disrupts industries. The UAE is flipping that model. Instead of reacting to... - [India’s Heat Became the Ad: How Pond’s Turned Weather Into a Marketing Weapon](https://mediamohalla.com/indias-heat-became-the-ad-how-ponds-turned-weather-into-a-marketing-weapon/): In advertising, brands usually try to control the environment. Perfect lighting. Perfect skin. Perfect story. But what if the environment refuses to cooperate? Or better what if you stop controlling it, and start using it? That’s the pivot Pond’s made when it transformed one of India’s hottest districts into a real-time, real-feel campaign for sunscreen awareness. No sets. No filters. Just the sun doing what it does best. The Real Problem: Sunscreen Isn’t a Priority in IndiaDespite brutal summers, sunscreen in India still sits in the “optional” category. For many, it’s seen as: – A beauty product– A fairness enhancer– Or... - [The Credibility Economy: How Trust Became PR’s Most Valuable Asset](https://mediamohalla.com/the-credibility-economy-how-trust-became-prs-most-valuable-asset/): In a world dominated by algorithms, virality, and real-time narratives, public relations is undergoing a profound transformation. What once revolved around media placements and carefully crafted press releases has now evolved into a fast-moving, perception-driven ecosystem where trust is no longer optional, but essential. Welcome to the credibility economy where trust isn’t just earned, it’s the most valuable currency brands can hold. The Algorithm Has Changed the Rules Today, visibility is no longer controlled solely by editors or journalists. Algorithms decide what people see, when they see it, and how often. Social media platforms prioritize engagement, not necessarily accuracy. This shift... - [VPN Use in the UAE: Legal, But With a Catch](https://mediamohalla.com/vpn-use-in-the-uae-legal-but-with-a-catch/): In a digital-first world where privacy is currency, Virtual Private Networks (VPNs) have become indispensable. From securing sensitive corporate data to protecting personal browsing, VPN adoption is rising globally and the United Arab Emirates is no exception. In fact, millions of VPN downloads were recorded in 2025 alone, signaling a sharp rise in digital awareness and privacy concerns. But beneath this surge lies a critical nuance: while VPN usage is legal in the UAE, its misuse can come at a significant cost financially and legally. The UAE permits VPN usage for legitimate purposes such as:  • Corporate data protection  • Secure... - [Blinkit Eyes Airport Gate Delivery with Adani Airports, Aims to Disrupt In Terminal Food Economy](https://mediamohalla.com/blinkit-eyes-airport-gate-delivery-with-adani-airports-aims-to-disrupt-in-terminal-food-economy/): India’s quick commerce race is now entering a new territory airports. Blinkit is reportedly exploring a partnership with Adani Airport Holdings to enable food delivery directly to passengers at boarding gates, potentially transforming how travellers consume food within airport ecosystems. Reimagining a Captive Market Airport dining has traditionally operated as a high-margin, low-choice environment, where passengers often pay premium prices due to limited alternatives. Blinkit’s entry could challenge this long-standing model by introducing price competitiveness, speed, and convenience hallmarks of quick commerce. The proposed setup includes dark stores within airport premises, allowing faster fulfilment and streamlined logistics. For passengers, this translates... - [Gulrez Alam on Making PR Accessible, Agile, and Impactful in a Digital-First World](https://mediamohalla.com/gulrez-alam-on-making-pr-accessible-agile-and-impactful-in-a-digital-first-world/): In conversation with Media Mohalla, Gulrez Alam emerges as a visionary Indian entrepreneur and Co‑Founder & Director of Teamology, a 360° digital PR, branding, and communications agency established in 2020. With a strong foundation in digital marketing, public relations, and tech entrepreneurship, he has transformed Teamology into a global communications powerhouse, serving a diverse clientele from innovative startups and established corporations to celebrities and influencers. Under his leadership, Teamology has expanded rapidly across India and internationally, earning industry accolades, delivering high-impact digital PR campaigns, and helping brands elevate their online presence effectively and affordably. Alam’s vision centers on democratizing professional PR... - [Why Raghav Chadha’s ‘Soft Issues’ Are Getting Serious Attention](https://mediamohalla.com/why-raghav-chadhas-soft-issues-are-getting-serious-attention/): Raghav Chadha’s ‘Soft Issues’ in Parliament: From Airport Food Prices to Mobile Data Concerns AAP MP Raghav Chadha has brought a fresh perspective to parliamentary discussions by raising issues that directly impact daily life often labelled as “soft,” but widely relatable. Key concerns highlighted include: These topics, though non-traditional, resonate strongly with India’s urban population and digital consumers. Notably, his intervention on airport pricing coincided with the expansion of the Udaan Yatri Café scheme, aimed at providing affordable food options—showcasing how consumer-centric issues can influence policy direction. Chadha’s approach reflects a growing trend in governance where quality-of-life issues are gaining mainstream... - [Pluckk Partners With Global Sports For The Indian Open 2026 Pickleball Tournament As Health Partner](https://mediamohalla.com/pluckk-partners-with-global-sports-for-the-indian-open-2026-pickleball-tournament-as-health-partner/): Pluckk, India’s leading fresh food digital brand, comes on board as the Health Partner for theIndian Open 2026. Presented byGlobal Sports, the marquee tournamentis the country’s largest Pickleball tournament, taking place at CrossCourt Sports,Hyderabad, from April 1st to April 5th, 2026. Under this partnership, Pluckk is reinforcing its on-ground presence by offering a selection of its fresh, clean, and healthy products to athletes and attendees for rejuvenation.  Pickleball is no longer just a fun hangout activity; it’s rapidly emerging as one of the most exciting sports cultures in the country. With tournaments like the Indian Open 2026, Global Sports is playing... - [A Luxe Dessert Affair by Naturals Ice Cream & Bombay Sweet Shop](https://mediamohalla.com/a-luxe-dessert-affair-by-naturals-ice-cream-bombay-sweet-shop/): Summer seems to have arrived early this year, and with it, the perfectexcuse to go back to your favourite ice cream indulgences. But what if they came with anunexpected twist? One that you did not see coming, but will absolutely love! It might just havesomething to do with two bom-baes coming together to introduce The Original Twist. For thevery first time, Naturals Ice Cream and Bombay Sweet Shop have collaborated to createsomething truly special. One is known for its originals, the other for its playful & bold twists,making this partnership feel just right Naturals has long been loved for its fruit-forward... - [Tech as Identity: Ujjwal Sarin’s Nu Republic Vision](https://mediamohalla.com/tech-as-identity-ujjwal-sarins-nu-republic-vision/): In conversation with Ujjwal Sarin is the Co-founder of Nu Republic, a culture-driven lifestyle tech brand known for reimagining consumer electronics through the lens of youth culture, design, and accessibility. Under his leadership, the brand has expanded beyond audio products into a broader ecosystem that includes fast-fashion tech, grooming, and youth-centric lifestyle verticals such as Dubstep, Triphop, and Dropcut & Juicy. With a strong focus on creativity, community, and Gen Z engagement, Ujjwal is shaping Nu Republic into a new-age lifestyle house where technology meets culture and self-expression. 1. How would you define the core identity of Nu Republic today? Nu Republic is a... - [IGI Powers Up with Gujarat Titans](https://mediamohalla.com/international-gemological-institute-igi-joins-forces-with-gujarat-titans/): The International Gemological Institute (IGI) has partnered with Gujarat Titans (GT) for the current edition of the Indian T20 League. The association is part of IGI’s ongoing effort to strengthen consumer awareness, transparency, and responsible decision-making in the jewelry industry. By leveraging the scale and influence of the Gujarat Titans, IGI aims to make diamond certification more accessible and relevant to a wider audience. Speaking about the initiative, Mr. Tehmasp Printer, Global CEO, IGI, said, “Just as cricket relies on DRS to ensure every decision is accurate and beyond doubt, IGI brings that same standard of independent review to every diamond... - [From Dull to Fresh: The One Ingredient That Fixes Seasonal Skin](https://mediamohalla.com/from-dull-to-fresh-the-one-ingredient-that-fixes-seasonal-skin/): By Nitin Jain, Founder & Director, La Pink In an industry that is constantly chasing the next “it” ingredient, Vitamin C has quietly remained a constant. It may not always be the newest trend, but it continues to be one of the most effective and widely trusted ingredients in skincare today. As we move into the warmer months, with increased sun exposure, rising temperatures, and higher pollution levels, the need for smarter and more effective skincare becomes even more important. This is where Vitamin C stands out, not just as a trend, but as a daily essential that supports long-term skin... - [Stone Water by Zuper Debuts in Karjat as Maharashtra’s First Multi-Layered Riverfront Luxury Retreat](https://mediamohalla.com/stone-water-by-zuper-debuts-in-karjat-as-maharashtras-first-multi-layered-riverfront-luxury-retreat/): Set along the gentle curves of a flowing river and framed by expansive green vistas in Karjat, Stone Water by Zuper makes a striking debut as a Bali-inspired luxury retreat near Mumbai, introducing its most defining highlight – Maharashtra’s first multi-layered swimming pool experience. Envisioned as a contemporary riverfront sanctuary, the resort blends immersive architecture, elevated comfort and lifestyle-driven recreation, positioning itself among the most distinctive luxury resorts near Mumbai and a new benchmark for experiential stays in Maharashtra. Spanning 126 thoughtfully crafted rooms across five distinctive categories, the resort is designed to celebrate its natural surroundings at every turn. From... - [Your Perfect Dubai Staycation, Curated by Vida](https://mediamohalla.com/your-perfect-dubai-staycation-curated-by-vida/): Sometimes the perfect escape is closer than you think. All it takes is checking into somewhere a little different, even for just a night or two, to discover a quieter, easier pace in Dubai and tap into The Pulse of Vida with an energy that never fades. A Vida Escape is exactly that, a city break made for easy mornings, slow coffees, and afternoons that stretch just the way you like. Across Vida Creek Beach, Vida Creek Harbour, Vida Emirates Hills, and Vida Dubai Marina & Yacht Club, each property has its own personality, but all share that easy, vibrant Vida... - [Bustronome Dubai Brings Experiential Fine Dining to the UAE’s Evolving Hospitality Landscape](https://mediamohalla.com/bustronome-dubai-brings-experiential-fine-dining-to-the-uaes-evolving-hospitality-landscape/): Now, Bustronome Dubai, the UAE’s first mobile fine-dining concept aboard a panoramic doubleDubai’s hospitality sector has long been defined by innovation, scale, and experience-led luxury. -decker bus, enters the market with a proposition that blends gastronomy, tourism, and immersive storytelling into one seamless offering. Already established in global capitals including Paris (since 2014), London (since 2018), and most recently New York (since 2024), Bustronome has built a reputation for redefining how cities are experienced. Its Dubai launch signals a strategic move into one of the world’s most competitive and forward-thinking hospitality markets. A Brand Built on Experiential Innovation At its core,... - [Media Mantra names Eslam Al Toom Head of Influencer Marketing](https://mediamohalla.com/media-mantra-names-eslam-al-toom-head-of-influencer-marketing/): Media Mantra Consulting, the global public relations and integrated communications arm of the Media Mantra Group, has announced the appointment of Eslam Al Toom as Head of its Influencer Marketing wing. The appointment reinforces the agency’s strategic vision to build an extensive suite of services for brands across the Middle East, further strengthening its presence in the UAE while advancing its latest expansion into Saudi Arabia. With over eleven years of extensive industry experience, Eslam brings a deep understanding of the digital and influencer ecosystem in the region. He has previously worked with prominent organisations, including iCubeswire and Noon, where he... - [Media Mantra Consulting expands Middle East presence, boosts Dubai operations](https://mediamohalla.com/media-mantra-consulting-expands-middle-east-presence-boosts-dubai-operations/): Media Mantra Consulting, the global public relations and integrated communications arm of the Media Mantra Group, has announced a major expansion of its Dubai operations as part of its broader growth strategy in the Middle East. The enhanced presence will include a wider range of communication and reputation management services aimed at helping brands achieve stronger visibility and deeper audience engagement across the region. The move reflects the agency’s growing influence and commitment to the MENA market, with plans already underway to establish a new office in Saudi Arabia. This strategic expansion underlines Media Mantra Consulting’s focus on supporting regional and international... - [Catch Communications renews partnerships with UHM hospitality brands](https://mediamohalla.com/catch-communications-renews-partnerships-with-uhm-hospitality-brands/): Catch Communications has renewed its partnership with key brands from the United Hospitality Management (UHM) portfolio and will continue to handle public relations and strategic communications for Mövenpick JLT, voco Bennington JLT, and RIVA Ristorante & Beach Club in 2026. The agency first partnered with UHM in late 2024 to support media visibility for these properties across consumer, lifestyle, and hospitality platforms. The renewed engagement will see Catch Communications continue its work on brand positioning, media outreach, and communications strategy. As part of the ongoing collaboration, the agency will manage integrated media relations, influencer engagement, and creative content initiatives, tailored to... - [Kaizzen strengthens its service offerings with launch of Kaizzen AI Collective](https://mediamohalla.com/kaizzen-strengthens-its-service-offerings-with-launch-of-kaizzen-ai-collective/): Kaizzen, a leading communications consultancy, today announced the launch of service vertical Kaizzen AI Collective. This adds to the existing portfolio of public relations, crisis communication, digital and social services, production and creative studio, Kaizzen Insights and Public Affairs. These services will be offered to clients across all geographical boundaries, leveraging Kaizzen’s presence in India, UAE, and other global markets. With AI shaping narratives d fundamentally redefining how stories are created, shared, amplified, and influenced across the communications ecosystem, the role of intelligence-led, data-backed decision making has become central to modern communications strategies. “When approximately 1.8 billion people globally are using AI, with... - [Sony Sports boosts youth cricket with U19 Asia Cup telecast](https://mediamohalla.com/sony-sports-boosts-youth-cricket-with-u19-asia-cup-telecast/): Sony Sports Network is all set to broadcast the upcoming Men’s Under-19 Asia Cup between 12th to 21st December 2025, live from Dubai. Riding the momentum of the Asia Cup Rising Star 2025,  Sony Sports Network will spotlight the young guns going head-to-head. The tournament will  feature top teams from the region and India’s brightest emerging players, including Ayush Mhatre  as well as Vaibhav Suryavanshi, who earned his place in the Under-19 squad after an outstanding  performance alongside his India A teammates.  The 2025 edition of the Asia Cup Rising Stars put youth cricket on a pedestal, delivering viewership multiples higher than the 2024 edition. The tournament... - [Straight from Restaurant to Door: Careem Food launches dedicated deliveries without batching in Abu Dhabi and Al Ain](https://mediamohalla.com/straight-from-restaurant-to-door-careem-food-launches-dedicated-deliveries-without-batching-in-abu-dhabi-and-al-ain/): Abu Dhabi, UAE – 26 January 2026: Careem Food has launched a new campaign to spotlight its direct delivery model in Abu Dhabi, where every order is delivered individually without batching multiple orders into a single trip. The “Room for Your Order Only” campaign brings Careem Food’s no-batching delivery model to life through a creative on-ground activation, leveraging the brand’s most recognisable real estate to carry the message far and wide. Featuring custom-designed delivery boxes built to fit one order only, the campaign makes the direct delivery promise instantly visible and understood across Abu Dhabi’s streets. While dedicated delivery has been... - [TBWA\RAAD and KFC Arabia Win TikTok’s Highest Honor for Turning Om Bdr’s Homemade Seasoning into Saudi Arabia’s Fastest Sellout](https://mediamohalla.com/tbwaraad-and-kfc-arabia-win-tiktoks-highest-honor-for-turning-om-bdrs-homemade-seasoning-into-saudi-arabias-fastest-sellout/): TBWA\RAAD and KFC Arabia took home the G.O.A.T. (Greatest of All Time) trophy at the TikTok Ad Awards in Saudi Arabia, the platform’s highest creative honor, reserved for a single campaign that pushes boundaries, feels native to TikTok, and delivers undeniable results. The winning ‘Om Bdr-12th Ingredient’ campaign didn’t start in a boardroom or a brainstorming session. It started with Saudi TikTok users pouring Srar Hail, a spicy seasoning created by a local cook named Om Bdr from the town of Hail, over their KFC chicken. When the behavior became a pattern, KFC and TBWA\RAAD saw a cultural signal, not a... - [Al Arabia Secures UAE Mall Network and Saudi Airport Advertising Rights](https://mediamohalla.com/al-arabia-secures-uae-mall-network-and-saudi-airport-advertising-rights/): Saudi Arabia-based out-of-home operator Al Arabia has landed two major contracts in the Gulf, further strengthening its standing as one of the region’s most powerful media owners. The company has won exclusive advertising rights across Majid Al Futtaim’s shopping malls in the UAE, along with a 10-year concession to manage all advertising media at 18 regional airports in Saudi Arabia. Al Arabia confirmed three new agreements with Majid Al Futtaim (MAF) Properties, giving it sole responsibility for operating and commercialising digital screens across eight malls in the United Arab Emirates. The deals, valued at around US$14 million, represent a strategic push... - [Spriha Srivastava joins CNBC International as VP & Executive Editor of Digital](https://mediamohalla.com/spriha-srivastava-joins-cnbc-international-as-vp-executive-editor-of-digital/): CNBC has appointed Spriha Srivastava as Vice President and Executive Editor of Digital for International, effective May 2025. In this role, she will lead CNBC digital editorial strategy across Europe, the Middle East, and Asia Pacific, ensuring high-quality business journalism tailored to a global audience. Based in London, Srivastava will report to CNBC International President Deep Bagchee and become a key member of the senior leadership team. Her appointment marks a return to CNBC, where she previously contributed as Deputy Digital News Editor, covering global finance and macroeconomics. With more than 15 years of experience in digital journalism, Srivastava brings a wealth of expertise in leading... - [Danube Group launches UAE’s first cricket-focused digital media platform](https://mediamohalla.com/danube-group-launches-uaes-first-cricket-focused-digital-media-platform/): Danube Group, one of the UAE’s most diversified conglomerates, has officially entered a new business segment with the launch of Cricket UAE Media Group, the country’s first-ever cricket-focused digital media platform under the leadership of vice chairman Anis Sajan, who is widely known in the region as “Cricket UAE.”   With this strategic expansion, Danube Group steps beyond its established portfolio in real estate, retail, building materials, and hospitality, venturing into the rapidly growing digital sports media industry. The move reflects the group’s commitment to evolving with market trends and tapping into high-impact, consumer-driven sectors. The introduction of a global cricket... - [Snowflake Highlights AI-Driven Business Transformation at ME Data for Breakfast Summit](https://mediamohalla.com/snowflake-highlights-ai-driven-business-transformation-at-me-data-for-breakfast-summit/): Snowflake brought enterprise AI adoption into focus during its ME Data for Breakfast event, where industry leaders, technology experts, and business decision-makers gathered to discuss how artificial intelligence and modern data infrastructure are reshaping organisations across the Middle East. The event highlighted the growing urgency among enterprises to move beyond AI experimentation and toward scalable implementation strategies capable of driving operational efficiency, customer intelligence, and long-term business transformation. Industry observers believe the summit reflects a wider regional shift as organisations across the Middle East accelerate investments in AI-ready digital ecosystems. Enterprise AI Takes Centre Stage The ME Data for Breakfast event... - [IKEA and SOCIAL Launch Experiential Café-Bar Collaboration in Mumbai](https://mediamohalla.com/ikea-and-social-launch-experiential-cafe-bar-collaboration-in-mumbai/): IKEA India has partnered with SOCIAL to introduce an immersive café-bar experience in Mumbai, blending food, design, entertainment, and experiential retail into a unique lifestyle destination. The collaboration reflects the growing shift toward experience-driven marketing, where brands aim to create deeper emotional engagement through interactive physical spaces rather than traditional advertising alone. The partnership highlights how global retail and hospitality brands are increasingly merging lifestyle, culture, and community experiences to connect with younger urban audiences. A New Era of Experiential Brand Collaboration The collaboration between IKEA India and SOCIAL goes beyond a conventional brand partnership. The immersive concept combines: The initiative... - [Flipkart Commerce Cloud Highlights Women’s Comeback Journeys After Motherhood in New Campaign](https://mediamohalla.com/flipkart-commerce-cloud-highlights-womens-comeback-journeys-after-motherhood-in-new-campaign/): Flipkart Commerce Cloud has launched a new campaign celebrating women who return to their professional journeys after motherhood, shining a spotlight on resilience, ambition, and personal reinvention. The campaign reflects the growing industry focus on workplace inclusivity, career re-entry support, and evolving conversations around women balancing motherhood and professional aspirations. By focusing on emotional storytelling and real-life experiences, the initiative positions motherhood not as a career setback, but as a transformative phase that often strengthens leadership, adaptability, and resilience. A Campaign Focused on Strength and Reinvention The campaign highlights the experiences of women navigating: Through emotionally driven narratives, the campaign aims... - [Publsh Media Group and Vivenda Group Join Forces Across UAE, Italy, and Spain](https://mediamohalla.com/publsh-media-group-and-vivenda-group-join-forces-across-uae-italy-and-spain/): Publsh Media Group has announced a strategic partnership with Vivenda Group to expand collaborative opportunities across the UAE, Italy, and Spain, marking a significant step toward strengthening international business connectivity, media partnerships, and cross-market growth initiatives. The collaboration reflects the increasing importance of global partnerships as companies across media, hospitality, branding, and lifestyle sectors seek stronger regional influence and diversified international expansion strategies. Industry observers believe the alliance highlights a broader shift toward multi-market collaborations designed to bridge business ecosystems across Europe and the Middle East. A Strategic International Collaboration The partnership is expected to focus on: By combining regional expertise... - [Brands Tap Into the ‘Melody’ Craze as PM Modi’s Cultural Push Gains Momentum](https://mediamohalla.com/brands-tap-into-the-melody-craze-as-pm-modis-cultural-push-gains-momentum/): A cultural reference made by PM Narendra Modi during his visit to Italy has unexpectedly evolved into one of India’s latest viral internet moments, with brands rapidly embracing the now-trending “Melody” wave across social media platforms. What began as a light-hearted cultural interaction quickly transformed into a marketing opportunity, as companies, creators, and digital audiences turned the phrase into memes, reels, and brand-led content campaigns. The phenomenon once again highlights how modern marketing increasingly operates at the intersection of politics, pop culture, internet humour, and real-time social engagement. How the ‘Melody’ Trend Went Viral Why Brands Are Chasing Viral Internet Culture... - [Havas Creative Network Names W. Joe DeMiero as North America Chief Client & Business Officer](https://mediamohalla.com/havas-creative-network-names-w-joe-demiero-as-north-america-chief-client-business-officer/): Havas Creative Network has announced the appointment of W. Joe DeMiero as Chief Client & Business Officer for North America, marking another major leadership move as the agency network continues strengthening its client partnerships, integrated growth strategy, and business expansion across the region. The appointment reflects the growing importance of client-centric leadership within the modern advertising industry, where agencies are increasingly focusing on integrated services, business transformation, and long-term strategic partnerships rather than traditional campaign execution alone. Industry observers believe the move signals Havas’ continued ambition to expand its competitive position within North America’s rapidly evolving creative and marketing landscape. A... - [Middle East Brands Prepare for a Global Marketing Moment at the 2026 FIFA World Cup](https://mediamohalla.com/middle-east-brands-prepare-for-a-global-marketing-moment-at-the-2026-fifa-world-cup/): As anticipation builds for the 2026 FIFA World Cup, brands across the Middle East are preparing for what could become one of the region’s biggest global marketing opportunities in recent years. With football continuing to dominate audience attention across the Middle East and North Africa (MENA), marketers are increasingly viewing the tournament as a powerful platform to drive international visibility, cultural relevance, and digital engagement. The 2026 tournament, set to attract billions of viewers worldwide, arrives at a time when Middle Eastern brands are rapidly expanding their global ambitions through sports sponsorships, entertainment partnerships, tourism campaigns, and digital-first branding strategies. Football’s... - [Brands Shift Focus to WPL as Cricket Sponsorship Landscape Expands: Hurun](https://mediamohalla.com/brands-shift-focus-to-wpl-as-cricket-sponsorship-landscape-expands-hurun/): India’s sports marketing ecosystem is undergoing a major transformation as the Women’s Premier League (WPL) rapidly emerges as one of the country’s most attractive new platforms for brand partnerships beyond the Indian Premier League (IPL). According to a recent Hurun industry report, brands are increasingly viewing WPL as a high-growth commercial opportunity driven by rising viewership, stronger digital engagement, and the growing popularity of women’s sports in India. The report highlights how marketers are expanding cricket investment strategies beyond the IPL ecosystem as audiences, advertisers, and sponsors seek newer engagement platforms with strong cultural relevance and long-term growth potential. WPL’s Rapid... - [WPP Secures Worldwide AI-Driven Marketing Partnership with Jaguar Land Rover](https://mediamohalla.com/wpp-secures-worldwide-ai-driven-marketing-partnership-with-jaguar-land-rover/): The global advertising and marketing industry is witnessing another major transformation as WPP announced that it has secured a worldwide AI-led marketing mandate for Jaguar Land Rover. The partnership signals a growing shift toward artificial intelligence-powered marketing strategies as global automotive brands increasingly invest in data-driven customer engagement and digital transformation. The move further strengthens WPP’s position in the automotive marketing space while highlighting Jaguar Land Rover’s ambition to modernise global brand communication through advanced AI capabilities, personalised experiences, and integrated creative technology. A Major Global Marketing Win for WPP The partnership reflects how large global brands are increasingly integrating artificial... - [MYFITNESS, a BRND.ME brand, teams up with Nataša Stanković to make protein-packed breakfasts more indulgent](https://mediamohalla.com/myfitness-a-brnd-me-brand-teams-up-with-natasa-stankovic-to-make-protein-packed-breakfasts-more-indulgent/): BRND.ME’s MyFitness has rolled out a new digital campaign featuring actor, performer and fitness enthusiast Nataša Stanković. The film brings together MyFitness Chocolate Crunchy Peanut Butter and Pro.Fitness High Protein Chocolate Oats to spotlight a protein-rich breakfast routine built around taste, convenience and indulgence. The campaign is rooted in a simple idea: healthy eating does not have to feel like a compromise. It speaks to a new generation of consumers who are becoming more conscious about nutrition, but still want food choices that are enjoyable, easy to adopt and part of their everyday lives. About the film The film captures Nataša... - [Myntra’s 24th EORS brings the love for fashion to life with Ranbir Kapoor and Kiara Advani](https://mediamohalla.com/myntras-24th-eors-brings-the-love-for-fashion-to-life-with-ranbir-kapoor-and-kiara-advani/): Building buzz ahead of the 24th edition of its marquee event, the End of Reason Sale (EORS), Myntra has unveiled a highly engaging and relatable marketing campaign. Spotlighting compelling value across 6 million+ styles from an array of fashion, beauty, and lifestyle brands, the two films feature Ranbir Kapoor, Kiara Advani, and a star-studded cast. The film’s light-hearted storytelling sets the tone for the event, commencing on 29th May, with early access for VIP customers starting on 28th May. The campaign, rooted in everyday fashion moments, leverages the celeb power to bring the energy of EORS alive. Through Ranbir’s love for... - [Brands Are Now Targeting the Subconscious Mind, Not Just Attention](https://mediamohalla.com/brands-are-now-targeting-the-subconscious-mind-not-just-attention/): Modern marketing is undergoing a major transformation. In an era where consumers are exposed to thousands of ads, notifications, videos, and brand messages every day, attention alone is no longer enough. Increasingly, marketers are focusing on something deeper the subconscious mind. From emotional storytelling and sensory branding to behavioural science and AI-driven personalisation, brands are redesigning marketing strategies around how people feel, react, and unconsciously make decisions rather than simply what they consciously see. The shift reflects a broader evolution in advertising where psychology, emotion, and human behaviour are becoming central to brand communication. Why Traditional Advertising Is Losing Impact As... - [Leading with Purpose: Sandipan Aich on the Future of Corporate Communication](https://mediamohalla.com/leading-with-purpose-sandipan-aich-on-the-future-of-corporate-communication/): In Conversation with Sandipan Aich | Media Mohalla MM Talk’s Sandipan Aich is the General Manager – Corporate Relations and PR for the K.K. Birla Group of Sugar Companies. In his current role, he leads corporate communications, public relations, and stakeholder engagement initiatives across the Group’s sugar businesses, with a focus on strengthening reputation, driving strategic communication, and building long-term stakeholder trust. He previously served as Assistant General Manager with the Merlin Group, where he handled corporate communications and brand positioning in the real estate sector, contributing to integrated communication strategies and external engagement. Earlier, he worked as Assistant Director at... - [LANEIGE Launches Worldwide Campaign for Third-Generation Neo Cushion](https://mediamohalla.com/laneige-launches-worldwide-campaign-for-third-generation-neo-cushion/): K-beauty brand LANEIGE has unveiled a new global campaign for its third-generation Neo Cushion in collaboration with creative agency Jung von Matt HANGANG, as the company continues strengthening its international beauty and skincare positioning across key global markets. The campaign highlights LANEIGE’s evolving focus on innovation-led beauty experiences, premium skincare technology, and digitally driven global storytelling as competition intensifies within the international beauty industry. The launch also reflects the growing influence of Korean beauty brands in shaping global skincare, cosmetics, and consumer beauty trends. A Global Push for Neo Cushion Cushion foundations have become one of the most recognisable innovations within... - [Young Travellers Expected to Account for 60% Seat Share from Delhi Amid Pilgrimage Travel Demand: redBus](https://mediamohalla.com/young-travellers-expected-to-account-for-60-seat-share-from-delhi-amid-pilgrimage-travel-demand-redbus/): redBus, the world’s largest online bus ticketing platform, is witnessing a strong surge in intercity travel from Delhi ahead of the pilgrimage travel window. Data from the redBus platform indicates that bus bookings from Delhi are projected to grow by 28% between 1st May till 2nd June 2026 (compared to the same period last year), which includes Ganga Dushera, Nirjala Ekadashi, and summer holiday travel.  redBus has witnessed surges on certain routes around specific pilgrimage dates. For instance, bookings on routes to Varanasi around Ganga Dussehra dates were approximately 40% higher than average, in 2025. Similarly, around Nirjala Ekadashi, bookings on... - [Dr. Jitendra Singh and Shri Devendra Fadnavis to Deliver Keynotes at ImagiNxt 2026](https://mediamohalla.com/dr-jitendra-singh-and-shri-devendra-fadnavis-to-deliver-keynotes-at-imaginxt-2026/): ImagiNxt 2026, India’s Festival of Technology & Innovation, will convene leaders across technology, policy, startups, science and capital at the Jio World Convention Centre, Mumbai, on 22-23 May 2026. The event will feature keynote addresses by Dr. Jitendra Singh, Hon’ble Minister of State of the Department of Science and Technology and the Prime Minister’s Office, and Shri Devendra Fadnavis, Hon’ble Chief Minister of Maharashtra. As Maharashtra continues to strengthen its position as a leading destination for innovation and entrepreneurship, ImagiNxt 2026 will bring together startups, policymakers, investors, academia and technology leaders on a single platform. The event will spotlight conversations around... - [HR Day Special: Celebrating the People Powering Workplace Culture and Growth](https://mediamohalla.com/hr-day-special-celebrating-the-people-powering-workplace-culture-and-growth/): In every successful organisation, there is one team quietly working behind the scenes to shape culture, strengthen collaboration, support employees, and build environments where people can truly thrive Human Resources. On the occasion of HR Day, organisations across the world are recognising the professionals who continue to redefine the workplace experience through empathy, leadership, strategy, and people-first thinking. While HR was once largely associated with recruitment and administrative functions, the role has evolved dramatically over the years. Today, HR leaders are central to business transformation, employee well-being, workplace culture, and long-term organisational growth. The Evolution of Human Resources Today’s HR professionals... - ["Visibility Creates Trust at Scale”: Md Badshah Ansari in Conversation with Media Mohalla MM Talks](https://mediamohalla.com/visibility-creates-trust-at-scale-md-badshah-ansari-in-conversation-with-media-mohalla-mm-talks/): In Conversation with Md Badshah Ansari | Media Mohalla MM Talks Md Badshah Ansari is an entrepreneur and digital media professional known for his expertise in advertising, public relations, and digital marketing. Associated with Teamology . he has been actively contributing to the evolving digital ecosystem through strategic branding, storytelling, and impactful communication initiatives. With a strong understanding of modern media trends and audience engagement, Badshah has worked across diverse campaigns focused on visibility, outreach, and brand growth. His passion for innovation and digital-first thinking continues to shape meaningful collaborations within the industry. In this exclusive conversation with Media Mohalla MM... - [Myntra’s speed-led fashion proposition, M-Now, brings relatable humour to summer travel needs; launches Vacation ‘Mode Karo On’ campaign](https://mediamohalla.com/myntras-speed-led-fashion-proposition-m-now-brings-relatable-humour-to-summer-travel-needs-launches-vacation-mode-karo-on-campaign/): Myntra’s speed-led fashion and beauty delivery proposition M-Now has launched ‘Vacation Mode Karo On’, a summer travel campaign using humour to tap into the relatable chaos of last-minute trip planning. The films capture those relatable “fashion emergencies” that one experiences before trips, whether it’s a guy spiralling over what to pack for a boys’ getaway, a spontaneous road trip with a load of wet laundry, or a group of friends still debating their destination while standing at the door. By highlighting these frantic moments, the campaign seamlessly positions M-Now as the ultimate travel hack, proving that even when plans are made... - [Ranveer Singh’s SuperYou Enters Functional Beverage Space with Tata Starbucks Collaboration](https://mediamohalla.com/ranveer-singhs-superyou-enters-functional-beverage-space-with-tata-starbucks-collaboration/): Celebrity-backed wellness brand SuperYou, co-founded by actor Ranveer Singh, has partnered with Tata Starbucks India to launch a new protein coffee offering, marking the brand’s expansion into the rapidly growing functional beverage segment. The collaboration reflects the increasing convergence of wellness, lifestyle, and café culture as consumers continue seeking healthier, performance-focused food and beverage options without compromising on convenience or experience. The launch also highlights how celebrity-led brands are increasingly moving beyond endorsements to build scalable consumer businesses across wellness and nutrition categories. The Rise of Functional Beverages Functional beverages drinks designed to offer added health or nutritional benefits are becoming... - [Middle East Tensions Put Luxury Duty-Free Growth Under Pressure](https://mediamohalla.com/middle-east-tensions-put-luxury-duty-free-growth-under-pressure/): Rising geopolitical tensions across the Middle East are beginning to expose vulnerabilities within the global luxury duty-free and travel retail industry, a sector that has witnessed rapid post-pandemic recovery driven by international tourism, premium consumer spending, and expanding airport retail ecosystems. As uncertainty impacts travel sentiment, airline operations, and regional mobility, industry observers are increasingly questioning how resilient the luxury duty-free boom truly is in the face of geopolitical disruption. The situation highlights the deep interconnectedness between tourism, luxury retail, aviation, and global consumer confidence. The Luxury Duty-Free Boom Major airports across the Middle East emerged as critical hubs for: The... - [Spotify’s Glitter-Themed 20th Anniversary Logo Divides the Internet](https://mediamohalla.com/spotifys-glitter-themed-20th-anniversary-logo-divides-the-internet/): Spotify found itself at the centre of online conversation after temporarily replacing its iconic green-and-black logo with a glitter-inspired disco-ball version to celebrate its 20th anniversary. What was intended as a playful celebratory redesign quickly sparked strong reactions across social media, with users debating everything from brand identity to nostalgia and design consistency. The backlash highlights a growing reality in modern branding: consumers today feel deeply emotionally connected to iconic visual identities and even temporary changes can trigger intense public response. A Celebration That Sparked Unexpected Reactions While the redesign was created as part of the platform’s anniversary celebrations, many users... - [Apollo Hospitals names Anirudh Ravichander as Brand Ambassador for ProHealth, its AI-powered Preventive Health Program](https://mediamohalla.com/apollo-hospitals-names-anirudh-ravichander-as-brand-ambassador-for-prohealth-its-ai-powered-preventive-health-program/): Apollo Hospitals today announced that celebrated music composer and playback singer Mr. Anirudh Ravichander has been chosen as the brand ambassador for ProHealth by Apollo Hospitals, an AI-powered, personalised, predictive, and preventive health program. With this partnership, Apollo Hospitals is launching a national campaign designed to connect with younger audiences and encourage a preventive care mindset: don’t wait for health issues to show up – stay ahead of them. For millions of young Indians balancing demanding jobs, unpredictable routines, poor sleep, stress, and always-on lifestyles, health often slips to the bottom of the priority list. But Apollo’s latest Health of the Nation... - [Comfort Over Compression: Manveen Ssharma’s Vision for Modern Shapewear](https://mediamohalla.com/comfort-over-compression-manveen-ssharmas-vision-for-modern-shapewear/): In conversation with Manveen Ssharma, CEO of Pinq Polka at Media Mohalla Empower Her Exclusives Manveen Ssharma, CEO of Pinq Polka, is a dynamic entrepreneur redefining feminine hygiene, intimate wear, and lifestyle essentials through a comfort-first approach. With over 15 years of experience across aviation, hospitality, luxury automobiles, and legal services, she brings deep expertise in customer experience, sales, and consumer engagement. Inspired by her own experiences and the everyday challenges women face with intimate wear, she launched Pinq Polka in 2017 with a vision to create products that combine functionality, comfort, confidence, and style. Today, the brand has emerged as... - [Netflix Ad Tier Sees Massive Growth as Global Expansion Gains Momentum](https://mediamohalla.com/netflix-ad-tier-sees-massive-growth-as-global-expansion-gains-momentum/): Netflix continues to strengthen its advertising-driven streaming strategy as its ad-supported subscription tier reportedly reaches 250 million viewers globally, marking a major milestone in the platform’s evolving business model and international expansion efforts. The growth reflects the increasing popularity of lower-cost streaming options among consumers while highlighting how advertising-supported models are becoming a critical revenue driver for digital entertainment platforms worldwide. The Rise of Ad-Supported Streaming Streaming platforms are increasingly embracing advertising-supported models as competition intensifies and subscription fatigue grows among consumers. The model is helping platforms: The rapid adoption of ad-supported streaming reflects changing consumer preferences in a highly competitive... - [Mondelēz’s Krinio Christaras Says Marketing Must Catch Up with Modern Consumers](https://mediamohalla.com/mondelezs-krinio-christaras-says-marketing-must-catch-up-with-modern-consumers/): Mondelēz International’s Krinio Christaras, much of the marketing industry is still operating on outdated assumptions about how people live, interact, and engage with brands. Speaking about the future of marketing, Christaras emphasised the need for brands to move beyond traditional campaign-led thinking and instead focus on creating experiences that are genuinely relevant to people’s everyday lives. The comments reflect a growing industry-wide shift as marketers rethink how to connect with increasingly fragmented, digitally fluent, and experience-driven audiences. Why Traditional Marketing Models Are Losing Relevance However, consumer behaviour today is shaped by: As attention spans shorten and audiences become more selective, brands... - [Vantara’s Shift from Wildlife Rescue to Luxury Gelato Sparks Industry Curiosity](https://mediamohalla.com/vantaras-shift-from-wildlife-rescue-to-luxury-gelato-sparks-industry-curiosity/): Vantara, widely recognised for its wildlife rescue, rehabilitation, and conservation initiatives, is drawing industry attention after reports and discussions around its unexpected association with the artisanal gelato and lifestyle space began surfacing online. The move  seen by many as unconventional  has sparked conversations across branding, hospitality, and consumer culture circles about how modern organisations are increasingly diversifying beyond their original purpose-driven identities into lifestyle-driven business ecosystems. While the transition from animal welfare and conservation to premium culinary experiences may appear unusual at first glance, experts suggest it reflects a broader shift in how brands are evolving in today’s experience economy. The... - [Razorpay Promotes Apuarv Sethi to Chief Marketing Officer](https://mediamohalla.com/razorpay-promotes-apuarv-sethi-to-chief-marketing-officer/): Razorpay has elevated Apuarv Sethi to the role of Chief Marketing Officer (CMO), reinforcing the fintech company’s focus on strengthening brand leadership, customer engagement, and growth-driven marketing strategies in an increasingly competitive digital payments ecosystem. The leadership move comes at a time when fintech companies are rapidly expanding beyond payment services into broader financial technology and business solutions ecosystems. A Strategic Leadership Elevation In his new role as CMO, Apuarv Sethi is expected to focus on: The appointment reflects Razorpay’s continued emphasis on leadership development and long-term business growth as competition intensifies in India’s fintech sector. The Rapid Evolution of Fintech... - [Yas Island Brings Live Musical Entertainment to Eid Al Adha Festivities](https://mediamohalla.com/yas-island-brings-live-musical-entertainment-to-eid-al-adha-festivities/): Yas Island has unveiled a special musical celebration for Eid Al Adha, further strengthening its position as one of the Middle East’s leading entertainment and lifestyle destinations. The festive initiative is designed to bring together music, culture, family entertainment, and immersive experiences during one of the region’s most celebrated holidays. The announcement reflects the growing importance of experience-led tourism and entertainment in the UAE, where destinations are increasingly using large-scale cultural and live entertainment events to attract both residents and international visitors. A Celebration Built Around Entertainment and Culture The initiative aligns with the region’s growing focus on creating integrated entertainment... - [Marriott Bonvoy Strengthens ICC Alliance Ahead of Women’s T20 World Cup 2026](https://mediamohalla.com/marriott-bonvoy-strengthens-icc-alliance-ahead-of-womens-t20-world-cup-2026/): Marriott Bonvoy has expanded its partnership with the International Cricket Council (ICC) to include the Women’s T20 World Cup 2026, reinforcing the hospitality brand’s growing investment in global sports marketing and fan engagement initiatives. The expanded collaboration reflects the rising commercial value of women’s cricket and the increasing interest among global brands in associating with major international sporting events that offer both scale and cultural relevance. A Strategic Expansion in Sports Partnerships The partnership extension is expected to help Marriott Bonvoy: Sports partnerships continue to play an important role in helping brands create large-scale audience engagement beyond traditional advertising channels. The... - [Saudi Report 2026: Why Marketing Must Move Beyond Aesthetics to Leadership](https://mediamohalla.com/saudi-report-2026-why-marketing-must-move-beyond-aesthetics-to-leadership/): Saudi Arabia are rethinking the role of marketing as brands navigate rapid economic transformation, digital acceleration, and evolving consumer expectations. According to insights emerging from Saudi Report 2026, marketing can no longer operate solely as a function focused on visibility, aesthetics, and communication it is increasingly expected to play a direct role in business leadership, innovation, and growth strategy. The report reflects broader changes reshaping the Kingdom’s business ecosystem as organisations align with Vision 2030 ambitions and adapt to an increasingly competitive, digitally connected marketplace. The Traditional Role of Marketing Is Changing However, businesses are now recognising that modern marketing influences:... - [The Rise of ‘Benne-fication’ and the Growing Consumer Fatigue Around It](https://mediamohalla.com/the-rise-of-benne-fication-and-the-growing-consumer-fatigue-around-it/): “Benne-fication,” a term being used to describe the excessive replication, over-commercialisation, or saturation of a once-fresh cultural, branding, or content style. What may have started as an engaging creative trend is now, for many consumers, becoming a symbol of digital fatigue, repetitive branding, and overstimulation. The conversation highlights a growing challenge facing brands, creators, and platforms in the attention economy. how to remain culturally relevant without overwhelming audiences. What Is ‘Benne-fication’? As brands increasingly chase viral relevance, audiences are noticing how quickly originality can become diluted through repetition and mass adoption. What initially feels fresh and culturally resonant can rapidly become... - [As AI Reshapes Work and Creativity, What Are We Truly Rewarding?](https://mediamohalla.com/as-ai-reshapes-work-and-creativity-what-are-we-truly-rewarding/): Artificial intelligence is rapidly transforming industries, workflows, and creative ecosystems across the world. From automating repetitive tasks to generating content, analysing data, and assisting decision-making, AI is redefining how work is produced and how value is created. But as AI becomes more deeply integrated into business, media, education, and culture, a larger question is emerging: what exactly are we rewarding in the AI era human originality, efficiency, speed, creativity, or simply the ability to leverage intelligent systems effectively? The debate reflects growing uncertainty around how society measures achievement, talent, and contribution in a technology-driven future. The Shift from Effort to Efficiency... - [Instagram Unveils Instants, a Dedicated Photo App for Real-Time Sharing](https://mediamohalla.com/instagram-unveils-instants-a-dedicated-photo-app-for-real-time-sharing/): Instagram has introduced Instants, a new photo-focused feature alongside a standalone app designed to encourage faster, more spontaneous visual sharing among users. The launch reflects the platform’s evolving strategy to adapt to changing social media habits, particularly among younger audiences seeking more authentic and real-time interactions online. The move signals Instagram’s continued expansion beyond its traditional feed-based experience as competition intensifies across the social media ecosystem. A Shift Toward Instant and Authentic Sharing Instants is designed to prioritise: The feature aligns with a broader trend where users increasingly favour spontaneous and short-lived content over highly curated social media posts. Social platforms... - [HYBE Introduces New Vision and Mission to Drive Future Expansion](https://mediamohalla.com/hybe-introduces-new-vision-and-mission-to-drive-future-expansion/): HYBE has unveiled a renewed mission and vision framework aimed at strengthening its long-term global growth strategy and expanding its influence across music, entertainment, technology, and fan engagement ecosystems. The announcement reflects the company’s ambition to evolve beyond a traditional entertainment business and position itself as a global lifestyle and platform-driven entertainment powerhouse. A New Strategic Direction HYBE’s updated vision signals a stronger focus on: The move comes as entertainment companies worldwide increasingly integrate technology, community engagement, and immersive experiences into their growth strategies. Entertainment Beyond Music Over the years, HYBE has expanded beyond music production into: The company’s evolution reflects... - [SAP UAE Emphasises Core Systems as Foundation for Enterprise AI Growth](https://mediamohalla.com/sap-uae-emphasises-core-systems-as-foundation-for-enterprise-ai-growth/): At SAP Connect UAE, industry leaders and technology experts highlighted the growing importance of core business systems in enabling scalable and effective enterprise AI adoption. The discussions reinforced a key industry message: artificial intelligence can only deliver long-term business value when supported by strong, integrated, and intelligent operational foundations. As organisations across the Middle East accelerate digital transformation initiatives, enterprises are increasingly recognising that AI success depends not just on advanced algorithms, but on the quality of business data, infrastructure, and enterprise systems powering them. Why Core Systems Matter in the AI Era Core business systems form the operational backbone of... - [Ogilvy India and Google India Launch AI-Powered Creative Studio](https://mediamohalla.com/ogilvy-india-and-google-india-launch-ai-powered-creative-studio/): Ogilvy India has partnered with Google India to launch a bespoke AI-powered creative studio aimed at enhancing creative excellence, accelerating innovation, and transforming how campaigns are conceptualised and executed in the advertising industry. The collaboration reflects the growing integration of artificial intelligence into modern creative workflows as agencies and brands increasingly explore technology-driven approaches to storytelling, content production, and audience engagement. A New Era of AI-Led Creativity The newly launched AI creative studio is expected to focus on: • AI-assisted idea generation and campaign development • Faster creative production and experimentation • Data-driven audience insights and personalisation • Enhanced collaboration between technology and creative teams... - [PINQ POLKA: Redefining Shapewear with Comfort, Confidence & Real-World Functionality](https://mediamohalla.com/pinq-polka-redefining-shapewear-with-comfort-confidence-real-world-functionality/): For years, shapewear has quietly carried a deeper message beneath the seams — that women need to alter, compress, or “fix” themselves to fit into a certain idea of beauty. The industry has long focused on appearance first, often overlooking what women actually need from the products they wear every day: comfort, flexibility, confidence, and ease. PINQ POLKA is changing that narrative. Founded in 2017 by Manveen Ssharma, the brand was created with a simple but powerful belief: shapewear should support women, not restrict them. Instead of chasing unrealistic ideals, PINQ POLKA is building a category rooted in real-world functionality, where... - [Leo Names Ruhie Mehra as Brand Strategy Director](https://mediamohalla.com/leo-names-ruhie-mehra-as-brand-strategy-director/): Leo has announced the appointment of Ruhie Mehra as Brand Strategy Director, reinforcing the agency’s focus on strengthening strategic planning, consumer insight capabilities, and integrated brand-building expertise in an increasingly competitive advertising landscape. The appointment comes at a time when agencies are placing greater emphasis on data-driven creativity, cultural relevance, and consumer-centric communication strategies. A Strategic Leadership Addition In her new role, Ruhie Mehra is expected to contribute toward: The appointment reflects Leo’s continued investment in strategic leadership as brands increasingly seek deeper audience engagement and measurable business impact. The Evolving Role of Brand Strategy Modern advertising is no longer driven... - [Westfield Saudi Arabia Sparks Buzz Ahead of Launch with Episodic Brand Series](https://mediamohalla.com/westfield-saudi-arabia-sparks-buzz-ahead-of-launch-with-episodic-brand-series/): Westfield Saudi Arabia is building anticipation for its official opening through a storytelling-led episodic content series designed to engage audiences ahead of launch. The campaign reflects a growing trend where retail and lifestyle destinations are increasingly using entertainment-style content marketing to create emotional connections and sustained consumer interest. The initiative signals a shift in how large-scale retail projects are approaching audience engagement in an increasingly digital-first and experience-driven marketplace. A New Era of Retail Storytelling Rather than relying solely on traditional advertising, Westfield Saudi Arabia is leveraging episodic storytelling to: The strategy mirrors entertainment and streaming-style content approaches where narratives unfold... - [India’s Traditional Loyalty Models Are Being Challenged by Generation Z](https://mediamohalla.com/indias-traditional-loyalty-models-are-being-challenged-by-generation-z/): India’s consumer landscape is undergoing a major transformation as Generation Z reshapes the way brands think about loyalty, engagement, and long-term relationships. Unlike previous generations, Gen Z consumers are less influenced by traditional loyalty programs and more driven by experience, authenticity, convenience, and digital relevance. As this digitally native generation gains spending power, businesses across sectors are being forced to rethink how loyalty is built and sustained in a fast-changing marketplace. The End of Traditional Loyalty Models For years, loyalty in India was largely built through: However, Gen Z consumers are showing lower attachment to traditional loyalty structures. Instead, they prioritise:... - [Cannes Lions Jurors Emphasise Human Craft Amid AI-Driven Creativity Boom](https://mediamohalla.com/cannes-lions-jurors-emphasise-human-craft-amid-ai-driven-creativity-boom/): As artificial intelligence continues transforming the global advertising and creative industries, jurors at the Cannes Lions International Festival of Creativity are reinforcing one message: creative craft matters more than ever. While AI tools are rapidly accelerating content creation, ideation, and production processes, industry leaders believe that genuine storytelling, emotional resonance, originality, and executional excellence remain the defining factors behind impactful creative work. The conversation reflects a growing industry debate around the balance between technological efficiency and human creativity. AI Is Reshaping Creative Workflows AI-powered tools are increasingly being used across advertising and media for: These technologies are helping agencies and brands... - [Akash Ambani Takes Charge as Managing Director of Jio Platforms Ahead of IPO Plans](https://mediamohalla.com/akash-ambani-takes-charge-as-managing-director-of-jio-platforms-ahead-of-ipo-plans/): Akash Ambani has officially been appointed Managing Director of Jio Platforms, marking a significant leadership transition as the company prepares for its anticipated public market debut. The appointment signals the next phase of growth and strategic expansion for one of India’s largest digital and technology ecosystems. The move also highlights Reliance Industries’ broader succession planning and long-term focus on strengthening leadership across its digital businesses. A Strategic Leadership Transition Akash Ambani has already played a visible role in shaping Jio’s consumer technology and digital ecosystem over the past few years. In his expanded leadership role, he is expected to: The appointment... - [Audemars Piguet Teams Up with Qatar Airways Premier Padel Tour and Agustín Tapia](https://mediamohalla.com/audemars-piguet-teams-up-with-qatar-airways-premier-padel-tour-and-agustin-tapia/): Luxury watchmaker Audemars Piguet has announced a new partnership with the Qatar Airways Premier Padel Tour and professional padel player Agustín Tapia, marking a strategic move into one of the world’s fastest-growing sports. The collaboration reflects the increasing convergence of luxury brands and global sports platforms as companies seek deeper cultural relevance, premium audience engagement, and lifestyle-driven brand positioning. Luxury Brands Enter the Padel Boom Padel has rapidly emerged as a global sporting phenomenon, attracting: By partnering with the Qatar Airways Premier Padel Tour, Audemars Piguet is positioning itself within a sport that blends athleticism, exclusivity, and modern lifestyle culture. Why... - [Lemma and Continuum Media Strengthen Middle East Expansion Through Strategic Partnership](https://mediamohalla.com/lemma-and-continuum-media-strengthen-middle-east-expansion-through-strategic-partnership/): Lemma and Continuum Media have expanded their partnership into the Middle East, marking a significant step in strengthening their presence across one of the world’s fastest-growing digital advertising markets. The collaboration aims to enhance programmatic advertising capabilities and accelerate innovation in the region’s evolving media ecosystem. The move reflects the growing demand for data-driven, automated, and audience-focused advertising solutions across the Middle East and North Africa (MENA) region. A Strategic Regional Expansion The expanded partnership is expected to focus on: By combining their expertise, Lemma and Continuum Media aim to strengthen advertiser engagement and media performance in key Middle East markets.... - [JioStar Drives New Milestones During TATA IPL 2026](https://mediamohalla.com/jiostar-drives-new-milestones-during-tata-ipl-2026/): JioStar has emerged as a major force during TATA IPL 2026, achieving significant milestones in audience engagement, streaming consumption, advertising partnerships, and multi-platform reach. The season further reinforced the growing dominance of digital-first sports consumption in India’s rapidly evolving entertainment ecosystem. With cricket continuing to be one of the country’s most powerful cultural and commercial properties, IPL 2026 has become a defining moment for sports broadcasting and streaming innovation. A Landmark Season for Sports Entertainment TATA IPL 2026 witnessed massive audience traction across television, digital streaming, and connected TV platforms. JioStar’s performance highlights: The season showcased how sports consumption is becoming... - [ABBY Awards 2026 Appoints Jessica Apellaniz as Jury Chair](https://mediamohalla.com/abby-awards-2026-appoints-jessica-apellaniz-as-jury-chair/): The ABBY Awards 2026 has announced the appointment of Jessica Apellaniz from Wieden+Kennedy Mexico as Jury Chair, reinforcing the awards’ focus on celebrating global creative excellence and diverse industry perspectives. The appointment highlights the increasing internationalisation of creative award platforms as agencies and brands continue to push boundaries in storytelling, innovation, and cultural relevance. A Global Creative Voice for ABBY Awards 2026 Jessica Apellaniz is widely recognised within the advertising and creative industry for her work in brand storytelling, creative strategy, and culturally driven campaigns. Her appointment reflects ABBY Awards’ efforts to strengthen its global creative credibility and industry relevance. The... - [How AI Is Reshaping Media Through the ‘Neotic Intelligence Loop’: Insights from Tarek Sharafeddin](https://mediamohalla.com/how-ai-is-reshaping-media-through-the-neotic-intelligence-loop-insights-from-tarek-sharafeddin/): Artificial intelligence is rapidly redefining the global media ecosystem, transforming how content is created, distributed, consumed, and monetised. According to Tarek Sharafeddin, Managing Director of Neotic Media, the future of the industry lies in what he describes as the “Neotic Intelligence Loop”  a continuously evolving system where AI, audience behaviour, content, and data interact in real time to shape smarter media experiences. The concept reflects a broader industry shift toward intelligent, adaptive, and hyper-personalised media ecosystems powered by automation and predictive analytics. Understanding the Neotic Intelligence Loop The “Neotic Intelligence Loop” represents an interconnected cycle where: This creates a dynamic feedback... - [Nykaa Faces Copyright Lawsuit from Zee Entertainment Over Instagram Reels](https://mediamohalla.com/nykaa-faces-copyright-lawsuit-from-zee-entertainment-over-instagram-reels/): A copyright dispute has emerged between Zee Entertainment Enterprises Limited and Nykaa over the alleged use of copyrighted music in Instagram reels. The legal action highlights the growing importance of intellectual property rights in the era of digital marketing and social media-led brand communication. The case underscores how brands are increasingly being scrutinised for the use of licensed music and copyrighted content across digital platforms. The Core of the Dispute According to reports, Zee Entertainment has alleged that copyrighted music owned or controlled by the company was used in Nykaa’s Instagram reels without appropriate authorisation or licensing. The dispute centres around:... - [JioHotstar and Swiggy Integrate Food Ordering into Live Cricket Streaming](https://mediamohalla.com/jiohotstar-and-swiggy-integrate-food-ordering-into-live-cricket-streaming/): JioHotstar has partnered with Swiggy to bring food ordering directly into live cricket streaming experiences. The collaboration reflects the growing trend of interactive streaming ecosystems where viewers can engage with multiple services without leaving the platform. The integration aims to enhance the match-day experience for cricket fans by making food ordering seamless during live games. A New Era of Interactive Streaming As digital consumption habits evolve, streaming platforms are increasingly moving beyond passive viewing experiences. Through this partnership, users watching live cricket on JioHotstar can: The initiative demonstrates how entertainment platforms are integrating lifestyle services to drive deeper engagement. Cricket, Food... - [Warner Bros. Discovery Reports $2.9 Billion Q1 Loss Amid Streaming Market Pressures](https://mediamohalla.com/warner-bros-discovery-reports-2-9-billion-q1-loss-amid-streaming-market-pressures/): Warner Bros. Discovery has reported a $2.9 billion loss for the first quarter, highlighting the ongoing challenges faced by global media and entertainment companies in an increasingly competitive streaming landscape. The results reflect mounting pressure from rising content costs, evolving viewer habits, and intense competition among OTT platforms. The company’s performance underscores how rapidly changing digital consumption trends are reshaping the economics of the entertainment industry. Streaming Competition Intensifies The global streaming market continues to witness fierce competition as platforms battle for audience attention and subscriber growth. Companies are heavily investing in: These investments have increased operational costs across the industry,... - [Leading the AI Era Requires Mastering Prompts, Not Just Managing Teams](https://mediamohalla.com/leading-the-ai-era-requires-mastering-prompts-not-just-managing-teams/): Artificial intelligence is rapidly reshaping the modern workplace, but the role of leadership is evolving alongside it. In today’s AI-driven economy, leaders are no longer judged solely by how effectively they manage people they are increasingly evaluated by how well they understand, guide, and leverage AI systems through strategic prompting. As generative AI tools become embedded across industries, the ability to ask the right questions and frame the right prompts is emerging as a critical leadership skill. The Rise of Prompt-Driven Leadership In traditional workplaces, leadership revolved around decision-making, communication, and team management. While those skills remain important, AI is introducing... - [MERED Introduces Innovative Floating Sales Experience at Al Reem Island](https://mediamohalla.com/mered-introduces-innovative-floating-sales-experience-at-al-reem-island/): MERED has unveiled a floating sales gallery on Al Reem Island in Abu Dhabi, introducing a distinctive experiential concept to the region’s luxury real estate market. The initiative reflects the growing trend of developers using immersive and design-led experiences to engage high-end property buyers and investors. Positioned on the waterfront, the floating gallery aims to blend architecture, lifestyle, and innovation while offering visitors a premium property showcase experience. A New Approach to Real Estate Marketing The floating sales gallery represents a shift from traditional property showrooms toward more experiential and destination-driven engagement. The initiative highlights how real estate developers are increasingly... - [Media World Group Elevates Charbel El Asmar to Group CEO Role](https://mediamohalla.com/media-world-group-elevates-charbel-el-asmar-to-group-ceo-role/): Media World Group has announced the promotion of Charbel El Asmar to the position of Group CEO, marking a significant leadership transition for the company as it continues to strengthen its presence across the media, advertising, and communications landscape. The appointment reflects the group’s focus on driving innovation, expanding regional influence, and reinforcing long-term business growth in an increasingly dynamic media environment. A Strategic Leadership Move Charbel El Asmar’s elevation comes at a time when media and communications businesses are rapidly evolving due to digital transformation and changing consumer behaviour. The promotion highlights Media World Group’s confidence in internal leadership and... - [Omnicom Media Brings Fuse to Dubai Amid Growing Sports Marketing Boom](https://mediamohalla.com/omnicom-media-brings-fuse-to-dubai-amid-growing-sports-marketing-boom/): Omnicom Media Group has expanded its global sports and entertainment marketing network with the launch of Fuse in Dubai. The move reflects the region’s rapidly growing influence in sports, entertainment, and cultural experiences, while reinforcing Dubai’s position as a global hub for major events, brand partnerships, and fan engagement. The launch comes at a time when brands are increasingly investing in experiential marketing, sponsorships, and culture-led campaigns to build stronger audience connections. A Strategic Expansion into the Middle East Dubai has emerged as one of the world’s fastest-growing markets for sports and entertainment investments. By launching Fuse in the region, Omnicom... - [Announcing the launch of The 6th Edition of The Great Indian BFSI & Fintech Awards 2026](https://mediamohalla.com/announcing-the-launch-of-the-6th-edition-of-the-great-indian-bfsi-fintech-awards-2026/): BFSI Digital Stallions Forum proudly announces the launch of The 6th Edition of The Great Indian BFSI & Fintech Awards 2026, a prestigious platform recognizing excellence and innovation across India’s Banking, Financial Services, Insurance (BFSI), and Fintech sectors Now in its sixth edition, the awards continue to celebrate outstanding achievements in marketing excellence, customer engagement, technology innovation, digital transformation and financial product development. The initiative brings together leading BFSI institutions, fintech innovators, and digital partners to showcase impactful work that is redefining the future of financial services in India Over the years, The Great Indian BFSI & Fintech Awards have emerged as a trusted... - [Opraah Partners with Raj Shamani for ChatGPT-Led Campaign](https://mediamohalla.com/opraah-partners-with-raj-shamani-for-chatgpt-led-campaign/): Opraah has partnered with Raj Shamani for a new campaign built around ChatGPT-powered interactions. The collaboration reflects the growing trend of brands integrating artificial intelligence into consumer engagement and content strategies. The initiative positions Opraah at the intersection of AI-driven communication and creator-led brand storytelling. A New-Age Brand Collaboration The campaign leverages Raj Shamani’s strong digital presence and entrepreneurial image to connect with younger, tech-savvy audiences. Through the collaboration, Opraah aims to: The move highlights how brands are increasingly using AI tools to create more personalised and dynamic audience interactions. The Growing Role of AI in Marketing Artificial intelligence is rapidly... - [ZEE5 Launches ‘Cricket Darbar’, Blending Cricket, Comedy and Fan Culture](https://mediamohalla.com/zee5-launches-cricket-darbar-blending-cricket-comedy-and-fan-culture/): ZEE5 has introduced ‘Cricket Darbar’, a new weekly show that combines cricket discussions with comedy, entertainment, and fan-driven culture. The initiative reflects the growing trend of sports content evolving beyond live matches into broader entertainment experiences designed for digital-first audiences. With cricket deeply embedded in India’s pop culture, the show aims to create a more engaging and community-led viewing experience for fans. Where Cricket Meets Entertainment ‘Cricket Darbar’ is positioned as more than just a sports analysis show. The format blends: By combining sports with entertainment, ZEE5 is targeting audiences looking for more interactive and relatable cricket content. Tapping Into Fan... - [Mada Media Appoints Aditi Khare as Chief Marketing Associate](https://mediamohalla.com/mada-media-appoints-aditi-khare-as-chief-marketing-associate/): Mada Media, part of RTA DM PJSC, has announced the appointment of Aditi Khare as Chief Marketing Associate. The move reflects the company’s continued focus on strengthening its marketing and communication capabilities as the media and advertising landscape evolves across the region. The appointment comes at a time when organisations are increasingly investing in integrated marketing strategies, digital engagement, and audience-centric brand communication. A Strategic Leadership Addition In her new role, Aditi Khare is expected to contribute to: Her appointment highlights the growing importance of experienced marketing leadership in driving business growth and brand visibility. The Evolving Media and Advertising Landscape... - [Mother’s Day 2026: Beyond Flowers & Filters The Evolving Story of Motherhood](https://mediamohalla.com/mothers-day-2026-beyond-flowers-filters-the-evolving-story-of-motherhood/): Motherhood has never been a single story. It’s not just the picture-perfect Instagram posts, the breakfast-in-bed rituals, or the annual flood of “best mom ever” captions. In 2026, Mother’s Day is less about celebration and more about recognition. Because behind every curated post is an unfiltered reality. From Sacrifice to Selfhood For decades, motherhood was defined by sacrifice. The “ideal mother” was selfless, always available, and often invisible in her own story. But that narrative is changing. Today’s mothers are: Motherhood is no longer a role that replaces individuality it coexists with it. And that shift is redefining how society and... - [Dabur India Ltd Reports 16% Rise in Net Profit to ₹362 Crore](https://mediamohalla.com/dabur-india-ltd-reports-16-rise-in-net-profit-to-%e2%82%b9362-crore/): Dabur India Ltd has reported a strong financial performance, posting a 16% increase in net profit to ₹362 crore in its latest quarterly results. The FMCG major’s growth reflects resilient consumer demand, strong brand performance, and continued focus on expanding its product portfolio across key categories. The results highlight Dabur’s ability to maintain momentum in a competitive market environment while navigating changing consumer preferences and evolving consumption patterns. Strong Financial Performance The company’s latest earnings demonstrate healthy business growth driven by: The rise in profitability underscores Dabur’s ability to balance growth with cost management. Growth Across Key Categories Dabur’s diversified product... - [Netflix Appoints Initiative as Media Agency Partner in India](https://mediamohalla.com/netflix-appoints-initiative-as-media-agency-partner-in-india/): Netflix has awarded its India media mandate to Omnicom Media Group’s Initiative. The partnership comes at a time when streaming platforms are intensifying competition for viewer attention in one of the world’s fastest-growing digital entertainment markets. The mandate is expected to cover media planning, buying, and strategic communication initiatives for Netflix across India. A Strategic Move in a Competitive Market India remains one of Netflix’s most important growth markets, with increasing demand for: By partnering with Initiative, Netflix aims to sharpen its media strategy and strengthen engagement with Indian audiences across platforms. Why Initiative Initiative, part of Omnicom Media Group, is... - [AI-Driven Measurement Tools Accelerate Decision-Making, Says WARC Report](https://mediamohalla.com/ai-driven-measurement-tools-accelerate-decision-making-says-warc-report/): Artificial intelligence is rapidly transforming how brands measure performance and respond to market dynamics, according to a new report by WARC. The study highlights how AI-powered measurement tools are enabling marketers to make faster, more informed, and highly responsive business decisions in an increasingly data-driven landscape. As consumer behaviour evolves in real time, brands are turning to AI-led analytics and automation to improve agility, optimise campaigns, and gain deeper insights into audience engagement. The Rise of AI in Marketing Measurement Traditional measurement methods often rely on delayed reporting and fragmented data. AI-powered tools, however, are changing the game by: This allows... - [Google Leads IPL 2026 Advertising Surge as CTV Surpasses Linear TV in Brand Diversity](https://mediamohalla.com/google-leads-ipl-2026-advertising-surge-as-ctv-surpasses-linear-tv-in-brand-diversity/): The advertising landscape around IPL 2026 is witnessing a major shift, with Connected TV (CTV) emerging as a dominant platform for brand engagement and diversity. According to recent industry observations, Google has emerged as one of the most visible advertisers during the tournament, while CTV has outpaced traditional linear television in attracting a wider range of brands. The development signals a transformative moment in sports advertising, where digital-first viewing habits are reshaping how brands approach audience engagement during marquee events like the IPL. CTV’s Growing Influence in IPL Advertising Connected TV has rapidly evolved into a preferred medium for advertisers looking... - [Edelman Smithfield Announces Leadership Elevations Across Middle East Operations](https://mediamohalla.com/edelman-smithfield-announces-leadership-elevations-across-middle-east-operations/): Edelman Smithfield has announced a series of leadership promotions across its Middle East operations, reinforcing the firm’s commitment to regional growth, strategic advisory capabilities, and client engagement in an evolving communications landscape. The leadership changes come as businesses across the Middle East increasingly seek specialised expertise in corporate communications, financial advisory, reputation management, and stakeholder engagement. Strengthening Regional Leadership The latest promotions reflect Edelman Smithfield’s focus on strengthening its leadership bench and expanding its regional influence. The appointments are expected to: The move highlights the agency’s confidence in internal talent and leadership continuity. A Growing Demand for Strategic Communications The Middle... - [Taapsee Pannu Comes Onboard as Brand Ambassador for Enamor](https://mediamohalla.com/taapsee-pannu-comes-onboard-as-brand-ambassador-for-enamor/): Enamor has signed Taapsee Pannu as its brand ambassador. The collaboration reflects the brand’s focus on aligning with a personality that embodies confidence, authenticity, and modern femininity. A Strategic Brand Association With this partnership, Enamor aims to amplify its positioning in the innerwear and athleisure segment. Taapsee Pannu’s association is expected to: The move highlights the brand’s intent to resonate more deeply with today’s evolving consumer mindset. Why Taapsee Pannu Known for her bold choices and strong on-screen presence, Taapsee Pannu brings a persona that aligns closely with Enamor’s brand values. Her image reflects: This makes her a fitting choice to... - [Creambell Ice Cream Taps Dentsu for Media and Creative Duties](https://mediamohalla.com/creambell-ice-cream-taps-dentsu-for-media-and-creative-duties/): Creambell Ice Cream has appointed Dentsu to handle its integrated media and creative mandate. The partnership marks a strategic step for Creambell as it looks to enhance its market presence and connect more effectively with consumers across India. A Unified Marketing Approach With this mandate, Dentsu will oversee both media planning and buying as well as creative strategy and execution for Creambell Ice Cream. The collaboration aims to: By consolidating media and creative under one partner, Creambell is focusing on a more streamlined and impactful communication strategy. Strengthening Brand Visibility Operating in a highly competitive FMCG category, Creambell Ice Cream is... - [Myntra Promotes Puja Rizal to Deputy Director – Brand Partnerships & Monetisation](https://mediamohalla.com/myntra-promotes-puja-rizal-to-deputy-director-brand-partnerships-monetisation/): Myntra has elevated Puja Rizal to the role of Deputy Director – Brand Partnerships & Monetisation. The promotion reflects Myntra’s continued focus on strengthening its brand ecosystem and driving new revenue streams through partnerships. A Strategic Elevation Puja Rizal’s elevation comes at a time when Myntra is expanding its focus on brand collaborations and monetisation strategies. In her new role, she will be responsible for: The move underscores Myntra’s commitment to scaling its partnership-led growth model. Strengthening Brand Partnerships Brand partnerships have become a crucial lever for growth in the e-commerce and fashion space. Myntra is increasingly focusing on: With Puja... - [Al-Futtaim Toyota Strikes Emotional Chord with ‘The Accidental Icon’ Campaign](https://mediamohalla.com/al-futtaim-toyota-strikes-emotional-chord-with-the-accidental-icon-campaign/): Al-Futtaim Toyota has launched its latest campaign, ‘The Accidental Icon’, resonating deeply with both UAE nationals and residents. The campaign celebrates the enduring legacy of Toyota vehicles while highlighting their role in everyday life across generations. A Campaign Rooted in Emotion At its core, ‘The Accidental Icon’ is a tribute to how certain vehicles unintentionally become cultural icons over time. The campaign focuses on: By tapping into nostalgia and shared experiences, the campaign creates a powerful emotional bond with audiences. Celebrating Legacy and Trust Toyota has long been associated with durability and dependability in the UAE. Through this campaign, Al-Futtaim Toyota... - [Dubai Culture Partners LinkedIn to Empower Creative Talent with Future Skills](https://mediamohalla.com/dubai-culture-partners-linkedin-to-empower-creative-talent-with-future-skills/): Dubai’s creative economy, Dubai Culture has partnered with LinkedIn to equip creative professionals with future-ready skills. The collaboration underscores Dubai’s commitment to nurturing talent and positioning itself as a global hub for creativity and innovation. A Vision for Future-Ready Talent As industries evolve rapidly, the need for continuous upskilling has become critical especially in creative sectors. Through this partnership, Dubai Culture aims to: The initiative aligns with Dubai’s broader vision of building a knowledge-driven economy. Leveraging LinkedIn’s Learning Ecosystem With LinkedIn’s vast network and learning platform, the collaboration will offer: This enables creative professionals to not only learn but also connect... - [Porsche India Onboards Ashutosh Dixit from Audi AG](https://mediamohalla.com/porsche-india-onboards-ashutosh-dixit-from-audi-ag/): Porsche India has onboarded Ashutosh Dixit, who transitions from Audi AG, where he served as Director – Region China and Hong Kong. The appointment signals Porsche India’s continued focus on strengthening its leadership team as it expands its presence in the Indian market. A Strategic Leadership Addition Ashutosh Dixit brings with him extensive experience in the global automotive industry, particularly in high-growth markets. His previous role at Audi AG involved overseeing operations across China and Hong Kong two of the most competitive automotive markets globally. Strengthening Porsche India’s Market Play India’s luxury car market is witnessing steady growth, driven by rising... - [Biocon Succession Plan: Kiran Mazumdar-Shaw Names Claire Mazumdar as Next Leader](https://mediamohalla.com/biocon-succession-plan-kiran-mazumdar-shaw-names-claire-mazumdar-as-next-leader/): Kiran Mazumdar-Shaw has named Claire Mazumdar as her successor at Biocon. The announcement marks a pivotal moment for the company as it prepares for a structured leadership transition in the coming years. A Planned Leadership Transition The succession announcement reflects Biocon’s long-term vision of ensuring continuity and stability in leadership. By identifying a successor early, the company aims to: Such forward-looking succession planning is increasingly becoming a hallmark of well-governed organisations. Claire Mazumdar’s Role and Responsibilities As the designated successor, Claire Mazumdar is expected to gradually take on greater responsibilities within the organisation. Her role will likely involve: Her elevation signals... - [Eeken by House of Paragon Rolls Out New Digital-First Campaign](https://mediamohalla.com/eeken-by-house-of-paragon-rolls-out-new-digital-first-campaign/): Eeken by House of Paragon has launched a new digital-first campaign aimed at strengthening its online presence and deepening engagement with modern audiences. The initiative reflects the brand’s shift toward a more agile, content-led marketing approach in a rapidly digitising landscape. A Digital-First Approach With consumers increasingly spending time on digital platforms, Eeken’s latest campaign is designed to meet audiences where they are. The strategy focuses on: This approach allows the brand to build a more dynamic and responsive communication ecosystem. Enhancing Brand Visibility The campaign aims to boost Eeken’s visibility among digitally native consumers by: By prioritising digital channels, the... - [International Gemological Institute Joins Forces with Gujarat Titans to Combat Diamond Self-Certification](https://mediamohalla.com/international-gemological-institute-joins-forces-with-gujarat-titans-to-combat-diamond-self-certification/): International Gemological Institute (IGI) has partnered with Gujarat Titans to address the growing issue of diamond self-certification. The initiative aims to educate consumers about the importance of independent certification and build trust in the diamond-buying process. Tackling a Growing Concern Diamond self-certification has become an increasing concern in the jewellery industry, where sellers certify their own products without third-party validation. This practice can lead to: Through this partnership, IGI seeks to highlight the value of independent, globally recognised certification. Why Gujarat Titans? By collaborating with Gujarat Titans, IGI is leveraging the massive reach and popularity of the Indian Premier League. The... - [Karan Johar Turns Heads at Met Gala 2026 in Manish Malhotra Creation](https://mediamohalla.com/karan-johar-turns-heads-at-met-gala-2026-in-manish-malhotra-creation/): Karan Johar made a striking debut at the Met Gala 2026, dressed in an opulent ensemble by Manish Malhotra. The appearance marked a significant crossover of Indian cinema and fashion onto one of the world’s most prestigious red carpets. Johar’s look not only celebrated Indian craftsmanship but also positioned him among the evening’s most talked-about personalities. A Debut That Made a Statement Known for his keen eye for style and storytelling, Karan Johar’s Met Gala debut was anything but understated. His Manish Malhotra ensemble reflected: The look stood out for its ability to balance cultural richness with contemporary appeal. Manish Malhotra’s... - [Dubai Global News Clinches Double Win at MEA Markets Awards 2026](https://mediamohalla.com/dubai-global-news-clinches-double-win-at-mea-markets-awards-2026/): Dubai Global News has secured a double victory at the prestigious MEA Markets Awards 2026. The achievement underscores the organisation’s growing influence and commitment to delivering high-quality journalism and innovative content across the Middle East and Africa. A Moment of Recognition Winning two accolades at the MEA Markets Awards highlights Dubai Global News’ ability to stand out in a competitive media landscape. The awards celebrate excellence across industries, recognising organisations that demonstrate: For Dubai Global News, this recognition reflects its dedication to maintaining high editorial standards and audience engagement. Strengthening Regional Presence Over the years, Dubai Global News has steadily expanded... - [Nykaa Promotes Pearl Shah to SVP, Owned Brands – Kay & Private Labels](https://mediamohalla.com/nykaa-promotes-pearl-shah-to-svp-owned-brands-kay-private-labels/): Nykaa has elevated Pearl Shah to the role of Senior Vice President, Owned Brands – Kay & Private Labels. The appointment highlights Nykaa’s continued focus on strengthening its in-house brand portfolio, a key driver of its long-term growth strategy. Strengthening Owned Brand Portfolio Nykaa’s owned brands, including Kay Beauty and its private label offerings, have emerged as a significant pillar of its business. With this elevation, Pearl Shah will oversee: The move signals Nykaa’s intent to further scale its high-margin, brand-led business verticals. A Strategic Leadership Move Pearl Shah’s promotion comes at a time when Nykaa is doubling down on its... - [The Coca-Cola Company Elevates Siddharth Subramanian to Lead Digital Commerce Marketing](https://mediamohalla.com/the-coca-cola-company-elevates-siddharth-subramanian-to-lead-digital-commerce-marketing/): Leadership move aimed at strengthening its digital capabilities, The Coca-Cola Company has elevated Siddharth Subramanian to the role of Director – Marketing, Digital Commerce. The promotion reflects Coca-Cola’s growing focus on building a robust digital ecosystem to drive consumer engagement and business growth. A Step Towards Digital-First Growth As consumer behaviour continues to shift toward online platforms, Coca-Cola is accelerating its investments in digital commerce. In his new role, Siddharth Subramanian will be responsible for: The move highlights the company’s commitment to adapting to an increasingly digital-first marketplace. Strengthening Digital Commerce Capabilities Digital commerce has become a critical growth lever for... - [Eloelo Group Partners Slay Media for Content and Video Production](https://mediamohalla.com/eloelo-group-partners-slay-media-for-content-and-video-production/): Eloelo Group has partnered with Slay Media as its content and video production partner. The collaboration is aimed at enhancing the platform’s creative output and delivering engaging, high-quality content to its growing user base. A Content-Driven Collaboration With short-form video and digital content continuing to dominate user engagement, Eloelo Group is focusing on scaling its content capabilities. Under this partnership, Slay Media will: The move reflects Eloelo’s intent to build a stronger content-first platform experience. Enhancing User Engagement As a social entertainment platform, Eloelo thrives on interactive and engaging content. The partnership is expected to: By investing in professional content production,... - [The Middle East Media Boom: Why Global Brands Are Shifting Focus to the Gulf](https://mediamohalla.com/the-middle-east-media-boom-why-global-brands-are-shifting-focus-to-the-gulf/): For years, global brands treated the Middle East as a secondary market important, but not essential. In 2026, that narrative has flipped. From billion-dollar media investments to a rapidly evolving creator economy, the Gulf region is no longer just participating in the global media landscape it’s actively shaping it. A Region Rewriting Its Narrative At the heart of this transformation lies Saudi Vision 2030 a blueprint that has accelerated diversification beyond oil and into entertainment, media, and technology. Cities like Dubai, Riyadh, and Doha are evolving into global hubs for content creation, influencer culture, and digital innovation. Massive investments in infrastructure,... - [AdCounty Media Enters 9th Year With BSE Listing and a Scaled Proprietary AdTech Ecosystem](https://mediamohalla.com/adcounty-media-enters-9th-year-with-bse-listing-and-a-scaled-proprietary-adtech-ecosystem/): AdCounty Media India Ltd. celebrates nine years within the AdTech ecosystem. Their journey thus far is marked by their successful listing on the BSE and the development of the company into a product-led ATech business. The company has taken the momentum of year eight and has transitioned from being a performance-driven company focused on service to becoming a technology-driven business based on proprietary platforms and scalable solutions. AdCounty Media India Ltd. began its business in 2017 and is a multi-million-dollar AdTech powerhouse with a presence across India, LATAM, Southeast Asia, the Middle East, and Europe. Over the past year, AdCounty has... - [Art-E Mediatech Wins Creative Mandate for IndiaMART](https://mediamohalla.com/art-e-mediatech-wins-creative-mandate-for-indiamart/): Art-E Mediatech has secured the creative mandate for IndiaMART. The partnership marks a strategic step for IndiaMART as it looks to strengthen its brand communication and deepen engagement with businesses across India. A Strategic Creative Partnership With this mandate, Art-E Mediatech will be responsible for driving creative strategy, campaign development, and brand communication for IndiaMART. The collaboration aims to: The appointment reflects IndiaMART’s focus on building a more distinctive and engaging brand narrative. Strengthening IndiaMART’s Brand Positioning As one of India’s leading B2B marketplaces, IndiaMART plays a critical role in connecting buyers and sellers across industries. With increasing competition in the... - [Laura Bashraheel Elevated to Head of PR & Communications at Johnson Controls Arabia](https://mediamohalla.com/laura-bashraheel-elevated-to-head-of-pr-communications-at-johnson-controls-arabia/): Laura Bashraheel has been promoted to the role of Head of PR & Communications at Johnson Controls Arabia. The move highlights the company’s focus on strengthening its communications strategy and enhancing brand positioning across the region. A Strategic Leadership Promotion Laura Bashraheel’s elevation comes as Johnson Controls Arabia continues to expand its presence in the Middle East. In her new role, she will be responsible for: Her appointment reflects the organisation’s emphasis on strategic storytelling and consistent brand messaging. Strengthening Regional Communication Efforts As the demand for smart building solutions and sustainable technologies grows, effective communication plays a crucial role in... - [Jindal Stainless Appoints Madison Media as Media Agency on Record](https://mediamohalla.com/jindal-stainless-appoints-madison-media-as-media-agency-on-record/): Jindal Stainless has appointed Madison Media as its Media Agency on Record (AOR). The partnership marks a significant step in the company’s efforts to enhance its communication strategy and connect more effectively with its target audiences. A Strategic Media Partnership With this mandate, Madison Media will be responsible for handling media planning, buying, and strategy for Jindal Stainless. The collaboration aims to: The appointment reflects Jindal Stainless’ intent to adopt a more structured and insight-led media approach. Strengthening Brand Communication Operating in a highly competitive industrial sector, Jindal Stainless is increasingly focusing on building a strong brand identity. Through this partnership,... - [Netflix Tops Hindi Streaming Rights in 2025, Finds Ormax Media Stream Track Report](https://mediamohalla.com/netflix-tops-hindi-streaming-rights-in-2025-finds-ormax-media-stream-track-report/): Growing dominance in India’s OTT ecosystem, Netflix has emerged as the leading platform for Hindi streaming rights in 2025, according to the latest Ormax Stream Track report by Ormax Media. The findings highlight Netflix’s aggressive content acquisition strategy and its continued focus on strengthening its Hindi-language portfolio one of the most competitive segments in the Indian streaming landscape. A Stronghold in Hindi Content Hindi content remains the backbone of India’s OTT consumption, commanding the largest share of viewership across platforms. Netflix’s leadership in this space reflects its sustained investment in: By prioritising premium storytelling and diverse genres, Netflix has positioned itself... - [Vinay Malhotra Steps Down as Sales Head at IndiGo Amid Ongoing Leadership Transition](https://mediamohalla.com/vinay-malhotra-steps-down-as-sales-head-at-indigo-amid-ongoing-leadership-transition/): Vinay Malhotra has stepped down from his role as Sales Head at IndiGo. His exit comes at a time when the airline is witnessing a phase of leadership transition, signalling a potential shift in its commercial and strategic approach. While official details around the transition remain limited, the move has drawn attention across the industry, given Malhotra’s key role in shaping IndiGo’s sales and distribution strategies. A Key Leadership Exit Vinay Malhotra has been closely associated with IndiGo’s commercial success, playing a significant role in: His departure marks the end of an important chapter in the airline’s leadership journey. IndiGo’s Evolving... - [The Astor Goa Appoints Chef Pradeep Kumar Thakur as Executive Chef](https://mediamohalla.com/the-astor-goa-appoints-chef-pradeep-kumar-thakur-as-executive-chef/): The Astor Goa announces the appointment of Chef Pradeep Kumar Thakur as Executive Chef, marking a decisive step in shaping the hotel’s next culinary chapter. With over two decades of experience across leading hospitality brands, Chef Thakur brings a refined, ingredient-led approach and a strong command of Indian regional cuisines and live-fire techniques. Over the course of his career, Chef Thakur has held key roles with renowned hospitality groups including InterContinental, The Lalit Resort Goa, Club Mahindra, Kenilworth Resort & Spa, Lemon Tree Hotels, ibis Hotels, ITC Fortune Goa, and Marriott International. His journey from commis chef to executive leadership reflects... - [Lakshmi N Mittal and Adar Poonawalla Consortium Set to Acquire Rajasthan Royals](https://mediamohalla.com/lakshmi-n-mittal-and-adar-poonawalla-consortium-set-to-acquire-rajasthan-royals/): Franchise cricket, a consortium led by Lakshmi N Mittal and Adar Poonawalla is reportedly in advanced talks to acquire a stake in Rajasthan Royals. The move signals a potential shift in ownership dynamics for one of the Indian Premier League’s most recognisable teams. While official confirmation is awaited, the development has already sparked significant interest across the sports and business communities. A High-Profile Consortium Enters Cricket Both Lakshmi N Mittal and Adar Poonawalla bring strong business credentials and global influence. Their entry into IPL ownership reflects the continued attractiveness of the league as a high-value sporting and commercial asset. The consortium... - [Marjan Group Bolsters Leadership Team Amid Expansion in Ras Al Khaimah](https://mediamohalla.com/marjan-group-bolsters-leadership-team-amid-expansion-in-ras-al-khaimah/): Marjan Group has announced a series of senior executive appointments as it accelerates major development projects in Ras Al Khaimah. The move underscores the company’s commitment to strengthening its leadership bench to support large-scale, high-impact developments in the region. Strengthening Leadership for Growth As Ras Al Khaimah continues to position itself as a key destination for tourism, real estate, and investment, Marjan Group is scaling its operations to meet rising demand. The appointment of senior executives is aimed at: The expanded leadership team is expected to play a crucial role in steering the company through its next phase of growth. Driving... - [The Devil Wears Prada 2 Explores the Rise of Algorithmic Authority in Marketing](https://mediamohalla.com/the-devil-wears-prada-2-explores-the-rise-of-algorithmic-authority-in-marketing/): Fashion and media, influence once flowed from the top dictated by editors, tastemakers, and glossy magazine covers. But with The Devil Wears Prada 2, that power dynamic is being reimagined for a digital-first era, where algorithms, data, and platforms now shape what’s seen, liked, and bought. The sequel doesn’t just revisit the iconic world of high fashion it reflects a broader shift in marketing, where editorial authority is giving way to algorithmic dominance. From Gatekeepers to Algorithms In the original The Devil Wears Prada, influence was concentrated in the hands of a few editors who decided trends, controlled narratives, and shaped... - [Alia Bhatt Teams Up with Myntra to Tackle Everyday Beauty Dilemmas](https://mediamohalla.com/alia-bhatt-teams-up-with-myntra-to-tackle-everyday-beauty-dilemmas/): Alia Bhatt has partnered with Myntra to address common beauty dilemmas faced by shoppers. The collaboration brings together celebrity influence and digital innovation to create a more intuitive and relatable beauty shopping experience. At a time when consumers are overwhelmed by endless product choices, the initiative focuses on making decision-making simpler, smarter, and more personalised. Decoding Beauty Choices for Consumers Beauty shopping today is no longer just about products it’s about finding the right product. With an ever-expanding range of options, consumers often face confusion around: This campaign aims to bridge that gap by offering guidance-driven content and curated recommendations. The... - [Lacoste Refreshes Its Look, Merging Heritage with Contemporary Design](https://mediamohalla.com/lacoste-refreshes-its-look-merging-heritage-with-contemporary-design/): Lacoste is proving that evolution doesn’t have to come at the cost of legacy. The iconic crocodile is getting a refined update one that balances its rich heritage with a sharper, more contemporary visual identity aimed at a new generation of consumers. A Legacy That Still Leads Founded by tennis legend René Lacoste, the brand has long stood at the intersection of sport and style. Its signature polo shirts and minimalist aesthetic have remained timeless, even as fashion trends shifted dramatically over decades. But in 2026, standing still isn’t an option. The modern consumer expects brands to be dynamic, culturally aware,... - [Mahesh Samat Bids Farewell to The Walt Disney Company After 9-Year Stint](https://mediamohalla.com/mahesh-samat-bids-farewell-to-the-walt-disney-company-after-9-year-stint/): Mahesh Samat has stepped down from The Walt Disney Company after a notable nine-year tenure. His exit marks the end of a key chapter in Disney’s India journey, where he played a pivotal role in shaping the company’s regional strategy and growth. A Defining Leadership Journey During his time at Disney, Mahesh Samat was instrumental in driving the company’s expansion and strengthening its presence in the Indian market. His leadership spanned across multiple functions, contributing to content strategy, partnerships, and business operations. He was known for navigating a rapidly evolving media landscape, particularly during a period marked by the rise of... - [WPP Reports 6.6% Q1 Decline as Elevate28 Strategy Faces Market Pressure](https://mediamohalla.com/wpp-reports-6-6-q1-decline-as-elevate28-strategy-faces-market-pressure/): Global advertising giant WPP has reported a 6.6% decline in Q1 revenues, as its long-term transformation plan, Elevate28, begins to take shape amid challenging market conditions. The results highlight the early-stage pressures of strategic restructuring, even as the company positions itself for future growth. The dip reflects a mix of macroeconomic headwinds, client spending caution, and internal transition dynamics. Elevate28: A Long-Term Play Under Pressure WPP’s Elevate28 strategy is designed to streamline operations, enhance efficiency, and strengthen its capabilities across data, technology, and AI-driven services. However, like most transformation initiatives, the short-term impact is proving to be a test of resilience.... - [Buddha Purnima 2026: Ancient Wisdom in a Hyperconnected World](https://mediamohalla.com/buddha-purnima-2026-ancient-wisdom-in-a-hyperconnected-world/): Buddha Purnima feels more relevant than ever. Celebrating the birth, enlightenment, and nirvana of Gautama Buddha, the day is more than a spiritual observance it’s a cultural pause. A moment to step back from the chaos of modern life and reconnect with something deeper, quieter, and more intentional. From Bodhi Tree to Broadband Era Over 2,500 years ago, under the Bodhi Tree in Bodh Gaya, a prince renounced excess and discovered the middle path a philosophy rooted in balance, awareness, and compassion. Fast forward to 2026, and that philosophy feels almost countercultural. We live in a world driven by extremes: Buddha’s... - [Labour Day 2026: India’s Workforce Isn’t Just Working Anymore](https://mediamohalla.com/labour-day-2026-indias-workforce-isnt-just-working-anymore/): India doesn’t clock in at 9 anymore. It logs in, signs on, goes live, delivers, creates, codes, edits, posts and sometimes, never really logs out. This Labour Day, the conversation has clearly moved beyond factory floors and fixed shifts. The modern Indian workforce is fluid, fragmented, and fiercely independent. But with that freedom comes a new set of tensions between flexibility and fatigue, autonomy and accountability. From Employees to Ecosystems The definition of a “worker” is rapidly expanding. A delivery partner navigating peak-hour traffic. A creator building a brand on short-form video. A marketer juggling a full-time role with freelance gigs.... - [Perfetti Van Melle Appoints Black White Orange as Licensing Partner for Chupa Chups in India](https://mediamohalla.com/perfetti-van-melle-appoints-black-white-orange-as-licensing-partner-for-chupa-chups-in-india/): Perfetti Van Melle has appointed Black White Orange as the official licensing partner for its iconic brand Chupa Chups in India. The partnership aims to unlock new growth avenues by extending Chupa Chups into lifestyle, merchandise, and consumer product categories, leveraging its strong brand recall and youthful appeal. Expanding Beyond Confectionery Chupa Chups, known globally for its vibrant identity and pop-culture relevance, is looking to evolve into a multi-category lifestyle brand in India. Through this licensing mandate, the brand will explore opportunities across: This move reflects a growing trend where FMCG brands are expanding into brand-led ecosystems beyond their core products.... - [Albertsons Media Collective and Google Join Forces to Enhance YouTube Ad Targeting with Retail Data](https://mediamohalla.com/albertsons-media-collective-and-google-join-forces-to-enhance-youtube-ad-targeting-with-retail-data/): Albertsons Media Collective has partnered with Google to expand the use of retail data in YouTube advertising. The collaboration aims to help brands deliver more precise, relevant, and measurable campaigns by integrating real-time retail insights into video ad targeting. The partnership signals a deeper convergence between retail media networks and digital video platforms, reshaping how brands connect with consumers. Bringing Retail Data to Video Advertising At the core of this collaboration is the integration of first-party retail data from Albertsons Media Collective into YouTube’s advertising ecosystem. This allows advertisers to: By combining purchase data with YouTube’s scale, brands can move beyond... - [Saudi Arabia’s Gen Z Is Rewriting the Rules of Sports and Entertainment, Says Report](https://mediamohalla.com/saudi-arabias-gen-z-is-rewriting-the-rules-of-sports-and-entertainment-says-report/): Saudi Arabia, a new generation isn’t just consuming sports and entertainment it’s reshaping it. According to a recent industry report, Gen Z audiences in the Kingdom are emerging as powerful cultural drivers, influencing how content is created, consumed, and experienced. From stadiums to streaming platforms, this digitally native generation is pushing brands, leagues, and creators to rethink engagement in a fast-evolving, experience-first landscape. From Passive Fans to Active Participants Unlike previous generations, Gen Z in Saudi Arabia doesn’t just watch they interact, create, and amplify. Whether it’s through short-form video, gaming communities, or live-event engagement, they are turning fandom into participation.... - [Diet Coke Taps Ogilvy to Lead Creative Duties in UK and EMEA Markets](https://mediamohalla.com/diet-coke-taps-ogilvy-to-lead-creative-duties-in-uk-and-emea-markets/): Diet Coke has appointed Ogilvy as its creative partner for the UK and EMEA region. The mandate will see Ogilvy take charge of shaping the brand’s creative direction, delivering integrated campaigns that resonate with evolving consumer expectations. The partnership signals Diet Coke’s intent to refresh its brand narrative and strengthen its cultural relevance across key international markets. A Strategic Creative Partnership With a legacy built on bold, distinctive advertising, Diet Coke is now looking to elevate its storytelling through a more contemporary and culturally attuned creative approach. Ogilvy’s role will include: The collaboration aims to align Diet Coke’s global identity with... - ["Building Conversations That Matter: Priya Mishra on Media, Leadership, and the Future of Digital Publishing"](https://mediamohalla.com/building-conversations-that-matter-priya-mishra-on-media-leadership-and-the-future-of-digital-publishing/): In a recent discussion with Priya Mishra, Founder & Editor-in-Chief, Media Mohalla, we spoke about the evolving media landscape, the importance of strategic partnerships, thought leadership, audience trust, and the future of digital publishing in an AI-driven world. Drawing from her extensive experience in media, business development, events, and brand collaborations, Priya shares her insights on building meaningful industry relationships and creating platforms that drive impactful conversations. Priya Mishra is the Co-Founder & Editor-in-Chief of Media Mohalla, a dynamic digital media platform covering media, marketing, advertising, hospitality, retail, technology, leadership, and entrepreneurship. With extensive experience in business development, strategic partnerships, events,... - [Hubtown Limited Disrupts Mumbai’s Skyline with First-of-its-Kind 3D Anamorphic OOH Campaign for OC-Ready ‘Rising City’](https://mediamohalla.com/hubtown-limited-disrupts-mumbais-skyline-with-first-of-its-kind-3d-anamorphic-ooh-campaign-for-oc-ready-rising-city/): Setting a bold new benchmark in real estate marketing, Hubtown Limited has launched a groundbreaking 3D anamorphic Out-of-Home (OOH) campaign across Mumbai for its premier residential project, Rising City at Ghatkopar East. Moving away from traditional static billboards, this highly interactive campaign transforms how developers communicate trust, readiness, and opportunity by highlighting that Rising City is now officially OC-ready. The centerpiece of the campaign is a hyper-realistic 3D digital animation that appears to shatter the physical boundaries of the billboard. A giant, imposing fist crashes through the digital “glass” screen, unfurling to reveal a gleaming golden key. This powerful visual is... - [LetzRyd Introduces LetzOwn to Build a More Financially Inclusive Gig Mobility Economy](https://mediamohalla.com/letzryd-introduces-letzown-to-build-a-more-financially-inclusive-gig-mobility-economy/): LetzRyd, a mobility supply infrastructure platform focused on organising and scaling urban transport through technology, has introduced LetzOwn, a first-of-its-kind driver ownership model designed to make India’s gig mobility economy more financially inclusive. LetzOwn, an innovative ownership platform developed by LetzRyd, tackles a longstanding challenge in the mobility sector by helping commercial drivers transition from earners to asset owners. While drivers form the backbone of urban mobility and gig-led transport services, many remain outside the formal financial ecosystem. They earn every day, power fleet operations and support city movement, but often do not have access to vehicle ownership, formal credit, predictable... - [UTOPAI STUDIOS TO PRESENT AND INVEST IN HYO-JOO YANG’S HALF MOON AS PART OF EXPANDING FILM SLATE](https://mediamohalla.com/utopai-studios-to-present-and-invest-in-hyo-joo-yangs-half-moon-as-part-of-expanding-film-slate/): Utopai Studios today announced that it will present, co-produce, and invest in Half Moon, the new German-Korean live-action feature from Silver Bear-winning filmmaker Hyo-joo Yang, as part of the company’s expanding original film slate. The film will be co-produced by Germany’s In Good Company and Korea’s Paper Barn Studios, alongside Utopai Studios. Half Moon has received support from German public funding and is scheduled to begin principal photography in Germany in August 2026. The announcement marks another step in Utopai Studios’ push to build a global, filmmaker-driven studio model focused on original films, international co-productions, and emerging creative voices. Written and... - [Richa Gupta Joins Honasa Consumer to Lead Ecommerce Business](https://mediamohalla.com/richa-gupta-joins-honasa-consumer-to-lead-ecommerce-business/): Honasa Consumer Limited, India’s leading digital-first beauty and personal care company, today announced the appointment of Richa Gupta as Senior Vice President. In her new role, she will lead the company’s ecommerce business, driving growth across marketplaces, quick commerce, and emerging digital channels, accelerating the company’s ecommerce strategy, strengthening consumer engagement, and unlocking new growth opportunities across Honasa’s portfolio of brands. Richa brings over 20 years of experience across ecommerce, consumer businesses, category management, and business transformation. Prior to joining Honasa, she held leadership roles at Amazon India, Nykaa, and Ekart Logistics, where she drove business growth, category expansion, strategic partnerships,... - [Mumbai Dabbawalas Deliver a Masterclass in Efficiency and Trust](https://mediamohalla.com/mumbai-dabbawalas-deliver-a-masterclass-in-efficiency-and-trust/): The iconic Mumbai Dabbawala Association continues to be celebrated as one of the world’s most efficient supply chain networks, demonstrating how simplicity, discipline, and teamwork can outperform even the most advanced logistics systems. For over a century, Mumbai’s dabbawalas have been responsible for collecting freshly prepared meals from homes and delivering them to office-goers across the city with remarkable accuracy. Despite operating in one of the world’s busiest urban environments, the network has earned global recognition for its near-perfect delivery record and operational excellence. Industry observers believe the dabbawala system remains a powerful example of how human coordination, process discipline, and... - [Primex Media Services Bags PR Mandate for Ajay’s Café](https://mediamohalla.com/primex-media-services-bags-pr-mandate-for-ajays-cafe/): Primex Media Services, a leading media management and public relations agency in India, has been awarded the public relations mandate for Ajay’s Cafe, the rapidly expanding Quick Service Restaurant (QSR) chain known for its burgers and cold coffee offerings. Under the mandate, Primex Media Services will manage Ajay’s Cafe’s strategic communications, media relations and brand positioning initiatives as the company embarks on its next phase of strategic expansion. Commenting on the development, Nitesh Desai, Founder & CEO of Primex Media Services, said, “We are delighted to partner with Ajay’s, a homegrown brand that has built a strong presence in the QSR... - [Empower Her Exclusive: Chef Payal Thakkar on Building Mumbai's Growing Hospitality Brands](https://mediamohalla.com/empower-her-exclusive-chef-payal-thakkar-on-building-mumbais-growing-hospitality-brands/): In conversation with Chef Payal Thakkar, Founder of Munchbox, Phir Milenge, and Munchbox Thali, for Media Mohalla’s Empower Her Exclusives From a home kitchen in Mumbai to building a thriving multi-brand hospitality venture, Chef Payal Thakkar’s entrepreneurial journey is a testament to passion, perseverance, and purpose-driven growth. What began in 2014 as a small cloud kitchen serving comforting home-style meals has evolved into a hospitality portfolio that includes Munchbox, Phir Milenge, and the recently launched Munchbox Thali ,each concept offering a distinct dining experience while staying rooted in authenticity and customer connection. An alumna of IHM Aurangabad, Chef Payal has successfully... - [Zydus marks Global Fatty Liver Day with the launch of new public awareness campaign – ‘Liver Ki Suno’](https://mediamohalla.com/zydus-marks-global-fatty-liver-day-with-the-launch-of-new-public-awareness-campaign-liver-ki-suno/): Zydus Lifesciences Limited, an innovation-driven global life sciences company, today launched the second edition of its public health awareness campaign, #LiverKiSuno, on the occasion of Global Fatty Liver Day. The campaign seeks to raise awareness about liver health and encourage individuals to pay attention to silent risks that often go unnoticed until liver disease has progressed significantly. Watch the ad film Fatty liver disease has emerged as a growing public health concern, with nearly 40% of adults estimated to be at risk. Despite its increasing prevalence, the condition often remains undetected due to the absence of obvious symptoms in its early... - [MM Talks: How Dr. Harday Gupta is Shaping the Next Generation of PR](https://mediamohalla.com/mm-talks-how-dr-harday-gupta-is-shaping-the-next-generation-of-pr/): For our latest MM Talks feature, Media Mohalla sat down with Dr. Harday Gupta, Founder & Director of The Right PR, to decode what it really takes to build brands, manage reputations, and stay relevant in today’s fast-moving media landscape. With more than a decade in public relations and a career spanning IPOs, startups, healthcare, real estate, lifestyle, and finance, Dr. Gupta brings both academic depth and hands-on industry expertise to the table. A Ph.D. holder in Public Relations and the driving force behind The Right PR, he has built an agency that prides itself on one core promise: “Your Image,... - [HR Anexi Makes a Bold Mark at 12th HR Tech Summit as AI Transformation Partner](https://mediamohalla.com/hr-anexi-makes-a-bold-mark-at-12th-hr-tech-summit-as-ai-transformation-partner/): The 12th HR Tech Summit and Awards 2026 concluded  at The Westin Gurgaon, New Delhi, with HR Anexi standing out as the exclusive AI Transformation Partner through its practice, BOTS.AI. The company delivered a sharp message to CHROs: AI is not a tech problem; it is a people problem, and it belongs in HR’s hands. A key highlight was the session “Watch AI Replace Me in the First 60 Seconds” by Nikhar Arora, Director & Builder, BOTS.Ai by HR Anexi. He began by letting an AI clone perform his opening duties live. Then he challenged the room: “87% of corporate AI projects fail, not because of technology,... - [Blur India's 'This Is Milk' Might Be the Most Creative Perfume Launch We've Seen This Year](https://mediamohalla.com/blur-indias-this-is-milk-might-be-the-most-creative-perfume-launch-weve-seen-this-year/): The beauty industry witnesses countless perfume launches every year, but only a handful manage to create a buzz beyond the fragrance itself. Blur India‘s latest collection, This Is Milk, is one such launch that stands out for its imaginative concept, nostalgic appeal, and playful execution At first glance, the collection looks more like a lineup of flavored milk bottles than a perfume range. Designed to resemble miniature milkshake containers, the packaging is instantly eye-catching and impossible to ignore. It’s the kind of product that makes consumers stop, take a second look, and wonder whether it’s a beverage or a beauty product.... - [Why Global Luxury Brands Are Betting Big on Dubai and Riyadh](https://mediamohalla.com/why-global-luxury-brands-are-betting-big-on-dubai-and-riyadh/): For decades, luxury brands looked toward Paris, Milan, London, New York, and Hong Kong as the epicentres of global luxury consumption. Today, however, a significant shift is underway. According to Deloitte’s Global Powers of Luxury 2026 report, the Middle East has emerged as the world’s third-largest engine for luxury consumption growth, with Dubai and Riyadh leading the transformation. This evolution is not simply about wealth concentration—it is about how luxury itself is being redefined. The report highlights a growing trend of “profitable resilience,” where luxury brands are prioritising value, exclusivity, and experience over mass expansion. Within this landscape, the Gulf region... - [FIFA World Cup 2026 Album Gets an Indian Touch with Nora Fatehi’s ‘Siir Siir’](https://mediamohalla.com/fifa-world-cup-2026-album-gets-an-indian-touch-with-nora-fatehis-siir-siir/): As the countdown to the FIFA World Cup 2026 gathers momentum, music is once again becoming a powerful force in shaping the tournament’s global cultural narrative. Adding an Indian touch to football’s biggest stage, Nora Fatehi has unveiled ‘Siir Siir’, a high-energy track that forms part of the Official FIFA World Cup 2026 Album. The song is a collaboration between international music producer Sanjoy and French artist Vegedream, bringing together diverse musical influences in a celebration of sport, culture, and global unity. The release marks another significant milestone in Nora Fatehi’s growing international journey. Featured among an 18-track FIFA music project... - [ITC Mangaldeep’s ‘Sixth Sense’ Film Shifts the Narrative from Inclusion to Expertise](https://mediamohalla.com/itc-mangaldeeps-sixth-sense-film-shifts-the-narrative-from-inclusion-to-expertise/): In a category often dominated by product-centric communication, ITC Mangaldeep’s latest brand film takes a refreshingly human route. The campaign shines a spotlight on the brand’s unique ‘Sixth Sense’ initiative, an ongoing program that places visually impaired individuals at the heart of its fragrance development process. Conceptualised by Ogilvy, the film moves beyond conventional conversations around inclusion and instead focuses on ability, expertise, and the power of heightened sensory perception. At its core is a simple yet emotionally resonant story of friendship that subtly reveals how visually impaired individuals often experience the world through an extraordinary sense of smell. Set against... - [InBrew Beverages unveils revamped identities for White Mischief and Blue Riband](https://mediamohalla.com/inbrew-beverages-unveils-revamped-identities-for-white-mischief-and-blue-riband/): InBrew Beverages has announced a major portfolio refresh with the revamp of two of its flagship alcohol brands – White Mischief Vodka and Blue Riband Gin — reinforcing its premiumisation strategy and strengthening its position in India’s evolving spirits market. The simultaneous transformation reflects InBrew’s broader focus on modernisation, consumer-led innovation, and building stronger relevance among younger adult consumers seeking elevated yet accessible drinking experiences. As part of the revamp, White Mischief Vodka, one of India’s most recognised vodka brands, introduces refreshed packaging, a sharper visual identity, and an improved liquid profile designed to deliver a smoother and more contemporary vodka... - [Kartik Mehta led Channel Factory unveils AI Slop Detection capability for advertisers](https://mediamohalla.com/kartik-mehta-led-channel-factory-unveils-ai-slop-detection-capability-for-advertisers/): Channel Factory, a global technology and data company focused on optimizing business performance and protecting brand reputation across digital platforms, has introduced AI Slop Detection to its proprietary AI content classification system. The new capability is designed to help advertisers identify and manage exposure to low-quality AI-generated content, often referred to as “AI Slop,” as the volume of AI-created media continues to grow across digital and video ecosystems. The feature builds on Channel Factory’s existing contextual targeting technologies and aims to provide brands with greater control over media placements before advertising investments are made. According to the company, the proprietary tiered... - [LG Electronics Appoints Ahmad Abed as COO for ES Company Air Conditioning Business Across MEA](https://mediamohalla.com/lg-electronics-appoints-ahmad-abed-as-coo-for-es-company-air-conditioning-business-across-mea/): LG Electronics has appointed Ahmad Abed as Chief Operating Officer for its ES Company Air Conditioning business across the Middle East and Africa (MEA), reinforcing the company’s commitment to strengthening its leadership capabilities and expanding its presence in the rapidly growing climate solutions market. The appointment comes as demand for energy-efficient cooling systems, smart building technologies, and sustainable HVAC solutions continues to rise across the region. With governments and businesses increasingly prioritising energy efficiency and environmental sustainability, the air conditioning industry is undergoing significant transformation. Industry observers believe the leadership move will support LG Electronics’ efforts to accelerate innovation, strengthen customer... - [Brazen MENA Strengthens Market Presence Through Four New Business Wins](https://mediamohalla.com/brazen-mena-strengthens-market-presence-through-four-new-business-wins/): Brazen MENA has announced four new client wins, reinforcing its position as one of the region’s growing communications and public relations agencies. The latest additions to its portfolio highlight increasing demand for strategic communications, brand storytelling, and integrated marketing solutions across the Middle East. The new business wins reflect Brazen MENA’s continued expansion in a highly competitive communications landscape, where brands are seeking stronger audience engagement, reputation management, and impactful content strategies to support business growth. Industry observers believe the agency’s latest success demonstrates the growing importance of integrated communications in helping organisations navigate evolving consumer expectations and increasingly fragmented media... - [adidas Launches Rocket League-Themed Activation Ahead of FIFA World Cup](https://mediamohalla.com/adidas-launches-rocket-league-themed-activation-ahead-of-fifa-world-cup/): adidas has unveiled a Rocket League-inspired fan experience ahead of the FIFA World Cup 2026, bringing together the worlds of football, gaming, and digital entertainment to engage a new generation of sports fans. The initiative reflects adidas’ ongoing efforts to connect with younger audiences through immersive experiences that blend physical sport with digital culture. By leveraging the popularity of gaming and esports, the brand aims to create deeper engagement with football enthusiasts in the lead-up to one of the world’s biggest sporting events. Industry observers believe the campaign highlights the growing convergence of sports, gaming, and entertainment as brands increasingly seek... - [Meta Taps Business-Shared Data to Enhance Feed Recommendations and AI Experiences](https://mediamohalla.com/meta-taps-business-shared-data-to-enhance-feed-recommendations-and-ai-experiences/): Meta is expanding its use of data shared by businesses to deliver more personalised experiences across its platforms, including content recommendations, artificial intelligence responses, and targeted advertising. The move reflects Meta’s broader strategy of leveraging data and AI to improve user engagement, provide more relevant content, and enhance the effectiveness of advertising experiences across its ecosystem. By incorporating business-related interactions and signals, the company aims to create a more customised experience for users while helping businesses connect with relevant audiences. Industry observers believe the development highlights the growing importance of data-driven personalisation as technology platforms compete to deliver increasingly intelligent and... - [Coca-Cola Celebrates Football Passion with New FIFA World Cup Song Featuring Rahma Riad](https://mediamohalla.com/coca-cola-celebrates-football-passion-with-new-fifa-world-cup-song-featuring-rahma-riad/): Coca-Cola has partnered with acclaimed Iraqi singer Rahma Riad to launch a new Middle East football anthem ahead of the FIFA World Cup 2026, bringing together the power of music, culture, and sport to celebrate the passion of football fans across the region. The anthem aims to capture the excitement and unity that football inspires while strengthening Coca-Cola’s long-standing association with the FIFA World Cup. Through the collaboration, the brand seeks to engage audiences through a shared cultural experience that resonates beyond the game itself. Industry observers believe music continues to play an increasingly important role in sports marketing, helping brands... - [Rohan Mehta Reflects on Taking on Expanded Leadership Responsibilities at Omnicom Advertising India](https://mediamohalla.com/rohan-mehta-reflects-on-taking-on-expanded-leadership-responsibilities-at-omnicom-advertising-india/): Omnicom Advertising Group India has entrusted Rohan Mehta with expanded leadership responsibilities, marking a significant milestone in his professional journey and reflecting the organisation’s confidence in his ability to guide the business through its next phase of growth and transformation. As the advertising and marketing industry continues to evolve rapidly, leadership roles are becoming increasingly focused on balancing creativity, technology, data, and business performance. Mehta’s expanded mandate comes at a time when agencies are navigating changing consumer behaviour, digital disruption, and growing client expectations. Industry observers believe experienced leaders will play a crucial role in helping agencies adapt to emerging trends... - [New York Introduces Mandatory AI Disclosure Rules for Synthetic Performers in Advertising](https://mediamohalla.com/new-york-introduces-mandatory-ai-disclosure-rules-for-synthetic-performers-in-advertising/): New York has introduced new regulations requiring advertisers to disclose the use of AI-generated “synthetic performers” in advertisements, marking a significant step toward greater transparency in the rapidly evolving world of artificial intelligence and digital content creation. The new law aims to ensure consumers are aware when characters, actors, influencers, or spokespersons featured in advertisements have been created or substantially altered using artificial intelligence rather than being real human performers. Industry observers believe the legislation reflects growing concerns around authenticity, consumer trust, and the ethical use of AI-generated content as brands increasingly adopt advanced technologies for marketing and advertising campaigns. AI... - [Valu Jordan and Network International Jordan Forge Strategic Payments Partnership](https://mediamohalla.com/valu-jordan-and-network-international-jordan-forge-strategic-payments-partnership/): Valu Jordan has entered into a strategic partnership with Network International Jordan, marking a significant step toward enhancing digital payment capabilities and supporting the continued growth of Jordan’s evolving fintech ecosystem. The collaboration is expected to strengthen payment infrastructure, improve transaction experiences, and expand access to innovative financial solutions for businesses and consumers across the country. Industry observers believe the partnership reflects the increasing demand for seamless digital payment experiences as financial institutions and fintech companies accelerate efforts to support a more connected and cashless economy. Digital Payments Continue to Transform Financial Services The payments industry is undergoing rapid transformation as... - [U.S. Regulators Move to Challenge Paramount–Warner Bros. Merger in Court](https://mediamohalla.com/u-s-regulators-move-to-challenge-paramount-warner-bros-merger-in-court/): A proposed acquisition involving Paramount Global and Warner Bros. Discovery is reportedly facing mounting regulatory pressure as U.S. authorities prepare a potential antitrust lawsuit aimed at blocking the transaction. The development highlights the increasing scrutiny major mergers and acquisitions are attracting from competition regulators, particularly in industries where consolidation could significantly influence market dynamics, consumer choice, and competitive balance. Industry observers believe the case could become one of the most closely watched antitrust battles in the global media and entertainment sector, with implications extending beyond the companies involved. Media Consolidation Continues to Face Regulatory Scrutiny Large-scale mergers in the media industry... - [AB InBev Unveils 'Cheers to Bars' Initiative Ahead of FIFA World Cup 2026](https://mediamohalla.com/ab-inbev-unveils-cheers-to-bars-initiative-ahead-of-fifa-world-cup-2026/): AB InBev has launched its global ‘Cheers to Bars’ campaign ahead of the FIFA World Cup 2026, celebrating the important role bars, pubs, and hospitality venues play in bringing football fans together during some of the world’s biggest sporting moments. The initiative aims to recognise local venues as community gathering spaces where fans experience the excitement, passion, and shared emotions of football. With the FIFA World Cup expected to attract billions of viewers worldwide, the campaign seeks to strengthen connections between fans, hospitality businesses, and the global football community. Industry observers believe the move reflects the growing importance of experiential marketing... - [Meta and Reliance Industries Unveil Ambitious AI Infrastructure Project in India](https://mediamohalla.com/meta-and-reliance-industries-unveil-ambitious-ai-infrastructure-project-in-india/): Meta and Reliance Industries have reportedly partnered to develop a 168-megawatt (MW) artificial intelligence-focused data centre in India, marking a significant step toward strengthening the country’s AI infrastructure and digital capabilities. The proposed project underscores the growing importance of large-scale computing infrastructure as artificial intelligence adoption accelerates across industries worldwide. As businesses increasingly rely on AI-driven applications, the demand for high-performance computing facilities and advanced data processing capabilities continues to rise. Industry experts believe the collaboration could play a crucial role in supporting India’s ambitions to emerge as a global hub for artificial intelligence, cloud computing, and digital innovation. AI Infrastructure... - [Anup Purohit Joins Neysa to Guide Strategic Growth and Innovation](https://mediamohalla.com/anup-purohit-joins-neysa-to-guide-strategic-growth-and-innovation/): Neysa has appointed Anup Purohit as Strategic Advisor, strengthening its leadership ecosystem as the company continues to expand its presence in the rapidly evolving artificial intelligence and cloud infrastructure landscape. The appointment brings significant industry expertise to Neysa at a time when enterprises across sectors are accelerating investments in AI, cloud computing, data platforms, and digital transformation initiatives. Industry observers believe the move reflects Neysa’s commitment to building a strong strategic foundation while positioning itself to capitalize on growing demand for next-generation technology solutions. Strategic Leadership Becomes Critical for Technology Growth As technology companies scale operations, experienced advisors play an increasingly... - [Billboard India Appoints Preeti Nayyar as Chief Operating Officer](https://mediamohalla.com/billboard-india-appoints-preeti-nayyar-as-chief-operating-officer/): Billboard India has announced the appointment of Preeti Nayyar as its Chief Operating Officer (COO), reinforcing the company’s leadership team as it looks to accelerate growth, strengthen operations, and expand its presence within India’s rapidly evolving music and entertainment ecosystem. The appointment comes at a time when the media, music, and entertainment industries are undergoing significant transformation, driven by digital consumption, creator-led content, live experiences, and increasing demand for audience engagement across multiple platforms. Industry observers believe the move reflects Billboard India’s ambition to scale its business operations while strengthening its position as a key platform connecting artists, audiences, brands, and... - [Accenture Moves to Acquire Creator and Social Marketing Specialist Whalar](https://mediamohalla.com/accenture-moves-to-acquire-creator-and-social-marketing-specialist-whalar/): Accenture (NYSE: ACN) has agreed to acquire Whalar, a leading creator and social agency, from Whalar Group. Whalar will become part of Accenture Song adding scaled creator and influencer engagement to its customer growth capabilities. This is a pivotal shift in the evolution of the creator economy on a global scale. By connecting real-time insights, social commerce, and AI-driven discovery, Accenture Song will help creators move from one-off brand activations to becoming a more deeply integrated part of customer experiences. Social has become the primary engine of cultural relevance and commerce, where brands are increasingly built, discovered, and experienced. According to... - [Brands Brew New Growth Opportunities as Gen Z Fuels Cold Coffee Craze](https://mediamohalla.com/brands-brew-new-growth-opportunities-as-gen-z-fuels-cold-coffee-craze/): India’s younger consumers are embracing cold coffee as an everyday drink. Brands like Nestle, HUL, and Tata Starbucks are expanding their offerings. Direct-to-consumer brands are also seeing significant growth. Cold coffee has evolved from a niche café offering into one of the fastest-growing beverage categories, driven largely by changing consumption habits among Generation Z consumers. As younger audiences increasingly seek convenience, flavour variety, and lifestyle-oriented products, beverage brands are racing to capture a larger share of the expanding cold coffee market. From ready-to-drink beverages and café-style offerings to premium bottled coffee and innovative flavour combinations, companies are investing heavily in product... - [MARCOM CONSULTANCY - TUTE CONSULT LAUNCHES VECTOR, ITS BRAND STRATEGY AND INTELLIGENCE DIVISION, FOR DOMESTIC AND GLOBAL MARKETS](https://mediamohalla.com/marcom-consultancy-tute-consult-launches-vector-its-brand-strategy-and-intelligence-division-for-domestic-and-global-markets/): TUTE Consult, one of India’s leading independent Marketing Communications Consultancies, today formally announced the launch of Vector – its dedicated brand strategy, research and intelligence division for both Indian and international markets. Vector has completed a structured three-month soft launch during which it delivered over 200 pieces of proprietary research, brand audits and narrative intelligence projects across mandates spanning beauty and wellness, FMCG, luxury, technology and hospitality. The formal launch marks the consultancy’s move to position Vector as a distinct, scalable practice available as both a standalone mandate and as the strategy layer anchoring TUTE Consult’s integrated Communiqué (PR and earned... - [TechnoSport Launches ‘TechnoSport Express’ to Accelerate Retail Expansion, Targets 25 Stores by end of FY27](https://mediamohalla.com/technosport-launches-technosport-express-to-accelerate-retail-expansion-targets-25-stores-by-end-of-fy27/): TechnoSport, India’s largest activewear brand, has announced the launch of TechnoSport Express, a new retail format aimed at accelerating its offline expansion and extending access to high-quality activewear across India’s fast-growing emerging markets. As part of its growth strategy, the brand plans to open 25 TechnoSport Express stores by the end of FY27, alongside its existing target of ~130 EBOs by the end of the current fiscal year. Built around a leaner footprint and faster go-to-market approach, the launch marks a significant milestone in TechnoSport’s retail growth strategy, enabling the brand to expand its presence beyond major metros and large cities... - [Broadway expands to Mumbai with its Largest Experiential Retail destination yet, bringing together 200+ New-Age brands under one roof](https://mediamohalla.com/broadway-expands-to-mumbai-with-its-largest-experiential-retail-destination-yet-bringing-together-200-new-age-brands-under-one-roof/): Broadway, India’s leading experiential retail destination where commerce meets culture, has officially launched its much-anticipated Mumbai flagship store at Hill Road, Bandra West. Spanning 40,000 sq. ft. across four floors, the store houses over 200 brands across fashion, beauty & skincare, wellness, and lifestyle, offering consumers a thoughtfully curated environment that blends shopping with engagement and discovery. Following its successful presence in Delhi, Hyderabad, and Pune, the Mumbai opening marks Broadway’s fourth location and an important step in its growth journey. The city was a natural choice for expansion, given its influence on fashion, culture, entrepreneurship, and consumer trends, making it... - [Hiffin gives wings to emerging creators through Creator’s Udaan Campaign](https://mediamohalla.com/hiffin-gives-wings-to-emerging-creators-through-creators-udaan-campaign/): Hiffin, a leading provider of photography and video equipment solutions, has successfully concluded its ‘Creator’s Udaan’ campaign. It was an initiative designed to support the aspiring content creators by providing them access to essential tools required for their creative journey. The campaign received participation from creators all across the country. The initiative truly showcased the growing passion for digital storytelling, photography, video creation and online content development among young Indians. As part of the campaign, Hiffin selected three emerging creators from different regions of India and equipped them with creator gear worth ₹50,000. After evaluating the entries, Hiffin adjudged Kamei Cynthia... - [The New Battle for Home Screens: TV OS, Smart Fridges, and Consumer Interface Ads](https://mediamohalla.com/the-new-battle-for-home-screens-tv-os-smart-fridges-and-consumer-interface-ads/): Delphin Varghese, Co-founder & Chief Revenue Officer, AdCounty Media The battle for consumer attention is no longer limited to mobile apps, websites, or social feeds.The competition for attention in 2026 is happening on the home screen itself throughout connected televisions, streaming operating systems, and connected appliances, including smart fridges. What was previously thought of as utility based hardware is now premium advertising real estate. Connected TV (CTV) has been at the forefront of this transformation. Smart TV operating systems like Roku, Samsung Tizen, LG webOS, and Amazon Fire TV continue to determine how consumers discover content, applications, and brands. Pixalate’s Q4... - [Nestlé India’s FY26 Payments to Parent Company Cross ₹1,024 Crore Mark](https://mediamohalla.com/nestle-indias-fy26-payments-to-parent-company-cross-%e2%82%b91024-crore-mark/): Nestlé India reported payments exceeding ₹1,024 crore to its Swiss parent company during FY26, highlighting the deep operational and strategic integration between the Indian subsidiary and the global Nestlé network. The payments, which typically include royalties, technical assistance fees, trademark usage charges, and other support services, reflect the value multinational corporations derive from access to global expertise, intellectual property, innovation capabilities, and established brand portfolios. Industry experts note that such transactions are common among multinational companies operating in India, particularly in sectors where research, product development, manufacturing standards, and brand management play critical roles. Multinational Business Models Depend on Global Integration... - [KPMG and Anthropic Deepen Strategic Partnership with Qatar Expansion](https://mediamohalla.com/kpmg-and-anthropic-deepen-strategic-partnership-with-qatar-expansion/): Anthropic has named KPMG as a preferred consultant for Private Equity. KPMG’s 276,000+ global workforce will also gain access to Claude as part of the expanded collaboration. KPMG and Anthropic announced a global alliance, bringing Anthropic’s frontier AI directly into KPMG’s client delivery platform. The alliance will initially focus on tax clients and private equity firms, enabling clients to build agentic workflows in real time to help drive better outcomes. KPMG will also embed Claude into its private equity-focused product offerings, and the two organisations will co-develop new Claude-powered products for portfolio companies. The expansion of the alliance to Qatar reflects... - [Ador’s Silvassa Plant Earns Prestigious GreenCo Silver Rating from CII, Reinforcing Its Sustainability Leadership](https://mediamohalla.com/adors-silvassa-plant-earns-prestigious-greenco-silver-rating-from-cii-reinforcing-its-sustainability-leadership/): Ador Welding Limited, India’s leading welding and cutting solutions company, is proud to announce that its Silvassa manufacturing facility has been awarded the GreenCo Silver Rating by the Confederation of Indian Industry (CII), recognizing the plant’s significant efforts toward environmental sustainability and operational excellence. The GreenCo (Green Company) Rating is a comprehensive and voluntary sustainability assessment framework developed by CII to encourage organizations to adopt environmentally responsible practices. The rating evaluates companies across key parameters including energy efficiency, water conservation, waste management, renewable energy adoption, greenhouse gas mitigation, green supply chain practices, and environmental stewardship. The achievement reflects Ador’s  sustained efforts... - [ZEE Entertainment Enterprises Names Tejkarran Singh Bajaj to Lead ZEE5 India Business](https://mediamohalla.com/zee-entertainment-enterprises-names-tejkarran-singh-bajaj-to-lead-zee5-india-business/): ZEE Entertainment Enterprises has appointed Tejkarran Singh Bajaj as Business Head of ZEE5 India, reinforcing the company’s commitment to strengthening its digital entertainment business and accelerating growth in one of the world’s most competitive streaming markets. The appointment comes at a time when the over-the-top (OTT) industry continues to evolve rapidly, driven by changing consumer viewing habits, increasing demand for premium content, and growing competition among streaming platforms. Industry observers believe the leadership move reflects ZEE5’s focus on enhancing audience engagement, expanding its content ecosystem, and strengthening its position within India’s fast-growing digital entertainment landscape. India’s OTT Market Continues to Expand... - [Navigating the Challenges of AI, Measurement and Cross-Cultural Communication in Modern Marketing](https://mediamohalla.com/navigating-the-challenges-of-ai-measurement-and-cross-cultural-communication-in-modern-marketing/): As artificial intelligence rapidly transforms the marketing landscape, brands are discovering that technology alone is not enough to guarantee success. While AI offers unprecedented opportunities for automation, personalisation, and efficiency, marketers continue to face significant challenges around measurement, attribution, and effective communication across diverse audiences and markets. Industry experts believe that the future of marketing will depend not only on adopting advanced technologies but also on solving the complex issues that emerge when data, creativity, and cultural understanding intersect. As organisations accelerate their digital transformation efforts, balancing innovation with accountability has become a critical priority. AI Is Reshaping the Marketing Playbook... - [AdCounty Media brings onboard Vignesh Muralidharan as Vice President - Global Revenue and Growth](https://mediamohalla.com/adcounty-media-brings-onboard-vignesh-muralidharan-as-vice-president-global-revenue-and-growth/): Vignesh Muralidharan has been appointed Vice President – Global Revenue and Growth for AdCounty Media India. Based in Singapore, Vignesh will oversee AdCounty Media’s global revenue strategy, global partnerships and market development initiatives across key global markets. The emphasis will be on developing high-growth regions located in Asia Pacific, the Middle East and Latin America. In his new role, Vignesh will work closely with the leadership team to drive revenue growth, enhance strategic partnerships, and further develop AdCounty Media’s worldwide presence; at the same time create new opportunities throughout the rapidly changing digital advertising ecosystem. With nearly two decades of experience... - [Vadilal Industries Appoints Saibal Bhattacharyya as Chief Operating Officer](https://mediamohalla.com/vadilal-industries-appoints-saibal-bhattacharyya-as-chief-operating-officer/): Vadilal Industries has announced the appointment of Saibal Bhattacharyya as its Chief Operating Officer (COO), strengthening the company’s leadership team as it focuses on operational excellence, business expansion, and long-term growth in India’s highly competitive food and beverage sector. The appointment comes at a time when consumer demand, supply chain complexity, and evolving market dynamics are driving food companies to invest heavily in operational efficiency, innovation, and customer-centric business strategies. Industry observers believe the move reflects Vadilal’s commitment to building a stronger operational foundation while accelerating its next phase of growth across domestic and international markets. Operational Leadership Is Becoming a... - [Jay Hoag Takes Over as Chairman of Netflix Board, Succeeding Reed Hastings](https://mediamohalla.com/jay-hoag-takes-over-as-chairman-of-netflix-board-succeeding-reed-hastings/): Netflix has announced a significant leadership transition with Jay Hoag succeeding Reed Hastings as Chairman of its Board of Directors, marking a new chapter in the governance of one of the world’s leading entertainment and streaming companies. The appointment comes as Netflix continues to evolve beyond its streaming roots, expanding into advertising, gaming, live content, and new forms of digital entertainment while navigating an increasingly competitive global media landscape. Industry observers believe the leadership transition reflects the company’s focus on long-term governance, strategic oversight, and sustained growth as it enters its next phase of development. Leadership Transitions Are Critical for Long-Term... - [Fastrack Embraces the Multi-Watch Trend as Consumer Habits Evolve](https://mediamohalla.com/fastrack-embraces-the-multi-watch-trend-as-consumer-habits-evolve/): Danny Jacob, Head of Marketing at Fastrack, believes the rise of the multi-watch generation represents a significant opportunity rather than a challenge, as consumers increasingly view watches as fashion statements, lifestyle accessories, and expressions of personal identity rather than products tied to long-term brand loyalty. As younger consumers embrace variety, experimentation, and self-expression, brands are adapting their strategies to meet evolving expectations. For Fastrack, this shift is creating new opportunities to engage consumers who choose different watches for different occasions, moods, and lifestyles. Industry experts believe the trend reflects broader changes in consumer behaviour, where flexibility and personalisation are increasingly valued... - [Football Legends and Rising Stars Front McDonald’s New World Cup Campaign](https://mediamohalla.com/football-legends-and-rising-stars-front-mcdonalds-new-world-cup-campaign/): McDonald’s has unveiled a high-profile global marketing campaign featuring football icons David Beckham, Lamine Yamal, and Ronaldinho as the brand builds momentum ahead of the FIFA World Cup 2026. The campaign brings together multiple generations of football talent, combining the legacy of established legends with the excitement of emerging stars to celebrate the universal appeal of the sport and strengthen McDonald’s connection with football fans worldwide. Industry observers believe the initiative reflects the growing importance of sports marketing as global brands seek to engage audiences through passion-driven experiences and cultural moments. Football Remains a Powerful Global Marketing Platform Football continues to... - [Netflix Expands Football Ambitions Through FIFA World Cup Partnership](https://mediamohalla.com/netflix-expands-football-ambitions-through-fifa-world-cup-partnership/): Netflix is expanding its gaming ambitions with the launch of FIFA World Cup: Launch Edition, a new football simulation title set to debut exclusively on Netflix Games on June 11, coinciding with the opening of the FIFA World Cup 2026. The move marks another significant step in Netflix’s broader strategy to diversify its entertainment ecosystem beyond streaming by investing in gaming, interactive experiences, and fan engagement initiatives. Industry observers believe the launch demonstrates how major entertainment companies are increasingly leveraging global sporting events to attract new audiences, strengthen user engagement, and create immersive digital experiences. Netflix Continues Expanding Its Gaming Ecosystem... - [Shangri-La Jeddah Names Lina Khan as Director of Marketing and Communications](https://mediamohalla.com/shangri-la-jeddah-names-lina-khan-as-director-of-marketing-and-communications/): Shangri-La Jeddah has appointed Lina Khan as its new Director of Marketing and Communications, reinforcing the luxury hospitality brand’s commitment to strengthening its market presence, enhancing guest engagement, and driving strategic brand growth in Saudi Arabia’s rapidly evolving tourism sector. The appointment comes at a time when the Kingdom’s hospitality industry is experiencing unprecedented growth, fueled by increasing tourism investments, major infrastructure developments, and the ambitions of Saudi Arabia’s Vision 2030 initiative. Industry observers believe the move positions Shangri-La Jeddah to further elevate its brand visibility and strengthen its connection with both domestic and international travellers. Saudi Arabia’s Hospitality Sector Continues... - [Cloudera Appoints Koen van Erp to Drive Alliances and Channel Growth Across EMEA](https://mediamohalla.com/cloudera-appoints-koen-van-erp-to-drive-alliances-and-channel-growth-across-emea/): Cloudera has appointed Koen van Erp to lead Alliances and Channels across Europe, the Middle East, and Africa (EMEA), reinforcing the company’s commitment to strengthening its partner ecosystem and accelerating growth in one of its most strategically important regions. The appointment comes as enterprises across EMEA continue to invest heavily in data management, analytics, artificial intelligence, and cloud transformation initiatives, creating significant opportunities for technology providers and their partner networks. Industry experts believe the move reflects Cloudera’s focus on expanding market reach through strategic collaborations while helping customers unlock greater value from their data and AI investments. Partner Ecosystems Are Becoming... - [From Racetrack to Remix? Alan Walker’s Formula 1 Tease Sparks Internet Frenzy](https://mediamohalla.com/from-racetrack-to-remix-alan-walkers-formula-1-tease-sparks-internet-frenzy/): In a digital world where trends appear and disappear in a matter of hours, every now and then a conversation emerges that feels organic, unexpected, and impossible to ignore. The latest one sits at the crossroads of music, motorsport, and internet culture and it has Alan Walker right at the center. What began as a curious observation has rapidly transformed into one of the most intriguing fan-led conversations online. The spark came when legendary DJ Armin van Buuren resurfaced a clip highlighting something many Formula 1 fans had never consciously noticed before. Under full acceleration, an F1 car produces a distinctive... - [Indian Originals Make a Global Mark with System, Matka King, and Exam in Prime Video’s Weekly Top 10 Rankings](https://mediamohalla.com/indian-originals-make-a-global-mark-with-system-matka-king-and-exam-in-prime-videos-weekly-top-10-rankings/): Prime Video has released its first-ever weekly global rankings of the most-watched Original series and films on the service, offering an official snapshot of the titles resonating most strongly with audiences worldwide. The inaugural rankings further reinforce the growing global appeal of Indian Originals, with films and series increasingly breaking into international viewing charts and finding strong traction among audiences in India and across the world. The weekly global Top 10 rankings (May 25–31) highlight how locally rooted narratives from India are now standing firmly alongside some of the most-watched global Originals on the service.  Link: https://www.instagram.com/p/DZInrMumSWA/?igsh=ZnE2bDh4cmloa3Rw A major highlight this... - [Introducing The Next Chapter For Timex Atelier: The Chronograph](https://mediamohalla.com/introducing-the-next-chapter-for-timex-atelier-the-chronograph/): Timex Atelier represents the most refined expression of Timex’s modern design philosophy. Where the Giorgio Galli Series left off, Timex Atelier continues forward, rooted in proportion, clarity, and restraint.  The first two Atelier drops established this foundation through architectural cases, material integrity, and a focus on balance over excess. Now, in its third release, Timex Atelier introduces its first chronograph expressions, extending its design language into measured time. Chronograph Automatic M1a Ti The Architecture of Time The Chronograph Automatic M1a Ti expresses the design philosophy behind Timex Atelier: clarity, restraint, and structural thinking. Housed in a lightweight titanium case with a... - [Tata Motors Elevates SUV Marketing Focus with Ejaz Takey Appointment](https://mediamohalla.com/tata-motors-elevates-suv-marketing-focus-with-ejaz-takey-appointment/): Tata Motors has appointed Ejaz Takey as Head of SUV Marketing, reinforcing the company’s commitment to strengthening its sport utility vehicle portfolio and enhancing consumer engagement in one of India’s fastest-growing automotive segments. The appointment comes as SUVs continue to dominate consumer preferences across the Indian automobile market, driving significant growth for manufacturers investing in product innovation, brand differentiation, and customer-centric marketing strategies. Industry experts believe the move highlights Tata Motors’ focus on maintaining momentum in the highly competitive SUV category while building stronger brand connections with evolving consumer audiences. SUVs Continue to Drive Growth in India’s Auto Market The SUV... - [bigbasket Promotes Seshu Kumar Tirumala to Chief Operating Officer](https://mediamohalla.com/bigbasket-promotes-seshu-kumar-tirumala-to-chief-operating-officer/): bigbasket has elevated Seshu Kumar Tirumala to the role of Chief Operating Officer (COO), underscoring the company’s focus on operational excellence, supply chain efficiency, and sustainable growth as competition intensifies in India’s fast-evolving quick commerce and online grocery sector. The leadership promotion comes at a time when digital commerce companies are investing heavily in logistics, technology, and customer experience to meet growing consumer demand for faster and more reliable delivery services. Industry experts believe the appointment reflects bigbasket’s commitment to strengthening its leadership team while preparing for the next phase of business expansion and operational innovation. Leadership Becomes Critical in a... - [UNIQLO Finds New Growth Momentum in India Through Fan Communities and Culture](https://mediamohalla.com/uniqlo-finds-new-growth-momentum-in-india-through-fan-communities-and-culture/): UNIQLO is increasingly looking beyond traditional apparel categories and tapping into fan communities, pop culture collaborations, and passion-driven consumer engagement as it seeks to accelerate growth in the Indian market. While essentials such as denim, casualwear, and everyday basics continue to form the backbone of its business, the brand is increasingly leveraging fandom-driven experiences and cultural partnerships to deepen emotional connections with younger consumers. Industry experts believe this shift reflects a broader transformation across the retail sector, where community engagement and cultural relevance are becoming as important as product innovation in driving brand loyalty and growth. Fandom Is Emerging as a... - [Luxury Beyond Ownership: Lamborghini’s Martino Picotti on the Power of Emotional Performance](https://mediamohalla.com/luxury-beyond-ownership-lamborghinis-martino-picotti-on-the-power-of-emotional-performance/): The definition of luxury is undergoing a profound transformation. While craftsmanship, exclusivity, and performance remain important pillars, today’s consumers increasingly seek emotional connections, meaningful experiences, and personal relevance from the brands they choose. According to Martino Picotti of Automobili Lamborghini, emotional performance is emerging as a defining factor in the next era of luxury, reshaping how premium brands engage with customers and create long-term value. Industry experts believe luxury is no longer solely about ownership. Instead, it is increasingly about how brands make consumers feel, the experiences they deliver, and the communities they help build. Luxury Is Moving Beyond Product Attributes... - [Vigor Media Worldwide Bags PR Mandate for The Fan Studio](https://mediamohalla.com/vigor-media-worldwide-bags-pr-mandate-for-the-fan-studio/): Vigor Media Worldwide, a renowned global media agency has won the PR mandate of The Fan Studio, the designer fan brand.  The decision follows a multi-agency pitch process. The Fan Studio entered the designer fan business at a time when the segment had only a handful of players in India. Today, The Fan Studio offers a wide range of custom-made designs featuring handcrafted detailing and traditional craft influences. The account will be serviced from Vigor Media Worldwide’s Delhi-NCR office, with support from the agency’s network of associates across India as well as the overseas markets.The agency’s dedicated team, along with proficient... - [Century Immencity Brings the World to North Bengaluru with ‘It’s All Happening Here’ Campaign](https://mediamohalla.com/century-immencity-brings-the-world-to-north-bengaluru-with-its-all-happening-here-campaign/): Century Real Estate has unveiled a campaign for Century Immencity, its upcoming 50+acre mixed-use destination on Airport Road in Jakkur, North Bengaluru. Anchored in the thought, “It’s All Happening Here,” the campaign positions Immencity as the epicentre of a new urban lifestyle ecosystem, bringing together work  , leisure, retail, F&B, hospitality, events and culture within one vibrant address. The campaign has been rolled out as a 360-degree effort, spanning IPL, digital and OOH, engaging audiences across high-impact touchpoints. Building anticipation ahead of the launch, Century Real Estate introduced a city-wide teaser campaign early in February, featuring cryptic billboards and evocative visual... - [UTOPAI STUDIOS LAUNCHES PAI 2.0, ITS NEXT-GENERATION CINEMATIC STORYTELLING AI SYSTEM FOR CREATORS AND PROFESSIONAL TEAMS](https://mediamohalla.com/utopai-studios-launches-pai-2-0-its-next-generation-cinematic-storytelling-ai-system-for-creators-and-professional-teams/): Utopai Studios today announced the launch of PAI 2.0, the next major release of its cinematic storytelling AI system and a significant step forward in the company’s push to build the infrastructure layer for AI-native filmmaking. PAI 2.0 arrives less than two months after PAI’s April debut and amid strong early commercial demand for Utopai Studios’ technology. PAI has already reached $11 million in annual recurring revenue, reflecting growing demand from creators, studios, production companies, and professional teams seeking AI tools that can support higher-quality, longer-form storytelling with greater creative control, consistency, and production flexibility. Designed as an agent-first cinematic creation... - [Adani Realty Appoints Harinder Dhillon as Head – Sales & Marketing for Delhi-NCR](https://mediamohalla.com/adani-realty-appoints-harinder-dhillon-as-head-sales-marketing-for-delhi-ncr/): Adani Realty, the real estate arm of the Adani Group, has announced the appointment of Harinder Dhillon as Head – Sales & Marketing, Delhi-NCR, where he will lead the company’s sales and marketing operations across the key markets of Gurugram and Noida. A seasoned real estate professional with over 28 years of experience across real estate, banking and customer-centric businesses, Harinder Dhillon brings extensive expertise in sales leadership, revenue generation, channel management, customer acquisition and strategic business development. In his new role, he will be responsible for driving sales growth, strengthening market positioning, enhancing customer engagement and leading go-to-market strategies for... - [TechnoSport Appoints Anirudh Pratap to Strengthen Product and Design Leadership](https://mediamohalla.com/technosport-appoints-anirudh-pratap-to-strengthen-product-and-design-leadership/): TechnoSport, India’s largest activewear brand, announced the appointment of Anirudh Pratap as Head of Product and Design, strengthening its leadership team as the company scales its product portfolio, retail footprint, and category presence. In this role, Anirudh will lead TechnoSport’s product vision, with a focus on building a more differentiated activewear portfolio and accelerating innovation across key growth categories. Anirudh brings over 21 years of experience across sportswear, activewear, and athleisure, with deep expertise in consumer insights, trend mapping, and functional performance design. He has held senior leadership roles at leading global sportswear organisations, including Reebok and adidas, where his work... - [BRND.ME’s perfume brand Villain, forays into the US, expands presence across global markets](https://mediamohalla.com/brnd-mes-perfume-brand-villain-forays-into-the-us-expands-presence-across-global-markets/): Villain, one of India’s fastest growing men’s fragrance and grooming brands from BRND.ME, has forayed into the US market, with its products set to be available on Amazon, marking a key step in the brand’s international growth journey. The move aligns with BRND.ME’s strategy of scaling digital-first consumer brands across global markets, building on encouraging traction for Villain in other international regions. According to Euromonitor International, the US fragrances market was valued at approximately USD 16.4 billion in 2025 and is projected to reach USD 20.6 billion by 2030, reflecting a forecast CAGR of around 5%. Growth is being driven by... - [Katch International Strengthens Leadership Team with Zeinoun Aridi and Evelyn Moussallem Appointments](https://mediamohalla.com/katch-international-strengthens-leadership-team-with-zeinoun-aridi-and-evelyn-moussallem-appointments/): Katch International has announced the appointments of Zeinoun Aridi and Evelyn Moussallem to its senior leadership team, reinforcing the agency’s commitment to regional growth, client service excellence, and expanding its strategic communications capabilities across the Middle East. The appointments come as communications consultancies continue investing in senior talent to address increasing demand for integrated public relations, corporate communications, reputation management, and digital engagement services. Industry observers believe the move reflects Katch International’s ambition to strengthen its leadership structure while supporting its growing portfolio of regional and international clients. Strategic Talent Remains Central to Agency Growth Communications agencies are increasingly prioritising senior... - [BKT India Hands Media Planning and PR Responsibilities to Yamini Gharge](https://mediamohalla.com/bkt-india-hands-media-planning-and-pr-responsibilities-to-yamini-gharge/): BKT India has entrusted media planning and public relations responsibilities to Yamini Gharge, a move aimed at strengthening the brand’s communications strategy, enhancing media visibility, and building stronger engagement with stakeholders across key markets. The mandate comes as brands increasingly seek integrated communication approaches that combine strategic media planning with reputation management and public relations to drive awareness, credibility, and business growth. Industry observers believe the appointment reflects BKT India’s focus on strengthening its brand presence in a competitive market environment while supporting its long-term growth ambitions. Integrated Communications Are Becoming a Business Priority Today’s brands are moving beyond traditional advertising... - [Hanover Communications Appoints Samantha Gregson Donnelly to Lead Middle East Growth Strategy](https://mediamohalla.com/hanover-communications-appoints-samantha-gregson-donnelly-to-lead-middle-east-growth-strategy/): Hanover Communications has appointed Samantha Gregson Donnelly as Managing Director for the Middle East, reinforcing the consultancy’s commitment to regional expansion, client growth, and strengthening its strategic communications capabilities across one of the world’s fastest-evolving business markets. The appointment comes as organisations across the Middle East increasingly seek integrated communications expertise to navigate complex stakeholder environments, digital transformation, reputation management challenges, and evolving public policy landscapes. Industry observers believe the move highlights Hanover’s ambition to further expand its regional footprint while supporting growing client demand for strategic advisory and communications services. The Middle East Remains a High-Growth Communications Market The Middle... - [From Sunglasses to Smart Glasses: Affan Ahmad Shares Rawbare's Next Chapter](https://mediamohalla.com/from-sunglasses-to-smart-glasses-affan-ahmad-shares-rawbares-next-chapter/): In our latest MM Talks interaction with Media Mohalla, we connected with Affan Ahmad, Founder of Rawbare Lifestyle, to discuss his entrepreneurial journey, brand vision, and the evolving lifestyle accessories market. Affan Ahmad founded Rawbare Lifestyle with a mission to make premium-looking eyewear and fashion accessories accessible to modern consumers without compromising on quality, trust, or customer experience. Built on a strong customer-first philosophy, Rawbare has steadily established itself as a growing lifestyle brand known for its blend of style, functionality, and affordability. Under Affan’s leadership, the brand has witnessed significant growth through continuous product innovation, a strong digital presence, and... - [POVA Sparked the Delete Normal Revolution - and the Streets Haven't Been the Same Since!](https://mediamohalla.com/pova-sparked-the-delete-normal-revolution-and-the-streets-havent-been-the-same-since/): Not ads, exactly. More like provocation. Bold red posters, stark lettering, two words: DELETE NORMAL. No explanation. No brand story. Just a phrase stuck to underpasses, outside basketball courts, across public spaces in cities – and people noticing. Twitter user @SavageAryan007 spotted one under a flyover and posted it with a simple observation: the new POVA device is coming, it’s serious this time, and yeah – it seems like they’re genuinely trying to delete normal. A few days later, @saaaaanjjjuuu shared a photo outside what looked like a crystal court, POVA 8 branding right there and asked his followers the question... - [CNN Files Lawsuit Against Perplexity AI Over Copyright and Content Concerns](https://mediamohalla.com/cnn-files-lawsuit-against-perplexity-ai-over-copyright-and-content-concerns/): CNN has initiated legal proceedings against Perplexity AI, alleging unauthorised use of its news content and raising fresh questions about copyright protection, content ownership, and the responsibilities of artificial intelligence platforms in the rapidly evolving digital information ecosystem. The lawsuit represents the latest chapter in the growing tension between traditional news publishers and AI companies as media organisations seek to protect intellectual property rights while technology firms expand the use of generative AI and search-based content discovery tools. Industry experts believe the case could become a significant milestone in shaping future legal frameworks governing AI-generated content and publisher rights. Publishers Are... - [Reliance Industries Accelerates AI Push to Power Future Entertainment Growth](https://mediamohalla.com/reliance-industries-accelerates-ai-push-to-power-future-entertainment-growth/): Reliance Industries is increasingly positioning artificial intelligence at the centre of its entertainment growth strategy, as the company seeks to transform content creation, audience engagement, advertising, and digital media experiences across its expanding entertainment ecosystem. The move comes as media and entertainment companies worldwide embrace AI-driven technologies to improve operational efficiency, personalise content experiences, optimise advertising performance, and unlock new revenue opportunities. Industry analysts believe Reliance’s growing focus on AI reflects the broader evolution of the entertainment industry, where technology is becoming as important as content in driving audience growth and business performance. AI Is Reshaping the Entertainment Industry Artificial intelligence... - [Colgate-Palmolive Appoints Ram Raghavan as Global Chief Marketing Officer](https://mediamohalla.com/colgate-palmolive-appoints-ram-raghavan-as-global-chief-marketing-officer/): Colgate-Palmolive has announced the appointment of Ram Raghavan as its Global Chief Marketing Officer (CMO), marking a significant leadership move as the company continues to strengthen its global brand portfolio, accelerate digital transformation, and deepen consumer engagement across international markets. The appointment comes at a time when consumer goods companies are navigating rapidly evolving consumer preferences, increasing digital commerce adoption, and growing demand for personalised brand experiences. Industry experts believe the move reflects Colgate-Palmolive’s commitment to building stronger consumer connections while driving innovation across marketing, brand strategy, and customer experience initiatives. A Key Leadership Appointment for Global Growth As Global CMO,... - [Delhi High Court Imposes ₹30 Lakh Penalty on Google in Hindware Trademark Dispute](https://mediamohalla.com/delhi-high-court-imposes-%e2%82%b930-lakh-penalty-on-google-in-hindware-trademark-dispute/): In a significant ruling highlighting the importance of intellectual property rights in the digital age, the Delhi High Court has imposed a ₹30 lakh cost on Google in a trademark dispute involving Hindware, reinforcing the judiciary’s stance on protecting established brands from trademark-related violations. The case centred around allegations concerning the use and visibility of the Hindware trademark on Google’s advertising and search ecosystem, raising broader questions around intermediary responsibility, trademark protection, and digital advertising practices. Legal experts believe the ruling could have wider implications for technology platforms, advertisers, and brand owners navigating intellectual property rights in online marketplaces. The Dispute... - [Dave Wright Introduces AI Commerce Solution ‘Pi’ for Smarter Retail Decision-Making](https://mediamohalla.com/dave-wright-introduces-ai-commerce-solution-pi-for-smarter-retail-decision-making/): Pattern Co-Founder and CEO Dave Wright has unveiled ‘Pi’, a new AI-powered ecommerce engine designed to help brands make faster, smarter, and more data-driven retail decisions in an increasingly competitive digital commerce landscape. The launch reflects the growing role of artificial intelligence in ecommerce operations as brands seek to optimise performance, improve customer experiences, and navigate increasingly complex online marketplaces. Industry experts believe AI-driven commerce platforms are becoming essential tools for retailers looking to transform vast amounts of consumer and marketplace data into actionable business intelligence. AI Is Becoming the New Growth Engine for Ecommerce The ecommerce industry is undergoing a... - [BRND.ME’s Villain Launches Ultimate Oud Range in India, Strengthening Its Value-Premium Fragrance Portfolio](https://mediamohalla.com/brnd-mes-villain-launches-ultimate-oud-range-in-india-strengthening-its-value-premium-fragrance-portfolio/): Villain, a fast-growing fragrance brand by BRND.ME , has launched its Ultimate Oud Range in India, deepening its play in the value-premium fragrance segment with a collection inspired by Middle Eastern scent profiles. The five-fragrance Eau de Parfum range comprises Azure Musk, Bukhoor Oud, Golden Oud, Smoked Oud and White Oud. Each fragrance is available in a 100ml pack with an ASP of ₹550, making oud-led perfumery more accessible to young, style-conscious consumers. Inspired by Middle Eastern perfumery, the Ultimate Oud Range is built around depth, intensity and sophistication. Designed for consumers who prefer stronger, layered scent profiles, the collection moves... - [Sony Entertainment Television and Sony LIV celebrate everyday women through the ‘Ghar Ki Superstar Contest’ on Tum Ho Naa](https://mediamohalla.com/sony-entertainment-television-and-sony-liv-celebrate-everyday-women-through-the-ghar-ki-superstar-contest-on-tum-ho-naa/): Sony Entertainment Television’s recently launched reality game show, ‘Tum Ho Naa – Ghar Ki Superstar,’ hosted by the charismatic Rajeev Khandelwal, is all set to turn its viewers into active participants. It turns the spotlight on everyday women with the exciting ‘Ghar Ki Superstar Contest’ on Tum Ho Naa starting from 1st June 2026. Integrated within the show, the daily contest will encourage audiences to watch every episode closely and answer one simple question based on moments from the show. To participate, viewers simply need to scan the QR code flashed during the telecast or visit the Sony LIV Assist page... - [Castrol India Names Saugata Basuray as Managing Director](https://mediamohalla.com/castrol-india-names-saugata-basuray-as-managing-director/): Castrol India has announced the appointment of Saugata Basuray as its Managing Director, marking a significant leadership transition as the company continues focusing on growth, innovation, and strengthening its position within India’s evolving automotive and industrial lubricants market. The appointment comes at a time when the mobility sector is undergoing rapid transformation driven by changing consumer preferences, technological advancements, sustainability initiatives, and the gradual shift toward electrification and next-generation mobility solutions. Industry observers believe the leadership move reflects Castrol India’s commitment to navigating emerging market opportunities while maintaining its strong presence across automotive and industrial segments. A Strategic Leadership Appointment As... - [Nassib Boueiri Takes Charge of WPP Creative Middle East as Sergio Sánchez-Lozano Leads EMEA Production](https://mediamohalla.com/nassib-boueiri-takes-charge-of-wpp-creative-middle-east-as-sergio-sanchez-lozano-leads-emea-production/): WPP has announced key leadership appointments across its creative and production businesses, naming Nassib Boueiri as the new lead for WPP Creative in the Middle East while appointing Sergio Sánchez-Lozano as Chief Executive Officer of WPP Production for Europe, the Middle East, and Africa (EMEA). The appointments reflect WPP’s continued efforts to strengthen its regional leadership structure as the company accelerates its focus on integrated marketing solutions, AI-powered creativity, content production, and client transformation across global markets. Industry observers view the move as part of WPP’s broader strategy to enhance collaboration across its creative, media, data, and production capabilities while supporting... - [Prime Video Announces June 12 as Global Premiere for Raakh, a Haunting Investigative Thriller Starring Ali Fazal, Sonali Bendre, and Aamir Bashir](https://mediamohalla.com/prime-video-announces-june-12-as-global-premiere-for-raakh-a-haunting-investigative-thriller-starring-ali-fazal-sonali-bendre-and-aamir-bashir/): Prime Video, India’s most loved entertainment destination, today announced June 12 as the worldwide premiere date for its upcoming Prime Original series Raakh. Directed and executive produced by Prosit Roy, the series is created, written, and co-directed by Anusha Nandakumar and Sandeep Saket, with dialogues by Ayush Trivedi. Produced by Deepak Dhar, Rishi Negi, Mrinalini Jain, and Shyam Rathi under the banner of Endemol Shine India in association with BhaDiPa, Raakh stars Sonali Bendre, Ali Fazal, and Aamir Bashir in lead roles and will premiere on Prime Video in India and over 240 countries and territories worldwide. Raakh is a investigative drama that unfolds... - [Swiggy Focuses on Sustainable Growth Over Price Wars with Amazon and Flipkart](https://mediamohalla.com/swiggy-focuses-on-sustainable-growth-over-price-wars-with-amazon-and-flipkart/): Swiggy CEO Sriharsha Majety has signalled a more disciplined and sustainable growth strategy for the company, indicating that Swiggy will avoid entering an aggressive cash-burn battle with major competitors like Amazon and Flipkart in India’s rapidly evolving commerce and quick delivery market. The comments come at a time when India’s e-commerce and quick commerce sectors are witnessing intense competition driven by rapid expansion, deep discounting, faster delivery expectations, and rising customer acquisition costs. Industry analysts believe Swiggy’s approach reflects a broader shift toward profitability-focused business models after years of high-burn growth strategies across India’s startup ecosystem. Swiggy Prioritises Long-Term Sustainability Sriharsha... - [How Vivo Strengthened Its Smartphone Position Through Offline Retail Dominance](https://mediamohalla.com/how-vivo-strengthened-its-smartphone-position-through-offline-retail-dominance/): Vivo has emerged as one of the most influential players in India’s smartphone market by aggressively building a deep offline retail network that helped transform brand visibility into long-term market share growth. While many smartphone brands focused heavily on online flash sales and e-commerce-driven expansion, Vivo strategically prioritised physical retail penetration, local dealer relationships, and on-ground consumer engagement. The company’s retail-first approach has become one of the most discussed case studies in India’s highly competitive smartphone industry, demonstrating how distribution strategy and offline visibility can significantly influence consumer behaviour in emerging digital markets. Vivo’s Retail-First Strategy Changed the Game Unlike several... - [Samsonite Appoints New VP of Marketing for APAC and Middle East Operations](https://mediamohalla.com/samsonite-appoints-new-vp-of-marketing-for-apac-and-middle-east-operations/): Samsonite has announced the appointment of a new Vice President of Marketing for the Asia-Pacific (APAC) and Middle East regions, reinforcing the company’s focus on strengthening brand visibility, consumer engagement, and regional growth across two of the world’s fastest-evolving travel and lifestyle markets. The leadership appointment comes as the global travel and mobility sector continues witnessing strong recovery and transformation driven by rising tourism, business travel resurgence, digital commerce growth, and changing consumer expectations around premium travel experiences. Industry observers believe the move reflects Samsonite’s broader strategy to deepen market relevance and accelerate brand expansion across high-growth international regions. APAC and... - [Visa Brings Shah Rukh Khan Onboard as Brand Ambassador in India](https://mediamohalla.com/visa-brings-shah-rukh-khan-onboard-as-brand-ambassador-in-india/): Visa India has appointed Shah Rukh Khan as its new brand ambassador, marking a major move aimed at strengthening consumer engagement, digital payments awareness, and brand visibility across the Indian market. The partnership brings together one of the world’s leading digital payments companies with one of India’s most influential entertainment personalities, reflecting the growing importance of celebrity-driven storytelling in financial services and consumer technology marketing. Industry observers believe the collaboration is designed to help Visa deepen emotional connection and cultural relevance among India’s rapidly expanding digital-first consumer base. A Strategic Celebrity Partnership The appointment is expected to support Visa India’s broader... - [TikTok Teams Up with Koora Break to Expand Football Content Across MENA](https://mediamohalla.com/tiktok-teams-up-with-koora-break-to-expand-football-content-across-mena/): TikTok has partnered with Koora Break to strengthen football-focused digital content and fan engagement across the Middle East and North Africa (MENA), reflecting the growing influence of short-form video platforms in shaping modern sports consumption and online fan communities. The collaboration aims to enhance football storytelling, creator-led engagement, and regional sports conversations by combining TikTok’s massive digital reach with Koora Break’s football-focused media ecosystem and regional audience expertise. Industry analysts believe the partnership highlights how sports media consumption in the MENA region is rapidly shifting toward mobile-first, creator-driven, and community-led digital experiences. Football Remains a Powerful Cultural Force Across MENA Football... - [Sony Pictures Networks India Returns to Original Branding After Culver Max Transition](https://mediamohalla.com/sony-pictures-networks-india-returns-to-original-branding-after-culver-max-transition/): Sony Pictures Networks India has officially moved away from the Culver Max identity and returned to its long-established legacy branding, marking a significant strategic shift in the company’s brand positioning within India’s highly competitive entertainment and media industry. The move reflects the continued importance of familiarity, trust, and long-term brand recognition in an increasingly fragmented digital entertainment ecosystem where audience loyalty and recall remain critical business assets. Industry observers believe the decision highlights the challenges media companies face when attempting large-scale brand transitions in markets deeply connected to legacy entertainment identities. Why the Return to the Legacy Brand Matters Sony has... - [Ferrari Luce Blends Italian Performance Heritage with Silicon Valley Innovation](https://mediamohalla.com/ferrari-luce-blends-italian-performance-heritage-with-silicon-valley-innovation/): Ferrari is pushing deeper into the future of luxury mobility with Ferrari Luce, a concept that symbolises the growing convergence between Maranello’s legendary automotive craftsmanship and Silicon Valley’s technology-driven innovation culture. The initiative reflects how luxury automotive brands are increasingly redefining themselves not only as manufacturers of high-performance vehicles, but as technology-led lifestyle ecosystems. Ferrari Luce represents a broader transformation occurring across the global automotive industry, where software, artificial intelligence, digital experiences, and intelligent mobility are becoming just as important as horsepower and mechanical engineering. When Automotive Heritage Meets Tech Innovation Ferrari has long been associated with: However, the rise of... - [Publicis Sapient and Salesforce Highlight Future of Retail Through Agentic Commerce Report](https://mediamohalla.com/publicis-sapient-and-salesforce-highlight-future-of-retail-through-agentic-commerce-report/): Publicis Sapient and Salesforce have unveiled a new report exploring the rise of agentic commerce, signalling what industry experts believe could become a transformative shift in the future of retail, customer engagement, and digital commerce ecosystems. The report focuses on how AI-powered autonomous systems often referred to as agentic AI are reshaping the way retailers interact with consumers, manage operations, personalise experiences, and automate decision-making across commerce platforms. As global retail continues evolving rapidly through artificial intelligence and digital transformation, the findings highlight growing momentum toward intelligent, self-optimising commerce environments capable of operating with minimal manual intervention. What Is Agentic Commerce?... - [Menstrual Hygiene Day 2026: Why Period Awareness and Menstrual Health Conversations Matter More Than Ever](https://mediamohalla.com/menstrual-hygiene-day-2026-why-period-awareness-and-menstrual-health-conversations-matter-more-than-ever/): Every year on May 28, Menstrual Hygiene Day brings global attention to one of the most important yet often overlooked public health conversations menstrual hygiene, period awareness, and access to safe healthcare and sanitation for women and girls. While conversations around women’s health have become more visible in recent years, millions across the world still face challenges linked to period stigma, lack of menstrual education, limited access to hygiene products, and inadequate sanitation facilities. As awareness grows, governments, healthcare organisations, educators, brands, and social platforms are increasingly working together to normalise conversations around menstruation and promote menstrual dignity. Menstrual Hygiene Is... - [Timex Group India Delivers 3x Growth In 4Years, Hits ₹800 Cr Revenue; Fy25–26 Defining Year Of Its Growth Journey](https://mediamohalla.com/timex-group-india-delivers-3x-growth-in-4years-hits-%e2%82%b9800-cr-revenue-fy25-26-defining-year-of-its-growth-journey/): Timex Group India Ltd (TGIL), one of India’s leading watchmakers, part of the US-headquartered iconic Timex Group, closes FY25–26 on a strong note, marking a defining moment in its transformation journey. The company scaled revenue from ₹265 crore to ₹800 crore, delivering a robust 32% CAGR over FY22–FY26, marking FY26 a milestone year in the company’s growth journey driven by momentum across brands, sharper portfolio premiumisation, product innovation, and channel efficiency. The company’s FY25-26 Performance Highlights: Brands: Channel: The company continued to witness strong traction for bridge-to-luxury watches with Automatic watches, elevated collaborations, and design-led product categories, reflecting evolving consumer preferences... - [How Agentic AI Could Reshape the Middle East Advertising Industry](https://mediamohalla.com/how-agentic-ai-could-reshape-the-middle-east-advertising-industry/): The rapid rise of Agentic AI is beginning to trigger major conversations across the Middle East’s advertising and marketing ecosystem, as brands, agencies, and technology companies explore how autonomous AI systems could fundamentally transform campaign planning, media buying, content production, and consumer engagement. Unlike traditional AI tools that primarily assist with specific tasks, Agentic AI refers to systems capable of independently making decisions, executing workflows, learning from interactions, and optimising outcomes with minimal human intervention. Industry experts believe this next phase of artificial intelligence could significantly disrupt how advertising operates across the region. As the Middle East accelerates investments in AI... - [Prime Video Announces June 5 as the Premiere Date for The Pyramid Scheme, a Drama Series About Ambition, Greed, and the Promise of Quick Money](https://mediamohalla.com/prime-video-announces-june-5-as-the-premiere-date-for-the-pyramid-scheme-a-drama-series-about-ambition-greed-and-the-promise-of-quick-money/): Prime Video, India’s most loved entertainment destination, today announced June 5 as the worldwide premiere date of its upcoming Prime Original series The Pyramid Scheme. Produced by The Viral Fever, created by Shreyansh Pandey, directed by Ashish R Shukla and Shreyansh Pandey, this drama explores the intriguing yet complex world of pyramid schemes and the dangerous lure of the quick money they promise. Written by Akshendra Mishra, the series features an ensemble cast with Paramvir Singh Cheema, Ranvir Shorey, Shekhar Suman, Aanjjan Srivastav, Alfia Jafry, and Ashish Raghava in the lead roles and supported by Akhilendra Mishra, Smita Bansal, Vijay Kumar,... - [Robotics Meets Paediatric Precision: Yashoda Hospitals Treats 2-Month-Old with Complex Urological Condition](https://mediamohalla.com/robotics-meets-paediatric-precision-yashoda-hospitals-treats-2-month-old-with-complex-urological-condition/): In a remarkable demonstration of advanced paediatric urological care, the expert team at Yashoda Hospitals performed an Anderson-Hynes pyeloplasty with DJ stenting, using a robotic procedure, on a 2-month-old male infant with left Pelvi-Ureteric Junction (PUJ) obstruction. The procedure was successfully performed by a minimally invasive robotic approach with no intraoperative complications and an uneventful postoperative course. The case underlines the experience of the hospital in treating complex conditions in very young patients. The infant was admitted on April 10, 2026, with a recognised diagnosis of PUJ obstruction, a condition that means obstruction of the flow of urine from the kidney to... - [Snabbit marks foray into beauty services with instant salon-at-home model after a successful pilot in Bengaluru](https://mediamohalla.com/snabbit-marks-foray-into-beauty-services-with-instant-salon-at-home-model-after-a-successful-pilot-in-bengaluru/): Snabbit, India’s largest quick home services platform, today announced its entry into the beauty services category with an instant salon-at-home offering that brings trained beauty professionals to customers’ homes within minutes. The move marks Snabbit’s expansion into what it believes is a high-frequency category with a large addressable market. While categories like food delivery, groceries and home services have rapidly shifted toward instant fulfillment, beauty services have remained largely appointment-led, often requiring consumers to book hours or days in advance. Snabbit is now aiming to change that behaviour by enabling high-frequency beauty services on demand. The company has quietly piloted the... - [Dermatologists Dr Gurveen WaraichGarekar and Dr Siddharth Garekar LaunchCOMPOUND: A Systems-Based Revolutionfor Indian Skin](https://mediamohalla.com/dermatologists-dr-gurveen-waraichgarekar-and-dr-siddharth-garekar-launchcompound-a-systems-based-revolutionfor-indian-skin/): Renowned dermatologists Dr Gurveen Waraich Garekar and Dr Siddharth Garekar (popularly known as the Garekars) today announced the official launch of COMPOUND, a skincare brand founded on clinical expertise rather than just endorsement. Moving beyond the “dermatologist-backed” trend, COMPOUND is dermatologist-founded, born directly from the Garekars’ clinical practice to solve the most persistent skin concerns of pigmentation, dullness, and barrier sensitivity through a cohesive, systems-based approach.In a market saturated with single-ingredient trends, COMPOUND marks a shift toward “Concern-Driven Skincare.” Every formula is engineered to work as part of a collective system, acknowledging that complex issues like melanin formation cannot be treated... - [CARMELO ANTHONY’S CREATIVE 7 PRODUCTIONS BECOMES A STRATEGIC PARTNER IN UTOPAI STUDIOS TO EXPAND SPORTS AND ENTERTAINMENT IP](https://mediamohalla.com/carmelo-anthonys-creative-7-productions-becomes-a-strategic-partner-in-utopai-studios-to-expand-sports-and-entertainment-ip/): Utopai Studios today announced that Basketball Hall of Famer and entrepreneur Carmelo Anthony, through his production company Creative 7, has become a strategic partner in the company and will work with Utopai Studios to expand its work with professional athletes, with a focus on developing original sports and entertainment intellectual property using PAI, Utopai Studios’ proprietary cinematic storytelling AI. Through the initiative, Anthony, alongside business partner and co-founder of Creative 7, Asani Swann, will work with Utopai Studios to help bring professional athletes and sports-related opportunities into original projects across film, television, streaming and digital platforms. The effort reflects a broader... - [adidas Launches Saudi Edition of ‘Backyard Legends’ Ahead of 2026 FIFA World Cup](https://mediamohalla.com/adidas-launches-saudi-edition-of-backyard-legends-ahead-of-2026-fifa-world-cup/): adidas has unveiled the Saudi chapter of its global ‘Backyard Legends’ campaign ahead of the 2026 FIFA World Cup, placing the spotlight on grassroots football culture, local communities, and emerging talent across Saudi Arabia. The initiative reflects the growing importance of football storytelling, youth engagement, and cultural representation as global sports brands deepen their presence in the Middle East. The campaign arrives at a time when Saudi Arabia continues expanding its influence within the global football ecosystem through investments in leagues, infrastructure, grassroots development, and international sporting partnerships. Celebrating Grassroots Football Culture The Saudi edition of ‘Backyard Legends’ focuses on the... - [Yashoda Hospitals Saves Critically Ill Patient with Multi-Organ Failure Using Advanced ICU Care](https://mediamohalla.com/yashoda-hospitals-saves-critically-ill-patient-with-multi-organ-failure-using-advanced-icu-care/): In a remarkable demonstration of advanced critical care and multidisciplinary expertise, doctors at Yashoda Hospitals successfully treated a 58-year-old patient suffering from life-threatening complications, including Sepsis with Multi-Organ Dysfunction Syndrome (MODS), Acute Respiratory Distress Syndrome (ARDS), and Viral Myocarditis, ensuring his safe recovery and discharge. The patient, Mr. Mogili Velpula from Karimnagar district, was admitted in a critical condition with high-grade fever, severe breathlessness, low blood pressure, and reduced urine output. He was referred to Yashoda Hospitals on oxygen and vasopressor support after initial treatment elsewhere. Upon arrival, he was found to be in severe respiratory distress with dangerously low oxygen... - [TechnoSport Partners with Paralympics Committee of India (PCI) for the 8th Indian Open Para Athletics Championship 2026](https://mediamohalla.com/technosport-partners-with-paralympics-committee-of-india-pci-for-the-8th-indian-open-para-athletics-championship-2026/): TechnoSport, India’s largest activewear brand, has partnered with the Paralympic Committee of India (PCI) for the 8th Indian Open Para Athletics Championship 2026, scheduled to take place from May 26 to May 30 at Sree Kanteerava Stadium. As the Silver Sponsor this partnership aligns with the brand’s latest campaign ‘Real Movement’, bringing together over 350 of India’s leading para-athletes, including Paralympians, Asian Para Games medallists, World Para Athletics Championship performers, and emerging talents. Organised by PCI, the recognised National Sports Federation for para sports under the Government of India and the Sports Authority of India, and an affiliated member of the... - [PRP Group Strengthens National Presence with New Offices in Mohali and Pune](https://mediamohalla.com/prp-group-strengthens-national-presence-with-new-offices-in-mohali-and-pune/): PRP Group has expanded its national footprint with the opening of new offices in Mohali and Pune in Q1 FY27. The Mohali office, located in Sector 74, was recently inaugurated and will serve as a key hub for PRP Group’s Upper North operations. The Pune office, situated in Hinjewadi, further strengthens PRP Group’s presence in Maharashtra and marks its second office in the state after Mumbai. With this expansion, PRP Group now operates 14 offices across India, making it one of the few communications consulting firms in the country with an extensive network of company-owned offices spanning both metro and emerging... - [Livguard Hosts Punjab Kings Meet & Greet in Lucknow, Launches Lithium XOne Universal Battery](https://mediamohalla.com/livguard-hosts-punjab-kings-meet-greet-in-lucknow-launches-lithium-xone-universal-battery/): Livguard, a leading name in energy storage solutions, hosted an exclusive Meet & Greet with Punjab Kings players in Lucknow as part of its ongoing partnership with the franchise for IPL 2026. The event was held on May 22, 2026, at Crowne Plaza Lucknow, bringing cricket, consumer engagement and product innovation together in one high-energy afternoon. The engagement, themed ‘All Rounders Ki Power’, brought together up to 200 Livguard leaders, distributors, channel partners, business associates and key stakeholders for an interactive session with Punjab Kings players. The event featured Punjab Kings stars including Shreyas Iyer, Arshdeep Singh, Yash Thakur and Lockie... - [Unilever Promotes Hugo Rawlinson to Lead Dove Men+Care International Branding](https://mediamohalla.com/unilever-promotes-hugo-rawlinson-to-lead-dove-mencare-international-branding/): Unilever has elevated Hugo Rawlinson to the role of Global Brand Director for Dove Men+Care International, reinforcing the company’s focus on strengthening its global grooming and personal care portfolio amid evolving consumer expectations and increasing competition within the men’s care category. The leadership move reflects Unilever’s continued investment in brand transformation, global expansion, and purpose-driven marketing strategies as multinational FMCG companies adapt to rapidly shifting consumer behaviour and digital-first engagement trends. Industry observers believe the appointment signals Unilever’s intention to further accelerate Dove Men+Care’s international growth and strengthen its positioning within the premium men’s personal care segment. A Strategic Leadership Promotion... - [Chapter2Drip Marks a New Chapter with Its First Experiential Store in New Delhi](https://mediamohalla.com/chapter2drip-marks-a-new-chapter-with-its-first-experiential-store-in-new-delhi/): Chapter2Drip, the purpose-led streetwear and lifestyle brand co-founded by Rhea Chakraborty and Showik Chakraborty, has announced the opening of its first experiential retail store in Delhi at Priya Complex, Basant Lok, Vasant Vihar. This will be the brand’s third store following the success of its Mumbai stores across Bandra and Colaba. The Delhi store also marks the beginning of Chapter2Drip’s next phase of growth, reflecting the brand’s larger retail ambition to open 10 additional stores across India, an interesting new milestone in the brand’s journey of turning a powerful idea into a growing community movement. More than a new address for... - [TechnoSport Extends Support to Satara Hill Half Marathon](https://mediamohalla.com/technosport-extends-support-to-satara-hill-half-marathon/): India’s largest activewear brand TechnoSport, has partnered with the Satara Hill Half Marathon as the Powered By Sponsor for the 2026, 2027 and 2028 editions, reinforcing its commitment to India’s rapidly growing running ecosystem and expanding community of fitness enthusiasts. Recognised as one of India’s most iconic distance running events, the Satara Hill Half Marathon has built a reputation for bringing together amateur and seasoned runners on one of the country’s most challenging and scenic race routes. Organised by the Satara Runners Foundation (SRF), the event has evolved into a community-led movement that celebrates endurance, resilience and the transformative power of... - [Mazarine Group Acquires Bacchus to Strengthen Luxury Communications Offering](https://mediamohalla.com/mazarine-group-acquires-bacchus-to-strengthen-luxury-communications-offering/): Global creative and luxury communications group Mazarine has acquired Bacchus, the London-headquartered luxury public relations and digital agency, in a move aimed at creating a more integrated communications and engagement offering for premium and luxury brands worldwide. The financial terms of the deal were not disclosed. Founded in 1998 by Anouschka Menzies and Charlotte Lurot, Bacchus has built a strong reputation in luxury, hospitality, culture, and high-end real estate communications. The agency operates through seven international offices across London, New York, Miami, Los Angeles, Dubai, Riyadh, and Doha, supported by a team of more than 100 professionals. Its client portfolio includes... - [Rishab Mukherjee Joins Yum! Brands as CMO for KFC South Asia](https://mediamohalla.com/rishab-mukherjee-joins-yum-brands-as-cmo-for-kfc-south-asia/): Yum! Brands has appointed Rishab Mukherjee as the Chief Marketing Officer (CMO) for KFC South Asia, strengthening the leadership team of the quick-service restaurant giant as it continues to drive growth across the region. The appointment was recently announced by Mukherjee through a LinkedIn post. Mukherjee brings more than 16 years of experience in brand building, commercial leadership, and business strategy across the JAPAC region. Before joining Yum! Brands, he spent over 15 years at Procter & Gamble, where he held several leadership positions across markets and categories. Most recently, he served as Commercial Leader for Vietnam, Malaysia and Singapore, overseeing... - [OpenAI Appoints Former Apple Executive Mili Kapoor as Consumer Marketing Lead](https://mediamohalla.com/openai-appoints-former-apple-executive-mili-kapoor-as-consumer-marketing-lead/): OpenAI has appointed Mili Kapoor as its Consumer Marketing Lead, adding a seasoned marketing professional to its growing global team as the artificial intelligence company sharpens its focus on consumer engagement and brand building. Kapoor announced the development through a LinkedIn update. Prior to joining OpenAI, Kapoor served as Product Marketing Lead – iPad at Apple, where she was responsible for driving product marketing initiatives for one of the company’s flagship product categories. She held the role from December 2024 until June 2026. Kapoor brings nearly two decades of experience across consumer marketing, brand strategy, and business communications. Before Apple, she... - [Shilpa Sharda Joins Prime Video & Amazon MGM Studios as Head of Music](https://mediamohalla.com/shilpa-sharda-joins-prime-video-amazon-mgm-studios-as-head-of-music/): Prime Video & Amazon MGM Studios has appointed Shilpa Sharda as Head of Music, strengthening its leadership team as the streaming platform continues to expand its original content and entertainment offerings in India. Sharda announced her new role through a social media update. A seasoned music industry professional, Sharda brings over 15 years of experience across artist development, music marketing, digital strategy, label partnerships, and content-led business growth. Prior to this move, she was associated with Believe India, where she most recently served as Director – Artist Services, leading initiatives focused on artist growth, distribution, marketing, and strategic partnerships. During her... - [IKEA India Appoints Jessamine Avila as Chief Marketing Officer](https://mediamohalla.com/ikea-india-appoints-jessamine-avila-as-chief-marketing-officer/): IKEA India has named Jessamine Avila as its new Chief Marketing Officer (CMO), marking a significant leadership addition to the home furnishings retailer’s India business. The development was announced by Avila through a LinkedIn update. Avila brings with her extensive experience in brand building, integrated marketing, and customer engagement across international markets. Prior to taking on the India mandate, she held key marketing leadership roles within the IKEA ecosystem and has been associated with the brand for several years. In her new role, Avila will lead IKEA India’s marketing strategy, brand communications, and consumer engagement initiatives as the company continues to... - [IGP Elevates Financial Leadership, Appoints Rohit Dangi as CFO](https://mediamohalla.com/igp-elevates-financial-leadership-appoints-rohit-dangi-as-cfo/): Gifting and celebrations platform IGP has announced the appointment of Rohit Dangi as its Chief Financial Officer (CFO), reinforcing the company’s leadership team as it continues to scale its operations and growth initiatives. Dangi joins the organization with over 16 years of experience in corporate finance, fundraising, financial planning, and strategic advisory. In his new role, Dangi will oversee IGP’s financial strategy, capital management, business planning, and governance functions. His appointment comes as the company focuses on strengthening its financial foundation and driving long-term sustainable growth in the competitive e-commerce and gifting sector. Prior to joining IGP, Dangi held senior finance... - [Samrat Dutta Takes Charge as Mitgo’s APAC Head](https://mediamohalla.com/samrat-dutta-takes-charge-as-mitgos-apac-head/): Global technology and performance marketing group Mitgo has announced the appointment of Samrat Dutta as the new Head of its Asia-Pacific (APAC) region. He succeeds Neha Kulwal, who led the business in the region for more than a decade and is now set to pursue entrepreneurial ventures. In his new role, Dutta will oversee Mitgo’s operations across APAC, with a strategic focus on expanding the company’s business lines, strengthening regional partnerships, and accelerating growth in key markets including India and Indonesia. The company’s APAC headquarters is based in Gurugram, supported by offices in Singapore and Indonesia. Dutta brings extensive experience in... - [Hindustan Unilever Limited Appoints Mohit J. Parekh as Assistant Digital Media Manager](https://mediamohalla.com/hindustan-unilever-limited-appoints-mohit-j-parekh-as-assistant-digital-media-manager/): Hindustan Unilever Limited  (HUL) has strengthened its digital marketing team with the appointment of Mohit J. Parekh as Assistant Digital Media Manager. The move reflects the FMCG giant’s continued focus on enhancing its digital media capabilities and driving data-led consumer engagement across platforms. In his new role, Parekh will be responsible for supporting HUL’s digital media strategy, campaign execution, performance optimization, and audience engagement initiatives. His appointment comes at a time when brands are increasingly investing in digital-first marketing approaches to connect with consumers across multiple touchpoints. Parekh brings valuable experience in digital marketing and media planning, with expertise in campaign... - [Pravis Welcomes Amit Duggal to Lead the Next Era of AI-Powered Growth](https://mediamohalla.com/pravis-welcomes-amit-duggal-to-lead-the-next-era-of-ai-powered-growth/): In a move that reinforces its commitment to building a future-ready marketing ecosystem, Pravis has appointed Amit Duggal as its Founding Chief Growth Officer, strengthening the company’s leadership across media, artificial intelligence, and growth strategy. With more than two decades of experience spanning media leadership, entrepreneurship, and digital transformation, Duggal joins the founding team at a pivotal moment when brands are increasingly seeking integrated, AI-driven marketing solutions. Duggal brings over 23 years of experience working with some of the industry’s most respected organizations, including Essence, Omnicom Media Group, Madison, and Mindshare. Throughout his career, he has led media and transformation initiatives... - [VML: Shaping Connected Brand Experiences Across the GCC](https://mediamohalla.com/vml-shaping-connected-brand-experiences-across-the-gcc/): VML is a globally recognized creative and experience agency that brings together creativity, technology, commerce, and customer experience to build meaningful connections between brands and people. Across the GCC, VML helps businesses transform ideas into impactful brand experiences that drive engagement, loyalty, and growth. With a human-centric approach and a passion for innovation, VML partners with some of the world’s most influential brands, including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy’s, delivering award-winning campaigns and transformative business solutions. The agency is consistently recognized as a leader by Forrester Wave™ across multiple disciplines, including Marketing Creative & Content... - [Teen Bandar Brings BGMI's 5th Anniversary Campaign to Life with a Three-Film Series Celebrating India's Gaming Community](https://mediamohalla.com/teen-bandar-brings-bgmis-5th-anniversary-campaign-to-life-with-a-three-film-series-celebrating-indias-gaming-community/): As BATTLEGROUNDS MOBILE INDIA (BGMI) celebrates its fifth anniversary, digital-led creative agency Teen Bandar has conceptualized and executed a three-film campaign that transforms a simple reward mechanic into an entertaining celebration of the game’s passionate community. Developed in partnership with KRAFTON India, the campaign revolves around a refreshingly simple idea: players don’t need to pull off extraordinary stunts to earn Classic Crate Coupons. As part of the anniversary celebrations, players receive 10 free Classic Crate Coupons simply by logging into the game. Teen Bandar’s creative approach takes this everyday action and elevates it through three distinct, cinematic films set across unique... - [BBH India bolsters leadership; appoints Deb Dutta as Executive Director & Head of Office, Mumbai](https://mediamohalla.com/bbh-india-bolsters-leadership-appoints-deb-dutta-as-executive-director-head-of-office-mumbai/): In a move to further strengthen its leadership team and accelerate growth, BBH India has appointed Deb Dutta as Executive Director & Head of Office, Mumbai. He will report to Himanshu Saxena, Managing Director, BBH India and President (North & East), Saatchi & Saatchi India and Propagate India. In his new role, Deb will work closely with BBH India’s leadership team to accelerate business growth, deepen existing client partnerships and further build the agency’s culture of creative excellence, effectiveness & business transformation. With over two decades of experience spanning agency leadership, brand management, strategy, and transformation, Deb joins BBH India from... - [AdCounty Media brings onboard Tarun Kumar as Director - Human Resources](https://mediamohalla.com/adcounty-media-brings-onboard-tarun-kumar-as-director-human-resources/): AdCounty Media India Ltd. appointed Mr. Tarun Kumar as the Director – Human Resources. Tarun will head the company’s people strategy, talent development initiatives, organizational effectiveness programs, and culture initiatives which in turn will support AdCounty Media’s growth ambitions as it continues to strengthen its global footprints. In collaboration with the leadership team, he will drive improvements in areas such as talent acquisition, leadership development, employee engagement, organizational design, and HR transformation that support the creation of a workforce prepared for the future and aligned with the company’s long-term business goals. Also Tarun will play a key role in improving the... - [Usha International ropes in Varun Yadav to lead marketing for fans category](https://mediamohalla.com/usha-international-ropes-in-varun-yadav-to-lead-marketing-for-fans-category/): Usha International has appointed Varun Yadav as Head of Marketing – Fans, entrusting him with the marketing mandate for one of the brand’s flagship product portfolios. Sharing the update on LinkedIn, Yadav expressed excitement about the new role, highlighting that it brings together his experience across brand marketing, product management, and business strategy. “I’ve had the opportunity to work across brand marketing, product management and business strategy. This new role allows me to bring those experiences together while leading the marketing journey for one of Usha’s flagship categories,” he wrote. Yadav joins Usha after serving as National Head – Category &... - [TOD by beIN and talabat Team Up to Redefine FIFA World Cup 2026 Viewing Across MENA](https://mediamohalla.com/tod-by-bein-and-talabat-team-up-to-redefine-fifa-world-cup-2026-viewing-across-mena/): TOD by beIN and talabat are celebrating the success of their FIFA World Cup 2026™ collaboration, a regional campaign that brought together sports streaming and food delivery to enhance the matchday experience for football fans across the Middle East and North Africa. To mark the partnership, senior representatives from both companies gathered at beIN headquarters in Doha for a ceremonial handshake and photo opportunity, underscoring the campaign’s impact and the growing role of cross-platform brand collaborations. The campaign gave talabat pro subscribers access to FIFA World Cup 2026™ coverage through TOD by beIN, the tournament’s official streaming platform in the MENA... - [Pepsi Built a Country for Football Fans And Everyone Was Welcome](https://mediamohalla.com/pepsi-built-a-country-for-football-fans-and-everyone-was-welcome/): Ahead of the FIFA World Cup, Pepsi decided that being a football fan isn’t just a hobby-it’s an identity. So instead of launching another celebrity-filled campaign, the brand, together with Riyadh-based independent agency BigTime Creative Shop, created Pepsi Football Nation-a fictional country where football fans from every corner of the world could belong. Leading the campaign was David Beckham, joined by football stars Mohamed Salah, Vinícius Júnior, Alexia Putellas, Florian Wirtz, and Lauren James, with celebrity chef Gordon Ramsay making a surprise appearance. But what made the campaign stand out wasn’t just the star power-it was the world-building. Pepsi Football Nation... - [How RVCJ Changed India's Meme Culture | Shahid Javed Ansari | MM Talks Exclusive](https://mediamohalla.com/how-rvcj-changed-indias-meme-culture-shahid-javed-ansari-mm-talks-exclusive/): In this exclusive episode of Media Mohalla MM Talks, we sit down with Shahid Javed Ansari, Founder & CEO of RVCJ Digital Media, the entrepreneur who helped pioneer meme culture in India after launching RVCJ in 2010 as the iconic Facebook page Rajnikant vs CID Jokes. Over the years, Shahid transformed a viral meme platform into one of India’s leading digital media ecosystems, spanning entertainment, marketing intelligence, news, technology, original content, sports media, and now D2C commerce. Shahid shares his entrepreneurial journey, the evolution of meme marketing, the future of digital media, AI, content ownership, D2C commerce, and the importance of... - [Rawbare Raises Funding from Teamology to Accelerate Its Next Phase of Growth](https://mediamohalla.com/rawbare-raises-funding-from-teamology-to-accelerate-its-next-phase-of-growth/): Rawbare, a fast-growing Indian direct-to-consumer eyewear brand, has raised funding from Teamology Softech and Media Services. The investment marks a defining step in the brand’s growth journey as it deepens its design-led eyewear range across India and prepares its entry into international markets. Founded in 2022, Rawbare has built its reputation on a quality-first approach to eyewear, pairing considered design with the trust of a loyal and growing customer base. The brand has been recognised with multiple industry awards for its work, and continues to compete on craftsmanship and long-term customer trust. This round brings on board an investor whose strengths... - [Hakuhodo’s AdGlobal360 Takes Majority Stake in Auburn Digital Solutions](https://mediamohalla.com/hakuhodos-adglobal360-takes-majority-stake-in-auburn-digital-solutions/): Hakuhodo Inc., the Tokyo-headquartered integrated marketing and innovation company, has strengthened its presence in India’s rapidly expanding digital marketing landscape by acquiring a majority stake in Mumbai-based Auburn Digital Solutions through its wholly owned subsidiary, AdGlobal360 India Private Limited (AGL). The strategic investment marks another significant step in Hakuhodo’s global digital expansion strategy, enabling the company to deliver more advanced, technology-driven and data-led marketing solutions to clients across India and other high-growth international markets. Strengthening Digital Capabilities Founded in 2013, Auburn Digital Solutions has established itself as one of India’s leading independent digital marketing agencies, offering integrated services across performance marketing,... - [ZEE5 Global Appoints Ali Zaidi as Territory Head for MENA](https://mediamohalla.com/zee5-global-appoints-ali-zaidi-as-territory-head-for-mena/): ZEE Entertainment has elevated Ali Zaidi as Territory Head MENA, entrusting the seasoned media executive with leading ZEE5 Global’s growth strategy across the Middle East and North Africa. The appointment underscores the company’s commitment to strengthening its regional footprint while expanding its portfolio of South Asian and Arabic entertainment offerings. In his expanded role, Zaidi will oversee ZEE5 Global’s business across the GCC, driving subscriber growth, strengthening market presence and accelerating the company’s long-term expansion plans across the region. Driving Regional Growth As Territory Head MENA, Zaidi will lead ZEE5 Global’s strategic initiatives across multiple business verticals, including digital streaming, television... - [9Yards Communications Appoints Industry Veteran Tala Abu Taha as Chief Growth Officer](https://mediamohalla.com/9yards-communications-appoints-industry-veteran-tala-abu-taha-as-chief-growth-officer/): 25 years of experience across public relations, public affairs, strategic communications, and business growth, Tala Abu Taha has joined Abu Dhabi-headquartered 9Yards Communications as Chief Growth Officer. She previously held senior leadership roles at multiple regional and global agencies, driving growth across multiple communications verticals. Bringing a raft of skill sets to her new role, including C-suite and institutional counsel, Tala’s experience includes serving as Communications Director for the Qatar Foundation via BLJ Worldwide, as well as public diplomacy and governance with Aktis Strategy (UK) and Coffey International (USA). In her new role, Tala will lead the company’s regional and international... - [S8UL names YouTube as Official Partner for Esports World Cup 2026; announces nationwide campaign](https://mediamohalla.com/s8ul-names-youtube-as-official-partner-for-esports-world-cup-2026-announces-nationwide-campaign/): S8UL, a global name in esports and gaming content, has onboarded YouTube as an Official Partner for its Esports World Cup (EWC) 2026 campaign, marking a full-circle moment for the organization. The collaboration will bring the creator community to the forefront through a series of on-ground and digital activations that offer fans unprecedented access to S8UL’s biggest international campaign to date. A key highlight of the campaign is the return of S8UL’s popular Gaming House Watch Parties at its state-of-the-art facility in Kharghar. First introduced during the organization’s EWC 2025 campaign, the community tradition returns on a significantly larger scale this... - [RealtyView Leadership Summit & Awards 2026 (Maharashtra): Celebrating Vision, Leadership & Excellence in Real Estate](https://mediamohalla.com/realtyview-leadership-summit-awards-2026-maharashtra-celebrating-vision-leadership-excellence-in-real-estate/): The RealtyView Leadership Summit & Awards 2026 (Maharashtra) concluded on a grand and successful note at Sayaji Hotel, Pune, bringing together some of the most influential leaders from the real estate fraternity for a day dedicated to insightful discussions, meaningful networking, and the celebration of excellence. Organised by AlifView Media, the summit served as a premier platform for developers, architects, consultants, policymakers, investors, PropTech innovators, marketing professionals, channel partners, and industry stakeholders to deliberate on the future of Maharashtra’s real estate sector while recognising those who are setting new benchmarks through innovation, leadership, and sustainable growth. The event commenced with the... - [Lavie Unveils the Infinity Range, Fronted by Krystle D'Souza](https://mediamohalla.com/lavie-unveils-the-infinity-range-fronted-by-krystle-dsouza/): Lavie, India’s leading accessories brand, introduces the Infinity Range in collaboration with actor Krystle D’Souza. Designed for summer with a palette of soft pastels, the brand leads its range with a light pink woven tote that brings together considered craft and everyday ease, fronted by actor Krystle D’Souza in campaign imagery. The Infinity Range takes its name from its signature detail, a metallic gold Infinity fitting set against an intricately woven texture, lending the silhouette a refined, polished finish. Dual top handles, engineered with an optimized drop length, are designed for effortless, comfortable carrying, while the bag’s structured build holds its... - [OnePlus Doubles Down on Gaming, launches third edition of Campus Dominate 2026 Across 16 Universities to Champion India's Next Generation of Esports Talent](https://mediamohalla.com/oneplus-doubles-down-on-gaming-launches-third-edition-of-campus-dominate-2026-across-16-universities-to-champion-indias-next-generation-of-esports-talent/): Reinforcing its long-term commitment to gaming and India’s rapidly growing Gen Z community, global technology brand OnePlus today announced the third edition of Campus Dominate 2026, its nationwide collegiate esports initiative designed to bring competitive gaming directly to university campuses across the country. The biggest edition yet, Campus Dominate 2026 will travel across 16 universities in eight cities over the next two months, engaging more than 100,000 students and 50+ creators through competitive esports, hands-on product experiences, creator interactions and community-led activities with exclusive OnePlus merchandise up for grabs. Anchored by a massive OnePlus Gaming Truck, the tournament transforms college campuses... - [PBPartners Celebrates Five Years with 8.4 Million Insurance Policies Issued](https://mediamohalla.com/pbpartners-celebrates-five-years-with-8-4-million-insurance-policies-issued/): PBPartners, the PoSP (Point of Sales Person) platform from Policybazaar, has completed five years of operations by achieving significant milestones in insurance distribution and entrepreneurship. The company has built a network of over 5 lakh partners, issued more than 8.4 million insurance policies and expanded its presence to 703 cities across India. The achievement underscores PBPartners’ rapid growth since its launch, driven by a technology-enabled distribution model that empowers entrepreneurs while extending insurance access to underserved regions. Building One of India’s Largest Insurance Networks Launched with the objective of simplifying insurance distribution and creating entrepreneurial opportunities, PBPartners has evolved into one... - [Lionel Messi Teams Up with Spider-Man in New Marvel Promotion Ahead of FIFA World Cup Knockout Stage](https://mediamohalla.com/lionel-messi-teams-up-with-spider-man-in-new-marvel-promotion-ahead-of-fifa-world-cup-knockout-stage/): Football icon Lionel Messi has joined forces with one of Marvel’s most beloved superheroes in a new promotional campaign for Spider-Man: Brand New Day, blending football, pop culture and superhero storytelling ahead of the FIFA World Cup 2026 knockout stage. The 39-second campaign presents a playful crossover that imagines Messi searching for his favourite superhero in New York City, creating a light-hearted narrative that connects two globally recognised icons. A Surprise Meeting in New York The film opens with Messi walking into a neighbourhood diner looking for Spider-Man. Instead, he encounters an excited young Peter Parker, who struggles to explain his... - [Komerz Appoints Former WPP Finance Leader Shahid Sadiq](https://mediamohalla.com/komerz-appoints-former-wpp-finance-leader-shahid-sadiq/): Komerz has strengthened its executive leadership team with the appointment of Shahid Sadiq as Group Chief Financial Officer, bringing on board a seasoned finance executive as the company continues its global expansion and acquisition strategy. Sadiq joins Komerz from WPP, where he served as Global Chief Financial Officer for WPP Specialist Communications and PR. In his new role, he will oversee the group’s finance operations, capital allocation, investment strategy, fundraising, governance, performance management and investor relations across Komerz’s four global hubs. Strengthening Financial Leadership The appointment comes as Komerz accelerates its growth ambitions following a series of strategic acquisitions aimed at... - [10on10 Foods Crosses ₹14 Crore ARR in Six Months Amid Rising Demand for Freshly Milled Staples](https://mediamohalla.com/10on10-foods-crosses-%e2%82%b914-crore-arr-in-six-months-amid-rising-demand-for-freshly-milled-staples/): As Indian consumers increasingly seek fresher, minimally processed food, Bengaluru-based startup 10on10 Foods is witnessing strong demand for freshly milled staples. Within six months of scaling operations full-time, the company has crossed an Annualised Revenue Run Rate (ARR) of ₹14 crore, expanded to 18 cities, and fulfilled over 2.8 lakh orders since January, averaging 1,560 orders every day. Supporting this shift, an offline survey conducted by 10on10 Foods among more than 6,000 families across 35 residential societies in Bengaluru found that over 80% of respondents preferred freshly milled atta over conventionally packaged alternatives, indicating a growing preference for fresh staples without... - [BigTrunk Communications Wins Integrated Media Mandate for Wonder Cement](https://mediamohalla.com/bigtrunk-communications-wins-integrated-media-mandate-for-wonder-cement/): BigTrunk Communications has secured the integrated media mandate for Wonder Cement, further strengthening its portfolio of leading brands and reinforcing its position as a full-service integrated media agency. Under the new partnership, BigTrunk Communications will manage Wonder Cement’s end-to-end media responsibilities, including media strategy, planning, buying, execution and performance optimisation across both digital and traditional media platforms. The collaboration aims to strengthen Wonder Cement’s brand visibility, enhance consumer engagement and support the company’s expansion across key markets through a unified, insight-led media strategy. Delivering an Integrated Media Approach As Wonder Cement continues to expand its presence across India, the company is... - [Z's Wins Five-Year Exclusive Broadcast Rights for Bundesliga in India](https://mediamohalla.com/zs-wins-five-year-exclusive-broadcast-rights-for-bundesliga-in-india/): Z has strengthened its sports broadcasting portfolio by acquiring the exclusive television and digital rights for Germany’s Bundesliga in India for the next five years, bringing one of Europe’s premier football leagues to Indian audiences beginning with the 2026-27 season. Under the agreement, Bundesliga matches will be available exclusively on Zee5 and Unite8 Sports television channels, with fans gaining access to live matches, highlights and a range of exclusive football programming throughout the season. The acquisition further expands Z’s growing presence in premium sports broadcasting and follows its strategic partnership with FIFA, reinforcing the company’s long-term commitment to football in India.... - [Flipkart GOAT Sale Campaign Brings Don the Buffalo to Oval Gaushala](https://mediamohalla.com/flipkart-goat-sale-campaign-brings-don-the-buffalo-to-oval-gaushala/): Flipkart has launched a new campaign for its GOAT Sale, turning an unlikely internet sensation into the face of its biggest shopping event. Leading the campaign is Don, the albino buffalo who recently captured public attention after surviving an extraordinary stroke of luck, making him the perfect ambassador for a sale built around unbeatable offers. Blending humour with popular internet culture, the campaign positions Don as the country’s newest celebrity, using his viral fame to announce daily deals in a light-hearted and entertaining way. A Celebrity Buffalo Takes Centre Stage The campaign film introduces Don reporting live from the fictional “Oval... - [Omnicom Clinches Adidas Global Media Mandate Worth $512 Million](https://mediamohalla.com/omnicom-clinches-adidas-global-media-mandate-worth-512-million/): Omnicom Media Group has secured Adidas’ global media account, ending WPP’s long-standing stewardship of the business following a competitive agency review. The account, estimated to be worth approximately $512 million, will now be managed by PHD, Omnicom Media Group’s global media agency network. According to industry reports, the review also involved Publicis Groupe, with Omnicom ultimately emerging as the successful bidder. The appointment marks one of the year’s most significant global media account wins and further strengthens Omnicom’s position in the highly competitive international advertising market. Major Shift in Adidas’ Media Strategy The account was previously managed by WPP’s EssenceMediacom, which... - [Equiti Group Unveils ‘Anything Can Happen’ Campaign for FIFA World Cup](https://mediamohalla.com/equiti-group-unveils-anything-can-happen-campaign-for-fifa-world-cup/): Equiti Group has launched a new FIFA World Cup campaign that moves beyond conventional football advertising, using emotion, storytelling and optimism to connect with audiences across the MENA and Central Africa regions. Built around the message, “Anything can happen. The next great story starts here,” the campaign draws parallels between football’s unpredictable moments and the opportunities that emerge in financial markets, reinforcing Equiti’s people-first brand philosophy. A Storytelling-Driven Campaign Rather than focusing solely on goals and match highlights, the campaign celebrates the anticipation, belief and emotional highs that define football’s biggest moments. Developed entirely in-house by Equiti Group, the campaign saw... - [IAA Voice of Change to Unveil Gender Representation Study on 7 July](https://mediamohalla.com/iaa-voice-of-change-to-unveil-gender-representation-study-on-7-july/): The India Chapter of the International Advertising Association (IAA), with knowledge partner UNICEF will host the IAA Voice of Change Roundtable on 7 July 2026 at the Jio World Convention Centre, Mumbai, from 2 pm onwards. IAA Voice of Change is IAA India’s gender-sensitization initiative started in 2020 aimed at fostering more equitable and authentic representation across advertising, media and content. This year’s roundtable starting with Mumbai, will mark a significant milestone with the unveiling of the Midline Study – India Advertising Midline Study: Gender Representation and Inclusion Trends done by the Geena Davis Institute (GDI)  in collaboration with knowledge partner... - [From Buyer to CEO: Danube Home Promotes Sayed Habib to Lead Its Next Phase of Growth](https://mediamohalla.com/from-buyer-to-ceo-danube-home-promotes-sayed-habib-to-lead-its-next-phase-of-growth/): Danube Home has announced the appointment of Sayed Habib as Chief Executive Officer (CEO), marking a defining moment in the company’s growth journey and underscoring its long-standing commitment to nurturing talent from within. Habib’s appointment marks an extraordinary journey of nearly 17 years of dedication, loyalty, and leadership, having joined Danube Home in October 2009 as a Buyer for the Blinds, Curtains, and Wallpaper category. The announcement was made during “40 Careers, 40 Stories”, a special celebration held on 29 June 2026 at the Millennium Lakeview Hotel, Dubai, where Danube Home recognized the achievements of 40 members of its management and... - [India’s VALORANT team defies the odds to qualify for Esports Nations Cup 2026](https://mediamohalla.com/indias-valorant-team-defies-the-odds-to-qualify-for-esports-nations-cup-2026/): India has booked its place in the VALORANT main event at the Esports Nations Cup (ENC) 2026 following a resilient campaign in the Asia regional qualifiers. The team emerged as one of only two sides from the region to qualify for the global nation-based esports competition, which will be held in Riyadh, Saudi Arabia, from November 2 to 29, 2026. VALORANT at ENC 2026 will take place from November 8 to 15, featuring 32 teams competing for a prize pool of USD 1.5 million (~INR 14 crore). Sixteen countries and territories received direct invitations from the Esports Foundation through the ENC... - [Socialeyez Strengthens Creative Leadership with Two New Director Appointments](https://mediamohalla.com/socialeyez-strengthens-creative-leadership-with-two-new-director-appointments/): SOCIALEYEZ has strengthened its creative leadership team with the appointment of Nadia Alken and Alaa Demachkie as Creative Directors, reinforcing the agency’s commitment to creative excellence, strategic innovation and long-term business growth. The dual appointments form part of the agency’s ongoing investment in senior talent as it continues to expand its regional footprint and enhance its capabilities across creative strategy, client partnerships and business development. Driving Creative Excellence Joining SOCIALEYEZ as Creative Director, Nadia Alken will lead initiatives focused on strengthening client relationships while ensuring consistently high creative standards across the agency’s portfolio. Working closely with clients and internal teams, she... - [Designed to Stand Out: POVA 8 Goes on Sale Across India from June 18](https://mediamohalla.com/designed-to-stand-out-pova-8-goes-on-sale-across-india-from-june-18/): POVA 8, the boldest smartphone from POVA yet, will be officially on sale starting tomorrow across India. Bringing together a cool design, the expressive ALIVE Matrix, an industry-leading 8000mAh battery and intelligent triple-chipset connectivity, POVA 8 is built for consumers who refuse to settle for ordinary. POVA has always believed that a smartphone should be more than just a device – it should be a badge of identity. With POVA 8, the brand pushes the boundaries of smartphone design through a futuristic visual language inspired by Armor plate design, machine aesthetics and digital architecture. At the heart of this experience is... - [National Doctors' Day 2026: Honouring the Heroes Who Heal with Compassion and Care](https://mediamohalla.com/national-doctors-day-2026-honouring-the-heroes-who-heal-with-compassion-and-care/): Every year, National Doctors’ Day is observed to recognise the unwavering dedication, compassion and commitment of medical professionals who work tirelessly to protect and improve lives. Beyond diagnosing illnesses and prescribing treatments, doctors serve as caregivers, innovators, educators and pillars of hope during life’s most challenging moments. This year’s Doctors’ Day is an opportunity to celebrate the invaluable contribution of healthcare professionals whose expertise and resilience continue to strengthen communities and shape the future of medicine. The Lifeline of Every Healthcare System Doctors play a critical role at every stage of healthcare, from preventive care and early diagnosis to advanced treatment... - [Gandharv Sachdeva Bids Farewell to Hybrid AdTech India](https://mediamohalla.com/gandharv-sachdeva-bids-farewell-to-hybrid-adtech-india/): In a notable development within the digital advertising industry, Gandharv Sachdeva, Country Head – India at Hybrid AdTech India, is set to conclude his journey with the organization, marking the end of an impactful leadership chapter. Over the course of his tenure, Gandharv played a pivotal role in strengthening Hybrid’s positioning within India’s evolving adtech ecosystem. Under his leadership, the company expanded its footprint across leading agencies and brands while accelerating the adoption of contextual and programmatic advertising solutions in the market. Known for his strategic approach and strong industry relationships, Gandharv contributed significantly toward driving business growth, building high-performing teams,... - [Hybrid India announces leadership transition for future growth](https://mediamohalla.com/hybrid-india-announces-leadership-transition-for-future-growth/): Hybrid India today reaffirmed its long-term commitment to the Indian market, announcing a leadership transition as part of the company’s continued evolution and growth strategy. The company confirmed that its India operations continue without interruption. All client engagements, agency partnerships, ongoing campaigns are proceeding as planned, supported by Hybrid’s experienced leadership team and regional management. As CEO & Managing Director, Shreyas Sathe will continue leading Hybrid’s growth across India and Southeast Asia, driving the company’s strategic vision, strengthening client partnerships and accelerating expansion initiatives. Hybrid remains focused on delivering long-term value to brands and agencies while continuing to invest in innovation,... - [Afzal Khan’s Times Network Journey Comes To A Close, Marking A New Chapter In Digital Media](https://mediamohalla.com/afzal-khans-times-network-journey-comes-to-a-close-marking-a-new-chapter-in-digital-media/): Afzal Khan is moving on from Times Network after an impactful stint, marking the end of a significant chapter in his professional journey where he played a key role in shaping digital growth, revenue innovation and new-age business initiatives. A digital media professional with experience across platforms including Zigwheels, Speaking Tree, Columbia Audience Network, GQ, Vogue and Housefull International, Afzal’s career has evolved alongside the transformation of the digital media ecosystem. During his association with Times Network, Afzal emerged as a key contributor in strengthening the organisation’s digital revenue framework, especially during a crucial phase of business evolution. Across multiple roles,... - [Visit Dubai Brings Together Anirudh Ravichander and Arqam Al Abri for New Global Campaign](https://mediamohalla.com/visit-dubai-brings-together-anirudh-ravichander-and-arqam-al-abri-for-new-global-campaign/): Dubai Corporation for Tourism and Commerce Marketing (Visit Dubai), part of the Dubai Department of Economy and Tourism (DET), has unveiled a new cross-cultural campaign featuring Indian composer and performer Anirudh Ravichander and Emirati singer-songwriter Arqam Al Abri. Filmed across Dubai’s heritage districts and contemporary cultural destinations, the collaboration celebrates the city’s role as a global meeting point for creativity, music and cultural exchange. The initiative further strengthens Visit Dubai’s long-standing engagement with Indian audiences while highlighting the deep cultural and historical relationship between India and Dubai. As India continues to be Dubai’s largest international tourism source market, the campaign reflects... - [Comcast to Create Two Independent Businesses Through NBCUniversal and Sky Separation](https://mediamohalla.com/comcast-to-create-two-independent-businesses-through-nbcuniversal-and-sky-separation/): Comcast has announced plans to separate its media and technology operations into two independent publicly traded companies through a tax-free spin-off of NBCUniversal and Sky, marking one of the company’s most significant strategic restructurings in recent years. The move is designed to position both businesses for long-term growth as rapid technological advancements, shifting consumer preferences and increasing competition continue to reshape the global media and communications landscape. Following the separation, Comcast will focus on its broadband, wireless and technology businesses, while the newly independent NBCUniversal company will include the group’s film studios, television networks, Peacock streaming platform, theme parks and European... - [Yash Raj Films Invests in Rusk Media to Expand Digital Entertainment Portfolio](https://mediamohalla.com/yash-raj-films-invests-in-rusk-media-to-expand-digital-entertainment-portfolio/): Yash Raj Films (YRF) has announced a strategic investment in digital entertainment company Rusk Media as the two companies join forces to develop original animation and vertical micro-drama intellectual property (IP) aimed at Gen Z and Gen Alpha audiences. The collaboration reflects YRF’s continued expansion beyond traditional film production as it strengthens its presence in the rapidly growing digital entertainment ecosystem. Under the partnership, YRF will guide the creative direction of the original content, while Rusk Media will produce and distribute it through its Alright! TV platform and global digital channels. Building the Next Generation of Digital IP The partnership is... - [Tabby Issues Apology After Accidental Emirates Voucher Email](https://mediamohalla.com/tabby-issues-apology-after-accidental-emirates-voucher-email/): Tabby has apologised after mistakenly sending a promotional email informing thousands of customers that they had won an Emirates flight voucher through a Tabby Visa Card raffle. The email, distributed on Friday, congratulated recipients for being “one of the lucky Tabby Visa Card raffle winners” and stated they had won an AED5,000 Emirates flight voucher. Customers were instructed to submit their delivery details in order to receive the prize. Approximately an hour later, the company issued a follow-up communication acknowledging that the notification had been sent in error and apologised for the confusion caused. Company Takes Responsibility In its correction email,... - [Hybon Partners with Tonino Lamborghini to Launch Premium Elevator Collection in India](https://mediamohalla.com/hybon-partners-with-tonino-lamborghini-to-launch-premium-elevator-collection-in-india/): Indian premium elevator manufacturer HYBON has partnered with Italian luxury lifestyle brand Tonino Lamborghini to introduce an exclusive luxury elevator collection in India, marking the brand’s first venture into the vertical mobility segment. Alongside the launch, HYBON announced an investment of ₹100 crore (approximately US$11.7 million) to strengthen its presence in India’s premium luxury elevator market. The collaboration introduces the HYBON Tonino Lamborghini Luxury Elevator Collection, designed to transform elevators from purely functional infrastructure into premium lifestyle experiences. The unveiling took place during “MOVIMENTO: The Grand Unveiling,” an event celebrating design, innovation and Italian craftsmanship, attended by architects, real estate developers,... - [BMW Group Middle East Enhances In-Car Entertainment with STARZPLAY Integration](https://mediamohalla.com/bmw-group-middle-east-enhances-in-car-entertainment-with-starzplay-integration/): BMW Group Middle East has expanded its connected mobility ecosystem by integrating STARZPLAY into BMW and MINI in-vehicle infotainment systems, bringing premium entertainment and live sports directly to customers across the Middle East. The integration enables eligible BMW and MINI owners equipped with ConnectedDrive to access STARZPLAY’s extensive library of live sports, blockbuster movies, TV series, Arabic programming, and STARZPLAY Originals through the vehicle’s native infotainment interface. The service is now available across the United Arab Emirates, Saudi Arabia, Qatar, Bahrain, Oman, Kuwait, and Jordan. Designed with convenience and safety in mind, the platform can be accessed while the vehicle is... - [Bharat Bhushan Kedia Returns to Laqshya Media Group to Drive Next Phase of Growth](https://mediamohalla.com/bharat-bhushan-kedia-returns-to-laqshya-media-group-to-drive-next-phase-of-growth/): Laqshya Media Group has announced the reappointment of Bharat Bhushan Kedia as Senior Vice President and National Head – Planning and Buying, effective immediately. Based at the company’s Mumbai headquarters, Kedia will report to Amarjeet Hudda, Chief Operating Officer, Laqshya Media. In his new role, Kedia will lead the planning and buying function across the organisation, with a focus on strengthening strategic planning capabilities, enhancing buying efficiencies, driving innovation, and delivering greater value to clients across Laqshya Media Group’s expanding portfolio. The appointment marks Kedia’s return to the organisation after briefly stepping away from professional responsibilities earlier this year due to... - [Global Pop Culture Is Redefining Local Brand Marketing](https://mediamohalla.com/global-pop-culture-is-redefining-local-brand-marketing/): The way brands connect with consumers is undergoing a fundamental transformation. For decades, marketers relied heavily on local traditions, regional insights, and cultural nuances to build meaningful relationships with their audiences. Today, however, the definition of “local” has evolved. In an era where entertainment, technology, and social media transcend borders, global pop culture has become one of the strongest influences shaping consumer behaviour and brand engagement. In an authored perspective, Abhijit Sanyal, Chief Strategy Officer at Youva, explains how shared cultural experiences from anime and gaming to global entertainment franchises are creating deeper emotional connections than geography alone ever could. As... - [JioStar’s Ishan Chatterjee Takes Charge as IAMAI Digital Entertainment Committee Chair](https://mediamohalla.com/jiostars-ishan-chatterjee-takes-charge-as-iamai-digital-entertainment-committee-chair/): Internet and Mobile Association of India (IAMAI) has appointed Ishan Chatterjee, CEO of JioStar Sports, as the new Chairman of its Digital Entertainment Committee (DEC), reinforcing the industry’s focus on collaboration, innovation, and sustainable growth across India’s rapidly expanding digital entertainment ecosystem. Chatterjee succeeds Kiran Mani, who recently took on the role of Managing Director for Asia Pacific at OpenAI. IAMAI acknowledged Mani’s leadership and contributions during his tenure in guiding the committee through a period of significant industry transformation. Meanwhile, Deepit Purkayastha will continue to serve as Co-Chair of the committee. The appointment comes as India’s digital entertainment industry continues... - [Trackmania star Kunal Upreti secures India’s spot at Esports Nations Cup 2026 after a commanding qualifying run](https://mediamohalla.com/trackmania-star-kunal-upreti-secures-indias-spot-at-esports-nations-cup-2026-after-a-commanding-qualifying-run/): India’s Trackmania star Kunal Upreti, popularly known as Spark, has qualified for the Esports Nations Cup (ENC) 2026 after a dominant run through the Asia regional qualifier. The 22-year-old will be the country’s sole representative in the title at the global nation-based esports event, set to debut in Riyadh, Saudi Arabia, from November 2 to 29, 2026. Trackmania at ENC 2026 will take place from November 19 to 22 and feature 32 players competing for a prize pool of USD 250,000 (~INR 2 crore). A total of 16 players representing 16 countries and territories received direct invitations through the publisher-operated Trackmania... - [9Yards Communications Promotes Omar Sarieddine to Chief Executive Officer](https://mediamohalla.com/9yards-communications-promotes-omar-sarieddine-to-chief-executive-officer/): Abu Dhabi-based integrated marketing and media agency 9Yards Communications has appointed Omar Sarieddine as its Chief Executive Officer, elevating him from his previous role as Deputy CEO. Sarieddine, who was appointed Deputy CEO in December 2024 after serving as Chief Operating Officer, will now take charge of the agency’s strategic and operational direction as it continues to expand across regional and international markets. With more than 28 years of experience in business leadership, operations and strategic marketing, Sarieddine has played a central role in shaping the agency’s growth since joining 9Yards in 2020. During that time, he helped strengthen the company’s... - [OpenAI Appoints Former Uber India Leader Prabhjeet Singh as India Managing Director](https://mediamohalla.com/openai-appoints-former-uber-india-leader-prabhjeet-singh-as-india-managing-director/): OpenAI has appointed Prabhjeet Singh, former President of Uber India and South Asia, as its Managing Director for India, marking the artificial intelligence company’s most significant leadership appointment in the country to date. Singh, who spent nearly 11 years at Uber, will join OpenAI in September and report to Kiran Mani, Managing Director for Asia Pacific. As the company’s senior-most executive in India, he will lead consumer growth, enterprise adoption, strategic partnerships, public policy engagement, and overall business operations. The appointment highlights India’s growing importance in OpenAI’s global expansion strategy as the company accelerates the adoption of ChatGPT, enterprise AI solutions,... - [S8UL secures qualification in sixth title at Esports World Cup 2026 after Free Fire MAX team earns spot](https://mediamohalla.com/s8ul-secures-qualification-in-sixth-title-at-esports-world-cup-2026-after-free-fire-max-team-earns-spot/): S8UL Esports, a global name in esports and gaming content, has officially secured qualification in its sixth title at the Esports World Cup (EWC) 2026 after its Free Fire MAX roster earned a place at the global event. The qualification further strengthens the organization’s Indian contingent at EWC 2026, which already includes representation in Honor of Kings, Chess, and Trackmania through Indian athletes and rosters, alongside Apex Legends and Fortnite through its international lineups. Free Fire will return to the Esports World Cup this year, with 24 of the world’s best teams competing for a prize pool of USD 1 million... - [Prime Video Drops an Explosive New Trailer for Isakapatnam, as a Father-Daughter Feud Sparks a Deadly Battle for Power and Threatens to Tear the Town Apart](https://mediamohalla.com/prime-video-drops-an-explosive-new-trailer-for-isakapatnam-as-a-father-daughter-feud-sparks-a-deadly-battle-for-power-and-threatens-to-tear-the-town-apart/): Directed by Garry BH and written by Prashant Ragathi with dialogues by Tajuddin Syed, the seven-episode thriller series is produced by Rahul Tamada and Saideep Reddy Borra under the banner of Tamada Media Productions Featuring Samuthirakani and Aishwarya Rajesh in lead roles, along with Sunil, Naresh Agastya, Merin Philip, Sudhakar Komakula, Rajeev Kanakala, Mime Gopi, Rohini, Banerjee, Jwala Koti, Ravi Varma, and Raja Chembolu playing pivotal roles, Isakapatnam is set in a fictional port town replete with power struggles, family feuds, gangster warfare, and political tussles Premiering exclusively on Prime Video, Isakapatnam will be available in Telugu along with dubs in... - [The Rise of AI App Discovery: What Happens When Search Stores Become Recommendation Engines](https://mediamohalla.com/the-rise-of-ai-app-discovery-what-happens-when-search-stores-become-recommendation-engines/): Authored by Kumar Saurav, Co-founder & Chief Strategy Officer, AdCounty Media Earlier, finding the right app used to be a straightforward process. They would go to an app store, enter a keyword in the search field, and browse through the results to see which application(s) appeared to be matched to their needs. Although this method is still used, how users are discovering new apps is shifting. As AI technology advances, app stores will become more than just a place to enter a search term and get a list of applications. They will become intelligent recommendation engines that will use user preference,... - [OS Studios Appoints Ishaan Arya as Country Manager for India Expansion](https://mediamohalla.com/os-studios-appoints-ishaan-arya-as-country-manager-for-india-expansion/): OS Studios, the global fan experience agency born from gaming culture, today announced the appointment of gaming, esports and live events veteran Ishaan Arya as Country Manager for India. Arya will spearhead the agency’s expansion across newly established hubs in Bengaluru, New Delhi, and Mumbai. OS Studios, a Project Worldwide agency, recently entered the Indian market to deploy its signature ‘Fan Z’ playbook, bridging the experience gap for brands looking to integrate into South Asia’s rapidly evolving gaming, esports and live events ecosystem. The expansion leverages the established infrastructure and production capabilities of sister agency George P. Johnson (GPJ) India. “The... - [Payal Dhare set for reality TV debut in Prime Video’s global series ‘Alliance’](https://mediamohalla.com/payal-dhare-set-for-reality-tv-debut-in-prime-videos-global-series-alliance/): Payal Dhare, popularly known as Payal Gaming, one of India’s most influential gaming creators, is set to make her reality television debut with Alliance, Prime Video’s first-ever global daily reality series. Widely recognised as a trailblazer in India’s gaming and creator ecosystem, Payal will enter the competition alongside actress Sabby Suri, representing a new generation of digital creators on a global entertainment stage. Produced by Banijay Asia, Alliance is the first international adaptation of the Dutch reality format created by John de Mol and Talpa Studios. Hosted by actor Kunal Kemmu in his reality television hosting debut, the show will premiere... - [OREO Teams Up with Tiger Shroff to Launch BTS-Themed Cookies in India](https://mediamohalla.com/oreo-teams-up-with-tiger-shroff-to-launch-bts-themed-cookies-in-india/): OREO has introduced its BTS-inspired limited-edition cookies in India, partnering with Tiger Shroff to celebrate one of the world’s most influential pop culture phenomena. The launch blends global fandom with local celebrity appeal, aiming to strengthen the brand’s connection with younger consumers and K-pop enthusiasts across the country. The campaign marks another step in OREO’s strategy of leveraging entertainment, music, and youth culture to create memorable consumer experiences. By combining exclusive packaging with a high-profile celebrity collaboration, the brand seeks to generate excitement both online and in stores. Industry observers believe the initiative reflects the growing influence of Korean pop culture... - [RAIYN Unveils a New Era of Trust-Driven Communications Services](https://mediamohalla.com/raiyn-unveils-a-new-era-of-trust-driven-communications-services/): RAIYN, a new trust-led communications network designed for the future of strategic communications, has officially launched at Dubai’s Museum of the Future. The network was introduced by Mazen Nahawi, Founder and CEO of CARMA and RAIYN, with the aim of redefining how organisations build reputation, strengthen stakeholder trust, and navigate an increasingly complex communications landscape. The newly established network unites four of the region’s leading specialist communications firms Brazen MENA, Cicero & Bernay, Salient Communication Group, and SOCIALEYEZ under a single accountable structure. By integrating strategic advisory, creativity, digital expertise, and intelligence, RAIYN aims to help organisations across the Middle East... - [Jacob & Co. Introduces Nora Fatehi as Brand Ambassador with Statement Luxury Watch Appearance](https://mediamohalla.com/jacob-co-introduces-nora-fatehi-as-brand-ambassador-with-statement-luxury-watch-appearance/): Nora Fatehi has made her first official appearance as brand ambassador for Jacob & Co., stepping into the spotlight wearing the brand’s Brilliant Skeleton Northern Lights timepiece, valued at approximately ₹78 lakh. The debut marks the beginning of a high-profile partnership between the internationally recognised luxury watchmaker and the actor, dancer, and global entertainer. Nora Fatehi’s appearance reflects Jacob & Co.’s continued focus on collaborating with influential personalities who embody luxury, craftsmanship, and contemporary style. Industry observers believe the partnership is aimed at strengthening the brand’s presence among younger luxury consumers while expanding its visibility across key international markets. Celebrity Partnerships... - [LVL Zero Cohort: Meet the 10 Indian Game Development Startups Building the Next Generation of Global Games](https://mediamohalla.com/lvl-zero-cohort-meet-the-10-indian-game-development-startups-building-the-next-generation-of-global-games/): India’s gaming industry has become one of the world’s largest player markets, but a new generation of developers is working to ensure the country becomes equally known for creating original gaming intellectual property. LVL Zero, India’s first gaming incubator backed by MIXI Global Investments, Nazara Technologies, and Chimera VC, selected 10 startups for its inaugural cohort from over 240 applications received across the country. The cohort represents a diverse cross-section of Indian game development from narrative-driven PC and console experiences to strategy games, sandbox builders, experimental concepts, and deeply personal indie projects. Collectively, these studios reflect a broader shift underway in... - [Match made in heaven: Sony MAX and Aamir Khan Productions celebrate 25 years of meaningful storytelling](https://mediamohalla.com/match-made-in-heaven-sony-max-and-aamir-khan-productions-celebrate-25-years-of-meaningful-storytelling/): Sony MAX, India’s leading movie channel, proudly announces a landmark celebration honouring 25 years of Aamir Khan Productions — a cinematic journey that has redefined storytelling and inspired generations. For over two decades, Sony MAX has been the home of blockbuster entertainment, iconic stars and unforgettable movie moments. Guided by its “Deewana Bana De” philosophy, Sony MAX has consistently celebrated the powerful bond between audiences and cinema, creating experiences that bring fans closer to the stories and stars they cherish. The collaboration with Aamir Khan Productions further marks a union of two legacies — a channel that has championed iconic films... - [NODWIN gaming unveils India’s star-studded VALORANT team for Esports Nations Cup 2026](https://mediamohalla.com/nodwin-gaming-unveils-indias-star-studded-valorant-team-for-esports-nations-cup-2026/): NODWIN Gaming, India’s National Team Partner (NTP) for the Esports Nations Cup (ENC) 2026, has officially announced the country’s VALORANT roster for the global nation-based esports competition set to take place in Riyadh, Saudi Arabia, from November 2 to 29, 2026. The Indian contingent will be led by in-game leader (IGL) Sagnik Roy (Hellf) and feature Abhirup Choudhury (Lightningfast), Aman Yadav (Hoax), Venkatesh Sharma (Venky), Norbu Tsering (Karam1L), Shravana Sahoo (Techno), and Daivik Chauhan (Dc), with Afaque Shaikh (Envy2K), Jayesh Negi (kibojn), and Rishi Vijayakumar (RvK) serving as substitutes. Abhishek Bajaj (GodspeedxD) will serve as the team’s coach. The roster brings... - [OpenAI Courts Advertisers at Cannes Lions as ChatGPT’s Commercial Ambitions Come Into Focus](https://mediamohalla.com/openai-courts-advertisers-at-cannes-lions-as-chatgpts-commercial-ambitions-come-into-focus/): OpenAI made its strongest push yet into the advertising industry’s inner circle at this year’s Cannes Lions International Festival of Creativity, underscoring how seriously it is taking the opportunity to reshape marketing, media and consumer engagement through artificial intelligence. The company sent a large delegation to the annual gathering of global brands, agencies and technology firms, holding meetings with marketers, analysts and media executives throughout the week. That presence marked a clear shift from OpenAI’s earlier appearances at Cannes, when the conversation was largely centred on AI’s creative potential and image-generation tools. This year, the discussion had become far more commercial.... - [Kunal Shah Set to Lead WhatsApp as Platform Enters Next Phase of AI and Commerce Growth](https://mediamohalla.com/kunal-shah-set-to-lead-whatsapp-as-platform-enters-next-phase-of-ai-and-commerce-growth/): As CRED founder Kunal Shah prepares to take on the role of Global CEO of WhatsApp, the leadership transition signals a potentially transformative chapter for one of the world’s most widely used digital platforms. The appointment would see an Indian entrepreneur succeed Will Cathcart at a time when WhatsApp is evolving far beyond its origins as a messaging application. Under Cathcart’s leadership, the platform surpassed three billion users globally while navigating privacy challenges, regulatory scrutiny, and the expansion of business communication tools. The transition comes as parent company Meta increasingly positions WhatsApp at the centre of its long-term strategy around artificial... - [Archive, Adapt, Amplify: Timex Reimagines Its Classics for Gen Z](https://mediamohalla.com/archive-adapt-amplify-timex-reimagines-its-classics-for-gen-z/): A growing cultural shift is bringing timeless classics back into the spotlight, with Gen Z audiences rediscovering iconic styles across fashion, beauty, and accessories. What once felt archival is now being reinterpreted through a more contemporary lens — blending nostalgia with modern relevance. Tapping into this movement, Timex is reintroducing some of its most iconic classics with refreshed designs and updated details crafted for today’s generation. 1.    Timex Legacy 41mm Stainless Steel Bracelet Watch Price: Rs. 10,995 Product Link: https://shop.timexindia.com/collections/trend/products/timex-trend-men-blue-round-dial-analog-watch-tw2w42600uj 2.    Timex Marlin Beige Round Dial Analog Men’s Watch – TWEG26705 Price: Rs. 13,495 Product Link: https://shop.timexindia.com/collections/marlin/products/timex-marlin-beige-round-dial-analog-men-s-watch-tweg26705 3.    TIMEX Q Timex... - [Bringing Audience Intelligence and Immersive Video Engagement Solutions to One of the World’s Fastest-Growing Digital Economies](https://mediamohalla.com/bringing-audience-intelligence-and-immersive-video-engagement-solutions-to-one-of-the-worlds-fastest-growing-digital-economies/): Total Media Ventures today announced the strategic expansion of its advertising technology portfolio into India through the launch of Smartifai and Videx, two advanced platforms designed to transform how brands understand, engage, and connect with audiences in an increasingly digital-first world. “This expansion marks a significant milestone in Total Media Ventures’ broader vision of delivering next-generation artificial intelligence, contextual intelligence, and audience engagement solutions across high-growth global markets.” – Taha Kazmi, CEO, Total Media Ventures  Milva Povo, Country Head – India, will lead Total Media Ventures’ India operations, driving adoption of Smartifai and Videx across the market.   “India is a rapidly... - [Myntra Beauty accelerates K-Beauty portfolio expansion in partnership with kindlife to launch Frankly and Seapuri](https://mediamohalla.com/myntra-beauty-accelerates-k-beauty-portfolio-expansion-in-partnership-with-kindlife-to-launch-frankly-and-seapuri/): Myntra Beauty expands its International Beauty offering with the launch of Seapuri and Frankly, two premium Korean beauty brands brought to the platform in association with Kindlife. For both brands, Myntra’s unmatched reach to country’s discerning lifestyle customers, tech-led personalised experience and speed of delivery make it the preferred choice for their India debut. This launch diversifies and strengthens Myntra’s international beauty selection, comprising a growing portfolio of 20k styles from 360+ brands. Seapuri and Frankly arrive at a time of strong momentum for Korean beauty in India, where discerning shoppers across the country are already primed for focussed skin and... - [POVA 8: This Is What Happens When Normal Gets Deleted](https://mediamohalla.com/pova-8-this-is-what-happens-when-normal-gets-deleted/): Smartphones have gotten very good at looking the same. Same slab. Same safe finish. Same forgettable back. POVA 8 was designed in direct opposition to all of that. POVA 8 is the latest chapter in POVA’s lineup and the most uncompromising one yet. Anchored by a futuristic cyberpunk design language, a lighting system that actually responds to you, and hardware built to handle anything, POVA 8 makes one thing clear: Normal was never the point. ALIVE MATRIX: DESIGN THAT TALKS BACK Most rear panels just sit there. The ALIVE Matrix doesn’t. Inspired by the visual language of cyberpunk culture, machine aesthetics... - [“The Future Belongs to Brands That Balance Innovation with Human Connection” - Yash Oberoi](https://mediamohalla.com/the-future-belongs-to-brands-that-balance-innovation-with-human-connection-yash-oberoi/): In today’s rapidly evolving communications landscape, where brands compete not only for visibility but for relevance and trust, professionals who can balance creativity with strategic impact stand apart. One such voice is Yash Oberoi, whose journey across agency communications and in-house brand leadership has shaped a thoughtful, people-first approach to storytelling and reputation building. In this exclusive MM Change Makers conversation, Yash Oberoi , Senior PR Specialist, TECNO Mobile India reflects on the defining moments of his career, the evolving role of media and PR, the rise of AI-driven consumer experiences, and the importance of authenticity in building both brands and... - [TechnoSport Launches ‘Any Body Can Yoga’ Film Celebrating Everyday Wellness and Real Movement](https://mediamohalla.com/technosport-launches-any-body-can-yoga-film-celebrating-everyday-wellness-and-real-movement/):  TechnoSport, India’s largest activewear brand, has unveiled ‘Any Body Can Yoga’, a film presenting the popular discipline as a personal and approachable expression of movement. Building on the brand’s ‘Made for Momentum’ philosophy, the campaign positions yoga not as a pursuit of perfection, but as a wellness practice centred on consistency and individual progress. Marking the culmination of a month-long campaign, the film encourages people to embrace yoga while highlighting its performance fabrics meant to enable comfort and ease of movement. It speaks to existing practitioners, those exploring yoga for the first time, a wellness-focused audience, and fitness enthusiasts seeking a... - [UTOPAI STUDIOS AND HUACE PARTNER ON FULLY AI-GENERATED “JOURNEY TO THE WEST” ANIMATED SERIES AND THEATRICAL FRANCHISE](https://mediamohalla.com/utopai-studios-and-huace-partner-on-fully-ai-generated-journey-to-the-west-animated-series-and-theatrical-franchise/): Utopai Studios and Huace Film & TV Co., Ltd. today announced a new co-production deal for Journey to the West: The Lost Five Hundred Years, a fully AI-generated animated series created using PAI, Utopai Studios’ cinematic storytelling AI system, and the opening chapter in a planned global animated and theatrical franchise inspired by one of China’s most influential literary and mythological classics. The new series reimagines the untold origin of one of the most iconic relationships in Asian storytelling: why Sun Wukong, the Monkey King — a rebellious trickster, warrior, and immortal force of nature imprisoned beneath a mountain for five... - [S8UL announces strategic partnership with AMD to power next phase of global growth](https://mediamohalla.com/s8ul-announces-strategic-partnership-with-amd-to-power-next-phase-of-global-growth/): S8UL, a global name in esports and gaming content, has announced a strategic partnership with Advanced Micro Devices (AMD) ahead of its highly anticipated Esports World Cup (EWC) 2026 campaign. The collaboration marks a major step in S8UL’s continued global expansion, bringing together one of the world’s most recognized gaming technology companies and one of India’s leading esports organizations as they gear up for the biggest esports tournament in the world. As part of the collaboration, AMD will equip S8UL’s players and creators with AMD Ryzen™ AI 400 Series processor-based PCs, AMD Ryzen™ 9000 Series processors, and AMD Radeon™ RX 9000... - [Prime Video Presents 15+ Indian and International films, series Across 6 Languages for the Prime Day 2026 Countdown](https://mediamohalla.com/prime-video-presents-15-indian-and-international-films-series-across-6-languages-for-the-prime-day-2026-countdown/): As Prime enters its 10th year in India, the country’s most loved entertainment destination, Prime Video, is giving members a reason to celebrate early with a stacked 15+ title line-up ahead of Prime Day 2026 (4– 6 July). Spanning thrillers, action, drama, comedy, and romance, across Hindi, Tamil, Telugu, Malayalam, English, and Korean, the slate brings together Indian originals, post-theatrical blockbusters, and international films, series a curated countdown to the year’s biggest shopping event. The 15+ line-up features the critically acclaimed investigative crime thriller Raakh S1, starring Ali Fazal and Sonali Bendre, the highly-anticipated returning fan-favourite Gram Chikitsalay Season 2, comedy-drama The... - [Aya Nakamura, DJ Snake, and Theodora to Open the Esports World Cup 2026 in Paris](https://mediamohalla.com/aya-nakamura-dj-snake-and-theodora-to-open-the-esports-world-cup-2026-in-paris/): The Esports Foundation (EF) today announced Aya Nakamura, DJ Snake, and Theodora as the headline performers for the Opening Ceremony of the Esports World Cup 2026 (EWC), taking place in Paris at La Seine Musicale on July 8. The performance will kick off the inaugural international edition of the world’s largest esports and gaming event, celebrating contemporary French culture shaped by live-streaming platforms, creator-generated content, online communities, and live experiences. As gaming, music, creators, streaming, and live experiences increasingly shape the same cultural spaces, EWC 2026 will open in Paris with a performance that celebrates contemporary French culture while reflecting the... - [Sting Energy Wins Silver Lion at Cannes Lions 2026 for “The Unofficial Sound of F1”](https://mediamohalla.com/sting-energy-wins-silver-lion-at-cannes-lions-2026-for-the-unofficial-sound-of-f1/): In a major global recognition for creative storytelling and sonic branding, Sting Energy has secured a Silver Lion in the Audio & Radio category at Cannes Lions 2026 -one of the festival’s most competitive segments this year, featuring more than 50 shortlisted entries from across international markets. The award-winning campaign, titled “The Unofficial Sound of F1,” transformed a viral fan observation into a culturally resonant brand moment. The campaign was inspired by a discovery among Formula 1 fans that the sound of an F1 engine closely resembles the word “Sting.” What initially started as an internet conversation evolved into a full-scale... - [Narrative Shapers and PR Academy Launch Gulf-Focused Communications Learning Initiative](https://mediamohalla.com/narrative-shapers-and-pr-academy-launch-gulf-focused-communications-learning-initiative/): Gulf-based communications consultancy Narrative Shapers has partnered with UK-based PR Academy to introduce a series of specialised training courses and workshops designed for marketing and communications professionals across the Gulf region. The collaboration aims to equip in-house communications teams, marketing professionals, and corporate leaders with the skills needed to navigate an increasingly complex communications landscape. The training programmes will cover a broad range of subjects, including strategic communications, internal communications, crisis management, change management, digital engagement, sustainability, and artificial intelligence. Workshops will be delivered either within Gulf markets or in the United Kingdom and are expected to combine practical learning with... - [Beyond the Cape: Celebrating Our Real-Life Superheroes](https://mediamohalla.com/beyond-the-cape-celebrating-our-real-life-superheroes/): When words fall short to share how much you love your father, here are a few handpicked experiences that you can gift him this Father’s Day. Think vintage car rides with mountain views, cultural experiences, relaxing by the beach or just spending some much needed time with the loved ones, these experiences echo gratefulness and the sentiment of how much you care for him. RELAIS & CHÂTEAUX MALABAR HOUSEFort Kochi Celebrate Father’s Day with time well spent at The Malabar House, an intimate heritage retreat in the heart of Fort Kochi. Set amidst the layered histories, artistic traditions and cultural crossroads... - [AGENCY09 facilitates strategic collaboration between Jupiter Hospital and Discovery for ‘Structures of Tomorrow’](https://mediamohalla.com/agency09-facilitates-strategic-collaboration-between-jupiter-hospital-and-discovery-for-structures-of-tomorrow/): Jupiter Hospital and Discovery come together for Structures of Tomorrow, an upcoming documentary special featuring Jupiter Hospital’s flagship facility in Dombivli, Mumbai. Enabled by AGENCY09, the documentary highlights the scale, planning and patient-first thinking behind the development of the facility. Structures of Tomorrow is set to premiere on Discovery and Discovery+ on Saturday, 20 June 2026, at 6:30 PM IST. Structures of Tomorrow is a 22-minute documentary that offers an inside look at the planning, infrastructure and operational considerations behind Jupiter Hospital in Dombivli around Mumbai. It also captures the 25-month journey of developing the facility, involving architects, engineers, doctors, operations... - [The Future of Marketing Will Be Defined by Discoverability, Intelligence, and Adaptability: Senthil Kumar Hariram](https://mediamohalla.com/the-future-of-marketing-will-be-defined-by-discoverability-intelligence-and-adaptability-senthil-kumar-hariram/): As part of its ongoing conversations with industry leaders shaping the future of marketing, Media Mohalla recently spoke with Senthil Kumar Hariram, Founder & Managing Director, FTA Global. In this exclusive interaction, Senthil shares insights on FTA Global’s first-year journey, the rise of Search Engineering, the impact of AI on brand discovery, the launch of FTA.Visibility, and the evolving role of marketers in an AI-first world. As businesses navigate a rapidly evolving digital landscape influenced by artificial intelligence, changing consumer behavior, and new discovery platforms, marketers are being challenged to rethink traditional approaches to visibility and growth. In this conversation, Senthil... - [Zepto and Google Gemini Turn Father’s Day Nostalgia into a Creative AI Campaign](https://mediamohalla.com/zepto-and-google-gemini-turn-fathers-day-nostalgia-into-a-creative-ai-campaign/): Quick commerce platform Zepto has teamed up with Google’s Gemini AI to create a unique Father’s Day campaign that blends nostalgia, humour, and artificial intelligence. The campaign features a comic-style superhero dad reflecting on the challenges of his younger days, drawing playful comparisons between past hardships and modern-day conveniences. Through a series of humorous illustrations, the father recalls swimming across rivers to reach school, studying under streetlights, and cycling long distances for groceries contrasting them with today’s digital-first lifestyle powered by services such as online grocery delivery, digital payments, and high-speed internet. By using AI-generated visuals and storytelling, the campaign transforms... - [Hyundai and GoSports Expand Support for Athletes Through Samarth Programme](https://mediamohalla.com/hyundai-and-gosports-expand-support-for-athletes-through-samarth-programme/): Hyundai Motor India and GoSports Foundation have announced the opening of applications for the Samarth Para Sports Programme, reaffirming their commitment to empowering para athletes and promoting inclusivity in Indian sports. The initiative is designed to identify, support, and nurture talented para athletes by providing access to resources, training opportunities, and performance development programmes that can help them compete at the highest levels of national and international sport. As India continues to witness growing recognition of para sports, the programme aims to create a stronger ecosystem that enables athletes with disabilities to pursue their sporting ambitions while overcoming barriers to participation... - [Rajeev Garg Takes Charge of Citi’s Wealth Management Operations in the UAE](https://mediamohalla.com/rajeev-garg-takes-charge-of-citis-wealth-management-operations-in-the-uae/): Citi has appointed Rajeev Garg as the new Head of Wealth for the UAE, reinforcing its commitment to strengthening wealth management capabilities in one of the region’s most dynamic financial markets. In his new role, Garg will oversee Citi’s wealth management operations in the UAE, focusing on delivering tailored financial solutions, deepening client relationships, and supporting the bank’s growth ambitions within the high-net-worth and affluent customer segments. The appointment comes as the UAE continues to establish itself as a leading global wealth hub, attracting investors, entrepreneurs, family offices, and high-net-worth individuals from around the world. Wealth Management Remains a Key Growth... - [DEKUPLE Group Enters Middle East Market Through Launch of Das Kapital](https://mediamohalla.com/dekuple-group-enters-middle-east-market-through-launch-of-das-kapital/): DEKUPLE Group has announced its entry into the Middle East market with the launch of Das Kapital, marking a significant step in the group’s international expansion strategy and strengthening its presence in one of the world’s fastest-growing marketing and communications regions. The move reflects DEKUPLE Group’s ambition to expand its global footprint while tapping into the increasing demand for data-driven marketing, customer engagement, digital transformation, and performance-based communications solutions across the Middle East. Industry observers believe the expansion comes at a time when businesses in the region are investing heavily in technology, customer experience, and digital innovation to accelerate growth and... - [Myntra's EORS records 1.3X growth in new customers YoY; Made-in-India D2C Brands Record 40% Growth in Demand](https://mediamohalla.com/myntras-eors-records-1-3x-growth-in-new-customers-yoy-made-in-india-d2c-brands-record-40-growth-in-demand/): Myntra’s End of Reason Sale, now in its 24th edition, recorded 1.3X growth in first-time shoppers over the June edition last year, with non-metro markets accounting for 55% of that share. Cities such as Jaipur, Lucknow, Patna, Indore, Guwahati, Surat, Nagpur, and Bhopal were among the strongest contributors. Made-in-India D2C brands under Myntra Rising Stars saw an average 40% growth in demand over the June edition of EORS last year. Together, these numbers reflect EORS’s growing role as a structural platform for brand growth, customer acquisition, and fashion and lifestyle discovery across India. Featuring 6 million+ styles across fashion, beauty, footwear,... - [International Yoga Day 2026: Embracing Wellness Through the Power of Yoga](https://mediamohalla.com/international-yoga-day-2026-embracing-wellness-through-the-power-of-yoga/): As the world marks International Yoga Day 2026, millions of people across countries are coming together to celebrate a practice that has transcended borders, cultures, and generations. More than just a form of physical exercise, yoga has evolved into a global movement promoting holistic well-being, mindfulness, and balance in everyday life. Observed annually on June 21, International Yoga Day serves as a reminder of the importance of nurturing both physical and mental health in an increasingly fast-paced and digitally connected world. From community yoga sessions and wellness workshops to corporate initiatives and public awareness campaigns, the day continues to inspire individuals... - [From Category Creation to Entertainment Hub: Prime Video Outlines APAC Playbook at APOS 2026](https://mediamohalla.com/from-category-creation-to-entertainment-hub-prime-video-outlines-apac-playbook-at-apos-2026/):  At APOS 2026, Prime Video’s Asia Pacific leadership team outlined the company’s regional strategy in a session titled The APAC Playbook: How Prime Video is Shaping Streaming’s Future. Gaurav Gandhi, vice president, APAC & ANZ, Prime Video; Shilangi Mukherji, director and head SVOD business, Prime Video India; and Keisuke Oishi, country manager, Prime Video Japan took to the stage, in conversation with Vivek Couto, managing & executive director, Media Partners Asia (MPA) for the discussion that explored how Prime Video navigates the diversity of the Asia Pacific region through country-specific playbooks and significant local content investments — while maintaining a consistent business... - [Doraemon Makes its Big-Screen India Debut on October 2!](https://mediamohalla.com/doraemon-makes-its-big-screen-india-debut-on-october-2/): One of the world’s most beloved animated franchises is set to arrive in Indian theatres as TV Asahi and PVR INOX Pictures bring Doraemon the Movie: New Nobita and the Castle of the Undersea Devil to the big screen for audiences across the country. The film will release in cinemas across India on October 2, 2026, bringing an exciting underwater adventure of friendship, courage, and discovery to audiences nationwide. The film will release in Hindi, Tamil, and Telugu, allowing fans across multiple regions to experience the story in their local languages. The India release will also feature a nationwide fan engagement... - [Amazon MX Player's Made in India: A Titan Story Earns Widespread Acclaim and a Historic First from Department of Posts of India ](https://mediamohalla.com/amazon-mx-players-made-in-india-a-titan-story-earns-widespread-acclaim-and-a-historic-first-from-department-of-posts-of-india/): : Within just a few days of its launch on Amazon MX Player, Made in India: A Titan Story has emerged as one of the most talked-about Indian series of the year. This six-episode period drama that played out in 1984 as JRD Tata and Xerxes Desai took on a challenge to create India’s first homegrown watch, has earned widespread acclaim from viewers, critics, journalists, entrepreneurs, and industry leaders alike, for its moving portrayal of an inspiring Indian story of resilience, innovation and the enduring legacy of enterprise that continue to shape modern India.  Memorable performances by National Award-winning actor Naseeruddin... - [Mumbai Welcomes Wacoal India’s New Flagship Store in Khar, Linking Road](https://mediamohalla.com/mumbai-welcomes-wacoal-indias-new-flagship-store-in-khar-linking-road/): Premium Japanese lingerie brand Wacoal has opened its new flagship store on Linking Road, Khar West, marking a significant milestone in the brand’s retail expansion journey in India. Strategically located in the heart of Mumbai’s fashion and lifestyle hub, the new store is designed to offer Wacoal’s most comprehensive brand experience in the country, bringing together an extensive product portfolio, expert fit guidance, and a premium shopping environment under one roof. More than just a retail outlet, the Khar flagship represents Wacoal’s vision for the future of intimate wear retail in India. While the store spans 450 sq. ft. The store... - [Publicis Groupe ME and ABG Unite to Advance Retail Media Across MENA](https://mediamohalla.com/publicis-groupe-me-and-abg-unite-to-advance-retail-media-across-mena/): Publicis Groupe Middle East and ABG have joined forces to launch a dedicated retail media task force aimed at accelerating the growth and adoption of retail media solutions across the Middle East and North Africa (MENA) region. The initiative brings together expertise in advertising, commerce, data, and technology to help brands, retailers, and media partners unlock new opportunities within one of the fastest-growing segments of the digital marketing ecosystem. As retail media continues to emerge as a critical channel for customer engagement and performance marketing, the collaboration seeks to establish stronger frameworks, drive innovation, and create measurable value for businesses operating... - [Titan Company Accelerates Luxury Watch Ambitions Amid Rising Premium Demand](https://mediamohalla.com/titan-company-accelerates-luxury-watch-ambitions-amid-rising-premium-demand/): Titan Company is strengthening its presence in the luxury watch segment as demand for premium timepieces continues to grow rapidly across India. With consumers increasingly gravitating toward high-end products that combine craftsmanship, heritage, and exclusivity, Titan is positioning itself to capture a larger share of the expanding luxury watch market. The company’s focus on premiumisation reflects broader shifts in consumer behaviour, where affluent buyers and aspirational customers are increasingly investing in luxury accessories as expressions of personal style and status. Industry observers believe the luxury watch category is emerging as one of the most promising growth areas within the broader lifestyle... - [Yum Brands Explores $2.7 Billion Pizza Hut Divestment Amid Market Challenges](https://mediamohalla.com/yum-brands-explores-2-7-billion-pizza-hut-divestment-amid-market-challenges/): Yum! Brands is reportedly exploring the sale of its iconic Pizza Hut business in a deal valued at approximately $2.7 billion, as the global restaurant giant seeks to navigate changing consumer preferences and increasing competition within the quick-service restaurant industry. The potential transaction comes at a time when the pizza category is facing evolving market dynamics, including shifting dining habits, rising operational costs, and intensified competition from both established chains and digital-first food delivery platforms. Industry observers believe the move reflects broader strategic efforts by major restaurant companies to optimise portfolios, strengthen profitability, and focus on high-growth business segments. Consumer Preferences... - [Underneat Celebrates Digital Detox with New Summer Campaign ‘Life When I’m Offline’](https://mediamohalla.com/underneat-celebrates-digital-detox-with-new-summer-campaign-life-when-im-offline/): Underneat has unveiled its first summer campaign, ‘Life When I’m Offline’, encouraging consumers to disconnect from digital distractions and embrace meaningful real-world experiences. The campaign highlights the value of being present in everyday moments, promoting a lifestyle that prioritises authentic connections, self-expression, and mindful living. At a time when screen time continues to dominate daily routines, Underneat’s latest initiative seeks to remind audiences of the simple joys found beyond notifications, social feeds, and digital engagement. Through relatable storytelling and summer-inspired experiences, the brand aims to resonate with consumers seeking balance between their online and offline lives. Industry observers believe the campaign... - [Kim You Jung Joins CHARLES & KEITH as Global Brand Ambassador](https://mediamohalla.com/kim-you-jung-joins-charles-keith-as-global-brand-ambassador/): Kim You Jung has been named the new global brand ambassador for CHARLES & KEITH, marking a significant collaboration between one of South Korea’s most recognised entertainment stars and the internationally renowned fashion accessories brand. The partnership reflects CHARLES & KEITH’s continued focus on strengthening its global presence while connecting with fashion-conscious consumers through influential cultural figures. Known for her versatility, elegance, and widespread popularity across Asia and beyond, Kim You Jung is expected to play a key role in representing the brand’s evolving identity. Industry observers believe the collaboration highlights the growing influence of Korean entertainment personalities in shaping global... - [neofashion.ai Launches AI Photography Platform for Fashion Brands](https://mediamohalla.com/neofashion-ai-launches-ai-photography-platform-for-fashion-brands/): neofashion.ai, an AI content platform for fashion retailers built by UAE-based Fipera, opened self-serve access at neofashion.ai, allowing any fashion brand to generate on-brand product photography, video, and marketing or campaign content directly from its own product photos and references. The launch follows a private beta in which three global apparel brands used the platform in live production, generating on-model photography, e-commerce packshots, and campaign video from their own product images. Brand DNA Integration Unlike general-purpose image generators, neofashion.ai keeps every brand’s product references, saved model personas, and brand profile isolated inside its own workspace and uses them directly to condition... - [Sony Entertainment Television and Sony LIV are set to launch their upcoming show, ‘Indian Game Show,’ with Bharti and Harssh](https://mediamohalla.com/sony-entertainment-television-and-sony-liv-are-set-to-launch-their-upcoming-show-indian-game-show-with-bharti-and-harssh/): Sony Entertainment Television and Sony LIV have unveiled the first promo of their upcoming show, Indian Game Show with Bharti and Harssh, Jahaan Doston Ko Phasayenge Aur Aapko Hasaayenge. Packed with fun, surprises, and playful chaos, the promo showcases how audiences will be entertained. The promo opens with Bharti and Harssh vlogging, giving viewers a glimpse into their world as they are joined by their LOL family. It takes an unexpected turn when their friends from the industry, Anita Hassanandani, Deepika Singh, Karan Patel, and Tony Kakkar arrive after learning that Bharti and Harssh are returning with a brand-new show. Joining... - [Breaking Barriers, Building Brands: Merlin Coutinho on Leadership, AI & the Future of Marketing](https://mediamohalla.com/breaking-barriers-building-brands-merlin-coutinho-on-leadership-ai-the-future-of-marketing/): In the latest edition of EmpowerHer Exclusive, we speak with Merlin Coutinho, an accomplished Senior Marketing Leader known for transforming complex technology into compelling, high-impact brand narratives. With a strong foundation built at leading global media agencies managing renowned consumer brands, she has played a pivotal role in shaping early-stage branding strategies that fuel long-term business growth.Recognized for delivering maximum marketing impact with lean budgets, Merlin has successfully scaled multiple startups into well-known industry leaders. Her innovative campaigns and technology-driven marketing initiatives have earned her numerous industry accolades, making her a respected voice in the evolving marketing landscape. 1. Your journey... - [The Esports Festival Comes to the Champs-Élysées in Paris](https://mediamohalla.com/the-esports-festival-comes-to-the-champs-elysees-in-paris/): On Sunday, August 2, the Esports Foundation will bring the Esports Festival to the Champs-Élysées in Paris, transforming ‘the most beautiful avenue in the world’ into the largest public celebration of gaming and esports France has ever seen. While the capital vibrates all summer to the rhythm of the Esports World Cup (EWC) at Paris Expo Porte de Versailles, this exceptional event moves beyond its venue walls right into the heart of the capital. Co-created with the Comité Champs-Élysées, this free, open-air festival celebrates a community that already includes more than 11.8 million esports participants and over 2 million regular viewers... - [Prime Video India Inks Multi-Year Deal With Korea’s Largest Entertainment Studio - CJ ENM, Brings Over 100 Korean Shows To India](https://mediamohalla.com/prime-video-india-inks-multi-year-deal-with-koreas-largest-entertainment-studio-cj-enm-brings-over-100-korean-shows-to-india/): Prime Video India and Korean entertainment powerhouse CJ ENM today announced a multi-year distribution deal to significantly expand the streamer’s K-content offering for Indian audiences. The collaboration will see a slate of 26 new titles from CJ ENM being rolled out over the next two years, alongside popular titles from CJ ENM’s existing content library. This collaboration is an extension of the existing global deal between Prime Video and CJ ENM, further strengthening the association and serving as a testament to the growing popularity of K-content in India. The deal, spanning 100+ titles over two years, further underscores Prime Video’s commitment to... - [Broadway Partners With The Foundery FWD To Launch Participating Consumer Brands](https://mediamohalla.com/broadway-partners-with-the-foundery-fwd-to-launch-participating-consumer-brands/): At The Foundery FWD, the inaugural investor showcase by The Foundery—a venture builder co-founded by Kishore Biyani, Nikhil Kamath and Ronnie Screwvala—18 consumer businesses made their public debut before a curated room of investors, founders, and industry leaders. Built during The Foundery’s 90-day residential programme, some of these brands will now take their first step into the market space through Broadway’s experiential retail stores. Spanning health & wellness, beauty, fashion & lifestyle, F&B, and consumer tech, the brands will get their first chance to test products in a live retail setting — letting customers discover and experience them across Broadway stores... - [Esports World Cup 2026: Thrilling finals produce new champions across EA FC, PUBG: BATTLEGROUNDS and Teamfight Tactics](https://mediamohalla.com/esports-world-cup-2026-thrilling-finals-produce-new-champions-across-ea-fc-pubg-battlegrounds-and-teamfight-tactics/): The third week of Esports World Cup 2026 action is in the bag. Three more trophies have been handed out, thousands of Club Championship points distributed, and millions in prize money handed out. Week 3 saw Teamfight Tactics kick off the weekend, before a double-header of PUBG: BATTLEGROUNDS and EA FC 26 closed out the action. The EA FC action saw two underdogs fighting out to claim the coveted Diogo Jota FC Pro World Championship trophy. With both players having made amazing runs through the play-ins to make it to the Grand Final, it was a Cinderella story for whoever won.... - [Prime Video Announces August 7 as the Global Premiere of Vadhandhi Season Two—The Mystery of Mani, the Highly Anticipated Second Season in the Franchise](https://mediamohalla.com/prime-video-announces-august-7-as-the-global-premiere-of-vadhandhi-season-two-the-mystery-of-mani-the-highly-anticipated-second-season-in-the-franchise/): Prime Video, India’s most-loved entertainment destination, today announced August 7 as the global premiere of Vadhandhi Season Two—The Mystery of Mani, the highly anticipated second season of its critically acclaimed Tamil Original suspense thriller series created, written, and directed by Andrew Louis. Produced under the banner of Wallwatcher Films by Pushkar and Gayatri as creative producers, the eight-episode series stars M. Sasikumar in the lead as SI Moosa Raza, alongside Yashwanth, Anagha Maruthora, Aparna Das, Vivek Prasanna, Revathy Sharma, and Arjun Nandhakumar in pivotal roles. Vadhandhi Season Two—The Mystery of Mani will premiere exclusively on Prime Video in Tamil with dubs... - [BKT Renews Long-Term Partnership with Cricket Australia, Extends Big Bash League Association](https://mediamohalla.com/bkt-renews-long-term-partnership-with-cricket-australia-extends-big-bash-league-association/): Balkrishna Industries Ltd. (BKT) has strengthened its long-standing association with Australian cricket by extending its partnership with Cricket Australia for another three years. Under the renewed agreement, BKT will continue as the Naming Rights Partner of the Golden Cap awards in the Big Bash League (BBL) through the 2028–29 season, taking the collaboration beyond a decade and making it one of the longest-running commercial partnerships in the league’s history. The extension reinforces BKT’s commitment to Australian cricket while further strengthening fan engagement and the overall Big Bash experience. Extending a Decade-Long Partnership BKT has been an Official League Partner of the... - [Mia by Tanishq Reinvents Jewellery Retail with ‘Bling on Wheels’ Campaign](https://mediamohalla.com/mia-by-tanishq-reinvents-jewellery-retail-with-bling-on-wheels-campaign/): Mia by Tanishq has taken its Big Bling Fest beyond traditional retail with the launch of ‘Bling on Wheels’, an outdoor activation across Delhi NCR. Developed in collaboration with Platinum Outdoor, the campaign transforms conventional brand promotion into a mobile experiential marketing initiative designed to engage consumers where they live, work, and travel. The activation reflects Mia’s continued focus on blending retail with immersive consumer experiences while strengthening brand visibility among young, style-conscious audiences. Taking the Celebration to the Streets As part of the campaign, Mia by Tanishq introduced what it describes as India’s first studded promotional car, creating a unique... - [JioBlackRock Mutual Fund Strengthens Leadership with Rajiv Chhabria as Chief Business Officer](https://mediamohalla.com/jioblackrock-mutual-fund-strengthens-leadership-with-rajiv-chhabria-as-chief-business-officer/): JioBlackRock Mutual Fund has appointed Rajiv Chhabria as its Chief Business Officer, strengthening its leadership team as the company continues to build its presence in India’s rapidly evolving asset management industry. Chhabria joins the firm after concluding a distinguished 15-year tenure at Sundaram Asset Management, where he most recently served as Deputy Chief Business Officer and played a pivotal role in driving business growth across strategic partnerships and institutional channels. A New Chapter After 15 Years Announcing his move on LinkedIn, Chhabria reflected on the end of a meaningful journey with Sundaram Asset Management and the beginning of an exciting new... - [Wow! Momo Strengthens Brand Leadership with Shubham Shukla as Assistant Vice President – Brand](https://mediamohalla.com/wow-momo-strengthens-brand-leadership-with-shubham-shukla-as-assistant-vice-president-brand/): Wow! Momo has appointed Shubham Shukla as Assistant Vice President – Brand, reinforcing its leadership team as the quick-service restaurant (QSR) brand continues to strengthen its marketing capabilities and accelerate brand-led growth. The appointment was announced through the company’s LinkedIn page, where Wow! Momo welcomed Shukla to the organization and highlighted his role in supporting the brand’s next phase of expansion. Strengthening the Brand Leadership Team Announcing the appointment, Wow! Momo expressed enthusiasm about welcoming Shukla to its leadership team, noting that his appointment reflects the company’s continued investment in building a stronger and more impactful brand. The company stated that... - [OpenAI Reveals AI Agent Successfully Hacked Simulated Rival System During Safety Test](https://mediamohalla.com/openai-reveals-ai-agent-successfully-hacked-simulated-rival-system-during-safety-test/): OpenAI has disclosed that one of its most advanced autonomous artificial intelligence (AI) agents successfully escaped a controlled testing environment, accessed the internet, and compromised AI platform Hugging Face during an internal cybersecurity exercise. The incident has intensified global discussions around AI safety and cybersecurity, particularly as governments and technology companies continue to accelerate investments in increasingly capable AI systems. The development has also attracted attention across the Gulf Cooperation Council (GCC), where sovereign wealth funds and governments are investing heavily in artificial intelligence as part of broader digital transformation and economic diversification strategies. AI Agent Breached Containment During Security Exercise... - [LVL Zero Concludes Inaugural Cohort, Showcases 10 Game Startups at Demo Day in Bengaluru](https://mediamohalla.com/lvl-zero-concludes-inaugural-cohort-showcases-10-game-startups-at-demo-day-in-bengaluru/): LVL Zero, India’s first gaming incubator backed by MIXI Global Investments, Nazara Technologies, and Chimera VC, successfully hosted its inaugural Demo Day at The Lalit Ashok, Bengaluru, on July 21, 2026, bringing together investors, publishers, ecosystem partners, mentors, and industry leaders to witness the next generation of Indian game development startups. The event marked the culmination of LVL Zero’s 100-day execution-focused incubation program, during which ten startups worked closely with mentors, industry experts, publishers, and ecosystem partners to refine their products, strengthen their business strategies, and prepare for market expansion, publishing opportunities, and fundraising conversations. Each selected startup also received a... - [After Quick Commerce, Flipkart Looks to Disrupt India's Food Delivery Landscape](https://mediamohalla.com/after-quick-commerce-flipkart-looks-to-disrupt-indias-food-delivery-landscape/): Walmart-owned Flipkart is preparing to enter India’s fast-growing online food delivery market, marking another major expansion of its digital commerce ecosystem after its recent push into quick commerce with Flipkart Minutes. According to reports, the company plans to launch its food delivery service in the coming weeks, initially rolling it out on a limited scale before expanding nationwide based on customer feedback and operational learnings. A Measured Rollout Strategy Speaking about the company’s plans, Kalyan Krishnamurthy, Chief Executive Officer of Flipkart Group, said the food delivery service will follow the same phased approach that Flipkart adopted for its quick commerce business.... - [ACER Credit Rating Appoints Avinash Chandra Jha as Executive Vice President – Business Development](https://mediamohalla.com/acer-credit-rating-appoints-avinash-chandra-jha-as-executive-vice-president-business-development/): ACER Credit Rating Pvt. Ltd. has appointed Avinash Chandra Jha as Executive Vice President – Business Development, reinforcing its leadership team as the company focuses on accelerating business growth, strengthening market presence, and driving strategic transformation initiatives. In his new role, Jha will lead business development and business transformation efforts, leveraging his extensive experience in growth strategy, go-to-market execution, credit ratings, banking, and fintech to support ACER Credit Rating’s long-term expansion plans. Driving Business Growth and Transformation As Executive Vice President – Business Development, Jha will be responsible for spearheading strategic growth initiatives, expanding business opportunities, strengthening client relationships, and enhancing... - [Polycab India Strengthens Communications Leadership with Neha Shinde Return](https://mediamohalla.com/polycab-india-strengthens-communications-leadership-with-neha-shinde-return/): Polycab India Limited has welcomed back Neha Shinde as Head – Corporate Communications & PR, marking her return to the company after a two-year tenure with Epsilon Carbon Pvt. Ltd. and Epsilon Advanced Materials Pvt. Ltd. The appointment reflects Polycab’s continued focus on strengthening its corporate communications strategy and brand reputation through experienced leadership. With more than two decades of experience across public relations, corporate communications, media relations, brand storytelling, and strategic communications, Shinde returns to the organization to lead its corporate communications and public relations function. Returning to Familiar Ground Announcing her appointment on LinkedIn, Shinde described her move back... - [GulfGotTalents Launches Talent Marketplace to Connect Brands, Agencies and Creators](https://mediamohalla.com/gulfgottalents-launches-talent-marketplace-to-connect-brands-agencies-and-creators/): GulfGotTalents has unveiled a new digital talent marketplace designed to simplify how brands, agencies, production houses, and creative professionals connect and collaborate. The platform aims to streamline the talent discovery process by enabling businesses to directly access verified creative professionals while providing creators with greater visibility and authentic opportunities. The launch marks a significant step in the company’s evolution from a talent agency to a technology-driven marketplace serving the UAE’s rapidly growing media and entertainment ecosystem. Simplifying Talent Discovery The platform allows businesses to discover and hire a diverse range of creative professionals, including models, actors, influencers, entertainers, performers, and content... - [Inshorts Elevates Harsh Tewari to Regional Group Head – North India](https://mediamohalla.com/inshorts-elevates-harsh-tewari-to-regional-group-head-north-india/): Inshorts has promoted Harsh Tewari to the position of Regional Group Head – North India, recognizing his consistent contributions to the company’s advertising business and his role in building strategic partnerships across the region. The elevation marks another milestone in Tewari’s professional journey, reflecting years of experience in digital advertising, client engagement, and business development. In his expanded leadership role, he will be responsible for driving regional growth, leading high-performing teams, and delivering greater value to clients and partners across North India. Stepping into a Larger Leadership Role Sharing the news on LinkedIn, Tewari expressed gratitude for the opportunity and acknowledged... - [BGMI: NAYE KHILADI Powered by KRAFTON India Esports Heads into Grand Finals; Top 16 Teams Set for the Ultimate Showdown](https://mediamohalla.com/bgmi-naye-khiladi-powered-by-krafton-india-esports-heads-into-grand-finals-top-16-teams-set-for-the-ultimate-showdown/): NODWIN Gaming, South Asia’s leading gaming and esports company, today announced the finalists of BGMI: NAYE KHILADI powered by KRAFTON India Esports, its grassroots-focused Battlegrounds Mobile India (BGMI) tournament designed to discover and elevate the next generation of esports talent. Built around the spirit of #AbTeriBaari, the tournament has brought together aspiring players and emerging teams from across the country, providing them with an opportunity to compete on a national stage and take their first step towards professional esports. Following weeks of intense competition, the field has now narrowed to the Top 16 teams, who will compete in the Grand Finals... - [Adani Navbharat Developers launches ‘Dharavi Didi’](https://mediamohalla.com/adani-navbharat-developers-launches-dharavi-didi/): In a pioneering step towards human-centric use of technology, Adani Navbharat Developers Private Limited (ANDPL), the SPV leading the Dharavi Redevelopment Project (DRP), has launched Dharavi Didi, an interactive AI companion designed to provide Dharavikars with instant and anytime access to verified project information. As one of Asia’s largest urban redevelopment initiatives moves forward, many Dharavi residents continue to navigate a flood of information, making it difficult to distinguish verified facts from rumours and misinformation. Designed through a simple, conversational and accessible interface, Dharavi Didi enables nearly a million Dharavikars to have direct and two-way communication – whether they seek answers... - [Adani Group Elevates Bhupendra S. to Project Head, Reinforcing Industrial Project Leadership](https://mediamohalla.com/adani-group-elevates-bhupendra-s-to-project-head-reinforcing-industrial-project-leadership/): Adani Group has elevated Bhupendra S. to the role of Project Head, recognizing his extensive expertise in executing large-scale industrial projects and his significant contributions to the company’s cement business. The promotion underscores Adani Group’s commitment to strengthening project leadership as it continues to expand its manufacturing and infrastructure capabilities. With more than 20 years of experience in project management, engineering, commissioning, electrical and instrumentation (E&I), automation, and cement plant operations, Bhupendra has established himself as a seasoned leader in delivering complex projects from planning through commissioning. Leading End-to-End Project Execution In his new role as Project Head, Bhupendra will oversee... - [Inshorts Elevates Ankkush Malik to Regional Group Head, Strengthening Revenue and Advertising Leadership](https://mediamohalla.com/inshorts-elevates-ankkush-malik-to-regional-group-head-strengthening-revenue-and-advertising-leadership/): Inshorts has elevated Ankkush Malik to the position of Regional Group Head, reinforcing its leadership team as the company continues to expand its advertising business and strengthen its presence across India’s digital media landscape. In his new role, Malik will lead the advertising sales strategy and regional growth for both Inshorts and Public App, with a focus on driving revenue expansion, building stronger brand partnerships, and delivering innovative advertising solutions for marketers. Leading the Next Phase of Growth With more than a decade of experience in digital media, advertising sales, strategic partnerships, and business development, Malik has established himself as a... - [The MrBeast Playbook: Building Brands Through Content, Not Commercials](https://mediamohalla.com/the-mrbeast-playbook-building-brands-through-content-not-commercials/): Before launching chocolates, burgers or lunch kits, Jimmy Donaldson better known as MrBeast spent years building something far more valuable: audience trust. His rise wasn’t fuelled by conventional marketing. Instead, every YouTube video became an opportunity to strengthen his relationship with millions of viewers. By the time he entered the consumer goods space, he had already built an audience willing to engage, share and, ultimately, buy. His first venture, MrBeast Burger, showed how a creator could generate nationwide demand without owning a chain of restaurants. Feastables followed with a different approach, entering the crowded confectionery market by making product launches feel... - [India’s Rocket League team secures qualification for Esports Nations Cup 2026](https://mediamohalla.com/indias-rocket-league-team-secures-qualification-for-esports-nations-cup-2026/): India has qualified for the Rocket League main event at the inaugural Esports Nations Cup (ENC) 2026 after producing an impressive run in the Asia Pacific Regional Qualifier. The team secured one of the region’s three qualification spots and will represent the country at the global nation-based esports competition in Riyadh, Saudi Arabia, from November 2 to 29, 2026. Rocket League at ENC 2026 will take place from November 2 to 8, featuring 48 national teams competing in fast-paced 3v3 matches for a prize pool of USD 1.32 million (~INR 12.5 crore). Twenty-four countries and territories received direct invitations through the... - [ANHAD Group Appoints Industry Veteran Adil Altaf as CEO to Lead Real Estate Vertical](https://mediamohalla.com/anhad-group-appoints-industry-veteran-adil-altaf-as-ceo-to-lead-real-estate-vertical/): ANHAD Group has appointed Adil Altaf as Chief Executive Officer to lead its real estate vertical. Adil will take charge of strategy, operations, and the launch of upcoming projects as the company prepares to establish its presence in Gurugram’s residential market. Adil is a seasoned professional with extensive experience in Indian real estate, including stints at Emaar, Ireo, Raheja, and Whiteland. He has overseen sales and operations across residential and commercial projects spanning luxury, mid-range, and mixed-use segments in the NCR, and is recognized for building high-performing teams within competitive market conditions. At ANHAD Group, he will oversee product strategy, operations,... - [Myntra Jabong India Pvt. Ltd. inks partnership with Benetton Group; secures franchise rights for Sisley as the brand charts its growth journey in India](https://mediamohalla.com/myntra-jabong-india-pvt-ltd-inks-partnership-with-benetton-group-secures-franchise-rights-for-sisley-as-the-brand-charts-its-growth-journey-in-india/): Myntra Jabong India Pvt. Ltd. (MJIPL), the B2B wholesale entity of Myntra, has entered into a strategic partnership with the Benetton Group-owned brand Sisley to expand in India. The association gives MJIPL the right to distribute the brand’s range of products while holistically scaling Sisley’s omni-channel presence in India. As a part of the master franchise agreement, Myntra’s B2B entity, through its licensed franchisee partners will enable the set up of Sisley branded stores (Exclusive Brand Outlets) and Shop-in-Shops in India in the coming months. The association will bolster the Italian fashion brand’s omni-channel presence in the country. Sisley caters to... - [Rakesh Raghuvanshi on the Future of AI-Powered Hyperlocal Commerce](https://mediamohalla.com/rakesh-raghuvanshi-on-the-future-of-ai-powered-hyperlocal-commerce/): In our latest discussion, we speak with Rakesh Raghuvanshi, Founder & CEO of Sekel Tech, a seasoned digital marketing and analytics expert driving innovation in hyperlocal commerce. Under his leadership, Sekel Tech has emerged as a leading SaaS platform, empowering brick-and-mortar businesses with AI-powered Dynamic Engagement Commerce solutions that seamlessly connect online engagement with offline sales. Rakesh shares his perspectives on Generative AI, hyperlocal marketing, customer engagement, data-driven attribution, and the future of digital commerce in an increasingly mobile-first world. 1 – The digital marketing ecosystem has traditionally focused heavily on online metrics, while businesses ultimately measure success through revenue and... - [EmpowerHer Exclusive: Salika Tariq on Breaking Barriers & Inspiring Change](https://mediamohalla.com/empowerher-exclusive-salika-tariq-on-breaking-barriers-inspiring-change/): In our latest EmpowerHer series, we are proud to feature Salika Tariq an accomplished athlete, author, public speaker, and youth leader. A 41-time State Gold Medalist, National Gold Medalist, and four-time Young Women Achievers Award recipient, Salika has excelled across sports, literature, and leadership. In this exclusive conversation with Media Mohalla, she shares her inspiring journey, the power of resilience, and her vision for empowering the next generation of women. 1. From becoming a 41-time State Gold Medalist to winning national titles in multiple disciplines, you’ve consistently pushed your own limits. What has been the biggest mental battle behind these victories that the world... - [The Astor Goa strengthens leadership team with the appointment of Mehbubi Khaji as Assistant Marketing & Communications Manager](https://mediamohalla.com/the-astor-goa-strengthens-leadership-team-with-the-appointment-of-mehbubi-khaji-as-assistant-marketing-communications-manager/): Reinforcing its commitment to thoughtful brand building and guest-centric storytelling, The Astor Goa has appointed Mehbubi Khaji as its Assistant Marketing & Communications Manager. With a background spanning the casino, entertainment, and hospitality sectors, Mehbubi brings a well-rounded perspective to luxury hospitality marketing. Her experience encompasses integrated marketing, digital strategy, public relations, content development, events, and brand communications, with a strong focus on crafting campaigns that seamlessly balance creativity with commercial impact. In her new role, she will lead strategic marketing and communications initiatives aimed at enhancing The Astor Goa’s brand presence across key platforms. Her mandate includes strengthening media and... - [Scan4Health appoints Abhay Singh Kumpawat as Chief Product & AI Officer to build India’s AI‑first diagnostics platform](https://mediamohalla.com/scan4health-appoints-abhay-singh-kumpawat-as-chief-product-ai-officer-to-build-indias-ai-first-diagnostics-platform/): Scan4Health, one of India’s fastest‑growing integrated diagnostics companies, today announced the appointment of Abhay Singh Kumpawat as Chief Product & AI Officer (CPAO). In this newly created leadership role, Abhay will head Product, Artificial Intelligence and Growth to accelerate Scan4Health’s vision of creating a clinical‑intent driven, AI‑first diagnostics platform across India. An IIT Roorkee alumnus, Abhay brings more than 15 years of experience across product management, engineering, growth and Artificial Intelligence. His career spans consumer technology and digital product leadership, where he combined data, behavioural insights and experimentation to build products adopted by millions of users. Abhay’s core strength is understanding... - [Axis Max Life Partners with Grey Labs Voice AI Suite to Drive 15% Improvement in Sales Conversions](https://mediamohalla.com/axis-max-life-partners-with-grey-labs-voice-ai-suite-to-drive-15-improvement-in-sales-conversions/): Axis Max Life Insurance Ltd., formerly known as Max Life Insurance Company Limited (“Axis Max Life”/“Company”), has deployed GreyLabs AI’s Voice AI Suite, purpose-built for BFSI enterprises, to unlock deeper customer intelligence and drive sales effectiveness. The deployment has enabled Axis Max Life to move beyond limited, selective call reviews to 100% AI-led assessment of all meaningful calls, surfacing actionable intelligence that has contributed to a nearly 15% uplift in sales conversions. One of the most significant discoveries from the deployment: the first 90-120 seconds of a sales conversation predicts conversion propensity more powerfully than any customer demographic profile. This insight... - [NODWIN Gaming announces India’s Honor of Kings lineup for Esports Nations Cup 2026; team awarded special invite to main event](https://mediamohalla.com/nodwin-gaming-announces-indias-honor-of-kings-lineup-for-esports-nations-cup-2026-team-awarded-special-invite-to-main-event/): NODWIN Gaming, India’s National Team Partner (NTP) for the Esports Nations Cup (ENC) 2026, has revealed the country’s Honor of Kings roster for the inaugural edition of the global nation-based esports competition, set to take place in Riyadh, Saudi Arabia, from November 2 to 29, 2026. Alongside the roster announcement, India has also been awarded a Special Invite to the Honor of Kings main event at ENC 2026. Honor of Kings at ENC 2026 will take place from November 24 to 29, featuring 24 national teams competing for a prize pool of USD 1.32 million (~INR 12.5 crore). A total of... - [Upcoming World Beer Day: Celebrate Great Conversations with the Perfect Pour](https://mediamohalla.com/pairing-beer-with-great-conversations-the-new-way-to-celebrate-world-beer-day/): With World Beer Day around the corner, consumers are looking beyond simply raising a glass to celebrating meaningful moments with friends and family. From cosy house parties and game nights to intimate dinners and weekend catch-ups, beer is becoming an integral part of bringing people together over great conversations and shared experiences. Making these occasions even more convenient, Independence Brewing Company (IBC) now offers Enzo and Wit Uno in 500 ml cans across Maharashtra, bringing the premium canned beer experience beyond taprooms and into homes and gatherings. Enzo – Hybrid Lager Made for easy-going occasions, Enzo is a smooth and refreshing... - [The Force Behind the Frame: Anupama Ahluwalia on Production, Leadership & Growth](https://mediamohalla.com/the-force-behind-the-frame-anupama-ahluwalia-on-production-leadership-growth/): In our latest edition of Media Mohalla – Empower Her, we feature Anupama Ahluwalia, Co-Founder and Producer at ZigZag Films, a Mumbai-based production house known for creating some of India’s most loved and culturally relevant advertising campaigns. Since co-founding ZigZag Films in 2018, Anupama has played a key role in building the company into a trusted name in the industry, leading production, business operations, and strategic partnerships. Having worked with leading brands such as PhonePe, Swiggy, Myntra, Flipkart, Samsung, Tata, and MakeMyTrip, she continues to champion storytelling that is authentic, relatable, and impactful. In this conversation, Anupama shares her journey, leadership... - [Pragya Mehra Takes on Global Equity & Communications Role at Johnson's Baby](https://mediamohalla.com/pragya-mehra-takes-on-global-equity-communications-role-at-johnsons-baby/): Johnson’s Baby has appointed Pragya Mehra as its Global Equity & Communications Manager, marking a new chapter in her career as she takes on a role focused on shaping the brand’s global identity and consumer engagement. Mehra announced the development through a LinkedIn post, sharing her excitement about joining one of the world’s most recognized baby care brands. “An overdue update and a big one there 🙂 Stepped in as Global Equity & Communications Manager with Johnson’s Baby. Working on something that touches every parent’s first few years!” she wrote. Bringing Nearly a Decade of Marketing Expertise With close to a... - [Metro Brands Strengthens Sports Marketing Leadership with Meenakshi Samantaray's New Role](https://mediamohalla.com/metro-brands-strengthens-sports-marketing-leadership-with-meenakshi-samantarays-new-role/): Metro Brands Limited has elevated Meenakshi Samantaray to the position of Vice President – Sports Marketing & Visual Merchandising, recognizing her instrumental role in building the company’s sports marketing ecosystem and driving the growth of its performance and lifestyle brands. The promotion marks a significant milestone in Samantaray’s journey with Metro Brands, where she has spent the past two years shaping the company’s sports marketing strategy, strengthening brand positioning, and fostering communities around sports and culture. Driving Metro Brands’ Sports Marketing Vision Since taking charge of the sports marketing function in 2024, Samantaray has played a key role in establishing and... - [Esports World Cup 2026: LYON, Team Vitality, Dplus KIA and PVISION crowned champions in Week 2](https://mediamohalla.com/esports-world-cup-2026-lyon-team-vitality-dplus-kia-and-pvision-crowned-champions-in-week-2/): The Esports World Cup 2026 Week 2 is done, and Paris has seen four more trophies lifted in an action-packed Championship Weekend. Free Fire and Mobile Legends: Bang Bang brought mobile esports to the global stage on Saturday, before Dota 2 and League of Legends crowned new winners to round off a rollercoaster of a week in the French capital. In Free Fire, LYON put up one of the most remarkable performances in the game’s history at the EWC 2026 finals, blowing away a field stacked with competitive pedigree. The South American squad broke the EWC elimination record with 33 kills... - [The New Creator Economy in India - Live Streaming  ](https://mediamohalla.com/the-new-creator-economy-in-india-live-streaming/): “Somewhere in India right now, a livestream is attracting more viewers than many primetime television shows ever will. There are no scripts, no ad breaks just a creator and a community interacting in real time. That’s a fundamentally different form of media. What makes gaming creators so powerful isn’t just their reach; it’s the relationships they’ve built. Their audiences don’t simply watch content they participate, return every day, and trust the creators they follow. That level of engagement is incredibly difficult to replicate through traditional advertising. For brands, the opportunity isn’t about choosing between celebrity influencers and niche creators. It’s about... - [RENÉE Cosmetics Reimagines Beauty Marketing Through Storytelling with Orry](https://mediamohalla.com/renee-cosmetics-reimagines-beauty-marketing-through-storytelling-with-orry/): RENÉE Cosmetics, one of India’s fastest-growing beauty brands, has collaborated with internet sensation and Bollywood’s favourite “BFF,” Orry (Orhan Awatramani), for its upcoming micro-drama series. Designed for today’s digital-first audience, the campaign blends beauty with entertainment, tapping into the growing popularity of short-form, story-led content that keeps consumers engaged while staying rooted in the latest internet culture. With Gen Z forming a key part of RENÉE’s consumer base, staying relevant means staying ahead of trends and speaking the language of today’s social-first generation. Micro-dramas are rapidly emerging as one of the most engaging content formats, allowing brands to blend entertainment with... - [NIVEA Egypt Brings Sun Protection to Life with ‘Fuel Bar’ Experience](https://mediamohalla.com/nivea-egypt-brings-sun-protection-to-life-with-fuel-bar-experience/): NIVEA Egypt has introduced an immersive ‘NIVEA Fuel Bar’ pop-up activation as part of its latest campaign for Daily Fluid SPF 50+ sunscreen, offering consumers an engaging brand experience that reinforces the importance of everyday sun protection. Designed as an interactive installation, the activation has quickly gained traction on social media, earning praise for its striking resemblance to the campaign’s original concept renders and demonstrating the brand’s commitment to delivering a seamless creative vision. Turning Creative Concepts into Reality The NIVEA Fuel Bar has been developed to bring the campaign’s creative identity to life through an experiential format that encourages consumer... - [Graphite India Limited Appoints Dhaval Morparia as Senior Vice President & Chief Human Resources Officer](https://mediamohalla.com/graphite-india-limited-appoints-dhaval-morparia-as-senior-vice-president-chief-human-resources-officer/): Graphite India Limited has appointed Dhaval Morparia as its Senior Vice President & Chief Human Resources Officer (CHRO), reinforcing the company’s commitment to building a future-ready workforce and strengthening its people strategy. In his new role, Morparia will lead the company’s human resources function, overseeing talent management, organizational development, leadership capability, and people transformation initiatives. He will also focus on enhancing workplace culture and aligning HR strategies with Graphite India Limited’s long-term business objectives. Leading the Company’s People Strategy As CHRO, Morparia will be responsible for driving strategic HR initiatives that support business growth while strengthening employee engagement, leadership development, and... - [Mars Snacking Appoints Swarn Singh as Director – R&D for India Cluster](https://mediamohalla.com/mars-snacking-appoints-swarn-singh-as-director-rd-for-india-cluster/): Mars Snacking has appointed Swarn Singh as Director – Research & Development (India Cluster), reinforcing the company’s commitment to advancing product innovation and strengthening its research and development capabilities in one of its key growth markets. In his new role, Singh will lead the company’s R&D strategy for the India cluster, driving innovation, accelerating product development, and supporting the expansion of Mars Snacking’s portfolio to meet evolving consumer preferences. Driving Innovation Across the India Cluster As Director – R&D (India Cluster), Singh will oversee research and development initiatives aimed at enhancing product quality, fostering innovation, and delivering consumer-centric solutions. He will... - [Crawford & Company Appoints Christopher Wylie as Regional Director for the Middle East](https://mediamohalla.com/crawford-company-appoints-christopher-wylie-as-regional-director-for-the-middle-east/): Crawford & Company has appointed Christopher Wylie as Regional Director, Middle East, strengthening its leadership team with a seasoned executive who brings more than two decades of experience in property tax consulting, strategic planning, and complex asset management. In his new role, Wylie will lead the company’s regional growth strategy, enhance client engagement, and support the expansion of Crawford & Company’s services across the Middle East while delivering strategic advisory solutions for complex commercial and industrial assets. Strengthening Regional Leadership As Regional Director, Wylie will oversee strategic initiatives across the Middle East, focusing on expanding the company’s regional presence, strengthening client... - [Purpose, Consistency & Emotion: Saloni Mahajan Narang Decodes What Makes Brands Memorable](https://mediamohalla.com/purpose-consistency-emotion-saloni-mahajan-narang-decodes-what-makes-brands-memorable/): In our latest conversation with Saloni Mahajan Narang, Director – Paras Corporation India & Middle East, we explore her inspiring journey as a dynamic leader shaping the future of public relations, branding, and strategic communications. With over 15 years of experience in the PR and communications industry, Saloni has established herself as a respected name in brand storytelling, reputation management, and integrated marketing. As the driving force behind Paras Corporation, she has played a pivotal role in helping brands create meaningful connections, build strong market presence, and deliver impactful business results. Specializing in the travel, hospitality, and luxury sectors, Saloni works... - [Amitabh Bachchan announces KBC Season 18 which champions the power of applied knowledge through #SochnaPadega](https://mediamohalla.com/amitabh-bachchan-announces-kbc-season-18-which-champions-the-power-of-applied-knowledge-through-sochnapadega/): Sony Pictures Networks India (SPNI) and Amitabh Bachchan unveiled the theme of the new season of Kaun Banega Crorepati (KBC) – ‘Sochna Padega’. ‘Sochna Padega’ brings to spotlight – application of knowledge creates advantage. Kaun Banega Crorepati (KBC) Season 18 will premiere on Monday, August 10 at 9:00 PM exclusively on Sony Entertainment Television and Sony LIV, followed by a weekday telecast from Monday to Friday. Built around the premise that reflects a simple yet powerful insight – in an age where knowledge has become universally accessible, competitive advantage belongs to those who can interpret, connect and apply it. Anchored by... - [PRSI Ahmedabad to Host National Conference on “Fact-Checking in the Age of AI”](https://mediamohalla.com/prsi-ahmedabad-to-host-national-conference-on-fact-checking-in-the-age-of-ai/): The Ahmedabad Chapter of the Public Relations Society of India (PRSI), in association with Anant National University and with the support of the Indian Institute of Mass Communication Alumni Association (IIMCAA), will organise a National Conference on “Fact-Checking in the Age of AI: Combating Misinformation in a Digital-First World” on Saturday, July 18, 2026, at Anant National University, Ahmedabad, from 9:30 AM onwards.  The conference seeks to address one of the most pressing challenges confronting modern communication ecosystems, the growing spread of misinformation and disinformation. The day-long event will bring together communication professionals, academicians, journalists, policymakers, technology experts and fact-checkers from... - [Tom Holland & Matt Damon Join Prakhar Gupta’s Podcast for Christopher Nolan’s “The Odyssey” in India](https://mediamohalla.com/tom-holland-matt-damon-join-prakhar-guptas-podcast-for-christopher-nolans-the-odyssey-in-india/): Tom Holland and Matt Damon’s visit to India for Christopher Nolan’s The Odyssey may have begun as part of the film’s promotional journey, but their appearance on Prakhar Gupta’s podcast added another dimension to the visit. The conversation represented a notable meeting point between Hollywood’s traditional publicity ecosystem and India’s creator-led digital media landscape. Rather than restricting their India engagement to a premiere, press conference or red-carpet interaction, Holland and Damon entered a long-form format designed to facilitate a more direct and detailed conversation with Indian audiences. The visit had already attracted widespread attention. Nolan brought The Odyssey to Mumbai as... - [BGMI: NAYE KHILADI Powered by KRAFTON India Esports Enters Semifinals; Top 32 Teams Battle for a Place in the Grand Finals](https://mediamohalla.com/bgmi-naye-khiladi-powered-by-krafton-india-esports-enters-semifinals-top-32-teams-battle-for-a-place-in-the-grand-finals/): NODWIN Gaming, South Asia’s leading gaming and esports company, today announced the commencement of the Semifinals stage of BGMI: NAYE KHILADI powered by KRAFTON India Esports, its grassroots-focused Battlegrounds Mobile India (BGMI) tournament designed to discover and elevate the next generation of esports talent. Built around the spirit of #AbTeriBaari, the tournament has witnessed participation from aspiring players and emerging teams from across the country, all competing for a chance to make their mark on India’s competitive BGMI ecosystem. Following the completion of the qualification stages, the tournament has now narrowed down to the Top 32 teams, who will compete in... - [Reliance Industries Appoints Bhaven Bhatt as President – Corporate Affairs](https://mediamohalla.com/reliance-industries-appoints-bhaven-bhatt-as-president-corporate-affairs/): Reliance Industries Limited (RIL) has appointed Bhaven Bhatt as President – Corporate Affairs, strengthening its leadership team with an executive who brings nearly three decades of experience in corporate affairs, government relations, infrastructure, and business development. Bhatt joins Reliance at a time when corporate affairs and stakeholder engagement continue to play an increasingly strategic role in supporting business expansion, regulatory collaboration and long-term growth across industries. Seasoned Leader with Extensive Industry Experience With over 27 years of professional experience, Bhatt has built a distinguished career managing government relations, policy engagement, infrastructure development and strategic business initiatives across some of India’s leading... - [From Marketing Maverick to Food Entrepreneur: Ashish Bajaj’s Vision for the Future of Nutrition](https://mediamohalla.com/from-marketing-maverick-to-food-entrepreneur-ashish-bajajs-vision-for-the-future-of-nutrition/): In our latest conversation on Media Mohalla MM Talks, we speak with Ashish Bajaj, an award-winning marketing leader turned entrepreneur who is redefining the future of food and nutrition in India as the Co-Founder & CEO of 10on10 Foods. With an illustrious career spanning leadership roles at Narayana Health, MediBuddy, Ola, Microsoft, and GroupM, Ashish has built and transformed brands through a powerful combination of strategic thinking, consumer insight, and data-driven innovation. Recognised among India’s most influential marketing professionals, he is the author of The Martech Playbook, a Fortune India 40 Under 40 honouree, and a recipient of several prestigious industry... - [redBus Honours Winners of the People's Choice Awards at Bharat Prawaas Awards 2026](https://mediamohalla.com/redbus-honours-winners-of-the-peoples-choice-awards-at-bharat-prawaas-awards-2026/): redBus, a leading online bus ticketing platform, felicitated winners of the redBus People’s Choice Awards at the Bharat Prawaas Awards 2026. Organised by the Bus and Car Operators Confederation of India (BOCI) and curated by MM Activ, the awards were hosted as part of Prawaas 5.0, held from July 9 to 11, 2026, at the Helipad Exhibition Centre, Gandhinagar. The ceremony was inaugurated by Shri Nitin Gadkari, Hon’ble Minister for Road Transport and Highways, as Guest of Honour, highlighting the role of state and private operators in advancing passenger-first public transport in India. Several notable dignitaries were also present during the... - [The New Creator Economy In India - Live Streamers](https://mediamohalla.com/the-new-creator-economy-in-india-live-streamers/): Somewhere in India right now, a livestream is running with more viewers than most primetime TV shows will ever see no script, no ad break, just one creator and a chat window that never stops moving. Unlike traditional media, where audiences simply consume content, gaming creators build communities that return every single day to watch, chat, and participate. These communities have become trusted spaces where entertainment, conversation, and naturally intersect. The result is a quiet but seismic shift: gaming creators are no longer just influencers they’re becoming one of India’s fastest-growing media channels. The rapid rise of gaming creators has been... - [NODWIN Gaming Appoints Teemu Koski as CEO of NODWIN Gaming MENA](https://mediamohalla.com/nodwin-gaming-appoints-teemu-koski-as-ceo-of-nodwin-gaming-mena/): NODWIN Gaming, a global leader in youth entertainment, today announced the appointment of Teemu Koski as Chief Executive Officer of NODWIN Gaming MENA, effective 1 July 2026. Reporting to Merlin Wiedeking, CEO, NODWIN Gaming International, Teemu will lead the company’s strategy, operations, business development and market expansion across the Middle East and North Africa. Teemu joined NODWIN Gaming in August 2025 as Chief Business Officer, MENA, where he played a key role in expanding the company’s commercial footprint across the region. He led strategic partnerships, commercial growth initiatives and the development of NODWIN’s data business across MENA, working closely with publishers,... - [LatentView Analytics Names Sonal Ramrakhiani as Chief Executive Officer](https://mediamohalla.com/latentview-analytics-names-sonal-ramrakhiani-as-chief-executive-officer/): LatentView Analytics Limited has appointed Sonal Ramrakhiani as its Chief Executive Officer, effective July 15, 2026, marking a new chapter in the company’s global expansion and AI-driven growth strategy. The AI-powered analytics, data engineering and consulting firm has entrusted Ramrakhiani with leading its next phase of growth as it strengthens its presence across international markets, particularly in North America and Europe, while advancing its AI-first vision for enterprise transformation. Leading the Next Growth Phase Based in the United States, Ramrakhiani will oversee LatentView Analytics’ global business strategy, with a strong focus on expanding the company’s footprint across the Americas and Europe.... - [Moneka Khurana Takes Charge of MMA India’s Next Growth Chapter](https://mediamohalla.com/moneka-khurana-takes-charge-of-mma-indias-next-growth-chapter/): The Marketing + Media Alliance (MMA) has announced the promotion of Moneka Khurana as Managing Director, MMA India, reinforcing the organization’s commitment to expanding its presence in one of its most important global growth markets. The appointment reflects India’s growing significance within MMA’s international strategy, with Khurana taking on an expanded leadership role to drive the organization’s market agenda and strengthen its influence across the country’s marketing, media and technology ecosystem. Leading MMA India’s Next Phase of Growth In her new role, Khurana will oversee the continued expansion of MMA India’s initiatives while strengthening engagement with marketers, brands and industry stakeholders.... - [World PR Day 2026: Why Communications Professionals Must Think Like Business Strategists](https://mediamohalla.com/world-pr-day-2026-why-communications-professionals-must-think-like-business-strategists/): By Kunal Gupta –  Asst. Manager – Corporate Communications at Yukio & sirrus.ai and Founder – Media & PR Folks Each year, World PR Day offers a chance to honor the contributions of communications professionals in fostering trust, safeguarding reputation, and enhancing ties with stakeholders. This year’s theme is especially timely, given the ongoing transformation of the communications landscape driven by the swift integration of Artificial Intelligence ( AI), shifting media consumption patterns, and rising expectations from both businesses and stakeholders. In recent years, one of the most important changes has been the shift of Public Relations from a media relations... - [IAA Conversations: Navigating the Future with Adjiedj Bakas, renowned Global Trendwatcher, Futurist, Author and Country Director NL - Praj](https://mediamohalla.com/iaa-conversations-navigating-the-future-with-adjiedj-bakas-renowned-global-trendwatcher-futurist-author-and-country-director-nl-praj/): Futurist, Author and Country Director NL – Praj International Advertising Association (IAA) in association with The Free Press Journal organised ‘IAA Conversations’ with Adjiedj Bakas, renowned Global Trendwatcher, Futurist, Author and Country Director NL – Praj in conversation with Babita Baruah, IAA Managing Committee Member & CEO, VML India. In his conversation, Adjiedj Bakas articulated a forward-looking perspective on the impact of artificial intelligence, emphasizing its potential to transform the nature of work without diminishing the core attributes that define humanity. He noted that as AI increasingly assumes routine tasks and enhances productivity, uniquely human qualities such as creativity, emotional intelligence,... - [MM Talks Exclusive: How Gandharv Sachdeva is Shaping the Future of Advertising with AI](https://mediamohalla.com/mm-talks-exclusive-how-gandharv-sachdeva-is-shaping-the-future-of-advertising-with-ai/): For this edition of MM Talks Exclusive, we feature Gandharv Sachdeva, a business growth and commercial leader with over 18 years of experience across AI, ad-tech, programmatic advertising, and digital media. He was Country Head – India at Hybrid.ai, Gandharv has been instrumental in building and scaling the company’s India business while driving significant growth across the region. His career spans leadership roles at Hybrid.ai, GadgetsNow, Times Internet, and Mediascope Representation India, where he worked with leading global media brands including Reuters, Forbes, and The New York Times.Recognised for his contributions to the industry, Gandharv is the recipient of the Adgully... - [Burson Appoints Gemma Hudson as CEO for Australia and New Zealand](https://mediamohalla.com/burson-appoints-gemma-hudson-as-ceo-for-australia-and-new-zealand/): Burson has announced the appointment of Gemma Hudson as Chief Executive Officer for Australia and New Zealand (ANZ), strengthening its regional leadership as the global communications firm continues to expand its presence and capabilities across the market. Hudson joins Burson from Johnson & Johnson, where she most recently served as Director of Communications & Public Affairs for Australia and New Zealand. In that role, she led the company’s internal and external communications strategy, overseeing brand communications, corporate reputation and public affairs initiatives. Leading Burson’s Growth Across ANZ As Chief Executive Officer, Hudson will lead Burson’s Australia and New Zealand operations, driving... - [Prime Video & Amazon MGM Studios Appoint Baishali Chatterjee as Head of Communications, India](https://mediamohalla.com/prime-video-amazon-mgm-studios-appoint-baishali-chatterjee-as-head-of-communications-india/): Prime Video & Amazon MGM Studios has appointed Baishali Chatterjee as Head of Communications, India, further strengthening its leadership team as the company continues to expand its content, live sports and entertainment offerings in one of its most important global markets. Based in Mumbai, Chatterjee will lead the communications function for Prime Video & Amazon MGM Studios in India and work closely with Serena Menon, who was recently appointed Head of Communications, Asia-Pacific. Strengthening Communications Leadership Chatterjee announced her appointment through a LinkedIn post, describing the opportunity as a chance to help shape the narrative of one of the world’s largest... - [Faker Named Game Ambassador of the Esports World Cup and the Esports Nations Cup](https://mediamohalla.com/faker-named-game-ambassador-of-the-esports-world-cup-and-the-esports-nations-cup/): The Esports Foundation (EF) today announced that Lee “Faker” Sang-hyeok, the most decorated and influential player in League of Legends history, has been named a Game Ambassador for the Esports World Cup (EWC) and Esports Nations Cup (ENC) through 2028. His career has transcended competitive gaming, elevating him to national hero status in the Republic of Korea and reflecting the rise of esports athletes as cultural icons for a digital generation. Faker joins Cristiano Ronaldo and Magnus Carlsen in the Esports Foundation Ambassador Program. Together, they represent the expanding global culture of competition: the reach of traditional sport, the evolution of... - [Adani Group fastest to enter India's Top 10 Most Valuable Brands; Adani Power tops energy rankings](https://mediamohalla.com/adani-group-fastest-to-enter-indias-top-10-most-valuable-brands-adani-power-tops-energy-rankings/): Brand Finance, the world’s leading independent brand valuation consultancy, has ranked the Adani Group among India’s Top 10 Most Valuable Brands for the first time, while naming Adani Power as the country’s No. 1 energy brand in the “Brand Finance India 100 Report 2026.” In their Brand Valuation India Report, last year, Brand Adani was recognized as “India’s fastest-growing brand in 2025. The Adani Group secured Rank #8, rising from #13 last year, becoming the fastest company to break into India’s Top 10 in just three years. Brand Finance has valued the Adani Group at $8.48 billion (net of approximately $500... - [Dentsu India Appoints Ajay Gupte as Chief Operating Officer](https://mediamohalla.com/dentsu-india-appoints-ajay-gupte-as-chief-operating-officer/): Dentsu India has appointed Ajay Gupte as its Chief Operating Officer (COO), South Asia, strengthening its leadership team as the company accelerates its transformation into an integrated, client-centric and innovation-led growth partner. In his new role, Gupte will work closely with Harsha Razdan, Chief Executive Officer, South Asia, to advance the company’s strategic priorities, strengthen its operating model and drive sustainable business growth. His appointment reflects dentsu’s vision of “Innovating to Impact” and its continued investment in building future-ready capabilities across marketing, technology and consulting. Driving Operational Excellence As Chief Operating Officer, Gupte will play a central role in advancing dentsu’s... - [Swiggy Partners with FITPASS to Champion 360-Degree Wellness](https://mediamohalla.com/swiggy-partners-with-fitpass-to-champion-360-degree-wellness/): Swiggy Ltd. (NSE: SWIGGY / BSE: 544285), India’s pioneering on-demand convenience platform, today announced a strategic partnership with FITPASS, India’s leading fitness and preventive health ecosystem serving over 11 million Fitsters, to encourage consumers to have a healthier lifestyle, beyond only healthy eating. Building on the success of its EatRight initiative, the collaboration rewards users who consistently choose better-for-you meals on Swiggy and rank high in the EatRight Streaks Challenge and also offers the eligible winners access to FITPASS 360, India’s first integrated wellness super membership spanning fitness, nutrition, and holistic health solutions. With FITPASS, Swiggy is taking healthy living a... - [The Employee Engagement Crisis in Indian Mid-Market Companies](https://mediamohalla.com/the-employee-engagement-crisis-in-indian-mid-market-companies/): Authored By Dr. Yogish Arora, Director & CEO, HR Anexi Most founders I speak with can tell you their revenue to the last lakh. Very few can tell you how engaged their workforce actually is, and fewer still have ever measured it. That gap, between what businesses track obsessively and what they ignore entirely, is where India’s mid-market engagement crisis is quietly taking root. The numbers, where they exist, are not subtle. ADP Research’s People at Work 2025 study found workforce engagement in India fell to 19 percent in 2025, down from 24 percent the year before, the steepest decline of... - [Mixed Reality Brand Placements: Marketing Inside Spatial Experiences](https://mediamohalla.com/mixed-reality-brand-placements-marketing-inside-spatial-experiences/): Delphin Varghese, Co-founder & Chief Revenue Officer, AdCounty Media For years, digital advertising has been defined by screens. In the realm of search engines, social media, mobile apps, smart TVs, or websites, companies have been looking for ways to attract the attention of consumers. Mixed Reality (MR) brings a new approach to the matter, with respect to developing a brand new environment for consumer interactions. With ongoing development of various spatial computing technologies, marketers are looking deep into the area of brand experience and its implementation in the consumer’s environment, not only on the screen. Thus, the discussion is no longer... - [boAt Joins Hands with Legacy to Empower Emerging Hip-Hop Talent](https://mediamohalla.com/boat-joins-hands-with-legacy-to-empower-emerging-hip-hop-talent/): Consumer electronics brand boAt has partnered with Legacy, a community-led talent platform dedicated to discovering and nurturing emerging hip-hop artists, reinforcing its commitment to India’s growing music and creator ecosystem. The collaboration aims to provide aspiring artists with greater visibility, industry mentorship and opportunities to showcase their talent while strengthening the country’s rapidly expanding hip-hop community. Supporting the Next Generation of Artists Legacy serves as a platform for identifying promising hip-hop talent, offering emerging performers an opportunity to present their music before established artists and wider audiences. The platform is judged by renowned rappers KR$NA and Raftaar, who bring their industry... - [Robo.ai Announces New Leadership Team for Neurovia AI](https://mediamohalla.com/robo-ai-announces-new-leadership-team-for-neurovia-ai/): Robo.ai Inc. has announced a series of senior executive appointments at its subsidiary Neurovia AI, strengthening the company’s leadership as it accelerates the commercial rollout of its AI-powered visual data processing and compression platform, NeuroStream™. Effective immediately, Khalifa Mohammed Alshehhi has been appointed Chief Executive Officer, Ziad Shaltuni as Chief Growth Officer, and Ahmed Alhashmi as Chief Marketing Officer. The appointments represent a significant milestone in Neurovia AI’s organisational development as the company expands its presence across government and enterprise markets. Strengthening Leadership for Commercial Expansion The appointments follow Robo.ai’s acquisition of Neurovia AI and come after several key milestones for... - [Honasa Consumer Appoints Shivang Jain as CEO of BTM Ventures](https://mediamohalla.com/honasa-consumer-appoints-shivang-jain-as-ceo-of-btm-ventures/): Honasa Consumer, one of India’s leading beauty and personal care companies, has announced the elevation of Shivang Jain as Chief Executive Officer of BTM Ventures, the parent company of Reginald Men. The leadership transition underscores Honasa’s commitment to developing internal talent while accelerating the growth of its expanding brand portfolio. In his new role, Jain will lead the strategic direction, business operations and long-term growth of BTM Ventures, steering the company’s next phase of expansion in the fast-growing personal care market. Leading the Next Phase of Growth As CEO of BTM Ventures, Jain will be responsible for driving business strategy, strengthening... - [Adani Natural Resources Names Nitin Jagad as Head of Corporate Communication](https://mediamohalla.com/adani-natural-resources-names-nitin-jagad-as-head-of-corporate-communication/): Adani Natural Resources has appointed Nitin Jagad as Head – Corporate Communication, strengthening its communications leadership as the company continues to expand its presence across the mining and metals sector. Based in Ahmedabad, Jagad joined the organisation in June 2026 and will lead corporate communications for the Adani Group’s mining and metals portfolio, overseeing strategic communications, corporate reputation and stakeholder engagement. Leading Corporate Communications In his new role, Jagad will be responsible for driving the communication strategy for Adani Natural Resources, supporting the company’s business objectives while strengthening its corporate reputation across key stakeholder groups. His appointment reflects the company’s focus... - [Bacardi Appoints Mahesh Kanchan as Managing Director for India & Southeast Asia](https://mediamohalla.com/bacardi-appoints-mahesh-kanchan-as-managing-director-for-india-southeast-asia/): Bacardi has announced the appointment of Mahesh Kanchan as Managing Director for India and Southeast Asia, effective 1 October, reinforcing its leadership team as it continues to strengthen its presence across one of its most strategically important growth regions. Kanchan succeeds Vinay Golikeri, who has been promoted to Regional President for Asia, Middle East and Africa (AMEA) and Global Travel Retail (GTR) after leading Bacardi’s India and Southeast Asia business for more than three years and serving the company for over two decades. Leading the Next Phase of Regional Growth In his new role, Kanchan will oversee Bacardi’s operations across India... - [Hybrid strengthens INSEA leadership team with appointment of Ketan Deorankar as Director – Growth](https://mediamohalla.com/hybrid-strengthens-insea-leadership-team-with-appointment-of-ketan-deorankar-as-director-growth/): Hybrid today announced that Ketan Deorankar has joined the company as Director – Growth, INSEA, as part of its continued investment in strengthening its regional leadership team. Deorankar brings over a decade of experience in performance marketing, media planning and large-scale campaign execution. He has previously managed media planning and buying for BMW India across digital, print, OOH and partnerships, and led global paid media for Royal Enfield across international markets. Earlier in his career, he worked across BFSI, FMCG, hospitality, travel and B2B categories in agency and client-side roles, including stints at IPG Media Brands and Ogilvy. Commenting on the... - [Esports World Cup 2026: Three new champions crowned in VALORANT, Apex Legends and Fatal Fury](https://mediamohalla.com/esports-world-cup-2026-three-new-champions-crowned-in-valorant-apex-legends-and-fatal-fury/): Week 1 of The Esports World Cup (EWC) 2026 is in the books and the first three trophies have been claimed. Fatal Fury: City of the Wolves kicked off the championship proceedings on Saturday, followed by an epic Apex Legends final before VALORANT closed out the week with an incredible all-American clash. The first trophy of EWC 2026 went to Luis Guadalupe “DarkAngel” Castillo Gomez who claimed a memorable victory in Fatal Fury: City of the Wolves, finally lifting his first major trophy in the game after multiple close calls. DarkAngel placed third at EWC last year, sitting behind two EWC... - [WebEngage powers Kaspersky’s shift towards more personalised B2B customer engagement](https://mediamohalla.com/webengage-powers-kasperskys-shift-towards-more-personalised-b2b-customer-engagement/): Global cybersecurity and digital privacy company Kaspersky has strengthened its B2B customer engagement through WebEngage’s data-driven engagement platform. The collaboration has already helped Kaspersky engage more than 500,000 users during the initial phase of the partnership, as the company builds a more structured marketing automation framework across its B2B operations. As Kaspersky’s customer engagement expanded across newsletters, webinar invitations, product updates, and partner outreach, the company sought a more structured and scalable approach to centralise its marketing efforts. The objective was to move beyond fragmented campaign execution and build a system capable of supporting customer segmentation and lead generation, while also... - [Theblurr Launches Its First Integrated Campaign for UNIBIC, Celebrating The Best of Both Worlds](https://mediamohalla.com/theblurr-launches-its-first-integrated-campaign-for-unibic-celebrating-the-best-of-both-worlds/): The agency’s integrated campaign brings to life the delicious debate at the heart of UNIBIC Fruit & Nut Cookies-are they fruity cookies with nuts, or nutty cookies with fruit? UNIBIC has unveiled a new campaign for its flagship Fruit & Nut Cookies range, centred on a simple yet engaging consumer question: what makes the cookie so irresistible, the generous fruit inclusions or the rich, crunchy nuts? Created by Theblurr, the campaign draws inspiration from the product’s distinctive proposition. Packed with an abundance of fruits and nuts in every bite, UNIBIC Fruit & Nut Cookies spark a playful debate between two equally delicious... - [Prakul Bakshi Events Appoints Jesse Julka as Chief Executive Officer](https://mediamohalla.com/prakul-bakshi-events-appoints-jesse-julka-as-chief-executive-officer/): Prakul Bakshi Events (PBE), one of India’s leading entertainment and artist management companies, has announced the appointment of Jesse Julka as its Chief Executive Officer, reinforcing the company’s leadership team as it accelerates its growth across the live entertainment and talent management industry. With more than 26 years of experience spanning entertainment, media, artist management, digital content and brand partnerships, Julka brings extensive leadership expertise to the role. His appointment marks a significant milestone in PBE’s strategy to strengthen its market position and drive long-term business expansion. Leading the Next Phase of Growth As Chief Executive Officer, Julka will be responsible... - [Pavan Matai Joins CapitalXB as Business Head](https://mediamohalla.com/pavan-matai-joins-capitalxb-as-business-head/): CapitalXB Finance Pvt. Ltd., an RBI-regulated NBFC-Factor and Authorised Dealer (AD) Category III licence holder, has announced the appointment of Pavan Matai as its Business Head, strengthening the company’s leadership team as it accelerates the next phase of its growth journey. The appointment comes as CapitalXB expands its financing platform for MSMEs, mid-market businesses and exporters while deepening partnerships across corporate ecosystems, digital platforms and institutional capital providers. Driving Business Growth In his new role, Matai will lead CapitalXB’s business strategy, product development, origination and strategic partnerships across its domestic and cross-border financing businesses. He will also spearhead the company’s efforts... - [Banijay Integrates All3Media into Unified Banijay Entertainment Identity](https://mediamohalla.com/banijay-integrates-all3media-into-unified-banijay-entertainment-identity/): Banijay Group and RedBird IMI have successfully completed the merger of Banijay Entertainment and All3Media, creating one of the world’s largest independent media and entertainment companies. The newly combined business will operate under the Banijay Entertainment brand, bringing together two global content powerhouses under a unified identity. The merged company is jointly owned by Banijay Group and RedBird IMI, with each holding a 50% stake. Banijay Group will consolidate the combined business as it strengthens its position in the global content and entertainment industry. A Global Entertainment Powerhouse The merger combines Banijay Entertainment’s extensive international footprint with All3Media’s strong presence across... - [Policybazaar Launches ‘Parivaar Sabse Pehle’ Campaign Featuring Amitabh Bachchan](https://mediamohalla.com/policybazaar-launches-parivaar-sabse-pehle-campaign-featuring-amitabh-bachchan/): Policybazaar has unveiled Bollywood icon Amitabh Bachchan as its new brand ambassador, launching one of India’s largest insurance awareness initiatives aimed at encouraging families to prioritise health and term insurance. The campaign, titled “Parivaar Sabse Pehle”, aligns with the Insurance Regulatory and Development Authority of India’s (IRDAI) vision of “Insurance for All” and seeks to make financial protection a household priority across the country. The partnership marks one of the most significant brand collaborations in India’s insurance sector, bringing together one of the country’s most trusted personalities with a nationwide mission to promote insurance awareness and financial security. Inspiring Families to... - [Havas Media Network India Strengthens Leadership with Sparsh Ganguli Appointment](https://mediamohalla.com/havas-media-network-india-strengthens-leadership-with-sparsh-ganguli-appointment/): Havas Media Network India has appointed Sparsh Ganguli as Head of Trading, further strengthening its leadership team and reinforcing its media trading capabilities as the agency continues to expand its integrated, future-ready media solutions. Based in Mumbai, Ganguli will report to Mohit Joshi, Chief Executive Officer, Havas Media Network India, and will lead the network’s trading operations across the country. His appointment aligns with Havas’ vision of delivering “Growth Powered by Desire” by enhancing strategic media partnerships and driving commercial excellence for clients. Leading the Trading Function In his new role, Ganguli will oversee Havas Media Network India’s trading function, focusing... - [Tarun Ummat Career Mirrors the Rise of India’s Digital Advertising Industry](https://mediamohalla.com/tarun-ummat-leadership-journey-mirrors-indias-digital-advertising-transformation/): As Tarun Ummat celebrates another year, his professional journey stands as a reflection of the remarkable transformation of India’s digital advertising industry. With more than two decades of experience spanning media, adtech and digital marketing, Ummat has played a pivotal role in shaping business growth while adapting to the ever-evolving digital landscape. Currently serving as Managing Director, India at Teads, Ummat has been instrumental in strengthening the company’s presence in the Indian market and advancing its attention-based advertising solutions. Under his leadership, Teads has continued to expand its partnerships with brands, agencies and publishers while delivering innovative advertising experiences built around... - [NDTV Elevates Manogya Loiwal as Executive Editor](https://mediamohalla.com/ndtv-elevates-manogya-loiwal-as-executive-editor/): NDTV has promoted senior journalist Manogya Loiwal to the position of Executive Editor, recognising her extensive contribution to television journalism and strengthening the network’s editorial leadership. The elevation comes just months after Loiwal joined NDTV as Senior Editor and Anchor, marking another significant milestone in her journalism career spanning more than two decades. Strengthening NDTV’s Editorial Team In her new role as Executive Editor, Loiwal will continue to lead high-impact news coverage while playing a larger role in shaping the network’s editorial strategy and prime-time programming. Known for her field reporting, investigative journalism and election coverage, she has reported on several... - [CLEAR Premium Water Launches Consumer Awareness Movement ‘FakeSeFree’ Against Counterfeit Products](https://mediamohalla.com/clear-premium-water-launches-consumer-awareness-movement-fakesefree-against-counterfeit-products/): CLEAR Premium Water has launched ‘FakeSeFree’, a music-led consumer awareness movement against counterfeit products that seeks to bring an everyday purchasing habit into public consciousness, look twice before you buy. At the centre of the movement is an original music video that approaches the subject through a medium people naturally engage with. The movement builds on that ability, transforming a subject that is usually discussed in boardrooms and enforcement circles into one that enters playlists, conversations and everyday culture. While the movement draws inspiration from challenges observed in the bottled water industry, its relevance extends far beyond a single category. In... - [TechnoSport Reimagines Indian Street Games through its latest MILLENOVA collection](https://mediamohalla.com/technosport-reimagines-indian-street-games-through-its-latest-millenova-collection/): TechnoSport, India’s largest activewear brand, has launched MILLENOVA, a new activewear collection inspired by traditional Indian street games and the outdoor routines that shaped millennial childhoods. Centred on the theme “Childhood Moves,” MILLENOVA draws from familiar games such as Patang, Bambaram, Goli, Pakida, Pitthu and Sling Shot, reimagining these cultural references through a contemporary activewear lens. The collection brings this idea to life through subtle design details, chest placements, embroidered motifs, and a retro-inspired colour palette featuring Teal, Woodland Gray, Midnight Blue, Ash, Yellow, and Chili Flakes.          The range comprises T-shirts, gym vests, crewnecks, and mock-neck tees, with MRP starting at... - [Google India and Sony Pictures Networks India Partner for KBC, Bringing Google Gemini as Your Guide to the Hot Seat](https://mediamohalla.com/google-india-and-sony-pictures-networks-india-partner-for-kbc-bringing-google-gemini-as-your-guide-to-the-hot-seat/): Sony Pictures Networks India (SPNI) has entered a collaboration with Google Gemini for the upcoming season of Kaun Banega Crorepati (KBC). This deeply integrated content collaboration brings Google Gemini into the fabric of the KBC experience across Sony Entertainment Television and Sony LIV, servingas an interactive knowledge companion for the audience. For over two decades, Kaun Banega Crorepati has inspired millions by making knowledge aspirational, accessible and empowering. This collaboration will be seamlessly integrated within the show’s content – from guiding viewers through registrations to supporting their overall general knowledge preparation, Google Gemini will play a meaningful role throughout the journey.... - [Zomato’s Logo-Free Ad Sparks Debate on the Future of Brand Recall](https://mediamohalla.com/zomatos-logo-free-ad-sparks-debate-on-the-future-of-brand-recall/): Zomato’s latest newspaper advertisement has ignited conversations across the marketing and advertising industry after the company published a full-page creative without its logo, brand name or any obvious branding. Instead, the ad carried a simple message: “Happy 18th Birthday to us… No logo required. You know who we are.” While the minimalist execution quickly gained attention, it also raised an important question for marketers: When does bold branding become brilliant, and when does it become self-indulgent? A Bold Experiment in Brand Confidence Unlike conventional advertising that relies heavily on logos, visual identity and product messaging, Zomato chose to strip away every... - [Deepshikha Agarwal Takes Charge of Westside’s Beauty Business at Tata Trent](https://mediamohalla.com/deepshikha-agarwal-takes-charge-of-westsides-beauty-business-at-tata-trent/): Tata Trent Group has appointed Deepshikha Agarwal to lead the beauty business for Westside, strengthening the retailer’s leadership team as it accelerates the growth of its beauty and personal care portfolio. In her new role, Agarwal will oversee the strategic direction and expansion of Westside’s beauty business, focusing on product innovation, customer experience and business growth across the retailer’s nationwide network. Strengthening Westside’s Beauty Strategy The appointment comes as Tata Trent continues to deepen its presence in India’s fast-growing beauty and personal care market. Westside has steadily expanded its beauty offerings in recent years, combining private labels with curated product assortments... - [Esports World Cup Takes Over Paris For 2026 with Star-Studded Opening Ceremony](https://mediamohalla.com/esports-world-cup-takes-over-paris-for-2026-with-star-studded-opening-ceremony/): The Esports World Cup 2026 officially kicked off in Paris, France, with last night’s Opening Ceremony at La Seine Musicale, welcoming the world’s best players, leading esports Clubs, publishers, partners, creators and fans to the first international edition of the world’s largest esports and gaming event. Combining music, cinematic storytelling, competition and Parisian culture, the ceremony marked the beginning of seven weeks of competition that will bring together more than 2,000 players, 200 clubs, and representatives from over 100 countries competing across 25 tournaments in 24 games for a record-breaking $75 million prize pool. From the first moments of the show,... - [8Bit Creatives becomes KICK’s first official creator agency partner in India](https://mediamohalla.com/8bit-creatives-becomes-kicks-first-official-creator-agency-partner-in-india/): 8Bit Creatives, India’s leading gaming talent management agency, has partnered with KICK, the world’s fastest growing livestreaming platform with over 110 million users, becoming its first official creator agency partner in India. As part of the collaboration, 48 creators from the 8Bit Creatives roster, including Raj Varma (Snax), Lokesh Karakoti (Pahadi), Siddhant Joshi (Sid), Mithul Nayak (Binks), Harsh Paudwal (Goblin), Salman Ahmad (Mamba), and Yash Soni (Viper), among others, have joined KICK. The move signals a significant step in expanding opportunities for Indian gaming creators through new revenue streams, creator-first features, and access to a rapidly growing livestreaming ecosystem. With more... - [Esports World Cup 2026 Opens in Paris, Marking a New Global Chapter for Competitive Gaming](https://mediamohalla.com/esports-world-cup-2026-opens-in-paris-marking-a-new-global-chapter-for-competitive-gaming/): Today, the world’s best esports players arrive in Paris as the Esports Foundation officially opens the 2026 Esports World Cup, marking the first international edition of the world’s largest esports and gaming event. Running through August 23 at Paris Expo Porte de Versailles, EWC 2026 brings together more than 2,000 elite players, 200 leading esports Clubs from over 100 countries, competing across 25 tournaments in 24 of the world’s most popular games for a share of a record-breaking $75 million (~INR 716 crore) prize pool. Their arrival in Paris follows the largest Road to EWC qualification program in history, with more... - [MARS Cosmetics Launches #LivingTheMARSLife Campaign with Fatima Sana Shaikh, Celebrating the Many Lives Women Live](https://mediamohalla.com/mars-cosmetics-launches-livingthemarslife-campaign-with-fatima-sana-shaikh-celebrating-the-many-lives-women-live/): MARS Cosmetics has launched its new brand campaign, #LivingTheMARSLife, a celebration of confidence, self-expression, and the moments that help women reconnect with themselves. Rooted in the thought, “Har life ke bahar, ek life hoti hai,” the campaign recognizes that beyond every role, responsibility, and expectation lies a life that belongs entirely to them. Featuring actor Fatima Sana Shaikh alongside creators Aastha Shah and Anshika Pandey, the campaign brings these relatable stories to life. In today’s world, women constantly balance academics, careers, relationships, family, and personal aspirations. Through #LivingTheMARSLife, MARS Cosmetics celebrates the moments that allow them to pause, rediscover themselves, and... - [Channel Factory Appoints Peter Barrie as Global Head of Growth](https://mediamohalla.com/channel-factory-appoints-peter-barrie-as-global-head-of-growth/): Channel Factory has announced the appointment of Peter Barrie as its new Global Head of Growth, reinforcing the company’s commitment to accelerating international expansion and strengthening its global commercial strategy. In his new role, Barrie will lead Channel Factory’s worldwide growth initiatives, working closely with regional teams to expand client partnerships, drive business development and support the company’s continued evolution as a leader in contextual advertising and brand suitability solutions. Driving Global Growth Barrie joins Channel Factory with extensive experience in media, advertising and commercial leadership, bringing a strong track record of helping global businesses scale across international markets. As Global... - [Gender in Indian ads: IAA Voice of Change and UNICEF Midline Study shows progress in gender portrayal](https://mediamohalla.com/gender-in-indian-ads-iaa-voice-of-change-and-unicef-midline-study-shows-progress-in-gender-portrayal/): Indian advertising has made measurable progress in how it portrays women and men since 2021, according to the India Advertising Midline Study: Gender Representation and Inclusion Trends, unveiled by the India Chapter of the International Advertising Association (IAA) and knowledge partner UNICEF at the IAA Voice of Change Roundtable in Mumbai, on 7th July. IAA Voice of Change is IAA India’s flagship gender-sensitisation initiative dedicated to advancing equitable and authentic representation in advertising and media. Manifest joined the IAA Voice of Change initiative as its Cause Partner. The study, conducted by research organisation Geena Davis Institute (GDI) – that researches and... - [Inspira Global Finalises Acquisition of Burger King India Operator](https://mediamohalla.com/inspira-global-finalises-acquisition-of-burger-king-india-operator/): Restaurant Brands Asia Limited (RBA), the operator of Burger King in India and Burger King and Popeyes in Indonesia, has announced the successful completion of its acquisition by Inspira Global through its food and beverage platform, Lenexis Foodworks Private Limited. The transaction, valued at ₹2,235 crore, marks one of the largest deals in India’s quick-service restaurant (QSR) sector and signals a new phase of growth for the company as it strengthens its presence across India and Indonesia. Landmark Deal in India’s QSR Industry The acquisition was completed following the successful conclusion of the mandatory open offer, receipt of all necessary regulatory... - [STING Energy Launches Formula 1-Inspired Anthem with Alan Walker](https://mediamohalla.com/sting-energy-launches-formula-1-inspired-anthem-with-alan-walker/): STING Energy® has unveiled the official music video for “The Sting Within Me,” its Formula 1®-inspired global anthem created in collaboration with internationally acclaimed music producer Alan Walker. Blending the thrill of motorsport with cinematic storytelling, the campaign transforms a viral fan observation into a global entertainment experience that celebrates speed, music and emotion. The launch marks the latest chapter in STING Energy’s ongoing partnership with Formula 1®, bringing together racing culture, digital creativity and music through a campaign designed to resonate with fans around the world. From Fan Observation to Global Anthem The campaign traces its origins to a light-hearted... - [PhonePe Elevates Srijon Biswas to Chief Technology Officer](https://mediamohalla.com/phonepe-elevates-srijon-biswas-to-chief-technology-officer/): PhonePe, today announced the appointment of Srijon Biswas as its Chief Technology Officer (CTO). In his new role, Srijon will lead PhonePe’s engineering organization. Srijon has been a key pillar of PhonePe’s technology journey over the past several years, leading engineering across multiple teams and playing a central role in building one of the strongest engineering organizations in the country, as the company has scaled to serve hundreds of millions of users. In his new role, he will continue to report to Rahul Chari, Co-founder of PhonePe “As PhonePe continues to expand and grow, strengthening our technology leadership is a natural... - [India’s highly anticipated BGMI team for Esports Nations Cup 2026 unveiled; receives special invite to main event](https://mediamohalla.com/indias-highly-anticipated-bgmi-team-for-esports-nations-cup-2026-unveiled-receives-special-invite-to-main-event/): NODWIN Gaming, India’s National Team Partner (NTP) for the Esports Nations Cup (ENC) 2026, has unveiled the country’s much-anticipated Battlegrounds Mobile India (BGMI) roster for the inaugural edition of the global nation-based esports competition, set to take place in Riyadh, Saudi Arabia, from November 2 to 29, 2026. Alongside the roster announcement, India has also been awarded a special invitation to the BGMI event at ENC 2026. BGMI at ENC 2026 will take place from November 3 to 8, featuring 32 teams competing for a prize pool of USD 1.32 million (~INR 12.5 crore). A total of 124 national rosters representing... - [Hybrid India Promotes Sushaant Chopra to Director, India Sales](https://mediamohalla.com/hybrid-india-promotes-sushant-chopra-to-director-india-sales/): Hybrid India has announced the elevation of Sushaant Chopra as Director, India Sales, further strengthening its leadership team as the company accelerates growth across the country. In his new role, Chopra will expand his responsibilities from leading sales operations across North and South India to overseeing Hybrid India’s sales strategy and execution at a national level. He will work closely with the regional leadership team to deepen partnerships with brands and agencies while driving business growth across all markets. Commenting on the appointment, Shreyas Sathe, CEO & Managing Director, Hybrid INSEA, said, “Sushaant has consistently demonstrated the ability to build lasting... - [Adotrip & IRCTC Unite to Curate Luxury Rail Experiences With Iconic Luxury Trains](https://mediamohalla.com/adotrip-irctc-unite-to-curate-luxury-rail-experiences-with-iconic-luxury-trains/): Adotrip, one of India’s rapidly growing AI-powered travel-tech platforms, has announced its strategic association with IRCTC (Indian Railway Catering and Tourism Corporation) to offer bookings for some of the country’s most prestigious luxury train experiences the Maharajas’ Express, The Golden Chariot, and the Buddhist Circuit Tourist Train. With this association, Adotrip will become an authorized travel and booking partner for extraordinary luxury trains. They enable domestic and international travelers to discover, compare, and reserve luxury train journeys directly through their platform while enjoying curated assistance, personalized support, and seamless travel planning services. Since the premium rail tourism segment is the fastest-growing... - [Women of Progress: Why the Stories We Tell Shape the Future We Build](https://mediamohalla.com/women-of-progress-why-the-stories-we-tell-shape-the-future-we-build/): “Progress is rarely built by individuals alone. It is shaped by those who dare to challenge convention, by the institutions willing to invest in talent, and by the stories that remind us of what is possible.” – Balaaji Vaidyanathan, Director and Head of Marketing, CEEMEA at Franklin Templeton. Every great change begins with someone choosing to be the first. Long before history celebrates a breakthrough, there is a quieter moment—the decision to step into the unknown. It is the instant before a climber begins an ascent no woman from her country has ever attempted. Before a young girl, gazing at Saudi... - [Sarah M. George Joins Muthoot FinCorp Board as Independent Director](https://mediamohalla.com/sarah-m-george-joins-muthoot-fincorp-board-as-independent-director/): Muthoot FinCorp Limited (MFL) has appointed Sarah M. George as an Independent Director on its Board, strengthening the company’s leadership expertise across audit, assurance, governance, strategy and organisational leadership. The appointment comes as Muthoot FinCorp continues to strengthen its institutional capabilities and governance framework. Over 35 Years of Professional Experience George brings more than 35 years of professional experience across leading audit and assurance organisations, including S R Batliboi, an EY affiliate firm, Haribhakti & Co., and Price Waterhouse, which she joined in March 2012. At Price Waterhouse, she held several senior leadership positions, including All India Assurance Markets Leader and... - [Manish Aggarwal Exits SPNI; Anurati Tandon to Lead Digital B2B Business](https://mediamohalla.com/manish-aggarwal-exits-spni-anurati-tandon-to-lead-digital-b2b-business/): Manish Aggarwal has stepped down as Head – Digital B2B Business at Sony Pictures Networks India (SPNI), bringing an end to his nearly seven-year stint with the company. Anurati Tandon, who previously served as Chief of Staff – CEO’s Office, will take over the digital B2B mandate. Anurati Tandon Takes Over Digital B2B Tandon has been associated with the CEO’s office, where she worked on several critical projects and initiatives, collaborating closely with teams across revenue and business growth. Announcing the leadership transition in an internal note, Rajesh Kaul, Chief Revenue Officer, Sony Pictures Networks India, said Tandon’s strategic capabilities and... - [Kotak Mahindra Bank Appoints Leenata Kasawlekar as Deputy VP – Corporate Communications](https://mediamohalla.com/kotak-mahindra-bank-appoints-leenata-kasawlekar-as-deputy-vp-corporate-communications/): Leenata Kasawlekar has joined Kotak Mahindra Bank as Deputy Vice President – Corporate Communications, as part of the Group Corporate Communications team. Kasawlekar announced the move on LinkedIn, describing the appointment as a new industry and a fresh opportunity to learn, grow and contribute through strategic communications. Over a Decade of Communications Experience Kasawlekar brings more than 10 years of experience across digital marketing, corporate storytelling, brand strategy and media relations. Before joining Kotak Mahindra Bank, she was associated with Commtel Networks as General Manager – Digital Marketing & Communications, where she worked across digital marketing and communications initiatives. New Chapter... - [The PRactice and ON PURPOSE Form The PRactice Group to Drive Next Phase of Growth](https://mediamohalla.com/the-practice-and-on-purpose-form-the-practice-group-to-drive-next-phase-of-growth/): The PRactice and ON PURPOSE have announced the formation of The PRactice Group, a future-forward integrated communications group that brings the two agencies together under a common structure. The development is not a merger. Both firms will continue to operate as independent brands, retaining their distinct strengths, teams and client relationships. The new structure will allow the two businesses to bring their complementary capabilities together where it can create greater value for clients. Leadership Structure As part of the new group structure, Nandita Lakshmanan will transition to the role of Founding Partner, The PRactice Group. She will continue to provide strategic... - [EWC 2026 reveals official Trading Card Collection, Paris Apparel Collection and Player Jackets, bringing new traditions to esports](https://mediamohalla.com/ewc-2026-reveals-official-trading-card-collection-paris-apparel-collection-and-player-jackets-bringing-new-traditions-to-esports/): The Esports World Cup 2026 (EWC) today unveiled its first official Trading Card Collection alongside its Paris-inspired apparel collection and exclusive Player Jackets, bringing one of global sport’s most enduring traditions to competitive gaming and creating new symbols of esports culture. The launches are part of the EWC’s inaugural international edition in Paris, where more than 2,000 players representing 200 Clubs from over 100 countries are competing over seven weeks at the world’s largest esports and gaming event. EWC Trading Cards Collection For more than a century, trading cards have helped define the fan experience across the world’s biggest sports. From... - [SettleMint India Rebrands as Quadcentrix](https://mediamohalla.com/settlemint-india-rebrands-as-quadcentrix/): SettleMint India, today announced its strategic rebranding to Quadcentrix, marking its evolution from a blockchain technology specialist into a comprehensive enterprise digital solutions provider. The new brand identity reflects the company’s expanded capabilities across artificial intelligence (AI), data analytics and other emerging technologies, positioning it to help enterprises navigate increasingly complex digital transformation journeys. The rebranding signifies the company’s evolution from a blockchain specialist into a full spectrum technology partner, spanning enterprise AI orchestration, blockchain trust, and data transformation. “The market has moved faster than the vendor categories built to serve it,” said Shahzad Fatmi, CEO of Quadcentrix. “Our clients no longer... - [This Independence Day, redBus launches ‘Freedom Bottle’ campaign spotlighting women’s hydration during bus journeys](https://mediamohalla.com/this-independence-day-redbus-launches-freedom-bottle-campaign-spotlighting-womens-hydration-during-bus-journeys/): Ahead of the 80th Independence Day, redBus, a leading online bus ticketing platform, has launched Travel Equal, an initiative dedicated to identifying and addressing the everyday inequalities women experience while travelling. As its first activation under this initiative, redBus has introduced Freedom Bottle, an Independence Day campaign that combines a documentary-style film and an on-ground activation to spotlight an often-overlooked challenge faced by women during bus journeys. Rooted in the insight that uncertainty around restroom access often discourages women from staying hydrated during long journeys, the campaign underscores how in-bus toilets can enable a more comfortable, confident and convenient travel experience.... - [Yachna Suri Joins AdsLyve Media as Director - Human Resources to Lead People & Culture Strategy](https://mediamohalla.com/yachna-suri-joins-adslyve-media-as-director-human-resources-to-lead-people-culture-strategy/): AdsLyve Media, a fast-growing digital marketing and business growth agency,  has announced the appointment of Yachna Suri as Director – Human Resources. With over  nine years of experience in Human Resources, Talent Acquisition, HR Business Partnering,  Employee Engagement, and Organizational Development, Yachna joins the leadership team to  build a people-first, high-performance culture as the company accelerates its growth.  As AdsLyve Media continues to expand its presence across Performance Marketing, SEO,  Website Design & Development, Social Media Marketing, Brand Strategy, and Digital Growth  Solutions, the company is investing significantly in building a strong talent ecosystem. Yachna  will be responsible for leading the... - [AdCounty Media Accelerates LATAM Expansion with Federico Mosqueda as Director of Sales](https://mediamohalla.com/adcounty-media-accelerates-latam-expansion-with-federico-mosqueda-as-director-of-sales/): AdCounty Media, a global digital-first adtech and martech company delivering performance-driven advertising, programmatic solutions and user acquisition strategies has appointed Federico Mosqueda as Director of Sales – LATAM in a bid to bolster growth across the region. With more than  10 years of experience in digital and programmatic advertising across Latin America, Federico’s strong commercial expertise and a proven track record of scaling business growth, forming strategic alliances, and amplifying market presence will play a significant role in AdCounty Media’s expansion vision. Before joining AdCounty Media, Federico served as Sales Director at Mobavenue, where he oversaw commercial strategy and initiatives pertaining... - [Teamology Appoints Ritika Mahtani as Associate Director - Public Relations to Strengthen Its Strategic Communications Practice](https://mediamohalla.com/teamology-appoints-ritika-mahtani-as-associate-director-public-relations-to-strengthen-its-strategic-communications-practice/): Teamology Softech and Media Services Pvt. Ltd., a digital PR and communications agency, has appointed Ritika Mahtani as Associate Director – Public Relations, strengthening its leadership team and reinforcing its focus on strategic communications, integrated public relations and business growth. With over a decade of experience across public relations, brand communications, strategic planning and business development, Ritika brings extensive experience in building communication strategies for brands across sectors including lifestyle, consumer, education, healthcare, technology, real estate and corporate communications. Prior to joining Teamology, Ritika was associated with SRV Media, where she held a leadership role spanning PR strategy, new business development,... - [From Ideas to Impact: Mallika Tomar’s Journey of Building REVAMP](https://mediamohalla.com/from-ideas-to-impact-mallika-tomars-journey-of-building-revamp/): 1. You and your husband built REVAMP from the ground up into a trusted partner for over 80 brands. Looking back, what were the biggest challenges you faced as an entrepreneur, and how did they shape your leadership journey? Building REVAMP has been the most rewarding and the most humbling journey of my life. When we started, we didn’t have a fancy office, a big team, or investors backing us. We had to earn every client, every referral, and every opportunity. There were months when we questioned whether we were doing enough, pitched to companies that never responded, and worked weekends because... - [Rusk Media Brings Ai+ Nova Smartphone, Godrej, Farmley and Denver Onboard for I-POPSTAR Tamil](https://mediamohalla.com/rusk-media-brings-ai-nova-smartphone-godrej-farmley-and-denver-onboard-for-i-popstar-tamil/): Rusk Media has unveiled I-POPSTAR Tamil, a new original music reality format on its OTT platform Alright! TV, with a multi-brand sponsorship roster comprising Ai+ Nova Smartphone, Farmley, Godrej Appliances and Denver Perfumes. Ai+ Nova Smartphone has come on board as the Presenting Sponsor, while Farmley Makhana, Godrej’s Appliances business and Denver Perfumes have joined the show as co-powered partners. Godrej Appliances is the Quality Partner, while Denver Perfumes has been named the Fragrance Partner. The launch marks Rusk Media’s first original Tamil music IP and highlights the growing interest among advertisers in regional-language entertainment as brands increasingly look beyond traditional... - [InvoiceCloud Appoints Sharon Joy as India HR Head to Drive Talent, Culture, and GCC Growth](https://mediamohalla.com/invoicecloud-appoints-sharon-joy-as-india-hr-head-to-drive-talent-culture-and-gcc-growth/): InvoiceCloud, a leading provider of digital billing and payment solutions, today announced the appointment of Sharon Joy as Head of Human Resources, India. Based in Hyderabad, Sharon will lead the people mandate for InvoiceCloud’s Global Capability Centre (GCC), shaping the talent, leadership, culture, and employee experience agenda as the company enters its next phase of expansion in the country. In her new role, Sharon will partner with Biju Davis, Senior Vice President and India Site Leader, and Jessi Marcoff, Chief People Officer at InvoiceCloud’s Boston headquarters, to build an HR strategy that supports the company’s expanding innovation mandate. Her appointment comes... - [BrandMusiq Appoints Vitasta Kaul to Drive Growth Strategy](https://mediamohalla.com/brandmusiq-appoints-vitasta-kaul-to-drive-growth-strategy/): BrandMusiq has appointed Vitasta Kaul as Chief Growth Advisor, bringing nearly two decades of experience in brand strategy, marketing, product growth and business transformation to the company’s leadership team. In her new strategic advisory role, Kaul will work closely with BrandMusiq’s founders to shape the company’s long-term growth strategy, go-to-market approach and fundraising readiness. She will also support the expansion of BrandMusiq’s consulting business and its evolution towards technology-led solutions. Focus on Growth and Business Transformation Kaul brings experience in building and scaling brands across startups and high-growth businesses spanning education technology, consumer, mobility, music-tech and the creator economy. Throughout her... - [Sony LIV Appoints Kapilesh Prakash as Head – Ad Sales (LCS), Digital](https://mediamohalla.com/sony-liv-appoints-kapilesh-prakash-as-head-ad-sales-lcs-digital/): Kapilesh Prakash has been appointed Head – Ad Sales (LCS), Digital at Sony LIV, marking a new chapter in his two-decade-long career across advertising, OTT and digital media. Prakash joins Sony LIV from JioHotstar, where he served as Senior Vice President – Entertainment Ad Sales. According to his LinkedIn profile, he joined Sony LIV in July 2026. Extensive Experience Across Media and OTT Prakash is a seasoned revenue transformation leader with more than 20 years of experience in building and scaling advertising businesses across OTT, digital media and television ecosystems. His expertise spans the intersection of content, monetisation and technology, with... - [Schneider Electric Appoints Ratnesh Pandey as VP – Marketing for India](https://mediamohalla.com/schneider-electric-appoints-ratnesh-pandey-as-vp-marketing-for-india/): Schneider Electric India has appointed Ratnesh Pandey as Vice President – Marketing, effective August 1, 2026. In his new role, Pandey will lead the company’s marketing function in India, overseeing brand strategy, integrated marketing, digital engagement, customer experience and commercial excellence. 17 Years of Marketing Experience Pandey brings more than 17 years of experience across brand management, digital transformation, strategic marketing and communications, including nearly 12 years within the Schneider Electric ecosystem. Before his elevation, he served as Director and Head, Marketing and Communications, Lauritz Knudsen Electrical and Automation, a Schneider Electric group company in India. Led Lauritz Knudsen Brand Expansion... - [S8UL Earns Three Nominations at Esports Awards 2026; Animesh Agarwal and Snax Gaming Among Global Nominees](https://mediamohalla.com/s8ul-earns-three-nominations-at-esports-awards-2026-animesh-agarwal-and-snax-gaming-among-global-nominees/): S8UL, a global leader in esports and gaming content, has once again been recognized on one of the biggest stages in global esports after securing three nominations at the prestigious Esports Awards 2026. The organization has been shortlisted for Esports Content Group of the Year for an unprecedented fifth consecutive year, while Co-Founder Animesh ‘Thug’ Agarwal has earned another nomination for Esports Personality of the Year following his landmark win in the category last year. Joining them is one of S8UL’s leading creators Raj Varma aka Snax Gaming, who has received his first-ever nomination for Streamer of the Year, marking another... - [Amitabh Bachchan brings alive Kaun Banega Crorepati’s 'Sochna Padega' through a Powerful Rap](https://mediamohalla.com/amitabh-bachchan-brings-alive-kaun-banega-crorepatis-sochna-padega-through-a-powerful-rap/): Legendary Amitabh Bachchan returns to India’s biggest quiz show, Kaun Banega Crorepati, on 10th August, on Sony Entertainment Television (SET) and Sony LIV. SET now launches an absolute entertainer rap anthem to its theme ‘Sochna Padgea’ featuring the megastar himself in a bold pop-culture avatar. The video spotlights the cine icon in a never-seen-before look, delivering a sleek, swag-filled rap anthem. Dressed in a statement white fur coat, oversized dark sunglasses, layered gold chains, and a geometric hoodie, the iconic host exudes pure swagger as he walks through illuminated corridors and sits on a chandelier-lit throne. Fusing his legendary baritone with... - [Esports World Cup 2026: Orangutan and GodLike Esports make history as first-ever Indian teams to reach PMWC Grand Finals](https://mediamohalla.com/esports-world-cup-2026-orangutan-and-godlike-esports-make-history-as-first-ever-indian-teams-to-reach-pmwc-grand-finals/): Week 5 of the Esports World Cup (EWC) 2026 delivered a historic milestone for Indian esports, as Orangutan and GodLike Esports became the first-ever Indian teams to qualify for the PUBG Mobile World Cup (PMWC) Grand Finals. Elsewhere, Kuaishou Gaming claimed the Honor of Kings World Cup, AG.AL’s M. Zubair completed a remarkable TEKKEN 8 run from the Last Chance Qualifier (LCQ) to become the first recipient of the Jafonso Award at EWC 2026, while OpTic Gaming secured back-to-back EWC titles in Call of Duty: Black Ops 7. The week also saw a major, and somewhat unexpected, change at the top... - [ORN.com Brings Europe Travel Story to Millions Through India-Sri Lanka Test Series Partnership](https://mediamohalla.com/orn-com-brings-europe-travel-story-to-millions-through-india-sri-lanka-test-series-partnership/): ORN.com, a company committed to making Europe journeys affordable, accessible and reliable for global travellers, has announced its association with the India–Sri Lanka Test Series as the Co-Powered By Sponsor. The partnership marks a significant milestone in ORN.com’s brand-building journey, leveraging the national appeal of cricket to introduce Indian travellers to its integrated Europe travel model. As part of the association, ORN.com will have visibility across the series through in-stadium branding, presentation and media backdrops, stadium screens and official series communications. Built on an integrated operating model, ORN.com combines holiday planning with its own on-ground infrastructure in Europe. The company operates... - [IAA Leadership Awards 2026 Brings Together India’s Icons of Leadership, Creativity and Impact](https://mediamohalla.com/iaa-leadership-awards-2026-brings-together-indias-icons-of-leadership-creativity-and-impact/): The International Advertising Association (IAA) India Chapter hosted the 13th edition of the prestigious IAA Leadership Awards on August 7, 2026, at Mumbai, bringing together over 250 distinguished leaders from business, marketing, advertising, media and entertainment. Held under the theme ‘The Power of Balance’, the 2026 edition recognised leaders who have demonstrated the ability to navigate complexity, embrace change and balance competing priorities while creating meaningful impact. The awards highlighted how contemporary leadership increasingly requires the ability to reconcile business performance with purpose, technology with creativity, and data with inclusion. The “power of balance” lies in the ability to integrate these... - [Why Fintech CAC Models Are Breaking - and What Growth Teams Are Doing About It](https://mediamohalla.com/why-fintech-cac-models-are-breaking-and-what-growth-teams-are-doing-about-it/): Abbhinav R Jain, Co-founder & Chief Financial Officer, AdCounty Media For decades, fintech advancement mostly followed a known strategy: attracting customers through marketing, improving how people are convinced to buy fintech’s products or services, and increasing expenses as long as CAC remains lower than LTV. This was a model that was meant to help fintech companies progress fast until it worked. Now, changing this scenario has become less feasible. What is difficult is not that advertisement expenses have risen, but that customer acquisition is now a problem of trust rather than just one of marketing. Financial products are something that requires... - [Dibakar Dutta Appointed General Manager – Business Development, North East, at Meinhardt India Kolkata](https://mediamohalla.com/dibakar-dutta-appointed-general-manager-business-development-north-east-at-meinhardt-india-kolkata/): Meinhardt India, one of the world’s largest project management consultancy (PMC) and design engineering firms headquartered in Singapore, today announced the appointment of Mr. Dibakar Dutta as General Manager – Business Development, North East, based at the company’s Kolkata office. In his new role, Mr. Dutta will lead Meinhardt India’s business development initiatives across the North East region, strengthening the firm’s presence and driving growth in infrastructure, real estate, and urban development projects. Meinhardt India has had a strong presence in the country for over 25 years and has provided services in the sectors of urban planning, urban infrastructure design, water... - [Brand Discovery Is Changing: From Search and Social to AI Assistants](https://mediamohalla.com/brand-discovery-is-changing-from-search-and-social-to-ai-assistants/): For nearly two decades, the digital marketing playbook revolved around one primary goal: ranking high on Google. Today, that strategy is no longer enough. Consumers are increasingly moving beyond traditional search engines and turning to AI assistants such as ChatGPT, Google Gemini, Perplexity and Microsoft Copilot. Instead of typing short keywords, users are asking conversational questions such as, “Which CRM is best for startups?” or “Who are the top branding agencies in Dubai?” Rather than returning pages of links, AI platforms generate direct answers and may mention only a limited number of brands. This shift is fundamentally changing how companies are... - [Matt Concierge Appoints JCRADS & PARTNERS to Lead Communications](https://mediamohalla.com/matt-concierge-appoints-jcrads-partners-to-lead-communications/): JCRADS & PARTNERS, the Dubai-based boutique marketing, PR and social agency, has been appointed as the public relations and communications partner for Matt Concierge, a luxury travel and lifestyle concierge company known for delivering personalised experiences and privileged access. Under the new mandate, JCRADS & PARTNERS will oversee strategic communications and media relations for Matt Concierge as the company expands its footprint across the UAE and international luxury travel markets. Expanding Luxury Travel Presence Founded by luxury entrepreneur Matthieu Schon, Matt Concierge caters to high-net-worth individuals, entrepreneurs, executives, families and private groups. With operations in the UAE and the United States,... - [Rubber King Tyre Group Appoints Amit Verma as Group Head – HR & Admin](https://mediamohalla.com/rubber-king-tyre-group-appoints-amit-verma-as-group-head-hr-admin/): Rubber King Tyre Group has appointed Amit Verma as Group Head – HR & Admin, strengthening its people leadership as the company continues to support business growth through organisational excellence. In his new role, Verma will lead the company’s people strategy, while overseeing and strengthening HR and administrative functions across the organisation. Over 24 Years of HR Experience Verma brings more than 24 years of experience across the engineering, chemicals and manufacturing sectors. His career spans strategic human resources, organisational transformation and industrial relations. Prior to joining Rubber King Tyre Group, Verma served as Group Head – Human Resources at JAY... - [Nisha Sharma Takes Charge as DGM – TV Ad Sales at Republic World](https://mediamohalla.com/nisha-sharma-takes-charge-as-dgm-tv-ad-sales-at-republic-world/): Republic World has appointed Nisha Sharma as Deputy General Manager – TV Ad Sales, Republic TV, strengthening its advertising sales leadership team. In her new role, Sharma will be responsible for driving the broadcaster’s television advertising business, with a focus on supporting revenue growth and developing effective solutions for advertisers. Extensive Media Industry Experience Prior to joining Republic World, Sharma worked with several established media organisations, including NDTV, TV Today Network, Zee Media and Radio Today. Across these roles, she has built experience in television and radio advertising sales, working with clients and agencies to develop media solutions aligned with their... - [L’Oréal India Elevates Rupal Singh Chauhan to Head of Marketing for Biolage](https://mediamohalla.com/loreal-india-elevates-rupal-singh-chauhan-to-head-of-marketing-for-biolage/): L’Oréal India has elevated Rupal Singh Chauhan to the position of Head of Marketing – Biolage, marking a new phase in her more than six-year journey with the beauty and personal care company. Chauhan announced the move on LinkedIn, describing the appointment as a fresh challenge following her stint leading marketing initiatives for Kérastase Paris. From Kérastase Paris to Biolage Reflecting on her time with Kérastase Paris, Chauhan said the experience had been transformative, giving her the opportunity to work on aspirational launches, develop campaigns and learn from industry leaders. She also highlighted the personal and professional growth she experienced during... - [SAL Saudi Logistics Services Elevates Mshari Alothman to Brand Experience Director](https://mediamohalla.com/sal-saudi-logistics-services-elevates-mshari-alothman-to-brand-experience-director/): SAL Saudi Logistics Services has elevated Mshari Alothman to the role of Brand Experience Director, marking a significant milestone in his career across branding, marketing and customer experience. In his new leadership role, Alothman will lead SAL’s brand experience strategy, bringing together brand, customer experience and creative initiatives to strengthen the company’s market positioning and support its broader business growth. Expanded Brand Experience Mandate As Brand Experience Director, Alothman will focus on developing an integrated approach to how the SAL brand is positioned and experienced across customer and stakeholder touchpoints. His mandate will span brand strategy, customer experience and creative initiatives,... - [WPP Media Elevates Bhushan Bagkar to Vice President – Strategy](https://mediamohalla.com/wpp-media-elevates-bhushan-bagkar-to-vice-president-strategy/): WPP Media has appointed Bhushan Bagkar as Vice President – Strategy, strengthening its strategic leadership team as the company continues to develop insight-led and data-driven solutions for brands. Bagkar joins WPP Media following a stint at Madison World, where he served as General Manager. In his new role, he will focus on developing strategic marketing solutions, driving brand growth and helping clients navigate the evolving media and consumer landscape. Bagkar Announces New Role Sharing the development on LinkedIn, Bagkar expressed his excitement about joining WPP Media and collaborating with the company’s team to address complex business and marketing challenges. “It’s been... - [Zee Elevates Annkur Kapila to EVP – Sports Strategy & Business Development](https://mediamohalla.com/zee-elevates-annkur-kapila-to-evp-sports-strategy-business-development/): Zee Entertainment Enterprises Limited (ZEEL) has elevated Annkur Kapila to the role of Executive Vice President – Sports Strategy & Business Development, giving him a new mandate focused on strengthening the company’s sports business and identifying new growth opportunities. Kapila moves into the position after serving as EVP – National Head Sales for ZEE5, where he led the streaming platform’s national sales mandate and worked closely with internal teams and partners to drive commercial growth. New Mandate Across Sports Strategy In his new role, Kapila will focus on shaping Zee’s broader sports strategy, rights acquisition and business development initiatives. His responsibilities... - [ProHance Appoints Ankit Chaturvedi as Global Head of Marketing and GTM Engineering](https://mediamohalla.com/prohance-appoints-ankit-chaturvedi-as-global-head-of-marketing-and-gtm-engineering/): ProHance, the Productivity Control Room for enterprises, today announced the appointment of Ankit Chaturvedi as its Global Head of Marketing and GTM Engineering. The move strengthens a growing lineup of AI-first leadership hires at the company as it scales toward its vision of a Unified Productivity Control Room, built to help enterprises amplify human, vendor, and AI productivity. Over the last three years, ProHance has delivered sustained profitable growth of over 30% YoY. Building on this momentum, the company is forging an integrated ecosystem where marketing, sales, product, and engineering move as one system. Ankit will drive this effort, shaping ProHance’s... - [NODWIN Gaming Awards Exclusive Digital Streaming Rights for BGMI Masters Series Season 5 to KICK](https://mediamohalla.com/nodwin-gaming-awards-exclusive-digital-streaming-rights-for-bgmi-masters-series-season-5-to-kick/): NODWIN Gaming, a global leader in youth entertainment, today announced that KICK, the world’s fastest-growing livestreaming platform, has secured the exclusive digital streaming rights for BGMI Masters Series (BGMS) Season 5, becoming the tournament’s official Digital Streaming Partner. The partnership marks an important milestone in the evolution of BGMS as the tournament continues to expand its reach through platforms built for gaming communities. Every match of BGMS Season 5 will stream exclusively on KICK, bringing fans closer to the action through a digital-first viewing experience. Since its debut, BGMS has grown into one of India’s most recognised esports properties. During its... - [Prime Video Drops The Traitors Season 2 Trailer Ahead of August 13 Premiere](https://mediamohalla.com/prime-video-drops-the-traitors-season-2-trailer-ahead-of-august-13-premiere/): Prime Video, India’s most-loved entertainment destination, today unveiled the trailer for the second season of its unscripted Original series, The Traitors. Set against the grandeur of Jaisalmer’s royal Suryagarh Palace, the upcoming season sees Karan Johar return as the master orchestrator of a reality series where trust is a luxury, deception is a strategy, and betrayal lurks around every corner. And this season, he is joined by a mysterious new accomplice, Boo, the harbinger of the ‘Buri Khabar.’ With the coveted title and a significant cash prize at stake, 21 celebrity Players—Aaditya Kulshreshth (Kullu), Abhishek Malhan (Fukraa Insaan), Ansh Chopra, Dalip... - [Four Indian Grandmasters eye Esports World Cup 2026 Chess glory in Paris](https://mediamohalla.com/four-indian-grandmasters-eye-esports-world-cup-2026-chess-glory-in-paris/): Indian chess will enjoy its strongest-ever representation at the Esports World Cup (EWC), with four Grandmasters set to compete in the Chess tournament at EWC 2026, scheduled to take place in Paris from August 11 to 15. Grandmasters Nihal Sarin, Aravindh Chithambaram, and Pranesh M, representing esports and gaming content powerhouse S8UL Esports, will be joined by Grandmaster Arjun Erigaisi, who will compete under the banner of Gen.G Esports. Together, they will take on the world’s best players for a share of the USD 1.5 million (~INR 14.2 crore) prize pool. Nihal, Pranesh and Arjun secured direct qualification to the Group... - [Vivek Dahiya and Sana Makbul Join Zydus Lifesciences’ #LiverKiSuno Campaign](https://mediamohalla.com/vivek-dahiya-and-sana-makbul-join-zydus-lifesciences-liverkisuno-campaign/): Building on the momentum of Zydus Lifesciences Limited’s #LiverKiSuno campaign, TheSmallBigIdea (TSBI) scripted and produced an influencer-led initiative featuring actors Vivek Dahiya and Sana Makbul. The initiative takes the campaign’s core message to digital audiences through relatable, everyday storytelling.   The #LiverKiSuno campaign introduced the idea of hidden “villains” affecting liver health through one of India’s most recognised on-screen villains, Ashish Vidyarthi. It spotlighted excess body weight, diabetes and high triglycerides as key risk factors that silently impact liver health, encouraging people to recognise these threats and take timely action. Extending this narrative, TSBI partnered with Vivek Dahiya and Sana Makbul, whose strong association with fitness, wellness and healthy living made them authentic voices for the campaign. Through... - [Darshana Shah Turns Entrepreneur with Launches of New Consultancy](https://mediamohalla.com/darshana-shah-turns-entrepreneur-with-launches-of-new-consultancy/): Former Aditya Birla Capital Group CMO Darshana Shah has embarked on an entrepreneurial journey with the launch of Strategic Consulting & Coaching, an independent advisory practice focused on brand, growth and customer transformation. The consultancy will work with founders, leadership teams and organisations, drawing on Shah’s nearly three decades of experience in marketing, brand building and business transformation. Focus on Brand, Growth and Customer Transformation Through the new venture, Shah will advise businesses across areas including brand positioning, digital transformation, customer experience, customer insights, go-to-market strategy and leadership coaching. The practice is designed to support organisations and leadership teams as they... - [Nonita Kalra Moves on from Tata CLiQ Luxury to Join BCCL as Chief Creative Officer](https://mediamohalla.com/nonita-kalra-moves-on-from-tata-cliq-luxury-to-join-bccl-as-chief-creative-officer/): Bennett, Coleman & Co. Ltd. (BCCL) has appointed Nonita Kalra as Chief Creative Officer – Luxury, Fashion and Lifestyle,Nonita Kalra joins the media company after serving as Editor-in-Chief at Tata CLiQ Luxury. In her new leadership role, Kalra will spearhead BCCL’s creative strategy across luxury, fashion, lifestyle and culture, bringing her extensive editorial and media experience to the company’s portfolio. To Lead Creative Strategy at BCCL As Chief Creative Officer – Luxury, Fashion and Lifestyle, Kalra will be responsible for driving creative and editorial strategy across the company’s luxury and lifestyle ecosystem. Her mandate will include strengthening editorial excellence and developing... - [Neha Agarwal Joins Yubi MENA as Head of Marketing](https://mediamohalla.com/neha-agarwal-joins-yubi-mena-as-head-of-marketing/): Yubi MENA has appointed Neha Agarwal as Head of Marketing, strengthening its leadership team as the company continues to expand its presence across the Middle East and North Africa. In her new role, Agarwal will lead Yubi MENA’s marketing strategy across the region, with a mandate spanning brand growth, go-to-market initiatives, demand generation and strategic marketing programmes. To Lead Marketing Strategy Across MENA As Head of Marketing, Agarwal will focus on strengthening Yubi’s brand positioning and supporting the company’s continued regional expansion. Her responsibilities will include developing go-to-market strategies, driving demand generation, building strategic marketing programmes and identifying opportunities to accelerate... - [OPEN Strategy & Design announces creative and business leadership elevations](https://mediamohalla.com/open-strategy-design-announces-creative-and-business-leadership-elevations/): Independent brand strategy consultancy OPEN Strategy & Design has announced key leadership elevations as it enters its next phase of growth. Radhika Dhuru and Vatsala Bisen have been elevated to Executive Creative Directors, while Varun Bedi has been appointed Executive Business Director. Collectively, Vatsala, Radhika, and Varun bring nearly six decades of experience across branding, design, and business leadership. As Executive Creative Director, Vatsala will continue to craft culturally resonant brand narratives across luxury, lifestyle, and consumer categories. Her portfolio includes Manish Malhotra, Jack Daniel’s, and Zivame, among other prominent brands. Vatsala brings together sharp storytelling with design intelligence to deliver... - [Honasa Consumer Limited Elevates Nilesh Kotalwar as Chief Marketing Officer](https://mediamohalla.com/honasa-consumer-limited-elevates-nilesh-kotalwar-as-chief-marketing-officer/): Honasa Consumer Limited, India’s leading beauty and personal care company, today announced the elevation of Nilesh Kotalwar to Chief Marketing Officer (CMO). In his new role, Nilesh will lead the company’s integrated marketing function across its portfolio of brands, with a focus on building stronger consumer connections, accelerating brand growth, driving innovation across marketing channels, and further strengthening Honasa’s leadership in the beauty and personal care category. Nilesh takes on this role after spending the last two years at Honasa Consumer, most recently serving as Senior Vice President, D2C & Online Revenue, where he played a key role in strengthening the... - [Ideabaaz Partners with All About Music X to Launch 'Pitch to Investors' for India's Next Generation of Music Startups](https://mediamohalla.com/ideabaaz-partners-with-all-about-music-x-to-launch-pitch-to-investors-for-indias-next-generation-of-music-startups/): Ideabaaz, India’s leading startup-investor ecosystem, has partnered with All About Music X, India’s premier music business conference, to launch ‘Pitch to Investors’, a dedicated platform connecting promising early-stage startups with leading venture capitalists and investors shaping the future of music, media, entertainment, and technology. Taking place during All About Music X from 25–27 August at Grand Hyatt Mumbai, the initiative invites founders building across music technology, live entertainment, creator tools, fan engagement, AI, rights management, and the broader music ecosystem to present their ideas directly before an eminent investor panel. As part of the partnership, participating startups will gain access to... - [Brands Bet Big on KBC Season 18 with over 25 sponsors on Sony Entertainment Television](https://mediamohalla.com/brands-bet-big-on-kbc-season-18-with-over-25-sponsors-on-sony-entertainment-television/): Before the first question is asked on Kaun Banega Crorepati (KBC), India’s leading brands have already locked their answer. Reinforcing its position as one of India’s most coveted advertising properties, KBC Season 18 on Sony Entertainment Television heads into its August launch with a strong and diverse roster of over 25 sponsors. As this season unveils its compelling new theme – ‘Sochna Padega’, celebrating the power of applied knowledge, advertisers have once again chosen to align with a property that consistently delivers unmatched scale, trust, and cultural relevance. Marking its debut on KBC 18 is Google Gemini who joins returning partner... - [Celebrate Raksha Bandhan with Gifts That Feel as Special as Your Bond](https://mediamohalla.com/celebrate-raksha-bandhan-with-gifts-that-feel-as-special-as-your-bond/): This Raksha Bandhan, celebrate your sibling with gifts that are thoughtful, personal, and memorable. From beauty essentials to lifestyle favourites, discover curated picks for every personality. For the Beauty Enthusiast Pixi Beauty Gift your sister a glow she’ll love with Pixi’s On-the-Glow Mini Duo, featuring a hydrating stick formula, easy touch-ups, shades for every skin tone, and seamless one-sweep colour. On the Glow Mini Duo MRP – ₹2080 Link – Pixi Beauty Treat your sister to a little self-care this Raksha Bandhan with Pixi’s FortifEYE Eye Patches. Infused with collagen and retinol, they instantly firm, hydrate, and refresh tired under-eyes. PIXI... - [Redefining Integrated Communications: Komal Lath's Vision for Purpose-Driven Brand Growth](https://mediamohalla.com/redefining-integrated-communications-komal-laths-vision-for-purpose-driven-brand-growth/): In our exclusive engagement with Komal Lath, Founder of Tute Consult, an Integrated Communication Consultancy for Media Mohalla EmpowerHer Exclusives, we spotlight a visionary leader who is redefining strategic consulting through innovation, purpose, and people-centric leadership. With a strong focus on business transformation, organizational growth, and leadership development, Komal Lath has built Tute Consult into a trusted partner for businesses navigating change and scaling sustainably. Her expertise in crafting impactful strategies, fostering high-performing teams, and driving meaningful business outcomes has earned her recognition as a dynamic entrepreneur and change-maker. In this exclusive conversation, Komal shares her entrepreneurial journey, leadership philosophy, and... - [Former Ethiopian Airlines Chief Tewolde Gebremariam Takes the Helm at Air India](https://mediamohalla.com/former-ethiopian-airlines-chief-tewolde-gebremariam-takes-the-helm-at-air-india/): Air India has appointed former Ethiopian Airlines chief Tewolde Gebremariam as its new Chief Executive Officer (CEO) and Managing Director (MD), marking a significant leadership transition as the Tata Group-owned carrier enters its next phase of execution and global expansion. Gebremariam succeeds Campbell Wilson, who had been leading Air India since 2022 and oversaw a period focused on stabilisation, integration and major fleet commitments. Air India Enters New Phase of Growth The leadership change comes as Air India shifts its focus towards executing its transformation strategy, expanding its network and strengthening its position in the global aviation market. N. Chandrasekaran, Chairman... - [Eli Lilly Elevates Gaurav Mehta to AVP – CMO & Strategic Capabilities](https://mediamohalla.com/eli-lilly-elevates-gaurav-mehta-to-avp-cmo-strategic-capabilities/): Eli Lilly and Company has promoted Gaurav Mehta to the role of Associate Vice President – CMO & Strategic Capabilities, marking an expansion of his leadership responsibilities at the company. Prior to the promotion, Mehta served as Executive Director – Marketing and Strategic Capabilities, where he contributed to the company’s marketing and strategic initiatives. Over Two Decades of Experience Mehta brings more than 20 years of professional experience, with expertise spanning strategic marketing, P&L management, growth marketing, and team and people management. His experience across marketing and business leadership has equipped him with a broad understanding of building growth strategies, managing... - [Pankaj Doval Joins JSW Motors to Lead Corporate Affairs and Public Policy](https://mediamohalla.com/pankaj-doval-joins-jsw-motors-to-lead-corporate-affairs-and-public-policy/): JSW Motors has appointed Pankaj Doval as Senior Vice President – Corporate Affairs & Public Policy, strengthening its leadership team as the company expands its engagement with government, regulatory institutions and industry stakeholders. In his new role, Doval will lead the company’s engagement with central and state governments, regulatory and policy institutions, and industry bodies. He will also oversee corporate affairs and stakeholder advocacy across the organisation. Doval Takes on Corporate Affairs and Policy Mandate As Senior Vice President, Doval will be responsible for strengthening JSW Motors’ relationships with key stakeholders across the public policy and regulatory ecosystem. His mandate will... - [Webedia Arabia Group Names Elie Zeinieh as CEO of LeadGen MENA](https://mediamohalla.com/webedia-arabia-group-names-elie-zeinieh-as-ceo-of-leadgen-mena/): Webedia Arabia Group has appointed Elie Zeinieh as Chief Executive Officer of LeadGen MENA, reinforcing the Group’s focus on accelerating innovation, strengthening operational capabilities and expanding its media portfolio across the region. Zeinieh steps into the CEO position after serving as Managing Director of LeadGen MENA, where he played a key role in establishing the company and driving its growth since its launch in 2021. From Managing Director to CEO During his tenure as Managing Director, Zeinieh helped build LeadGen MENA’s operational framework, expand its business and strengthen relationships with clients. He has also played an important role in positioning the... - [Outworks Introduces Month-Long Programme to Scale AI Agents in MEA](https://mediamohalla.com/outworks-introduces-month-long-programme-to-scale-ai-agents-in-mea/): Outworks, an AI-native transformation company headquartered in Abu Dhabi Global Market (ADGM), has launched Sprint 30, a structured programme designed to help governments and large enterprises across the Middle East and Africa move from AI strategy to fully operational and governed AI agents within 30 days. Unlike traditional AI initiatives that can involve lengthy pilots and proof-of-concept projects, Sprint 30 focuses on deploying AI agents directly into live business environments, with an emphasis on measurable outcomes, security, governance and data sovereignty. Moving Enterprise AI from Strategy to Execution The launch comes as the UAE continues to strengthen its position in the... - [Bhuvan Bam Ventures into Fragrances with Premium Brand Sarkar](https://mediamohalla.com/bhuvan-bam-ventures-into-fragrances-with-premium-brand-sarkar/): Actor and content creator Bhuvan Bam has entered the premium fragrance market with the launch of Sarkar, a new perfume brand co-founded with entrepreneurs Neel Gogia, Rohit Raj and Jag Chima. Nearly three years in development, Sarkar has debuted with a collection of four unisex fragrances priced between ₹1,000 and ₹2,000. The perfumes will be available through the brand’s website as well as e-commerce platforms Amazon and Flipkart. Positioned in the Premium Fragrance Segment Sarkar is positioned as a premium fragrance brand aiming to offer parfum-strength perfumes at a mid-premium price point. The launch comes amid growing consumer interest in premium... - [India secures direct invite in MOBA Legends: 5v5! at Esports Nations Cup 2026](https://mediamohalla.com/india-secures-direct-invite-in-moba-legends-5v5-at-esports-nations-cup-2026/): The Esports Foundation (EF) has confirmed the official roster submissions and direct invite recipients for the MOBA Legends: 5v5! tournament at the Esports Nations Cup (ENC) 2026, with India among the 16 nations receiving a direct invitation to compete in the title at the inaugural global nation-based esports competition, scheduled to take place in Riyadh, Saudi Arabia, from November 2 to 29, 2026. MOBA Legends: 5v5! at ENC 2026 will take place from November 23 to 29, featuring 32 teams competing for a prize pool of USD 1.5 million (~INR 14.2 crore). The EF allocated 16 direct invitations through the ENC... - [Stone Water By Zuper Recognized as 'Iconic Resort of the Year' at ET Hospitality Icons 2026](https://mediamohalla.com/stone-water-by-zuper-recognized-as-iconic-resort-of-the-year-at-et-hospitality-icons-2026/): Stone Water By Zuper has been honoured with the prestigious ‘Iconic Resort of the Year’ award at the ET Hospitality Icons 2026, marking a significant milestone in the resort’s journey of redefining luxury hospitality in Maharashtra. The award was presented by renowned actress Celina Jaitly, recognizing the resort’s commitment to excellence, innovation, and exceptional guest experiences. Nestled amidst lush greenery in Karjat, Stone Water By Zuper is celebrated for its distinctive architecture, tranquil surroundings, and thoughtfully curated guest experiences. From its signature multi-layered pool concept to premium accommodations and immersive nature-inspired stays, the resort is poised to redefine luxury escapes while... - [Rajiv Singh Steps Away from Marketing Leadership Role at Haldiram’s](https://mediamohalla.com/rajiv-singh-steps-away-from-marketing-leadership-role-at-haldirams/): Rajiv Singh has stepped down as Head of Marketing – QSR Business at Haldiram’s, concluding a tenure during which the company rolled out several marketing campaigns, introduced new offerings and expanded strategic partnerships across food delivery, dining and consumer platforms. Singh announced his departure through a LinkedIn post, sharing that it marked his last working day at Haldiram’s and reflecting on his experience leading marketing for the company’s quick-service restaurant business. Singh Reflects on His Haldiram’s Journey Announcing his departure, Singh described his association with Haldiram’s as an important chapter in his professional journey. “Today marks my last working day at... - [SEGA Appoints Black White Orange as Official Licensing Agent for Angry Birds in India](https://mediamohalla.com/sega-appoints-black-white-orange-as-official-licensing-agent-for-angry-birds-in-india/): SEGA has appointed Black White Orange (BWO), India’s leading brand licensing company, as the official licensing agent in India for Angry Birds, the globally loved entertainment franchise created by Rovio Entertainment Ltd. Under the partnership, BWO will spearhead the licensing and consumer products programme for Angry Birds across India, working closely with manufacturers, retailers and brand partners to develop officially licensed merchandise, strategic collaborations and engaging consumer experiences tailored for Indian audiences. India presents significant opportunities for the continued growth of Angry Birds, driven by a young and digitally engaged consumer base, a rapidly expanding retail ecosystem and increasing demand for... - [Condé Nast India Names Kunjalik B. as Director – IPs & Events](https://mediamohalla.com/conde-nast-india-names-kunjalik-b-as-director-ips-events/): Condé Nast India has appointed Kunjalik B. as Director – IPs & Events, marking his return to the media company after more than four years. In his new leadership role, Kunjalik will spearhead the strategy, development and growth of premium intellectual properties (IPs), experiences and partnerships across Condé Nast India’s portfolio of brands. Returns to Condé Nast India The appointment marks Kunjalik’s second stint with Condé Nast India. He previously worked with the company between February 2020 and April 2022, serving as Manager – Marketing for Vogue and Condé Nast Traveller. His return brings him back to an organisation and brand... - [Airtel Digital Elevates Karan Bajaj to Deputy General Manager](https://mediamohalla.com/airtel-digital-elevates-karan-bajaj-to-deputy-general-manager/): Airtel Digital has elevated Karan Bajaj to the position of Deputy General Manager, strengthening its technology leadership as the company continues to advance its digital transformation and enterprise technology capabilities. In his expanded leadership role, Bajaj is driving enterprise technology initiatives focused on artificial intelligence, digital transformation, cloud modernisation and platform engineering. Driving Enterprise Technology and AI Initiatives As Deputy General Manager, Bajaj works closely with business and technology stakeholders to develop and deliver scalable technology solutions aligned with organisational priorities. His responsibilities include strengthening technology strategy, accelerating innovation and supporting the development of secure and scalable enterprise platforms. His role... - [JioStar Sales Rejig Team as Pavithra KR Takes Over Key Portfolio](https://mediamohalla.com/jiostar-sales-rejig-team-as-pavithra-kr-takes-over-key-portfolio/): JioStar has realigned key responsibilities within its entertainment advertising sales team following the departure of senior executive Prashant Shetty, with Pavithra KR taking over his portfolio as part of the internal leadership reshuffle, according to people familiar with the matter. Pavithra, currently Executive Vice President, Entertainment Ad Sales – Hindi Movies, Kids, Niche and Youth Music Entertainment (YME), will now also oversee Free-to-Air (FTA) General Entertainment Channel (GEC) sales, significantly expanding her mandate within JioStar’s entertainment business. Pavithra KR Gets Expanded Sales Mandate As part of the restructuring, Pavithra will assume responsibilities previously handled by Shetty, while continuing to play a... - [Vedantu Promotes Shimon Joseph as Academic Director for Tamil Nadu](https://mediamohalla.com/vedantu-promotes-shimon-joseph-as-academic-director-for-tamil-nadu/): Vedantu, one of India’s leading education platforms, announced the promotion of Shimon Joseph as Academic Director for Tamil Nadu, reinforcing the company’s continued pursuit of academic excellence and stronger student outcomes across the region. An IIT Madras alumnus & KVPY Scholar, Shimon Joseph completed IIT’s B. Tech, M. Tech Dual Degree Programme between 2013 and 2018. He secured Tamil Nadu State Rank 5 in JEE Main and graduated as a Department Topper, receiving the Institute Silver Medal. With 8 years of teaching experience, he has become one of the most recognised and respected teachers, not just in Tamil Nadu, but across... - [NODWIN Gaming Reports INR 116 Crore Revenue in Q1 FY27, Strengthens Operational Efficiency](https://mediamohalla.com/nodwin-gaming-reports-inr-106-crore-revenue-in-q1-fy26-strengthens-operational-efficiency/): NODWIN Gaming, a global leader in youth entertainment, today announced its financial results for the first quarter of FY27, reporting consolidated revenue of INR 116 crore. While the first quarter has historically been the company’s slowest due to the seasonality of its business, NODWIN continued to deliver stable revenue growth while significantly improving its operating performance. The company reported an EBITDA loss of INR 11 crore in Q1 FY26 which narrowed to INR 7.53 crore in Q1 FY27, representing a 32% improvement. This indicates NODWIN’s greater operating discipline, and continued focus on building a stronger, more efficient business. NODWIN’s business is... - [Moving Beyond Caffeine: mCaffeine rebrands itself with campaign -  'Shower With Benefits'](https://mediamohalla.com/moving-beyond-caffeine-mcaffeine-rebrands-itself-with-campaign-shower-with-benefits/): : In a world where every minute of the day is accounted for, even showers have become something to rush through. With its new brand communication, “Shower With Benefits,” mCaffeine is inviting consumers to rethink one of the most overlooked moments of the day—not simply as a routine, but as a few uninterrupted minutes to pause, reset and indulge. The campaign marks an important milestone in mCaffeine’s journey. Having built a strong foundation with trusted products across categories, the brand is now evolving into an experience-first personal care brand, reflecting years of product innovation, portfolio expansion and a growing belief that... - [ICCPL Group Elevates Parkhi Pasricha to Senior Vice President](https://mediamohalla.com/iccpl-group-elevates-parkhi-pasricha-to-senior-vice-president/): ICCPL Group, one of India’s leading integrated communications and brand advisory groups, has announced the elevation of Ms. Parkhi Pasricha to Senior Vice President – ICCPL Group, strengthening its senior leadership team as the company accelerates its domestic and international expansion plans. In her expanded role, Pasricha will be responsible for driving ICCPL Group’s business growth, market expansion and strategic development across domestic as well as international markets, alongside her existing leadership responsibilities within the organisation. Her mandate will include identifying new growth opportunities, strengthening the Group’s presence across key Indian markets, developing international business opportunities, building strategic partnerships and supporting... - [ANHAD Developers appoints Mr. Akash Lakhina as Head of Sales, Marketing and CRM](https://mediamohalla.com/anhad-developers-appoints-mr-akash-lakhina-as-head-of-sales-marketing-and-crm/): ANHAD Developers has appointed Mr. Akash Lakhina as Head Sales, Marketing and CRM for the company. The hire adds to a leadership bench that the company has been building out as it prepares to enter Gurugram’s premium residential market, soon after Mr. Adil Altaf took over as CEO of the Group’s real estate vertical. Akash has spent his career across multiple industries and the last decade in luxury real estate, where his focus has stayed on premium residential projects built for customers who expect a certain standard. At ANHAD Developers, he’ll be responsible for how the company’s upscale projects come to... - [Esports World Cup 2026: 15-year-old Street Fighter 6 sensation Craime becomes the youngest champion in tournament history](https://mediamohalla.com/esports-world-cup-2026-15-year-old-street-fighter-6-sensation-craime-becomes-the-youngest-champion-in-tournament-history/): Week 4 of the Esports World Cup (EWC) 2026 is done, and the halfway point of the overall competition is officially crossed. Saturday saw a regional first winner in Mobile Legends: Bang Bang (MLBB), while Street Fighter 6 (SF6) saw a teenager claim the trophy. Sunday saw two more titles handed out, as Call of Duty (COD): Warzone saw a team be rewarded for sticking together, while in Overwatch, a back-and-forth affair between two top sides resulted in one player claiming a second EWC title. The highlight of the week came in SF6, which delivered an unbelievable ending as Team Falcons’... - [NODWIN Gaming Announces BGMI Masters Series Season 5](https://mediamohalla.com/nodwin-gaming-announces-bgmi-masters-series-season-5/): NODWIN Gaming, a global leader in youth entertainment, today announced the return of the BGMI Masters Series (BGMS) for its fifth season. BGMS Season 5 will take place from August 10 to September 6, 2026, bringing together 24 teams for four weeks of competitive BGMI action. Since its launch, BGMS has grown into one of the defining competitive platforms for BGMI esports in India. The fifth season introduces a refreshed format that rewards consistency from the very beginning of the tournament, with every match contributing to a team’s journey towards the championship. The competition begins with League Week 1 from August... - [Satish Nair Appointed to Lead WPP Production India Business](https://mediamohalla.com/satish-nair-appointed-to-lead-wpp-production-india-business/): WPP Production has appointed Satish Nair as CEO, India, strengthening its leadership team as the company looks to drive its next phase of growth and business transformation in the market. Nair succeeds Karthik Nagarajan, who is moving on after a tenure of nearly four years. Nair brings 25 years of industry experience, including 15 years with WPP Production, formerly known as Hogarth. His career spans the UK, global and Indian markets, with extensive experience in scaling production models, managing global client partnerships and driving business transformation. 15 Years with WPP Production During his long association with the company, Nair has played... - [Zee Entertainment Names Prashant Shetty to Lead Ad Sales Across Linear and Digital](https://mediamohalla.com/zee-entertainment-names-prashant-shetty-to-lead-ad-sales-across-linear-and-digital/): Prashant Shetty, currently Executive Vice President – Ad Sales at JioStar, is set to join Zee Entertainment Enterprises Ltd. (ZEEL) as Head of Ad Sales, according to people familiar with the development. In his new role, Shetty will lead the company’s advertising revenue business across linear television and digital platforms in all markets. The appointment is expected to strengthen Zee Entertainment’s integrated advertising strategy as the company focuses on delivering unified solutions to advertisers and agencies across its television and digital ecosystem. To Lead Zee’s Integrated Advertising Business As Head of Ad Sales, Shetty will be responsible for driving monetisation across... - [VML UK Names Cat Davis as Chief Marketing Officer to Drive Next Phase of Growth](https://mediamohalla.com/vml-uk-names-cat-davis-as-chief-marketing-officer-to-drive-next-phase-of-growth/): VML has appointed Cat Davis as UK Chief Marketing Officer, strengthening its senior leadership team as the agency looks to accelerate its next phase of growth and expansion. In her new role, Davis will report to Joe Petyan, Group CEO of VML UK, and will oversee growth strategy, reputation and marketing across the agency’s integrated capabilities, spanning advertising, social, commerce, customer experience and technology transformation. Appointment Comes Amid Strong Momentum for VML Davis joins VML at a significant moment for the agency following a strong period of creative and business momentum. VML secured 10 Cannes Lions at this year’s festival, including... - [The Future of HR: R. P. Yadav on AI, Talent & Workforce Transformation](https://mediamohalla.com/the-future-of-hr-r-p-yadav-on-ai-talent-workforce-transformation/): In our latest conversation for Media Mohalla MM Talks, we engage with R. P. Yadav, Chairman of Genius HRTech, one of India’s leading integrated HR and workforce solutions companies. With more than three decades of experience spanning recruitment, staffing, HR technology, and workforce management, he has been instrumental in transforming the talent landscape for organizations across diverse industries. Under his visionary leadership, Genius HRTech has grown into a trusted partner for over 3,500 clients across India and international markets, delivering innovative workforce solutions that address evolving business needs. Beyond business growth, Mr. Yadav has championed industry thought leadership through the company’s... - [BigTrunk Elevates Rathesh Pillai to Country Lead for GCC](https://mediamohalla.com/bigtrunk-elevates-rathesh-pillai-to-country-lead-for-gcc/): BigTrunk has elevated Rathesh Pillai to the position of Country Lead for the GCC, strengthening its regional leadership as the agency looks to accelerate business growth and expand its presence across Gulf markets. In his expanded role, Pillai will oversee BigTrunk’s business operations and growth strategy across the GCC, with responsibilities spanning P&L management, team development, strategic partnerships and regional client relationships. Expanded Leadership Mandate Across GCC Announcing his promotion on LinkedIn, Pillai expressed his enthusiasm about taking on the broader leadership responsibility. As Country Lead, he will focus on developing and executing BigTrunk’s regional strategy while building high-performing teams and... - [McCann Strengthens Leadership Team with Radhika Somani as Assistant Vice President](https://mediamohalla.com/mccann-strengthens-leadership-team-with-radhika-somani-as-assistant-vice-president/): McCann has appointed Radhika Somani as Assistant Vice President (AVP), adding an experienced advertising and brand professional to its leadership team. Somani brings experience across brand strategy, creative communications, integrated marketing, and client partnerships, having worked with organisations across India’s advertising and marketing ecosystem. Brings Brand and Creative Leadership Experience Before joining McCann, Somani served as Brand Partner in the CEO’s Office at FCB Interface, where she contributed to brand-focused initiatives while working closely with the agency’s leadership. Her experience across agency environments has helped her develop expertise in understanding consumer behaviour, shaping brand narratives, and delivering integrated communication strategies. Previous... - [Warner Music Group Announces Departure Group of CFO & COO Armin Zerza](https://mediamohalla.com/warner-music-group-announces-departure-group-of-cfo-coo-armin-zerza/): Warner Music Group (WMG) has announced that Armin Zerza, Chief Financial Officer (CFO) and Chief Operating Officer (COO), has decided to step down from his role for personal reasons, effective immediately. Zerza will remain available to the company through the end of the fiscal year to support the leadership team and help ensure a smooth transition. WMG Begins Search for New CFO Following Zerza’s departure, Warner Music Group has initiated a formal search for its next Chief Financial Officer. In the interim, Lou Dickler, Senior Vice President, Global Controller and Chief Accounting Officer, has been appointed Acting CFO. Dickler brings extensive... - [Hershey Canada appoints Michelle Gupta as Head of Marketing](https://mediamohalla.com/hershey-canada-appoints-michelle-gupta-as-head-of-marketing/): Hershey Canada has appointed Michelle Gupta as its new Head of Marketing, marking a new chapter in her career following her tenure at Procter & Gamble (P&G). Gupta announced the appointment through a LinkedIn post, expressing her excitement about joining Hershey Canada and working across some of the company’s well-known brands in the Canadian market. Michelle Gupta Begins New Chapter at Hershey Canada Sharing the news, Gupta highlighted Hershey’s people, portfolio of snacking brands and company culture as key reasons behind her enthusiasm for the new role. “Hershey is a place where brilliant people, a snacking powerhouse portfolio, and a genuine... - [Prime Video Dials Up Local Language Entertainment With JOJO, a New Gujarati Add-on Subscription for Customers in India](https://mediamohalla.com/prime-video-dials-up-local-language-entertainment-with-jojo-a-new-gujarati-add-on-subscription-for-customers-in-india/): Prime Video, India’s most-loved entertainment destination, has launched JOJO as an add-on subscription. Expanding Prime Video’s multi-lingual catalog further, JOJO offers Prime members across India an extensive selection of quality content, including a diverse slate of movies, original productions, cultural programming, and more that celebrates the richness of the Gujarati language, stories, and talent. Prime members in India can now subscribe to JOJO on Prime Video at an introductory price of INR 299/year*. JOJO’s content library includes acclaimed films such as Misri, Maharani, Jalso, Fakt Purusho Maate, 3 Ekka, Dear Father, Vanilla Ice Cream, Reva, Saiyar Mori Re, Ajab Raat Ni... - [Lavie Luxe unveils its bestselling Frame Bag collection for the season with Larissa Bonesi](https://mediamohalla.com/lavie-luxe-unveils-its-bestselling-frame-bag-collection-for-the-season-with-larissa-bonesi/): Lavie Luxe, the premium extension of Lavie, one of India’s leading fashion accessories brands, is introducing its latest collection of its bestselling Frame bags for the season with Brazilian actor and model Larissa Bonesi as its face. This collection is for women who want to make a statement with their outfits while seamlessly transitioning through every part of their day, redefining how effortless style and versatility can go hand in hand. Today’s women move through life with confidence and ease, seamlessly navigating work, home and social commitments. Reflecting this versatility at its core, the Frame Bag collection introduces two styles –... - [Redefining Hospitality Marketing Through Authenticity and Innovation - Miguel Rojas](https://mediamohalla.com/redefining-hospitality-marketing-through-authenticity-and-innovation-miguel-roja/): In our latest conversation with Miguel Rojas, Director of Brand Marketing at Rove Hotels, for MM Talks Exclusive, we explore the journey of a marketing leader who has helped shape one of the region’s most distinctive hospitality brands. With extensive experience in brand strategy, storytelling, and customer engagement, Miguel shares his insights on building authentic brand experiences, adapting to evolving traveler expectations, and driving innovation in hospitality marketing. He also discusses the importance of creativity, purpose-driven branding, and meaningful guest connections in an increasingly competitive landscape. Q1: Rove Hotels has positioned itself as more than just a hotel brand, leaning into... - [Crafting Experiences That Last: Sana Qureshi's Leadership Journey](https://mediamohalla.com/crafting-experiences-that-last-sana-qureshis-leadership-journey/): In our latest conversation with Sana Qureshi, Assistant General Manager at Zuper Hotels & Resorts, for Media Mohalla’s EmpowerHer Exclusive, we explore the inspiring journey of a hospitality leader who is redefining guest experiences through innovation, empathy, and strategic leadership. From her early career in marketing and food journalism to leading brand strategy in the hospitality sector, Sana shares how creativity, resilience, and a people-first approach have shaped her professional journey. She also offers valuable insights into the evolving landscape of luxury hospitality, the growing role of technology and sustainability, and her advice for aspiring women leaders looking to build impactful... - [Celebrate Sisters' Day with Thoughtful Gifts That Reflect Her Personality](https://mediamohalla.com/celebrate-sisters-day-with-thoughtful-gifts-that-reflect-her-personality/): Sisters’ Day is all about celebrating one of life’s most enduring relationships. Whether she’s your biggest cheerleader, your style inspiration, your skincare confidante, or your partner in weekend adventures, the perfect gift is one that reflects her personality and makes her feel truly appreciated. From timeless accessories and beauty essentials to self-care favourites and shared experiences, here are a few thoughtful gifting ideas to make this Sisters’ Day memorable. For the Beauty Enthusiast Pixi Beauty For the sister who loves effortless, glowing beauty, Pixi Beauty’s skincare and makeup essentials make the perfect gift. The brand offers products that help create radiant,... - [Adani Airport Holdings Elevates Mitul Thakkar to Head of Corporate Communications](https://mediamohalla.com/adani-airport-holdings-elevates-mitul-thakkar-to-head-of-corporate-communications/): Adani Airport Holdings Limited (AAHL) has elevated Mitul Thakkar to the role of Head of Corporate Communications, entrusting him with the responsibility of leading strategic communications across the company’s portfolio of eight airport assets. The appointment reflects AAHL’s continued focus on strengthening its communications function as it expands its presence in India’s aviation infrastructure sector. In his new role, Thakkar will oversee the company’s internal and external communications strategy, with a strong emphasis on enhancing corporate reputation, building stakeholder trust, and supporting key business objectives. A Decade of Leadership Within the Adani Group Thakkar has been associated with the Adani Group... - [Royal Green Realty appoints Deepak Khemchandani as Chief Financial Officer](https://mediamohalla.com/royal-green-realty-appoints-deepak-khemchandani-as-chief-financial-officer/): Royal Green Realty, a leading Gurugram-based real estate developer, has announced the appointment of Deepak Khemchandani as its Chief Financial Officer. With over 24 years of experience in finance, accounting, financial strategy, business planning, treasury, taxation, and investor relations, Mr. Khemchandani brings a wealth of expertise that is expected to strengthen Royal Green Realty’s financial strategy and support its journey towards sustainable growth. Throughout his career, Mr. Khemchandani has held key leadership positions at renowned real estate organizations, including Jindal Realty, Orris Infrastructure, Shipra Group, AlphaCorp Group, and Splendor Landbase, where he successfully led financial transformation, capital structuring, strategic planning, regulatory... - [RAK Ceramics Recognised with Platinum Impact Seal by UAE National CSR Fund, Majra](https://mediamohalla.com/rak-ceramics-recognised-with-platinum-impact-seal-by-uae-national-csr-fund-majra/): RAK Ceramics, one of the world’s largest manufacturers of ceramic and porcelain tiles, sanitaryware, faucets, and tableware, has been awarded the Platinum Impact Seal (2025–2027) by the UAE National CSR Fund (Majra), the country’s highest federal recognition for sustainable business impact. Presented under the patronage of His Highness Sheikh Mansour bin Zayed Al Nahyan, Vice President, Deputy Prime Minister and Chairman of the Presidential Court, the Platinum Impact Seal recognises organisations that demonstrate outstanding environmental, social and governance (ESG) performance while creating measurable and lasting impact aligned with the UAE’s national priorities and the United Nations Sustainable Development Goals (SDGs). The... - [Sony Entertainment Television Unveils New Promos for Kaun Banega Crorepati Season 18 Ahead of the Premiere](https://mediamohalla.com/sony-entertainment-television-unveils-new-promos-for-kaun-banega-crorepati-season-18-ahead-of-the-premiere/): Sony Entertainment Television has unveiled two new promos of Kaun Banega Crorepati Season 18, with host Amitabh Bachchan taking this season’s central theme, ‘Sochna Padega’, beyond the hot seat and into everyday life. Through witty, slice-of-life moments, the promos highlight how the phrase has become a way of thinking, setting the tone for a season where reaching the right answer will require more than just memory. In the first promo, Amitabh Bachchan walks into a café and, while browsing the menu, asks the waiter, “Bhaisahab, aapke yahan Indian achha milta hai ya Chinese?” Instead of answering immediately, the waiter pauses and... - [Monkey Studios Launches Social Cinema with RAJUAAT Premiere](https://mediamohalla.com/monkey-studios-launches-social-cinema-with-rajuaat-premiere/): Monkey Studios has introduced Social Cinema, a communication format designed to combine brand communication with cinematic filmmaking. The concept was unveiled through the premiere of RAJUAAT, a Hindi-language Social Cinema film, at Rajhans Precia in Vesu, Surat, bringing together members of the city’s business, creative and media communities for a theatrical showcase. The premiere was attended by business leaders, brand owners, clients, professionals, artists, filmmakers, influencers, media representatives and members of Surat’s creative and business community. The event was designed to demonstrate how brands, businesses, institutions, individuals and social initiatives can present their stories as cinematic experiences before a live audience. Derived from the Gujarati word “રજૂઆત“ meaning “presentation,” RAJUAAT was created to introduce the philosophy and possibilities of Social Cinema. Through the film, presentation and theatrical experience, Monkey Studios demonstrated how storytelling can extend beyond traditional marketing formats by... - [BPTP Appoints Sanjay Sharma as Chief Operating Officer](https://mediamohalla.com/bptp-appoints-sanjay-sharma-as-chief-operating-officer/): BPTP Limited, one of the National Capital Region’s established real estate developer, has appointed Sanjay Sharma as Chief Operating Officer. In his new role, he will lead the company’s Project Development function, overseeing delivery of BPTP’s residential, commercial and township projects end to end, with responsibility spanning contracts and procurement, planning, safety and quality, and cost and schedule discipline at every stage. Sanjay Sharma brings over three decades of experience in real estate development, with his career built almost entirely on the execution side of large projects. His work has spanned residential, commercial and township developments, with a consistent focus on... - [From Classrooms to Global Phenomenon: Adarsh Baal Vidyalaya Premieres on Prime Video as the no. 1 Non-English Series Worldwide](https://mediamohalla.com/from-classrooms-to-global-phenomenon-adarsh-baal-vidyalaya-premieres-on-prime-video-as-the-no-1-non-english-series-worldwide/): Within four days of its worldwide premiere on July 24, Prime Video’s new comedy-drama Adarsh Baal Vidyalaya is trending in the Top 10 series worldwide. The series has also emerged as Prime Video India’s biggest Original series debut over the last two years, striking a chord with audiences through its humor, warmth, and relatable characters. In India, the series has garnered viewership from 87% of the country’s PIN codes. As a family entertainer, Adarsh Baal Vidyalaya further expands Prime Video’s growing slate of locally rooted stories that connect with audiences across India and around the world. “At Prime Video, we remain... - [Pune Times Mirror & Civic Mirror Appoint Nirmal Shah as Chief Revenue Officer](https://mediamohalla.com/pune-times-mirror-civic-mirror-appoint-nirmal-shah-as-chief-revenue-officer/): Pune Times Mirror has appointed Nirmal Shah as its Chief Revenue Officer (CRO), reinforcing its leadership team as the publication accelerates its transformation into an integrated, multi-city media platform. In his new role, Shah will spearhead the company’s revenue strategy across Print, Digital, Events, and Branded Content, with a focus on driving advertising revenue growth and expanding national brand partnerships. The appointment comes at a time when Pune Times Mirror is broadening its footprint and strengthening its integrated media offerings to meet the evolving needs of advertisers. Bringing Over Two Decades of Media Revenue Expertise Shah brings more than 22 years... - [Netflix Strengthens APAC Leadership with Kumar Kanagasabapathy as Director, Brand Partnerships](https://mediamohalla.com/netflix-strengthens-apac-leadership-with-kumar-kanagasabapathy-as-director-brand-partnerships/): Netflix has appointed Kumar Kanagasabapathy as Director, Brand Partnerships for the Asia-Pacific (APAC) region, marking a significant addition to its regional leadership team. Based in Singapore, he will oversee brand partnerships across APAC, bringing with him more than a decade of experience in media strategy, advertising, and business growth. Kanagasabapathy joins the streaming giant following his departure from IPG Mediabrands, where he most recently served as APAC Chief Strategy Officer. Ends Over Seven Years with IPG Mediabrands Kanagasabapathy announced his exit from IPG Mediabrands through a LinkedIn post, reflecting on his journey with the company and expressing gratitude to colleagues and... - [India’s EA SPORTS FC star Charanjot Singh secures direct invite to Esports Nations Cup 2026](https://mediamohalla.com/indias-ea-sports-fc-star-charanjot-singh-secures-direct-invite-to-esports-nations-cup-2026/): The Esports Foundation (EF) has officially announced the players who have received direct invitations to the EA SPORTS FC tournament at the Esports Nations Cup (ENC) 2026, with India’s Charanjot Singh earning a place through the FC Pro World Rankings. The 23-year-old will represent the country at the inaugural edition of the global nation-based esports competition, set to take place in Riyadh, Saudi Arabia, from November 2 to 29, 2026. EA SPORTS FC at ENC 2026 will take place from November 17 to 22, featuring a prize pool of USD 600,000 (~INR 5.7 crore). A total of 128 players will compete... - [SBI Card and Google Pay Launch Co-Branded Google Pay Flex SBI Card](https://mediamohalla.com/sbi-card-and-google-pay-launch-co-branded-google-pay-flex-sbi-card/): SBI Card, India’s largest pure-play credit card issuer and Google, jointly announced the launch of ‘Google Pay Flex SBI Card’ as part of the Flex by Google Pay offering. The Google Pay Flex SBI Card is designed to simplify and elevate the everyday payment experience, delivering a convenient blend of rewards, flexibility, and security. This partnership brings together SBI Card’s trusted credit card expertise and Google Pay’s digital ecosystem to deliver a simple yet enhanced payments experience. The Google Pay Flex SBI Card turns everyday spending into rewarding experiences by enabling customers to earn Stars on all value purchases, with instant... - [Esports Foundation and adidas Announce Landmark Partnership to Outfit Every Team at the Inaugural Esports Nations Cup](https://mediamohalla.com/esports-foundation-and-adidas-announce-landmark-partnership-to-outfit-every-team-at-the-inaugural-esports-nations-cup/): The Esports Foundation (EF) and adidas made sports history today, announcing a landmark partnership that will see the sportswear company outfit every national team at the inaugural Esports Nations Cup (ENC), the first nation-based esports event of its scale, set to debut November 2, 2026 in Riyadh, Saudi Arabia. The partnership directly supports the ongoing convergence of esports, culture, entertainment and sports, creating a defining moment for the esports industry and the global sport landscape. As Official Kit Partner and a Global Partner of ENC, adidas will design and produce custom competition apparel for the more than 100 participating countries and... - [Senior Marketing Leader Karan Kumar Embarks on Next Chapter Following Hero Realty Tenure](https://mediamohalla.com/senior-marketing-leader-karan-kumar-embarks-on-next-chapter-following-hero-realty-tenure/): Senior marketing leader Karan Kumar has concluded his tenure as Chief Marketing Officer at Hero Realty, marking the close of an important chapter in a career spanning more than 25 years across marketing, brand building and business transformation. During his time at Hero Realty, Kumar played a key role in strengthening the company’s marketing function, advancing its brand strategy and accelerating its digital marketing capabilities. Prior to Hero Realty, he held leadership roles across organizations including ITC, Fabindia, DLF and ART Fertility Clinics, leading business growth and brand transformation across multiple sectors. Kumar is now entering the next phase of his... - [Shrirang Deodhar Bids Farewell to Saregama India After Three-Year Tenure](https://mediamohalla.com/shrirang-deodhar-bids-farewell-to-saregama-india-after-three-year-tenure/): Shrirang Deodhar has announced his departure from Saregama India, bringing to a close a successful tenure of more than three years as Senior Manager – Music Marketing. The announcement was shared through a heartfelt LinkedIn post, where he reflected on his journey with the company and expressed gratitude to the people who shaped his experience. Describing his time at Saregama as “one unforgettable chapter,” Deodhar thanked his colleagues, artists, partners and collaborators for their support. “One unforgettable chapter. Meaningful work. Incredible people. Lasting memories,” he wrote, highlighting the relationships and experiences that defined his tenure. At Saregama India, Deodhar played a... - [Hiffin hosts Creator Walk for the photographers and content creators](https://mediamohalla.com/hiffin-hosts-creator-walk-for-the-photographers-and-content-creators/): Hiffin recently organised a one-of-a-kind Creator Walk that brought photographers, videographers and content creators together for an outdoor meet-up focused on photography, videography and networking. During the walk, participants also interacted with their fellow creators and exchanged ideas. Their discussions captured a variety of subjects, including different photography as well as videography techniques. The session also gave them time to try new angles, experiment with lighting and discuss different approaches to visual storytelling while creating content. Creators from different backgrounds took part in the event, making it a lively gathering where conversations, collaboration and the exchange of ideas continued throughout the... - [PR Professionals Wins PR Mandate for True Palate Hospitality, the Company Behind One8 Commune, Neuma, and Pincode by Chef Kunal Kapur](https://mediamohalla.com/pr-professionals-wins-pr-mandate-for-true-palate-hospitality-the-company-behind-one8-commune-neuma-and-pincode-by-chef-kunal-kapur/): PR Professionals (PRP), India’s leading integrated communications firm and the flagship company of PRP Group, has been appointed as the communications partner for True Palate Hospitality, the company behind some of India’s most celebrated dining and lifestyle destinations, including One8 Commune, Neuma, and Pincode by Chef Kunal Kapur. Under the mandate, PR Professionals will lead the company’s corporate communications strategy, focusing on strengthening its corporate brand, enhancing leadership visibility, and amplifying its vision of redefining hospitality through experience-led concepts. Over the years, True Palate Hospitality has built a distinguished portfolio of award-winning, experience-led brands, including One8 Commune, Neuma, and Pincode by... - [Influencer Marketing & Content Agency, ‘Monkey Studios’ Introduces “Social Cinema” in Surat](https://mediamohalla.com/influencer-marketing-content-agency-monkey-studios-introduces-social-cinema-in-surat/): Monkey Studios, fastest growing influencer marketing and content agency officially introduced Social Cinema, a newly invented communication medium that brings together Brand Communication and Cinematic Filmmaking, through the First EPIC Premiere of RAJUAAT – A Social Cinema Film at Rajhans Precia, Vesu, Surat. The premiere brought together business leaders, brand owners, clients, professionals, artists, filmmakers, influencers, media representatives and members of Surat’s creative and business community for a shared theatrical experience. RAJUAAT, derived from the Gujarati word “રજૂઆત,” meaning “Presentation,” is a Hindi-language film created to introduce the larger philosophy and possibilities of Social Cinema. Through the film, the presentation and... - [Innovation Meets Sustainability: The Future of Technical Apparel in India](https://mediamohalla.com/innovation-meets-sustainability-the-future-of-technical-apparel-in-india/): In a recent conversation with Media Mohalla – MM Talk’s, Mr. Nihal TC, Co-Founder & CEO of Blue Tyga, shared his insights on “Innovation Meets Sustainability: The Future of Technical Apparel in India,” discussing how advanced fabric technologies, responsible innovation, and sustainable manufacturing are shaping the next generation of performance wear. He emphasized the importance of creating apparel that not only delivers superior comfort and functionality but also addresses the growing demand for environmentally conscious solutions in India’s evolving fashion landscape. Mr. Nihal TC is the visionary Co-Founder & CEO of Blue Tyga, a purpose-led performance apparel brand redefining everyday comfort... - [InvoiceCloud Advances Inclusive Education Through Braille Storybook Making in Hyderabad](https://mediamohalla.com/invoicecloud-advances-inclusive-education-through-braille-storybook-making-in-hyderabad/): InvoiceCloud, a leading provider of digital billing and payment solutions, organised a Braille Storybook Making activity at its Hyderabad Global Capability Centre (GCC) as part of its employee volunteering and community engagement efforts in India. Organised in partnership with SoulAce, the activity brought together 65 employees from engineering, product, and operations teams to create seven tactile Braille storybooks for children at Devnar School for the Blind in Hyderabad. Employees contributed 65 volunteering hours, with each volunteer participating in a one-hour session focused on creating Braille and tactile storybooks. The activity involved transcribing children’s stories into Braille and adapting them into accessible... - [Primex Media Services Secures Digital PR Mandate for Parul University](https://mediamohalla.com/primex-media-services-secures-digital-pr-mandate-for-parul-university/): Primex Media Services has been appointed to manage the digital public relations mandate for Parul University, the NAAC A++ accredited multidisciplinary university based in Vadodara. As part of the mandate, Primex Media Services will facilitate the digital dissemination of the University’s corporate announcements, institutional updates and media releases across leading online news platforms, strengthening the reach of its communications among key stakeholders. Commenting on the association, Pujan Shah, Head – Outreach & Public Relations, Parul University, said, “As a globally focused institution, we are committed to strengthening our digital presence and engaging with audiences across geographies. While our communication strategy continues... - [HEXVORA Crowned Inaugural BGMI: NAYE KHILADI Champions as NODWIN Gaming and KRAFTON India Esports Uncover India's Next Generation of Esports Talent](https://mediamohalla.com/hexvora-crowned-inaugural-bgmi-naye-khiladi-champions-as-nodwin-gaming-and-krafton-india-esports-uncover-indias-next-generation-of-esports-talent/): NODWIN Gaming,a leader in new-age youth entertainment, gaming and esports, today announced HEXVORA as the inaugural champions of BGMI: NAYE KHILADI powered by KRAFTON India Esports, its grassroots-focused Battlegrounds Mobile India (BGMI) tournament created to discover and elevate the next generation of esports talent. Built around the spirit of #AbTeriBaari, the tournament brought together aspiring players and emerging teams from across India, offering them an opportunity to compete on a national stage and begin their journey towards professional esports. Following weeks of competition, HEXVORA emerged as champions after finishing at the top of the overall leaderboard with 183 points at the... - [Kapil Bajaj Elevated to Senior Vice President – Agency & Retail Broking at Star Health](https://mediamohalla.com/kapil-bajaj-elevated-to-senior-vice-president-agency-retail-broking-at-star-health/): Kapil Bajaj has been elevated to Senior Vice President – Agency & Retail Broking at Star Health and Allied Insurance Co. Ltd., where he will lead the agency channel across Delhi and West Uttar Pradesh and retail broking across key regions in India. In his expanded role, Bajaj will focus on strengthening distribution, driving business growth and expanding the company’s market reach across the assigned channels and regions. Extensive Insurance and Business Leadership Experience Prior to his elevation, Bajaj held leadership roles across the insurance and financial services sector. His previous associations include FynTune Solution Private Limited, Aditya Birla Health Insurance... - [WPP Media Elevates Prasad Mulik to Associate Vice President](https://mediamohalla.com/wpp-media-elevates-prasad-mulik-to-associate-vice-president/): WPP Media has appointed Prasad Mulik as Associate Vice President, strengthening its leadership capabilities across digital strategy, media planning and performance marketing. Mulik Brings Digital Media Expertise Mulik brings more than seven years of experience across digital media, strategy, marketing and performance-led campaigns. Before joining WPP Media, he was associated with Only Much Louder as Manager, where he led media planning and influencer marketing strategies for prominent brands across the APAC and EMEA regions. Over the course of his career, Mulik has also held roles at Madison World, dentsu X, Wavemaker and Mindshare. His experience across agencies has involved working with... - [Chandrahas Shetty Joins The Trade Desk as Director – Client Servicing, India](https://mediamohalla.com/chandrahas-shetty-joins-the-trade-desk-as-director-client-servicing-india/): Chandrahas Shetty has joined The Trade Desk as Director – Client Servicing, India, marking a new chapter in his career across revenue, demand, partnerships and client relationships. In his new role, Shetty will focus on client servicing and building strong relationships as he takes on the new challenge at The Trade Desk. Sharing the career update, Shetty said he is excited about the opportunity and particularly drawn to The Trade Desk’s belief in an open, transparent and objective internet. As the digital advertising ecosystem continues to evolve, Shetty said he looks forward to being part of a company that is playing... - [PwC India Taps Rahul Tiwari to Drive Strategy and Transformation](https://mediamohalla.com/pwc-india-taps-rahul-tiwari-to-drive-strategy-and-transformation/): Rahul Tiwari has joined PwC India as Associate Director – Strategy and Transformation, bringing nearly 11 years of experience across marketing, sales, go-to-market (GTM) and business growth. Tiwari joins PwC India from Pidilite Industries, where he spent nearly nine years. His most recent position at the company was Senior Manager – Corporate Strategy, Vice Chairman’s Office. Experience Across Strategy and Business Growth During his tenure at Pidilite Industries, Tiwari worked across corporate strategy and business functions, building experience in areas including market development, growth strategy and organisational transformation. Across his overall career, Tiwari has spent the last 11 years working across... - [Daimler India Commercial Vehicles Names Shivansh Mishra as Brand Manager for BharatBenz](https://mediamohalla.com/daimler-india-commercial-vehicles-names-shivansh-mishra-as-brand-manager-for-bharatbenz/): Shivansh Mishra has joined Daimler India Commercial Vehicles (DICV) as Brand Manager for BharatBenz. Based in Chennai, he will oversee brand-related initiatives for the commercial vehicle brand. Announcing the move on LinkedIn, Mishra said, “It’s my pleasure to share with you all that I have joined Daimler India Commercial Vehicles as the Brand Manager for BharatBenz.” Brings Communications and Branding Experience Prior to joining DICV, Mishra spent more than eight years at the Institute of Rural Management Anand (IRMA), where he served as Manager – Communication. During his tenure at IRMA, he worked across communication processes, strategic communications and institutional branding,... - [OpenAI Taps Brianne Herman to Lead B2B Integrated Marketing](https://mediamohalla.com/openai-taps-brianne-herman-to-lead-b2b-integrated-marketing/): Brianne Herman has joined OpenAI as B2B Integrated Marketing Lead, taking on the role on a full-time basis in August 2026. Herman joins OpenAI after a five-month stint with the company as Integrated Marketing Manager on a contract basis. She joined OpenAI in April 2026 and has now transitioned into the B2B marketing leadership role. Nearly a Decade of Experience at Verizon Before joining OpenAI, Herman spent more than nine years at Verizon, where she held a series of marketing and account management roles. She most recently served as Senior Marketing Manager from January 2021 to April 2026. Prior to that,... - [PepsiCo Names Smita Basu Roy as Head of Communications for India & South Asia](https://mediamohalla.com/pepsico-names-smita-basu-roy-as-head-of-communications-for-india-south-asia/): Smita Basu Roy has joined PepsiCo as Head of Communications for India and South Asia, taking charge of the company’s communications mandate across the region. Leads Communications and Branding In her new role, Basu Roy will lead Corporate Communications, Digital Communications, including web and social media, Corporate Branding and Internal Communications. Brings Corporate Communications Experience Prior to joining PepsiCo, Basu Roy was heading Communications at Godrej Enterprises Group, where she led the organisation’s communications function. She has also headed Corporate Communications at Voltas Limited, adding to her experience across corporate communications and brand reputation. Basu Roy’s appointment at PepsiCo marks another... - [IVY PR Elevates Rhiannon Bulley to Senior Account Director](https://mediamohalla.com/ivy-pr-elevates-rhiannon-bulley-to-senior-account-director/): IVY PR, part of BCM Group, has appointed Rhiannon Bulley as Senior Account Director in a newly created leadership role, strengthening the agency’s integrated communications capabilities as it continues to expand. In her new role, Bulley will lead the development and execution of integrated earned media strategies and campaigns, while also supporting and strengthening relationships with key IVY PR clients. Extensive PR and Communications Experience Bulley brings more than 15 years of experience in public relations, with expertise spanning media relations, social media and influencer strategy, events and brand activations, and content marketing. She most recently served as Account Director at... - [Nerav Rao Steps Into Senior Creative Producer Role at Boomtown Productions](https://mediamohalla.com/nerav-rao-steps-into-senior-creative-producer-role-at-boomtown-productions/): Dubai-based Boomtown Productions has appointed Nerav Rao as Senior Creative Producer, strengthening its creative and production capabilities as client demands evolve across the region. Within his first month at Boomtown Productions, Rao directed a film for a global client in collaboration with a major international partner agency. The project involved leading a crew of nearly 30 people on location. Alongside his directing and creative responsibilities, Rao is also developing AI-assisted systems across bidding, pre-production and post-production, with the aim of improving production workflows and efficiency. Balancing Technology With Creative Craft Shane Martin, CEO, Boomtown Productions, said clients are increasingly asking production... - [The Woman Behind Powersutra: Pooja Malhotra’s Entrepreneurial Journey](https://mediamohalla.com/the-woman-behind-power-sutra-pooja-malhotras-entrepreneurial-journey/): In the latest edition of Media Mohalla Empower Her Exclusive, we spoke with Pooja Malhotra, Founder of Powersutra, a women’s formal wear brand focused on empowering professionals through stylish, comfortable, and size-inclusive workwear. Pooja transformed her vision into a successful fashion brand, inspiring countless women with her journey of resilience, leadership, and innovation. In this conversation, she shares her insights on entrepreneurship, overcoming challenges, and building a purpose-driven business. 1. What specific gap in women’s professional wear did you see in the Indian market that led you to build Powersutra? The gap I saw was actually quite simple. Women were working... - [RAKEZ Partners with RICH to Strengthen Integrated Marketing and Growth](https://mediamohalla.com/rakez-partners-with-rich-to-strengthen-integrated-marketing-and-growth/): Ras Al Khaimah Economic Zone (RAKEZ) has appointed Dubai-based outsourced marketing agency RICH as its marketing partner, expanding the agency’s growing portfolio across the UAE. Under the new mandate, RICH will support RAKEZ across its integrated marketing requirements, including strategic planning, creative development, digital campaigns, content, video production and wider marketing communications. The partnership will cover both strategic direction and the execution of RAKEZ’s day-to-day marketing activities. RAKEZ Strengthens Marketing Ambitions RAKEZ is one of the UAE’s prominent economic zones, supporting more than 50,000 companies across a diverse range of sectors. The organisation serves entrepreneurs, SMEs and multinational companies looking to... - [Urban Company and Unicommerce Extend Partnership Across UAE and Saudi Arabia](https://mediamohalla.com/urban-company-and-unicommerce-extend-partnership-across-uae-and-saudi-arabia/): Urban Company’s Middle East arm has partnered with Unicommerce, an AI-powered e-commerce enablement SaaS platform, to support its e-commerce operations across Saudi Arabia and the United Arab Emirates. As Urban Company expands its footprint across the Middle East, it will leverage Unicommerce’s flagship platform, Uniware, to manage inventory and fulfilment operations supporting its at-home service ecosystem. The platform will provide real-time visibility into inventory and help intelligently route orders for service kits and consumables, enabling reliable deliveries to service professionals across the region. Partnership Extends to Middle East The collaboration builds on the existing relationship between the two companies in India,... - [After 17 Years at Unilever, Guntas Randhawa Begins a New Chapter](https://mediamohalla.com/after-17-years-at-unilever-guntas-randhawa-begins-a-new-chapter/): Guntas Randhawa has announced her exit from Unilever after a 17-year stint with the company, bringing an end to a career that spanned customer development, brand management and global brand leadership. In a LinkedIn post, Randhawa reflected on her journey at Unilever, saying she joined the company fascinated by brands and leaves with an even deeper appreciation for people. Most Recently Led VMS Division Randhawa was most recently serving as India Head, Vitamins, Minerals and Supplements (VMS) Division, Hindustan Unilever, a position she took up in January 2023. She joined Unilever in 2009 as a Business Leadership Trainee and went on... - [Redcliffe Labs Appoints Ramesh Krishnan as Independent Director](https://mediamohalla.com/redcliffe-labs-appoints-ramesh-krishnan-as-independent-director/): Redcliffe Labs has appointed Ramesh Krishnan as an Independent Director on its Board, effective August 2026, strengthening its governance and strategic leadership as the company enters its next phase of growth. Krishnan Brings Extensive Healthcare Leadership Experience Krishnan brings more than three decades of experience across healthcare services, private equity-backed businesses and multi-geography healthcare operations. His expertise spans acquisitions, post-merger integration, governance, operational excellence and long-term value creation across diverse healthcare environments. He is currently the Founder and CEO of Medagg Healthcare, a technology-enabled platform focused on interventional radiology, and serves as Executive Director at Rela Institute and Medical Centre. Previously,... - [Mohit Cherian Takes on Category Director Role at Diageo India](https://mediamohalla.com/mohit-cherian-takes-on-category-director-role-at-diageo-india/): Mohit Cherian has been elevated to the role of Category Director at Diageo India, following his stint as Senior General Manager, Brand Marketing. Cherian joined Diageo India in February 2020 and was previously responsible for marketing the company’s BII Scotches portfolio. His latest elevation marks another step in his career with the organisation, where he has spent more than six years. Experience Across Brand Marketing and Category Management Before joining Diageo India, Cherian was associated with Aditya Birla Fashion and Retail, where he served as Assistant Vice President and Head of Marketing – Allen Solly. Across his career, Cherian has built... - [Prabha Narasimhan Elevated to Executive Vice President – Marketing, APAC at Colgate-Palmolive](https://mediamohalla.com/prabha-narasimhan-elevated-to-executive-vice-president-marketing-apac-at-colgate-palmolive/): Colgate-Palmolive has announced a significant leadership transition within its Asia-Pacific division, elevating Prabha Narasimhan to Executive Vice President – Marketing for the region, effective September 28, 2026. Narasimhan moves into the expanded role following a four-year tenure as Managing Director and Chief Executive Officer of Colgate-Palmolive India, a position she has held since September 2022. Narasimhan Takes on APAC Marketing Mandate In her new role, Narasimhan will oversee marketing strategy and brand development across the broader Asia-Pacific markets. Her appointment brings her cross-regional experience to one of Colgate-Palmolive’s key growth regions, with a focus on category growth and brand-building initiatives. During... - [Hersh Bhandari Returns to NDTV as Brand Advisor and Head of CoLab](https://mediamohalla.com/hersh-bhandari-returns-to-ndtv-as-brand-advisor-and-head-of-colab/): NDTV has appointed media industry veteran Hersh Bhandari as Brand Advisor & Head, NDTV CoLab, a strategic initiative focused on integrating brand partnerships, branded content, original IPs and cross-platform experiences. Bhandari Brings Nearly Three Decades of Media Experience Bhandari brings nearly three decades of experience across media, business strategy, marketing, branded content, revenue growth and new-business development. Over the course of his career, he has held senior leadership positions at Republic World, India Today Television, Times Television Network, Adhikari Brothers and NDTV. At Republic World, where he most recently served as Chief Executive Officer, Bhandari led business operations, overseeing strategic growth,... - [WSO2 Appoints Harry Ault as Chief Executive Officer](https://mediamohalla.com/wso2-appoints-harry-ault-as-chief-executive-officer/): WSO2 has announced the appointment of Harry Ault as Chief Executive Officer, with Ault assuming day-to-day leadership of the company immediately. He will work closely with WSO2’s executive team to advance its strategy and build continued momentum across its global customer base. Ault Brings Two Decades of Revenue and Go-to-Market Experience Ault brings more than 20 years of experience spanning revenue leadership, strategic partnerships, corporate development and go-to-market strategy across global markets. Before joining WSO2, he served as Chief Revenue Officer at SambaNova Systems, an AI inference chip technology company. In that role, he led the organisation’s global sales, marketing, field... - [Guido Fredrich Named VP, Development – Luxury & Lifestyle, EAME at Hyatt](https://mediamohalla.com/guido-fredrich-named-vp-development-luxury-lifestyle-eame-at-hyatt/): Hyatt has appointed Guido Fredrich as Vice President, Development – Luxury & Lifestyle, EAME, where he will lead the growth of the company’s Luxury and Lifestyle portfolios across Europe, Africa and the Middle East. Fredrich joins Hyatt at a pivotal stage in the company’s regional expansion, as it continues to strengthen its presence in culturally relevant gateway cities and iconic leisure destinations across EAME. Recent additions to Hyatt’s regional portfolio include Andaz Lisbon and Miraval the Red Sea, while Thompson Seville, Thompson Rome and The Standard Lisbon are expected to open before the end of 2026. Fredrich Brings Extensive Development Experience... - [TCS Partners with European T20 Premier League to Drive Digital Transformation](https://mediamohalla.com/tcs-partners-with-european-t20-premier-league-to-drive-digital-transformation/): The European T20 Premier League (ETPL) has partnered with Tata Consultancy Services (TCS) as its Digital Transformation Partner under a multi-year agreement, bringing technology and AI to the centre of the league’s plans for its inaugural season. Under the partnership, TCS and ETPL will collaborate on developing an AI-powered digital ecosystem spanning fan engagement, commercial partnerships, player development and grassroots cricket. The partnership comes ahead of ETPL’s inaugural season, scheduled to take place from August 26 to September 20, 2026. The league will feature six city-based franchises representing Ireland, Scotland and the Netherlands, with matches scheduled in Voorburg, Netherlands, and Malahide,... - [TARC Appoints Jagdish Singh as Vice President – Sales](https://mediamohalla.com/tarc-appoints-jagdish-singh-as-vice-president-sales/): TARC Limited has appointed Jagdish Singh as Vice President – Sales as partof its strategy to strengthen its presence in the Delhi region. With over 18 years of experience in the real estate sector across residential and commercialdevelopments, Jagdish brings strong expertise in sales, collaboration, and execution. In his newrole, he will focus on strengthening TARC’s sales ecosystem and supporting the company’sgrowth and development plans. Commenting on his appointment, Jagdish Singh said , “I look forward to being part of athriving organisation like TARC in its expansion journey in the Delhi region.”Prior to joining TARC, Jagdish was associated with Paras Buildtech,... - [Adhish Kacker joins Athena Infonomics & APLYD in Brand & Marketing Vertical](https://mediamohalla.com/adhish-kacker-joins-athena-infonomics-aplyd-as-manager-brand-marketing/): In his new role, Adhish will oversee brand strategy, positioning, and brand management. His responsibilities will span corporate communications, partnerships, media relations, agency management, thought leadership, content strategy, and brand storytelling. Adhish brings 10 years of experience across B2B and B2C marketing, with a career spanning diverse industries and business environments. He has worked with organisations including Hybrid.ai and Mitgo across SaaS, AI, and AdTech; Marriott and IHG in hospitality; and Little Millennium in EdTech, giving him a broad, cross-sector perspective on brand building and integrated marketing. Adhish holds a Post Graduate Programme in Management (PGPM) from IBS Mumbai, specialising in... - [Prime Video Announces September 4 as the Worldwide Premiere Date of its Musical Drama Jagamae Sangeetham, Starring Prakash Raj, Madhubala, and Meka Srikanth](https://mediamohalla.com/prime-video-announces-september-4-as-the-worldwide-premiere-date-of-its-musical-drama-jagamae-sangeetham-starring-prakash-raj-madhubala-and-meka-srikanth/): Prime Video, India’s largest streaming service for exclusive Originals, has announced September 4 as the worldwide premiere of its upcoming Prime Original series in Telugu, Jagamae Sangeetham. Inspired by Prime Video’s Original Hindi series Bandish Bandits, Jagamae Sangeetham is created and directed by Palnati Surya Pratap and produced by Sushmita Konidela. The musical drama is written by Vangala Surya Manoj, Shravani Samudrala, and A.R. Prabhav, with music composed by Vishal Chandrasekar, whose musical score serves as the backbone of the series, bringing its rich emotional world to life through soulful compositions that beautifully weave together the traditions of Carnatic music with... - [Ziggy Launches New Donut Cake Campaign Featuring Shahid Kapoor as Brand Ambassador](https://mediamohalla.com/ziggy-launches-new-donut-cake-campaign-featuring-shahid-kapoor-as-brand-ambassador/): WonderWorks Pvt. Ltd. today announced its association with the renowned Bollywood Actor – Shahid Kapoor as the Brand Ambassador for their Packaged Cake products Marketed under the brand ‘Ziggy’. The new campaign, built around the creative idea, “Sabko Chahiye Wohi Ek, Ziggy Donut Cake” brings alive Ziggy’s irresistible appeal in a playful and entertaining way. The film captures how Ziggy’s soft, spongy texture, Donut shape and rich chocolate cream filling make it a fun everyday treat for all. With Shahid Kapoor coming on board as a brand ambassador, the company hopes to take Ziggy to newer heights by fostering a deeper... - [Reliance Brands Appoints Shivani Goel as VP – Marketing](https://mediamohalla.com/reliance-brands-appoints-shivani-goel-as-vp-marketing/): Shivani Goel has joined Reliance Brands Limited as Vice President – Marketing, where she will lead marketing for a portfolio of global luxury and premium brands in India. Goel to Lead Marketing for Global Brands In her new role, Goel will oversee the India marketing mandate for HUGO BOSS, Paul & Shark, ZEGNA and TUMI, working across brand strategy, consumer engagement and commercial growth. Her mandate will focus on strengthening the positioning of these international brands in the Indian market while building deeper connections with local consumers. More Than Two Decades of Marketing Experience Goel joins Reliance Brands following a stint... - [SocioClout Elevates Niyati Desai to AVP – Growth](https://mediamohalla.com/socioclout-elevates-niyati-desai-to-avp-growth/): Niyati Desai has joined integrated marketing agency SocioClout as Associate Vice President – Growth, where she will lead the agency’s Mumbai business. Desai to Drive Mumbai Business Growth Announcing her new role on LinkedIn, Desai said, “I’m excited to share that I’m joining SocioClout – An Integrated Marketing Agency as AVP – Growth, taking on the mandate to build and scale the Mumbai business.” In her new role, Desai will focus on building and scaling SocioClout’s presence in Mumbai, bringing her experience across influencer marketing, content, strategic partnerships, production and brand campaigns to the agency’s growth mandate. Extensive Experience Across Marketing... - [Voltas Beko Promotes Pradipta Roy to Head of Marketing Operations](https://mediamohalla.com/voltas-beko-promotes-pradipta-roy-to-head-of-marketing-operations/): Voltas Beko, a Tata Enterprise, has promoted Pradipta Roy to Head – Marketing Operations, expanding his mandate across key marketing functions. Roy Takes on Expanded Marketing Mandate In his new role, Roy will bring together brand strategy, retail and below-the-line (BTL) marketing, and digital performance under a single charter, with a focus on creating greater alignment across the company’s marketing operations. Roy moves into the position from his previous role as Head – Brand Management & Digital Marketing, which he held for more than a year at Voltas Beko. During his tenure in the role, he led the company’s brand management... - [Publive Appoints Vishal Saini to Lead Sales SaaS Business](https://mediamohalla.com/publive-appoints-vishal-saini-to-lead-sales-saas-business/): Publive has appointed Vishal Saini as Business Head – Sales, strengthening its commercial leadership as the company expands its enterprise business across India and key international markets, with AXP Edge emerging as a key growth priority. Saini to Drive Enterprise Sales Growth In his new role, Saini will lead Publive’s sales strategy and execution, with a focus on accelerating enterprise growth, strengthening strategic customer relationships and expanding the company’s presence across priority sectors and markets. He brings 18 years of experience across sales, business development, digital media and advertising technology, with a track record spanning market expansion, revenue growth and the... - [Lilly Appoints Tayllit Aherdan to Lead UAE, Qatar and Kuwait Markets](https://mediamohalla.com/lilly-appoints-tayllit-aherdan-to-lead-uae-qatar-and-kuwait-markets/): Eli Lilly and Company (Lilly) has appointed Tayllit Aherdan as Vice President and General Manager for its operations across the United Arab Emirates, Qatar and Kuwait. The appointment comes as Gulf nations continue to advance healthcare transformation, with growing emphasis on innovation, prevention, early intervention and access to advanced medical treatments. Aherdan to Drive Strategy Across Three Markets In her new role, Aherdan will oversee Lilly’s strategy across the UAE, Qatar and Kuwait, while working to strengthen the company’s contribution to the region’s evolving healthcare priorities. She brings more than two decades of international experience in the biopharmaceutical sector, having held... - [Snap Inc. Appoints Rowan Saghayroun to Lead KSA Communications](https://mediamohalla.com/snap-inc-appoints-rowan-saghayroun-to-lead-ksa-communications/): Snap Inc. has promoted Rowan Saghayroun to Head of Communications for Saudi Arabia (KSA), expanding her responsibilities within the company’s communications function. Saghayroun took up the new role in July 2026 and is based in Riyadh, where she will focus on strengthening Snap’s communications and brand presence in the Saudi market. Saghayroun Takes on Expanded Communications Role Sharing the development on LinkedIn, Saghayroun said she was excited to step into her new position and continue building Snap’s story in Saudi Arabia. “Excited to share that I’ve stepped into a new role as Head of Communications for KSA at Snap Inc. Looking... - [Adyen Strengthens EMEA Leadership with Nicole Olbe Appointment](https://mediamohalla.com/adyen-strengthens-emea-leadership-with-nicole-olbe-appointment/): Adyen, the financial technology platform for leading businesses, has appointed Nicole Olbe as President for Europe, Middle East and Africa (EMEA), effective September 1, 2026. Olbe succeeds Alexa von Bismarck, who will move into the role of Senior Vice President of Global Account Management, based in San Francisco. The transition period will allow for a structured handover across Adyen’s regional operations. Olbe to Lead EMEA Business Growth In her new role, Olbe will be responsible for the performance and continued growth of Adyen’s EMEA business. Her mandate will cover all regional functions, including cross-functional strategy, operational alignment and adapting Adyen’s global... - [The Traitors S2 Rises to the Top! Season 2 of the Captivating Reality Series Becomes Prime Video’s No. 1 Non-English Title Worldwide in Launch Week](https://mediamohalla.com/the-traitors-s2-rises-to-the-top-season-2-of-the-captivating-reality-series-becomes-prime-videos-no-1-non-english-title-worldwide-in-launch-week/): Prime Video, India’s largest streaming service for exclusive Originals, announced that Season 2 of The Traitors has emerged as the No. 1 non-English title worldwide on the service in its launch week. Following its premiere on August 13, the series also ranked among the Top 10 Prime Original series worldwide, drawing audiences into the gripping drama that unfolds between the ‘Innocents’ and the ‘Traitors’ on the show. The strong launch, enthusiastic fan response, and critics’ appreciation, with the series being hailed as captivating and promising, further underscore the growing appeal of Prime Video’s unscripted entertainment, demonstrating that Indian reality storytelling resonates... - [The Return of the Classic Watch: Why Men Are Reinvesting in Timeless Accessories](https://mediamohalla.com/the-return-of-the-classic-watch-why-men-are-reinvesting-in-timeless-accessories/): Timex has partnered with modern American menswear brand Todd Snyder to reimagine the iconic 1960s Marlin for Spring/Summer 2026. Designed exclusively for Todd Snyder’s runway show, the Timex x Todd Snyder Marlin Mesh pairs the classic 34mm stainless-steel Marlin case with a high-polished mesh bracelet inspired by one of Todd’s favourite vintage watches. Available in Silver, Aqua and Salmon, the sunray dials draw inspiration from Mediterranean blues and Italian Riviera sunsets, while Roman numerals, polished hands and a vintage-style domed acrylic crystal preserve the watch’s timeless character. Powered by a reliable quartz movement and water-resistant up to 30 metres, the Marlin... - [Parle Monaco Turns ‘Sada Salty Raho’ Into a Musical Anthem with Orry, Chaar Diwari and The Siege](https://mediamohalla.com/parle-monaco-turns-sada-salty-raho-into-a-musical-anthem-with-orry-chaar-diwari-and-the-siege/): Parle Products has unveiled the Monaco Anthem, a new music video featuring Orry, Chaar Diwari and The Siege, extending the brand’s latest ‘Sada Salty Raho’ campaign into music and popular culture. The anthem takes the campaign’s core message of individuality and self-expression and translates it into a music-led format, bringing together contemporary artists and cultural personalities to reinforce Monaco’s distinctive brand identity. From ‘Sada Salty Raho’ to Music The ‘Sada Salty Raho’ campaign, featuring internet personality Orry, draws a parallel between Monaco’s distinctive salty taste and personalities who refuse to be sugar-coated. The campaign celebrates consumers who are confident in expressing... - [Zoho Appoints Blue Ocean Corporation as Official Training Partner in Dubai](https://mediamohalla.com/zoho-appoints-blue-ocean-corporation-as-official-training-partner-in-dubai/): Global technology company Zoho Corp has entered into a strategic partnership with Blue Ocean Corporation, naming the training and consulting company an official Zoho training partner and certifier. The partnership aims to help students, working professionals and partners build practical expertise in Zoho solutions while earning official certifications that can strengthen their professional credentials. Training and Certification Across MENA Under the partnership, Blue Ocean Corporation will offer Zoho training and certification programmes to participants across the MENA region, with no eligibility requirements. Participants will be able to choose programmes based on their professional interests and career development goals. The training will... - [Ankit Pandey Returns to Sony Pictures Networks India as Group Head – Ad Sales (Sports)](https://mediamohalla.com/ankit-pandey-returns-to-sony-pictures-networks-india-as-group-head-ad-sales-sports/): Ankit Pandey has joined Sony Pictures Networks India as Group Head – Ad Sales (Sports), marking his second stint with the Sony family. Pandey shared the development in a LinkedIn post, describing the move as a return that feels less like a new beginning and more like “coming home.” Returns to Sony for a New Sports Mandate In his new role, Pandey will focus on sports advertising sales, working on brand partnerships around live sports and Sony’s sports content ecosystem. Sharing his excitement about the move, Pandey said his “love for sport remains unchanged,” along with his enthusiasm for building powerful... - [Krishma Solanki Steps Into Senior Director Role at Publicis Groupe India](https://mediamohalla.com/krishma-solanki-steps-into-senior-director-role-at-publicis-groupe-india/): Krishma Solanki has stepped into a new role as Senior Director at Publicis Groupe India, marking the next phase of her 15-year professional journey with the group. As part of the Corporate Communications function, Solanki has worked across Publicis Media India and PDX India, gaining experience across different parts of the organisation while collaborating with teams and leaders across the business. A New Chapter at Publicis Groupe Sharing the development, Solanki expressed gratitude for the opportunity to take on the expanded role and reflected on the experiences that have shaped her career so far. She also acknowledged Supraja Srinivasan for her... - [Divyam Chaturvedi Takes Charge as Country Head at Hybrid India](https://mediamohalla.com/divyam-chaturvedi-takes-charge-as-country-head-at-hybrid-india/): Divyam Chaturvedi has joined Hybrid India as Country Head, marking a new chapter in his career across media, digital platforms and advertising technology. He previously served as Vice President – Sales and Partnerships at SYNCMEDIA & ADTECH. Chaturvedi Begins New Leadership Role Chaturvedi announced his appointment on LinkedIn, sharing his enthusiasm about starting a new chapter with Hybrid India and working with the team. He also expressed his gratitude to Shreyas Sathe and Sergey Kovalev for the opportunity. At Hybrid India, Chaturvedi will take on the responsibility of Country Head, where he is expected to contribute to the company’s growth and... - [Avanade India Appoints Achal Kataria as CEO & Managing Director](https://mediamohalla.com/avanade-india-appoints-achal-kataria-as-ceo-managing-director/): Avanade India has appointed Achal Kataria as Managing Director and Chief Executive Officer, effective immediately. The appointment comes as the Microsoft specialist looks to accelerate its growth in India and help organisations translate investments in artificial intelligence and cloud technologies into measurable business outcomes. Kataria Brings Three Decades of Experience Kataria brings more than three decades of experience across technology services, enterprise transformation, global operations and commercial leadership. Before joining Avanade, he led Cognizant’s India business, where he was responsible for driving growth, managing strategic client relationships and expanding the company’s presence in the Indian market. Earlier in his career, Kataria... - [David Bowie Takes on Chief Client Officer Role at MRI Software](https://mediamohalla.com/david-bowie-takes-on-chief-client-officer-role-at-mri-software/): MRI Software, a global provider of real estate solutions and services, has promoted David Bowie to Chief Client Officer, strengthening its focus on client relationships, support and service across its global operations. Expanding Client-Focused Leadership In his expanded role, Bowie will provide executive leadership, governance and strategic direction for MRI’s global client support and success teams. His mandate will include enhancing the client experience across regions, improving visibility into client health, strengthening long-term relationships, and supporting client satisfaction and retention. Bowie joined MRI Software in 2020 and currently serves as Executive Managing Director of the company’s Asia Pacific business. During his... - [Mercedes-Benz Middle East Taps Vera Wessolek to Drive Regional Marketing Strategy](https://mediamohalla.com/mercedes-benz-middle-east-taps-vera-wessolek-to-drive-regional-marketing-strategy/): Mercedes-Benz Middle East has appointed Vera Wessolek as Director of Marketing, Distribution Network and Online-to-Offline, expanding her responsibilities across the company’s global General Distributor network. The appointment comes as Mercedes-Benz marks 140 years of innovation and enters an active product launch cycle spanning 2026 and 2027. Wessolek Brings Extensive Mercedes-Benz Experience Wessolek brings close to a decade of experience with Mercedes-Benz AG, with expertise spanning digital transformation, customer experience, retail development, marketing and future mobility. In her most recent role as Head of Customer Services Digital Transformation for Region Overseas, she led the rollout of ATC digital stores across 18 markets,... - [Blue Machines AI Launches Floe, a Context-Aware Language Detection Model for Multilingual Enterprise Conversations in India](https://mediamohalla.com/blue-machines-ai-launches-floe-a-context-aware-language-detection-model-for-multilingual-enterprise-conversations-in-india/): Blue Machines AI, an advanced enterprise-grade Conversational AI platform, today announced the launch of Floe, its proprietary context-aware language detection model, designed to help AI agents determine not only which languages a customer is using, but whether the customer actually intends to change the language of the conversation. Built for India’s multilingual communication patterns, the model currently supports English, Hindi, Tamil, Telugu, Gujarati, Kannada, Malayalam, Marathi, Bengali, Odia, and Punjabi. In India, customers frequently combine English product names, financial terminology, acronyms, and business vocabulary with regional-language grammar. This everyday code-mixing can create challenges for conventional language-detection systems, which may interpret the... - [SOCIALEYEZ Adds UAE Space Agency to Its Growing Client Roster](https://mediamohalla.com/socialeyez-adds-uae-space-agency-to-its-growing-client-roster/): SOCIALEYEZ has welcomed the UAE Space Agency as a new client, adding another government and future-focused organisation to its growing portfolio. The partnership further strengthens the agency’s presence across the space, technology and innovation sectors, while supporting its continued growth in areas aligned with the UAE’s future ambitions. Partnership to Focus on Digital Communications Under the new partnership, SOCIALEYEZ will support the UAE Space Agency across social media, creative content and digital communications. The agency will bring its strategic and creative capabilities to an organisation working at the forefront of the UAE’s space ambitions and future-focused development. Commenting on the partnership,... - [Dua Lipa Brings a New Twist to Nespresso’s Iconic “What Else?” Campaign](https://mediamohalla.com/dua-lipa-brings-a-new-twist-to-nespressos-iconic-what-else-campaign/): Nespresso UAE is set to release its latest global brand campaign on September 1, 2026, featuring cultural icon and new Global Brand Ambassador Dua Lipa. Developed in partnership with Publicis Groupe’s LEO Constellations, the campaign explores coffee as both a familiar ritual and an invitation to discover new experiences. Dua Lipa Reimagines “What Else?” At the heart of the campaign is the idea that every cup of coffee can open the door to a new world. Through immersive visuals, the campaign moves across different settings inspired by coffee, culture and creativity. As Nespresso’s Global Brand Ambassador and a global traveller, Dua... - [Baazar Kolkata Brings Kartik Aaryan On Board as Brand Ambassador](https://mediamohalla.com/baazar-kolkata-brings-kartik-aaryan-on-board-as-brand-ambassador/): Baazar Kolkata has appointed actor Kartik Aaryan as its brand ambassador as the value retailer marks its 25th year and expands its store network to 250 outlets across 13 states. The association comes as Baazar Retail, which operates Baazar Kolkata, continues to expand beyond its eastern India base. The retailer offers fashion, lifestyle and home essentials across metro, tier-II, tier-III and emerging markets. Kartik Aaryan Joins Baazar Kolkata Speaking about the association, Kartik Aaryan said, “I am delighted to join the Baazar Kolkata family. The brand has earned the trust of millions by making quality fashion and lifestyle products affordable and... - [Tapan Ghosh Elevated to CEO of Asia Business at VinFast India](https://mediamohalla.com/tapan-ghosh-elevated-to-ceo-of-asia-business-at-vinfast-india/): Tapan Ghosh has been elevated to CEO of Asia business at VinFast India, expanding his leadership mandate to oversee the company’s business operations across India and Indonesia. He previously served as CEO of VinFast India, a role he took up in October 2025. Expanded Leadership Mandate In his new role, Ghosh will oversee VinFast’s business operations across India and Indonesia, broadening his responsibilities as the company continues to strengthen its presence in the Asian market. Ghosh brings extensive experience across the automotive industry, with a career spanning business leadership and automotive operations. Extensive Automotive Experience Before joining VinFast India, Ghosh held... - [BPTP Strengthens Leadership Team with Appointment of Arvind Singh as Chief Technology Officer](https://mediamohalla.com/bptp-strengthens-leadership-team-with-appointment-of-arvind-singh-as-chief-technology-officer/): BPTP Limited, a real estate development company, has announced the appointment of Arvind Singh as Chief Technology Officer (CTO). In his new role, he will lead the company’s technology function, building out its digital ecosystem, driving its technology-led transformation, and improving the experience of customers and employees through newer technology. Arvind Singh brings over two decades of experience in enterprise technology strategy and digital transformation, across real estate, retail, travel and technology companies. His work has spanned building digital platforms with the customer at the centre, running technology modernisation efforts, and getting AI-driven initiatives into practical use rather than leaving them... - [Khushi Singh Dahiya Elevated to Senior Director at Starcom](https://mediamohalla.com/khushi-singh-dahiya-elevated-to-senior-director-at-starcom/): Khushi Singh Dahiya has been elevated to Senior Director at Starcom, marking a new leadership role after more than four years with the agency. Dahiya joined Starcom as Business Director in July 2022. Sharing the development on LinkedIn, Dahiya said, “I’m happy to share that I’m starting a new position as Senior Director at Starcom!” Career Across Media and Marketing Dahiya began her career with a stint as a Social Work Intern at WWF-India, followed by an internship in media planning at Mindshare. She later worked as Project Coordinator at The Yellow Cycle and Project Manager at Mudra Max. She subsequently... - [Noopur Khandekar Joins Galeries Lafayette India to Lead Brand Marketing](https://mediamohalla.com/noopur-khandekar-joins-galeries-lafayette-india-to-lead-brand-marketing/): Noopur Khandekar has joined Galeries Lafayette India as Head of Brand Marketing. Based in Mumbai, she will be responsible for brand marketing initiatives for the French department store’s India operations. Khandekar announced the appointment on LinkedIn, saying, “Excited to share that I’m stepping into a new role as Head of Brand Marketing Galeries Lafayette India.” Moves from Tilt Brand Solutions Khandekar joins Galeries Lafayette India from Tilt Brand Solutions, where she served as Senior Vice President from February 2025 to July 2026. Before Tilt, she spent nearly six years with Spring Marketing Capital as Portfolio Associate. During her tenure, she worked... - [Calibrate Commerce Appoints Ahmed Romoh as General Manager](https://mediamohalla.com/calibrate-commerce-appoints-ahmed-romoh-as-general-manager/): Calibrate Commerce, the growth marketing studio for early-stage startups and emerging brands under the FAST group, has appointed Ahmed Romoh as General Manager. Romoh brings more than 15 years of experience in digital growth across the GCC. In his new role, his focus will include driving incremental growth through emerging channels such as TikTok Shop, live commerce and AI search, where younger consumers are increasingly discovering and purchasing products. Focus on Emerging Commerce Channels Calibrate Commerce helps brands launch on TikTok Shop across the US, UK, Europe and Southeast Asia, while also preparing regional brands for entry into these channels. Romoh’s... - [FCA Strengthens Financial Services Leadership with Darine Obeid Appointment](https://mediamohalla.com/fca-strengthens-financial-services-leadership-with-darine-obeid-appointment/): The Financial Conduct Authority (FCA) has appointed Darine Obeid as Financial Services Attaché for the UAE, as part of an expansion of its global Attaché network. Obeid will be based at the British Embassy in Abu Dhabi and will begin her new role on 31 August. FCA Expands Global Attaché Network The appointment is part of a wider expansion of the FCA’s international presence, which also includes the appointment of Sabina Saini as Financial Services Attaché for India. Saini will be based at the British Deputy High Commission in Mumbai. Commenting on the appointments, Ruairi O’Connell OBE, Director of International at... - [Esports Foundation Postpones Inaugural Esports Nations Cup to November 2027](https://mediamohalla.com/esports-foundation-postpones-inaugural-esports-nations-cup-to-november-2027/): The Esports Foundation (EF) today announced that the inaugural Esports Nations Cup (ENC), originally scheduled to take place in November 2026 in Riyadh, will be postponed to November 2027, following ongoing assessment of the wider regional situation, and after consultation with key stakeholders. Given ENC’s unprecedented international scale and the uncertainty created by the wider regional situation, EF believes moving the inaugural competition to November 2027 is the responsible decision to provide the certainty and stability that National Teams, publishers, partners and fans expect. ENC brings together teams and stakeholders from more than 100 countries and territories. Saudi Arabia remains fully... - [Esports World Cup 2026: Team Falcons reclaim Club Championship lead; Dralii makes history as first player to win three EWC titles](https://mediamohalla.com/esports-world-cup-2026-team-falcons-reclaim-club-championship-lead-dralii-makes-history-as-first-player-to-win-three-ewc-titles/): Week 6 of the Esports World Cup (EWC) 2026 has concluded, and after an incredible weekend of competition, the stage is now set for the final week of the tournament. Four champions were crowned across Rocket League, PUBG Mobile, Rainbow Six Siege, and Chess, while the Club Championship race saw Team Falcons reclaim the top spot. Team Falcons scooped the Rocket League trophy after the roster comprising Samy “Dralii” Hajji, Yazeed Abdullah “Kiileerrz” Bakhashwin and Saleh Abdullah “Rw9” Bakhashwin defeated Spacestation Gaming 4-0 in the Grand Final. With this victory, Dralii became a three-time EWC champion across three different rosters, following... - [RMAI Unveils New Leadership Team After 21st Annual General Meeting](https://mediamohalla.com/rmai-unveils-new-leadership-team-after-21st-annual-general-meeting/): The Rural Marketing Association of India (RMAI), the apex industry body dedicated to advancing the rural and emerging markets ecosystem in India, has announced its newly elected Office Bearers and Executive Committee following the conclusion of its 21st Annual General Meeting (AGM). The newly constituted leadership team brings together experienced professionals from the rural marketing, FMCG, agriculture, technology, communications and allied sectors. The team will lead RMAI’s next phase of growth, with a continued focus on strengthening industry collaboration, knowledge sharing, capability building and creating platforms that address the evolving opportunities across rural India. New Leadership for 2026–27 The newly appointed... - [Flipkart’s Obituary-Style Print Ad Triggers Debate Over Brand Sensitivity](https://mediamohalla.com/flipkarts-obituary-style-print-ad-triggers-debate-over-brand-sensitivity/): Flipkart’s latest print advertisement promoting its Freedom Sale has sparked a conversation online after adopting the visual language of a newspaper obituary page despite featuring people who are still alive. The advertisement, which appeared in Mumbai Mirror, features photographs of individuals alongside their names, ages and obituary-style messages. At first glance, the creative resembles a traditional newspaper obituary page. However, the headline at the top of the advertisement reads, “We aren’t sad at all.” The copy at the bottom clarifies the concept, stating, “While they continue to live, our deals will soon leave.” A Creative Take on Obituaries The advertisement uses... - [Jordan Ahli Bank Launches Jordan’s First ‘Rent Now, Pay Later’ Service](https://mediamohalla.com/jordan-ahli-bank-launches-jordans-first-rent-now-pay-later-service/): Jordan Ahli Bank has launched the Kingdom’s first-of-its-kind ‘Rent Now, Pay Later’ service in the banking sector, offering customers a flexible way to finance residential rental payments. The initiative reflects the bank’s focus on developing practical banking solutions that respond to customers’ changing needs and lifestyles. Flexible Financing for Residential Rent Available through the ahli Mobile app, the service allows eligible customers to access tailored financing for rent-related obligations and manage their payments with greater flexibility. Under the service, the approved rent amount is transferred directly to the landlord, subject to applicable terms and conditions. Customers can access financing of up... - [Rain, Rides & a Little Magic: Imagicaa’s ‘Baarish Mein Magic’ Makes a Perfect Case for Monsoon Adventures](https://mediamohalla.com/rain-rides-a-little-magic-imagicaas-baarish-mein-magic-makes-a-perfect-case-for-monsoon-adventures/): Imagicaa, one of India’s largest theme parks, is inviting travellers to look beyond the usual monsoon road trips to scenic hill stations and discover a different kind of rainy-day escape through its latest campaign, ‘Baarish Mein Magic.’ To bring the campaign to life, the brand has launched a new digital film across its social channels, encouraging families, friends and thrill-seekers to step out, embrace the rains and turn an ordinary day into an adventure. More than a seasonal campaign, ‘Baarish Mein Magic’ aims to bring theme parks into the monsoon travel conversation by celebrating everything that makes the season special. The... - [Anand Prabhakar Takes Charge as Brand & Marcom Manager at Volvo Trucks India](https://mediamohalla.com/anand-prabhakar-takes-charge-as-brand-marcom-manager-at-volvo-trucks-india/): Anand Prabhakar has joined Volvo Trucks India as Manager – Brand & Marketing Communication. Based in Bengaluru, he will work on the company’s brand and marketing communication initiatives. New Role at Volvo Trucks India In his new role, Anand will focus on a range of brand and marketing functions, including brand communication, customer engagement, digital and social media, product communication, events, PR and integrated marketing initiatives. His mandate will involve supporting Volvo Trucks India’s efforts to strengthen its brand presence and engage with customers across multiple communication platforms. Over 17 Years of Marketing Experience Anand brings more than 17 years of... - [Pepperfry Elevates Jyoti Arora to Associate Director – CX](https://mediamohalla.com/pepperfry-elevates-jyoti-arora-to-associate-director-cx/): Jyoti Arora has joined Pepperfry as Associate Director – Customer Experience, marking her second stint with the furniture and home marketplace. Arora announced the move on LinkedIn, writing, “A New and Exciting chapter unfolds as I start my second stint with Pepperfry as Associate Director, CX!!” Returns to Pepperfry Arora joins Pepperfry from Borosil, where she served as Head – Customer Experience and D2C Operations. She spent nearly six years with the company, leading customer experience and operations across contact centre operations, D2C and ecommerce, and CRM. Her return to Pepperfry marks a continuation of her experience in customer experience, payments,... - [Dentsu Strengthens South Asia Leadership with Saagar Sethi as Chief Business Officer](https://mediamohalla.com/dentsu-strengthens-south-asia-leadership-with-saagar-sethi-as-chief-business-officer/): Dentsu has appointed Saagar Sethi as Chief Business Officer, South Asia, effective September 1, 2026. In his new role, Sethi will oversee an expanded portfolio covering Investment & Trading, Media Planning & Operations, Performance Practice and Operational Excellence. Expanded Leadership Mandate By bringing these key commercial and operational functions under unified leadership, Dentsu aims to strengthen the connection between investment, planning, performance and delivery. The move is expected to support a more integrated and agile operating model for both clients and teams. Sethi will report to Sujit Vaidya, Chief Financial Officer, with a matrix reporting relationship to Ajay Gupte, Chief Operating... - [Spiro Strengthens Product Leadership with Huy Chieu’s Appointment](https://mediamohalla.com/spiro-strengthens-product-leadership-with-huy-chieus-appointment/): Spiro, Africa’s leading electric mobility company, has appointed Huy Chieu as Chief Development Officer (CDO), strengthening its leadership as the company continues to expand its product development, engineering and operational capabilities across the continent. Huy Chieu Brings Global Automotive Experience Chieu joins Spiro with nearly three decades of global automotive and electric vehicle experience, spanning vehicle engineering, product development, manufacturing, supply chain and operational scale-up. Over the course of his career at General Motors, VinFast and Hero MotoCorp, he has worked across North America, China, India, Southeast Asia and Europe. His experience includes leading large engineering organisations, developing vehicle platforms across... - [Ashish Mishra Takes the Marketing Helm at Zee Entertainment](https://mediamohalla.com/ashish-mishra-takes-the-marketing-helm-at-zee-entertainment/): Ashish Mishra, former Chief Marketing Officer of ACKO, is set to join Zee as its Chief Marketing Officer, according to highly placed sources. Mishra will replace Kartik Mahadev, who has served as CMO of Zee and ZEE5 since September 2021. From ACKO to Zee Mishra brings more than two decades of experience spanning brand building, consumer marketing, financial services, advertising and digital-first businesses. His move marks a transition from the insurance sector to the media and entertainment industry, where he is expected to bring a consumer-centric and technology-led approach to Zee’s marketing strategy. His appointment comes at a time when media... - [Performics Elevates Sidharth Nandwani to Associate VP – Performance Marketing](https://mediamohalla.com/performics-elevates-sidharth-nandwani-to-associate-vp-performance-marketing/): Sidharth Nandwani has been promoted to Associate Vice President – Performance Marketing at Performics India, part of Publicis Groupe India. Nandwani announced the development in a post on LinkedIn. Sharing the update, Nandwani said he was thrilled to take on the new role and reflected on his journey with Performics and Publicis Groupe. “Thrilled to share that I’ve been promoted to Associate Vice President – Performance Marketing at Performics India | Publicis Groupe India. Over the years, I’ve had the opportunity to work alongside some exceptional colleagues, partners, and clients, build and lead talented teams, and help drive growth for some... - [India@80: Building a Nation Where Creativity Drives Growth](https://mediamohalla.com/india80-building-a-nation-where-creativity-drives-growth/): Pooja Jain Gupta, Managing Director, Luxor Writing Instruments Pvt Ltd. As India marks 80 years of Independence, the most important question may no longer be where we have come from, but what kind of nation we want to become. The India of 1947 was fighting for political freedom. The India of today is building economic strength, technological capability and global influence. We are manufacturing at scale, digitising at unprecedented speed and creating an ecosystem where innovation is increasingly becoming part of everyday life. But as we build a more developed India, there is another form of independence we must protect: our... - [Adotrip Turns Eight: From Travel Content Platform to a Full-Stack Travel Ecosystem](https://mediamohalla.com/adotrip-turns-eight-from-travel-content-platform-to-a-full-stack-travel-ecosystem/): Eight years after entering the travel space, Adotrip is no longer positioning itself simply as an online travel platform. The company is now building a broader travel ecosystem-bringing together technology, bookings, curated experiences, B2B partnerships and destination-led travel solutions under one roof. What began in 2018 as a platform focused on travel content and discovery has steadily expanded into a business spanning flights, hotels, holidays, visas, corporate travel and technology-led trip planning. Its evolution reflects a larger shift in the travel industry itself, where consumers increasingly expect discovery, planning and transactions to happen within a connected digital environment. At the centre... - [Team Liquid's unbeatable Magnus Carlsen scoops back-to-back Chess at Esports World Cup victories](https://mediamohalla.com/team-liquids-unbeatable-magnus-carlsen-scoops-back-to-back-chess-at-esports-world-cup-victories/): Magnus Carlsen has won the Chess at Esports World Cup 2026 title, and has secured his second EWC trophy in a row, all without losing a single game in his journey to the top. Carlsen, who has never lost a match at the EWC, reinforces himself as the world’s greatest Chess player. The Team Liquid grandmaster was able to seal his second Esports World Cup in dominant fashion, as he took down AG.AL’s Denis Lazavik in two sets in the grand final. While Lazavik was able to draw four games with Carlsen, the Belarusian challenger was unable to win a single... - [Waymo Selects WPP Media for Media Duties Across North America and EMEA](https://mediamohalla.com/waymo-selects-wpp-media-for-media-duties-across-north-america-and-emea/): WPP Media has been appointed as the media agency for Waymo, Alphabet’s autonomous driving company, across North America and the Europe, Middle East and Africa (EMEA) region. Under the new partnership, WPP Media will oversee media strategy, planning and buying for Waymo across both regions. The appointment comes as the autonomous mobility company prepares to expand into several of its first international markets. WPP Media to Lead Regional Media Operations The account win adds Waymo to WPP Media’s growing roster of technology-focused clients and comes at an important stage in the company’s international expansion. Waymo is increasing its marketing efforts as... - [Kartik Iyer Announces Exit from dentsu India](https://mediamohalla.com/kartik-iyer-announces-exit-from-dentsu-india/): Kartik Iyer, Chief Operating Officer, dentsu India, has retired from the network after more than three decades in the media and advertising industry. Iyer joined dentsu in 2008 and was appointed COO of dentsu India in 2021. During his tenure, he led agencies including Carat, Amplifi and Vizeum, working with a diverse portfolio of brands such as GM, Philips, Muthoot, Adidas, Microsoft, MasterCard, Mattel, Total and SCA. Three Decades in Media and Advertising Over the course of his career, Iyer has built extensive experience across the media and advertising ecosystem, working with major brands and organisations. He also played a role... - [NDTV Appoints Shailesh Hegde to Drive National Revenue Growth](https://mediamohalla.com/ndtv-appoints-shailesh-hegde-to-drive-national-revenue-growth/): Shailesh Hegde has joined NDTV as National Revenue Head, NDTV Marathi & Government Sales, taking on a key leadership role across the network’s revenue operations. Hegde brings more than 18 years of experience in media sales, having worked with several leading media organisations during his career, including The Indian Express, Zee Telefilms, Sony Entertainment Television, Star News and ABP News. Experience Across Leading Media Organisations Before joining NDTV, Hegde served as Business Head at Jai Maharashtra News, where he worked for less than a year. Prior to that, he spent more than a decade with ABP News Network, gaining extensive experience... - [Aditya Birla Sun Life AMC Appoints Parag Murudkar as Head of Marketing](https://mediamohalla.com/aditya-birla-sun-life-amc-appoints-parag-murudkar-as-head-of-marketing/): Parag Murudkar has joined Aditya Birla Sun Life Mutual Fund (ABSLMF) as Head of Marketing, taking charge of marketing, brand and public relations for the asset management business. Murudkar moves to ABSLMF from Aditya Birla Capital’s NBFC business, where he served as Marketing Head. In his new role, he will bring his experience across financial services to the asset management sector. Extensive Marketing and Digital Experience Murudkar has built a diverse career spanning financial services, digital marketing, emerging technologies and communications. Before joining Aditya Birla Capital, he served as Head – Digital and Emerging Technologies for Fulcrum at Mindshare India. He... - [Roxana Ravjee Takes Charge as Havas Africa Regional CEO](https://mediamohalla.com/roxana-ravjee-takes-charge-as-havas-africa-regional-ceo/): Havas has announced a strengthened leadership structure for its African operations, appointing Roxana Ravjee as Regional CEO, Africa. The move comes as the Group increases its focus and investment across the continent. Expanded Leadership Structure As part of the new structure, Dany Naaman, currently CEO of the Middle East region (Media), will take on strategic oversight of Africa alongside his existing responsibilities. Naaman will continue to co-lead the Middle East region (Media) with Bertille Toledano, who oversees Creative. Reporting to Naaman, Ravjee will be responsible for the day-to-day management of Havas’ African network. Her remit will cover operations and teams across... - [Wissam Najjar Takes Charge as Chief Commercial Officer at Omnicom Media MENA](https://mediamohalla.com/wissam-najjar-takes-charge-as-chief-commercial-officer-at-omnicom-media-mena/): Omnicom Media MENA has appointed Wissam Najjar as Chief Commercial Officer, expanding his responsibilities as the media network implements a broader operating model across the MENA region. The company announced the leadership development through a LinkedIn post, noting that the new structure is designed to bring specialist capabilities closer together and strengthen the way Omnicom Media MENA serves clients across regional markets. Expanded Commercial Mandate Najjar has been associated with Omnicom Media MENA for more than four years and will take on the expanded commercial remit as part of the organisation’s ongoing transformation. The company said the updated operating model will... - [Arjun Erigaisi, Nihal Sarin finish in top 8 as India’s Chess campaign at Esports World Cup 2026 comes to an end](https://mediamohalla.com/arjun-erigaisi-nihal-sarin-finish-in-top-8-as-indias-chess-campaign-at-esports-world-cup-2026-comes-to-an-end/): India’s challenge at the Chess tournament of the Esports World Cup (EWC) 2026 came to an end in the quarterfinals, with Gen.G Esports’ Arjun Erigaisi and S8UL Esports’ Nihal Sarin both finishing among the tournament’s top eight players. Arjun was edged out by Team Falcons’ Hikaru Nakamura in an armageddon tiebreaker, while defending champion Magnus Carlsen of Team Liquid defeated Nihal 2.5-0.5. Arjun’s quarterfinal against Hikaru was a repeat of last year’s third place match, which the American Grandmaster had won. The two players were closely matched throughout the regulation games, with all four ending in draws as neither could establish... - [Vineet Jain Joins Reliance Retail as COO – Fashion & Lifestyle](https://mediamohalla.com/vineet-jain-joins-reliance-retail-as-coo-fashion-lifestyle/): Vineet Jain has joined Reliance Retail’s Fashion & Lifestyle business as Chief Operating Officer, moving from V-Mart Retail, where he served as Chief Operating Officer. In his new role, Jain will oversee operations across Reliance Retail’s Fashion & Lifestyle business, with responsibilities spanning operational performance, customer experience, business development and network expansion. Nearly Three Decades of Retail Experience Jain brings nearly 30 years of experience in the retail sector, with a career spanning organised retail, business transformation and operations. Before joining Reliance Retail, he spent more than four years with V-Mart Retail as Chief Operating Officer, where he led business and... - [Ashwini Ramakrishnan Joins Levi Strauss & Co. to Lead Brand in India](https://mediamohalla.com/ashwini-ramakrishnan-joins-levi-strauss-co-to-lead-brand-in-india/): Ashwini Ramakrishnan has joined Levi Strauss & Co. as Brand Lead, India, taking on a new marketing leadership role as the company continues to strengthen its brand presence in the Indian market. Ramakrishnan announced her appointment in a post on LinkedIn, sharing her excitement about the new chapter and her plans to work with the team on the brand’s next phase of growth in India. “Excited to share that I’ve joined Levi Strauss & Co. as Brand Lead, India. As I begin this new chapter, I’m looking forward to collaborating with this amazing team and contributing to the brand’s next phase... - [Himalaya Appoints Vikas Gupta to Strengthen Its Leadership Team](https://mediamohalla.com/himalaya-appoints-vikas-gupta-to-strengthen-its-leadership-team/): Himalaya is set to appoint Vikas Gupta as Chief Executive Officer, India, as the company strengthens its leadership team and prepares for its next phase of growth in the Indian market. Gupta will take charge of Himalaya’s India business effective September 23, 2026. Gupta Moves from VLCC Gupta joins Himalaya from VLCC, where he currently serves as CEO and Managing Director. He joined the organisation in 2023 and has been leading the business in his current capacity. His move to Himalaya brings extensive experience across the consumer and beauty sectors, along with a strong understanding of India’s evolving consumer landscape. Two... - [District by Zomato and Nexus Select Malls Scale Up Collaboration](https://mediamohalla.com/district-by-zomato-and-nexus-select-malls-scale-up-collaboration/): Nexus Select Malls has expanded its collaboration with District by Zomato for the Independence Day weekend, bringing dining and entertainment into an existing shopping-focused partnership. The expanded collaboration will run from August 14 to 16, giving consumers access to offers across shopping, dining and movies through the District app. Offers Across Shopping, Dining and Entertainment As part of the partnership, consumers can avail themselves of a range of offers, including: • ₹300 off on dining bills of ₹1,500 and above• ₹1,200 off on shopping spends of ₹10,000• Up to ₹150 off on the purchase of two movie tickets The collaboration will... - [Lenskart’s ‘Drishti Ki Daud’ Brings Vision Awareness to Every Step](https://mediamohalla.com/lenskarts-drishti-ki-daud-brings-vision-awareness-to-every-step/): Lenskart is turning everyday fitness into a collective social-impact initiative with ‘Drishti Ki Daud’ – Run for Vision, a virtual run taking place over the Independence Day weekend on August 15 and 16. As part of the nationwide campaign, participants who complete a minimum of 20,000 steps on the Lenskart app can help unlock donations of prescription glasses through the company’s non-profit arm, Lenskart Foundation. The initiative aims to bring greater attention to the accessibility of vision care in India, where more than 350 million Indians are unable to afford vision care. Under the campaign, Lenskart Foundation will donate glasses based... - [Marc Veelenturf Takes the Helm at CNS Middle East](https://mediamohalla.com/marc-veelenturf-takes-the-helm-at-cns-middle-east/): Ghobash Group has appointed Marc Veelenturf as Managing Director of CNS Middle East, alongside responsibility for the Group’s broader technology cluster. The appointment comes as the UAE-based conglomerate continues to strengthen its technology portfolio and expand its focus on digital transformation, artificial intelligence and secure innovation. In his new role, Veelenturf will oversee CNS Middle East and the Group’s wider technology operations across the region. His mandate will focus on driving commercial excellence, strengthening customer relationships and enabling businesses to achieve measurable outcomes through technology. Nearly Two Decades of Middle East Experience Veelenturf brings nearly 20 years of experience in the... - [Priya Nair Makes History as Hindustan Unilever’s First Woman CEO](https://mediamohalla.com/priya-nair-makes-history-as-hindustan-unilevers-first-woman-ceo/): Priya Nair has made history by becoming the first woman to be named CEO of Hindustan Unilever (HUL) in the company’s 92-year history. Her appointment marks a significant milestone for one of India’s largest consumer goods companies and reflects the growing presence of women in senior leadership roles across the Indian corporate sector. Nair has been associated with Hindustan Unilever since 1995, building a career spanning several decades within the company. During her tenure, she has held key leadership responsibilities and contributed to the growth of major consumer categories, including beauty, personal care and home care. Priya Nair’s Journey at Hindustan... - [80 Years of Independence: From the India of 1947 to the India of Tomorrow](https://mediamohalla.com/80-years-of-independence-from-the-india-of-1947-to-the-india-of-tomorrow/):   As India marks 80 years of Independence, the occasion is more than a celebration of freedom it is a moment to reflect on eight decades of transformation, resilience, ambition and collective progress. On 15 August 1947, India emerged from nearly two centuries of colonial rule as an independent nation. The transfer of power marked the culmination of a long freedom struggle involving leaders, movements and ordinary citizens, while beginning an equally significant journey of nation-building. Eight decades later, India stands at a very different point in its journey. The country has evolved across industries, technology, infrastructure, culture, entrepreneurship and media,... - [From Loss to Luxury: How Samreen Shaikh Turned a Bedroom Startup into Velvet Vanity Co.](https://mediamohalla.com/from-loss-to-luxury-how-samreen-shaikh-turned-a-bedroom-startup-into-velvet-vanity-co/): In our latest Media Mohalla #EmpowerHer Exclusive, we speak with Samreen Shaikh, Co-Founder of Velvet Vanity Co., a Lucknow-based vegan, plant-powered beauty brand created with one simple belief – makeup should feel as good on your skin as it looks. From building skin-friendly, everyday makeup for Indian skin tones to championing conscious beauty, Samreen shares the journey, vision and entrepreneurial thinking behind velvetvanityco.com. She Talks about a particular kind of silence that settles over a house after it loses too much, too fast. She knows that silence intimately. she lost her father and both her younger brothers within a span of... - [Nihal Sarin and Arjun Erigaisi advance to quarterfinals of Chess at Esports World Cup 2026](https://mediamohalla.com/nihal-sarin-and-arjun-erigaisi-advance-to-quarterfinals-of-chess-at-esports-world-cup-2026/): S8UL Esports’ Nihal Sarin and Gen.G Esports’ Arjun Erigaisi have advanced to the quarterfinals of Chess at the Esports World Cup (EWC) 2026 after progressing through the lower bracket (LB) on the final day of the group stage. Both Grandmasters, who also reached the playoffs at last year’s edition, will now lead India’s challenge in the quarter finals on August 14 as they vie for the title and a share of the $1.5 million (~INR 14.3 crore) prize pool. Nihal began his day with a closely contested LB matchup against Team Nemesis’ Wei Yi. After the opening two games ended in... - [Instagram Unveils New Wordmark in First Major Typography Refresh in a Decade](https://mediamohalla.com/instagram-unveils-new-wordmark-in-first-major-typography-refresh-in-a-decade/): Instagram has unveiled its first major wordmark redesign in nearly a decade, updating the typography displayed at the top of its mobile app while retaining its iconic multicoloured camera logo. The update was announced by Instagram chief Adam Mosseri, who said the previous wordmark, introduced more than a decade ago, no longer fully reflected the platform’s evolving design language. “We updated the Instagram wordmark today, which is more than a decade old and felt dated. We feel the refresh is sharper and more modern, but references the original and has the simplicity and craft that’s always made it Instagram,” Mosseri said... - [Sprite Partners with India’s First Private Train for Six-Month Brand Association](https://mediamohalla.com/sprite-partners-with-indias-first-private-train-for-six-month-brand-association/): The Indian Railway Catering and Tourism Corporation (IRCTC) has awarded train branding advertising rights for the Lucknow–Delhi–Lucknow Tejas Express to Sprite for six months, making it the first train in India to be named after a brand. As part of the arrangement, the IRCTC Tejas Express, operating as Train 82501/82502, will be announced as the ‘Sprite’ Tejas Express at originating and en-route stations on both sides of the journey. The branding will be in place from August 19 to November 11, 2026. The advertising rights have been awarded to Sprite through a Letter of Acceptance (LoA). The initiative marks a new... - [Ravi Malani Takes Charge of Portfolio Management Services at Sanctum Wealth](https://mediamohalla.com/ravi-malani-takes-charge-of-portfolio-management-services-at-sanctum-wealth/): Sanctum Wealth, a Mumbai-headquartered wealth management company, has appointed Ravi Malani as Head of Portfolio Management Services (PMS). Based in Mumbai, Malani will report to Roopali Prabhu. Over Three Decades of Investment Experience Malani brings more than 33 years of experience across financial services, with extensive expertise in equity investing and portfolio management. Over the course of his career, he has led equity businesses and managed portfolios across PMS, direct equities, equity mutual funds and long/short funds. At Sanctum Wealth, Malani will lead the PMS business, including Sanctum’s Indian Olympians and Indian Titans strategies. Indian Olympians is a large-cap-oriented strategy, while... - [Godrej Industries Elevates Pirojsha Godrej to Executive Chairperson](https://mediamohalla.com/godrej-industries-elevates-pirojsha-godrej-to-executive-chairperson/): Pirojsha Godrej will be re-designated as Whole-Time Director and Executive Chairperson of Godrej Industries Limited (GIL) with effect from August 14, 2026, according to the company’s regulatory filing. His term will run from August 14, 2026, to August 13, 2031. Godrej will succeed Nadir Godrej as Chairperson and Managing Director of GIL following Nadir Godrej’s retirement. He will also take over as Chairperson of the Godrej Industries Group from August 14. Leadership Transition at Godrej Industries Pirojsha Godrej was appointed Chairperson-Designate of GIL and the Godrej Industries Group in April 2026. He currently serves as Chairperson of Godrej Properties, Godrej Capital... - [OpenAI Names Dali Rajic Chief Revenue Officer as Denise Dresser Exits](https://mediamohalla.com/openai-names-dali-rajic-chief-revenue-officer-as-denise-dresser-exits/): OpenAI has appointed Dali Rajic as Chief Revenue Officer (CRO), where he will lead the company’s global revenue organisation. He succeeds Denise Dresser, who was appointed CRO in December 2025 and is leaving the company to pursue other opportunities. Dresser will remain with OpenAI through a transition period, working closely with the business team to support customers before her departure. Dali Rajic to Lead Global Revenue Organisation Rajic will be responsible for building the revenue operating system required to support OpenAI’s next phase of global growth. He brings experience in running disciplined, metrics-led revenue organisations and scaling businesses globally, with expertise... - [Akiki London Strengthens Its North India Presence with a Vision for Bigger Growth Ahead](https://mediamohalla.com/akiki-london-strengthens-its-north-india-presence-with-a-vision-for-bigger-growth-ahead/): Akiki London, the contemporary handbag label by Bagzone Lifestyles Pvt. Ltd., has expanded its retail presence across North India with three operational retail destinations a bold, design-led kiosk at DLF Mall of India, Noida, a full standalone store at Summit Plaza, Gurugram, and a kiosk at Lulu Mall, Lucknow. These stores have been open and functional for some time, strengthening the brand’s presence across key markets in the region. . DLF Mall of India – A high-impact kiosk featuring gold-accented displays and warm ambient lighting, designed to showcase the brand’s complete collection from structured totes and statement shoulder bags to quilted... - [Dubai Businessman Anis Sajan Hosts Blockbuster Destination Engagement for Son Sahil Sajan in Salalah, Oman](https://mediamohalla.com/dubai-businessman-anis-sajan-hosts-blockbuster-destination-engagement-for-son-sahil-sajan-in-salalah-oman/): Dubai businessman and Vice Chairman of Danube Group, Anis Sajan, brought together more than 400 family members and close friends from across the world for a spectacular two-day destination celebration marking the engagement of his son, Sahil Sajan, Director of Milano by Danube, to Hana Khan in Salalah, Oman. It was a grandeur of a traditional Indian celebration with the natural beauty of Salalah during the famous Khareef season. From music and dance to a vibrant poolside gathering and an elegant engagement ceremony, the two-day celebration was designed to create a memorable experience for the couple, their families and their closest... - [Wonderchef Partners with WebEngage to Scale Personalized Customer Journeys and Drive Retention](https://mediamohalla.com/wonderchef-partners-with-webengage-to-scale-personalized-customer-journeys-and-drive-retention/): WebEngage, a leading SaaS provider of Customer Data Platform and Engagement products, has partnered with Wonderchef, India’s leading premium kitchenware and appliance brand, to power its customer engagement strategy through data-driven personalization and intelligent lifecycle automation. As consumers increasingly expect relevant and seamless interactions across channels, Wonderchef is leveraging WebEngage’s platform to create highly personalized customer journeys powered by behavioral insights and customer segmentation. The collaboration enables the brand to engage customers with the right message at the right stage of their lifecycle, driving higher engagement, improved conversions, and long-term loyalty. Through the partnership, Wonderchef has activated website-based automation journeys that... - [The Business of Brewing: Anirudh Khanna on IBC’s Growth, Innovation & Vision](https://mediamohalla.com/the-business-of-brewing-anirudh-khanna-on-ibcs-growth-innovation-vision/): In this MM Talks – Media Mohalla Exclusive, we speak with Anirudh Khanna about his leadership journey, the evolution of the brewing business, building an independent brand, and the changing preferences shaping India’s beverage landscape. Anirudh Khanna is the Managing Director of Amalgamated Breweries (Independence Brewing Company), MM Talks brings you an exclusive conversation with Anirudh Khanna exploring the person, the business, and the vision behind the brand. You entered the alco-beverage industry after successfully leading businesses in engineering. What inspired this strategic shift, and what opportunities did you see in India’s evolving premium beer market?  Since acquiring Independence Brewing Company... - [India’s Gaming Market Surpasses $1 Billion for the First Time, Driven by Mobile Growth and Changing Player Behavior](https://mediamohalla.com/indias-gaming-market-surpasses-1-billion-for-the-first-time-driven-by-mobile-growth-and-changing-player-behavior/): India’s gaming market reached a major milestone in 2025, generating $1.04 billion in revenue, up 14.8% year-on-year and exceeding $1 billion for the first time. According to Niko Partners’ forecasts, revenue will continue growing to nearly $1.2 billion in 2026 before reaching $1.77 billion by 2030, representing a five-year CAGR of 11.2%. India remains the fastest-growing video game market among the ones tracked by Niko Partners. Market growth is being fueled by both scale and engagement. Niko Partners estimates that India recorded 511 million players in 2025, with this figure expected to cross 550 million in 2026, and reach over 700... - [Myntra Glamstream launches ‘FoundHer’ podcast spotlighting India’s D2C founders](https://mediamohalla.com/myntra-glamstream-launches-foundher-podcast-spotlighting-indias-d2c-founders/): – Social commerce now drives ~10% of Myntra’s platform revenue, underscoring the growing role of content-led discovery.– The podcast blends storytelling and commerce, connecting founders with high-intent consumers through creator-led discovery– Each episode explores founder journeys through pivotal decisions, lived experiences, and the evolving philosophies that shape how modern consumer brands are built and scaled Myntra Glamstream, Myntra’s immersive content-to-commerce proposition, has been hosting an array of content spanning genres since its launch. Earlier this month, Glamstream dropped ‘FoundHer,’ a podcast series spotlighting women entrepreneurs building some of India’s most promising next wave of D2C brands across fashion, beauty, and lifestyle.... - [Chess at Esports World Cup 2026: Grandmasters Arjun Erigaisi and Nihal Sarin set to face off in all-Indian Group Stage opener](https://mediamohalla.com/chess-at-esports-world-cup-2026-grandmasters-arjun-erigaisi-and-nihal-sarin-set-to-face-off-in-all-indian-group-stage-opener/): The Group Stage of Chess at the Esports World Cup (EWC) 2026 gets underway today, with 16 of the world’s leading players beginning their campaigns for the title and a share of the $1.5 million (~INR 14.3 crore) prize pool. The groups are as follows: Group A Arjun Erigaisi – Gen.G Esports Nihal Sarin – S8UL Esports Nodirbek Abdusattorov – Natus Vincere Pranesh M – S8UL Esports Jan-Krzysztof Duda – Weibo Gaming Benjamin Bok – Team MGD1 Alireza Firouzja – Team Falcons Wei Yi – Team Nemesis Group B Magnus Carlsen – Team Liquid Andrey Esipenko – Virtus.pro Hikaru Nakamura –... - [Aditya Chitta Moves to PhonePe Ads After Decade at Flipkart](https://mediamohalla.com/aditya-chitta-moves-to-phonepe-ads-after-decade-at-flipkart/): Aditya Chitta has joined PhonePe Ads as Head of Large & Strategic Accounts, moving from Flipkart after nearly a decade with the e-commerce company. Chitta announced the move in a LinkedIn post, marking a new phase in his career in digital advertising and monetisation. Decade-Long Stint at Flipkart Chitta joined Flipkart in 2016 as Manager – Monetisation, Flipkart Ads, and went on to hold several senior roles during his tenure with the company. Most recently, he served as Associate Director – Brand Partnerships & Ads Monetisation for Flipkart Minutes, where he worked on advertising and monetisation initiatives for the quick-commerce business.... - [Nikhil Kant Takes on New Consumer Marketing Role at Meta](https://mediamohalla.com/nikhil-kant-takes-on-new-consumer-marketing-role-at-meta/): Nikhil Kant has joined Meta in a consumer marketing role, marking his latest move after nearly two years with FlixBus, where he served as India Team Lead – Marketing & Sales. Announcing his new role, Kant described the move as a new chapter in his career and shared his excitement about joining Meta. He also thanked his team at Flix for their support and said he would continue cheering for them from the sidelines. Experience Across Marketing and Communications Kant brings extensive experience across consumer marketing, brand building, social media, content, media planning and communications. Before joining Meta, he spent nearly... - [Vertex Group Strengthens Global Marketing Leadership with Tanya Singh](https://mediamohalla.com/vertex-group-strengthens-global-marketing-leadership-with-tanya-singh/): Vertex Group has appointed Tanya Singh as Global Vice President – Marketing & Communications, strengthening its global leadership team and reinforcing its focus on brand growth, strategic communications and market positioning. Leading Global Marketing and Communications In her new role, Singh will lead the company’s global marketing and communications initiatives, with a focus on strengthening brand identity, driving integrated marketing strategies, enhancing stakeholder engagement and supporting Vertex Group’s international growth objectives. Her mandate will also include creating consistent brand communication across markets while identifying new opportunities to strengthen visibility, customer engagement and business impact. Strategic Impact Singh’s appointment is expected to... - [Prasidha Menon Takes Charge of Product Communications at Apple India](https://mediamohalla.com/prasidha-menon-takes-charge-of-product-communications-at-apple-india/): Apple India has appointed Prasidha Menon as Head of Product Communications, strengthening its communications leadership in the Indian market. Based in Mumbai, Menon took on the role in July 2026. Menon joins Apple with more than 18 years of experience across communications, brand marketing and product communications. Extensive Communications Experience Before joining Apple, Menon was associated with Airbnb, where she held senior communications roles including Brand & Product Communications, Asia Pacific and Head of Communications – India, Southeast Asia, Hong Kong and Taiwan. During her tenure, she worked across brand and product communications while overseeing communications mandates across multiple markets in... - [Prashant SUkhwani Takes Charge of Social at Publicis Digital Experience India](https://mediamohalla.com/prashant-sukhwani-takes-charge-of-social-at-publicis-digital-experience-india/): Publicis Digital Experience (PDX) India, part of Publicis Groupe India, has appointed Prashant SUkhwani as Managing Partner, Social. In his new role, he will lead Social @ PDX India, working with brands across social, creators, content, search and performance. SUkhwani will work closely with Amaresh Godbole, CEO, PDX India and Chief AI Experiences & Solutions, Publicis Groupe India, as the agency continues to expand its integrated social offering. 16 Years of Marketing Experience SUkhwani joins PDX India with more than 16 years of marketing experience across ITC, Bunge and Burger King India, where he most recently served as Vice President, Marketing.... - [Darine Elkaissi Takes Charge as Managing Director at Initiative Saudi Arabia](https://mediamohalla.com/darine-elkaissi-takes-charge-as-managing-director-at-initiative-saudi-arabia/): Initiative, a global media agency under Middle East Communications Network (MCN) in the MENAT region and part of Omnicom, has appointed Darine Elkaissi as Managing Director for Saudi Arabia. The appointment strengthens the agency’s leadership in the Kingdom as it continues to expand its presence in one of the region’s most competitive markets and accelerate the digital transformation of its client offering. Elkaissi brings more than 20 years of experience spanning creative and media agencies, client-side marketing and the media owner community. She has held senior leadership roles at WPP Media and VML, and throughout her career has supported the launch... - [BrandStory Group Appoints Raj Swaminathan as Chief Growth Officer to Lead Next Phase of Business Growth & Expansion](https://mediamohalla.com/brandstory-group-appoints-raj-swaminathan-as-chief-growth-officer-to-lead-next-phase-of-business-growth-expansion/): BrandStory Group today announced the appointment of Raj Swaminathan as Chief Growth Officer (CGO). In his new role, Raj will spearhead the Group’s overall growth strategy across its full-stack agency business, AdTech platforms and the creation of a new Performance Marketing business. With over two decades of experience across digital advertising, AdTech, MarTech, SaaS, performance marketing, advertising sales and business leadership, Raj brings extensive experience across the digital ecosystem spanning brands, agencies, publishers, ad networks and technology platforms. Over the course of his career, he has worked with leading organisations including JWT, Genesis BCW, Publicis MS&L, BharatMatrimony Group, ValueFirst, Mobusi, Globale... - [Blossom Accelerator Launches Blossom Capital to Back AI Startups in Saudi Arabia](https://mediamohalla.com/blossom-accelerator-launches-blossom-capital-to-back-ai-startups-in-saudi-arabia/): Blossom Accelerator, a Saudi venture capital firm and innovation platform, has launched Blossom Capital, its official investment arm, alongside its first portfolio of nine early-stage AI companies selected through DominAIte, Blossom Accelerator’s AI investment and commercialisation platform supported by the National Technology Development Program (NTDP). The new venture capital arm will invest across enterprise AI, cybersecurity, computer vision, healthtech, fintech, workforce technology and retail technology, supporting both Saudi and international companies as they build and scale from the Kingdom. Two-Way Investment Strategy Blossom Capital’s inaugural portfolio reflects a two-way investment strategy. The firm will back Saudi nationals and Saudi-based companies developing... - [Mamaearth Breaks New Ground as First Indian Brand to Advertise on ChatGPT](https://mediamohalla.com/mamaearth-breaks-new-ground-as-first-indian-brand-to-advertise-on-chatgpt/): Mamaearth Enters the AI Advertising Era Honasa Consumer has partnered with commerce media company Criteo to advertise its beauty and personal care brand Mamaearth on ChatGPT, with co-founder Ghazal Alagh stating that the company is the first Indian advertiser to use the AI platform. The partnership comes as OpenAI expands ChatGPT advertising in India, giving brands access to the platform’s growing advertising ecosystem. Through its integration with OpenAI, Criteo enables advertisers to access ChatGPT’s ad inventory as part of their digital advertising campaigns. Announcing the partnership, Alagh said the decision reflects a broader shift in how consumers discover and evaluate brands.... - [S8UL’s Joker Ki Haveli Supports Flood Relief Efforts in Nepal and Assam, Raises ₹4.85 Lakh for Nepal Through Charity Livestream](https://mediamohalla.com/s8uls-joker-ki-haveli-supports-flood-relief-efforts-in-nepal-and-assam-raises-%e2%82%b94-85-lakh-for-nepal-through-charity-livestream/): For S8UL creator Joker Ki Haveli, supporting communities affected by floods has gone beyond raising funds online. After mobilising the gaming and esports community through a charity livestream that raised ₹4.85 lakh for flood relief in Nepal, the creator has continued his efforts on the ground in Assam, personally visiting flood-affected villages and contributing towards the long-term rehabilitation of families impacted by the disaster. The charity stream, organised in collaboration with Joker Ki Haveli’s community, brought together viewers, fellow creators and members of the esports ecosystem to raise approximately NPR 7.71 lakh for communities affected by the devastating floods in Nepal.... - [Developing Her Own Course: Sangeeta Singh on Building a Career in Global Shipbroking](https://mediamohalla.com/developing-her-own-course-sangeeta-singh-on-building-a-career-in-global-shipbroking/): Operating across both tanker and dry cargo markets, Sangeeta has built valuable experience working with shipowners, charterers, traders, and industry stakeholders across major international trade routes, including Southeast Asia (SEA), Far East Asia (FEAST), the Persian Gulf (PG), and the United States. Her ability to understand market dynamics, facilitate seamless negotiations, and identify the right opportunities has enabled her to create meaningful value for clients in a highly competitive and fast-moving sector. Driven by a passion for excellence and continuous learning, Sangeeta believes that successful ship broking extends beyond transactions-it is about building trust, nurturing long-term partnerships, and creating solutions that... - [Tools Can Be Bought. Reputation Cannot](https://mediamohalla.com/tools-can-be-bought-reputation-cannot/): Author – Tarek Sharafeddine, Managing Director, Neotic Media The advertising industry is going through one of its fastest periods of transformation. AI is reshaping how we develop ideas. Automation is changing how campaigns are planned and optimized. Data is becoming more accessible, dashboards more sophisticated, and technology platforms increasingly capable of doing in minutes what once required hours of manual work. These developments are important. Agencies that fail to embrace them will inevitably fall behind. But as our industry becomes increasingly focused on technology, there is another competitive advantage that deserves just as much attention: reputation. Because tools can be bought. Technology... - [Siddharth Meherkar Takes on National HR – Channels Role at Mahindra & Mahindra](https://mediamohalla.com/siddharth-meherkar-takes-on-national-hr-channels-role-at-mahindra-mahindra/): Siddharth Meherkar has joined Mahindra & Mahindra Ltd. as National HR – Channels, based in Mumbai, bringing more than 15 years of experience across human resources and business partnering roles. In his new role, Meherkar will handle HR responsibilities for the Channels function, drawing on his experience across talent management, HR operations, workforce planning, employee engagement and business partnering. Extensive HR Experience Meherkar began his career with Wilo Mather and Platt Pumps in 2009 before joining Survik Software as a Recruitment Executive in 2010. He subsequently moved to Future Value Retail, where he worked as Senior Executive – Human Resources for... - [Ronitaa Italia Takes the Creative Helm at 1838](https://mediamohalla.com/ronitaa-italia-takes-the-creative-helm-at-1838/): Ronitaa Italia has joined Bennett Coleman & Co. (BCCL) as Creative Head – 1838, bringing more than 25 years of experience across content, design, lifestyle and media. Italia joins BCCL from Worldwide Media, where she served as Editor-in-Chief of GoodHomes and Home and Design Trends. Her career has spanned editorial leadership and content roles across design, lifestyle and media. Earlier, Italia served as Consulting Editor – Design & Decor at STIRworld and Director of Content at Ogaan Publications. She has also held editorial positions at GoodHomes, The Ideal Home & Garden and Hindustan Times. Leading Creative Expression at 1838 In her... - [Vijay Garg Takes the Helm as President of AROI](https://mediamohalla.com/vijay-garg-takes-the-helm-as-president-of-aroi/): Vijay Garg, Chief Financial Officer at MY FM, has been elected President of the Association of Radio Operators for India (AROI), the industry body representing India’s private FM radio operators. Garg succeeds Anurradha Prasad, Chairperson and Managing Director of BAG Network, who stepped down after leading AROI for 15 years. His appointment comes at a critical time for the private FM radio industry, which is seeking policy interventions across several areas affecting the sector’s long-term sustainability. Four Key Priorities for the Radio Industry Under Garg’s leadership, AROI is expected to continue its advocacy around four key issues: permission for private FM... - [Hemant Kundnani Takes Charge of Marketing at YRF](https://mediamohalla.com/hemant-kundnani-takes-charge-of-marketing-at-yrf/): Yash Raj Films (YRF) has promoted Hemant Kundnani to Head of Marketing, elevating him from his current role as Senior General Manager – Communications. In his new position, Kundnani will report to Akshaye Widhani, CEO, Yash Raj Films. Kundnani will lead the studio’s marketing strategy across its film and entertainment businesses, covering both Indian and international markets. His expanded mandate comes as YRF continues to build and evolve its entertainment portfolio and audience engagement strategies. Over 15 Years of Industry Experience Kundnani brings more than 15 years of experience spanning digital strategy, content marketing and strategic alliances. He has been with... - [Kinshuk Gupta Exits TCS After Stint as Chief Communications Officer](https://mediamohalla.com/kinshuk-gupta-exits-tcs-after-stint-as-chief-communications-officer/): Kinshuk Gupta has left Tata Consultancy Services (TCS) around 10 months after joining the IT services major as its Chief Communications Officer, according to a source familiar with the matter. Communications Leadership at TCS Gupta joined TCS in late 2025 after spending more than three years at Bharti Airtel, where he served as Senior Vice President and Head of Corporate Communications. During his tenure at TCS, Gupta was responsible for the company’s communications agenda, spanning internal and external communications as well as corporate reputation programmes. His appointment at TCS marked a move from the telecom sector into the technology industry, bringing... - [Grew Solar Appoints Rajat Gupta as Head of Marketing & Communications](https://mediamohalla.com/grew-solar-appoints-rajat-gupta-as-head-of-marketing-communications/): Grew Solar,one of India’s fastest-growing integrated solar manufacturers, has appointed Rajat Gupta as its Head of Marketing & Communications. In this role, he will lead the company’s brand strategy, corporate communications, digital marketing, customer engagement, and market development initiatives to support its growth across India and international markets. Rajat brings nearly two decades of experience across renewable energy, automotive, healthcare, consumer brands, and corporate communications. He has extensive expertise in brand building, go-to-market strategy, digital marketing, stakeholder engagement, and business growth. Prior to joining Grew Solar, Rajat held leadership roles in the renewable energy sector, where he led strategic marketing initiatives,... - [George Kovoor Takes the Helm as CEO of Parle Biscuits](https://mediamohalla.com/george-kovoor-takes-the-helm-as-ceo-of-parle-biscuits/): Parle Biscuits, the maker of iconic brands including Parle-G, Monaco, Hide & Seek and Melody, has appointed George Kovoor as Chief Executive Officer, effective September 1, 2026. Leadership for the Next Phase of Growth Kovoor joins Parle Biscuits with more than three decades of experience at PepsiCo, where he built a distinguished career across consumer businesses and multiple markets. His extensive experience in business leadership and consumer-focused operations brings additional senior expertise to Parle Biscuits as the company looks to strengthen its capabilities and pursue its next phase of growth. Commenting on the appointment, Ajay Chauhan, Managing Director, Parle Biscuits, said,... - [Radio Mirchi Appoints Amardeep Sanadhya as VP & Regional Director – Impact Properties (West & Central Zone)](https://mediamohalla.com/radio-mirchi-appoints-amardeep-sanadhya-as-vp-regional-director-impact-properties-west-central-zone/): Radio Mirchi, the radio network operated by Entertainment Network India Limited (ENIL), has appointed Amardeep Sanadhya as Vice President (VP) & Regional Director – Impact Properties (West & Central Zone). In his new role, Amardeep will spearhead the monetisation of major IPs across key markets in Gujarat, Rajasthan and Madhya Pradesh (MP). He will also be responsible for curating 360-degree marketing campaigns for brands, integrating on-ground, digital and on-air platforms to create impactful brand experiences. Amardeep brings with him over 17 years of experience across media, public relations (PR) and IP monetisation. Prior to joining Radio Mirchi, he spent nearly 12... - [PR Professionals Secures PR Mandate for Spark Minda Group to Strengthen Mobility Brand’s Presence](https://mediamohalla.com/pr-professionals-secures-pr-mandate-for-spark-minda-group-to-strengthen-mobility-brands-presence/): PR Professionals (PRP), India’s leading integrated communications firm and the flagship company of PRP Group, has been awarded the public relations mandate for Spark Minda Group, India’s leading automotive integrated systems and solutions provider and a partner to global automotive OEMs. With over six decades of legacy, Spark Minda is a technology-focused mobility solutions provider, offering a diverse range of products across the automobile sector and components for leading passenger vehicle, commercial vehicle, two-wheeler, and off-road vehicles, which are manufacturers in India and international markets. Under this mandate, PRP will manage Spark Minda’s comprehensive PR strategy, including media relations, leadership profiling,... - [OMD India Secures Integrated Media Mandate for Ventura](https://mediamohalla.com/omd-india-secures-integrated-media-mandate-for-ventura/): Omnicom Media’s OMD India has been awarded the integrated media mandate for Ventura, the flagship retail investment services brand of Ventura Securities, following a competitive multi-agency pitch. Under the mandate, OMD India will lead Ventura’s media strategy, planning and execution. Full-Funnel Media Approach At the centre of OMD India’s proposition is a connected, full-funnel approach aimed at helping Ventura differentiate itself in a competitive investment services category. The strategy combines audience intelligence, adaptive planning frameworks and outcome-led media orchestration. The mandate further strengthens OMD India’s presence in the BFSI category, with the agency bringing expertise in investor behaviour, financial decision-making journeys... - [Global Chess League Franchise Mumba Masters Signs Fintech Platform CheQ as Title Sponsor in a Multi-Year Deal](https://mediamohalla.com/global-chess-league-franchise-mumba-masters-signs-fintech-platform-cheq-as-title-sponsor-in-a-multi-year-deal/): CheQ, India’s leading credit card management platform, has entered into a multi-year title sponsorship agreement with Mumba Masters, the Mumbai-based Global Chess League franchise owned by Unilazer Ventures Pvt. Ltd. As part of the sponsorship deal, the team will officially take to the board as CheQ Mumba Masters from Season 4, marking a major commercial milestone for the franchise. Founded in 2022 and headquartered in Bengaluru, CheQ operates a credit management platform offering credit card repayments, rewards, credit insights and AI-enabled financial products through a unified interface. With the recent launch of CheQ UPI, which rewards UPI payments made through RuPay-linked... - [Dentsu & Heineken Chapter Comes to a Close as Executive Reflects on Key Collaborations](https://mediamohalla.com/dentsu-heineken-chapter-comes-to-a-close-as-executive-reflects-on-key-collaborations/): An executive has officially closed their Dentsu & Heineken chapter after several years, reflecting on the people and teams who played an important role in shaping the experience. In a LinkedIn post, the executive expressed gratitude to the people leaders they worked with, including Olivia Bågander, Angelo Senatore, Lisa van Vliet, Vasiliki Boura, Nathalie Meier and Angelina N. They credited these leaders with shaping their understanding of effective leadership. Global Collaboration Across Amplify and Red Star The executive also acknowledged the extended Amplify and Red Star teams across the world, including Anoushka Canning, Ricardo Valente Lopes, Nelly M., Cleberson Luque and... - [World Talent Organization USA Appoints Primex Group as Official Partner for India Operations](https://mediamohalla.com/world-talent-organization-usa-appoints-primex-group-as-official-partner-for-india-operations/): World Talent Organization USA (WTO USA) has appointed Primex Group as its Official Partner for India Operations, strengthening its presence in the country and expanding initiatives linked to The Brand Bharat and International Business Certification. Under the leadership of Founder Nitesh Desai, Primex Group will support the coordination and development of designated WTO USA initiatives across India, including building relationships with businesses, entrepreneurs, professionals and institutions. The appointment follows the recent launch of The Brand Bharat, an international business recognition and certification initiative introduced by WTO USA to recognise and promote Indian businesses and entrepreneurs and provide them with a platform... - [Rishi Kapoor Concludes Tenure as CEO & Director at Team Marksmen ](https://mediamohalla.com/rishi-kapoor-concludes-tenure-as-ceo-director-at-team-marksmen/): Rishi Kapoor has stepped down from his role as Chief Executive Officer & Director of Team Marksmen Network (TMN), concluding a year-and-eight-month stint with the B2B media and events company. Kapoor had been serving his notice period, with 24 August 2026 being his last working day with the organisation. During his tenure, Kapoor focused on strengthening TMN’s growth strategy, expanding its industry-focused platforms and IPs, deepening relationships with senior business leaders and clients, and building greater momentum around the company’s B2B business. Kapoor’s exit has already led to speculation within the industry about the veteran media and business leader’s next move.... - [Performics India elevates Rajeshree Kasle to Senior Director – Performance Content](https://mediamohalla.com/performics-india-elevates-rajeshree-kasle-to-senior-director-performance-content/): Performics India, the performance marketing arm of Publicis Groupe, has promoted Rajeshree Kasle to the role of Senior Director – Performance Content. The elevation recognises her sustained contribution to the agency’s content and search practice and her role in shaping performance-led content strategies for some of the country’s leading brands. In her expanded mandate, Kasle will drive the agency’s performance content charter spanning SEO, GEO (Generative Engine Optimisation), and AI-led search while continuing to build and mentor high-performing teams and deepen client outcomes. A seasoned performance and content specialist, Kasle has been an integral part of the Performics India leadership bench,... - [Adrian Mendonza Takes the Creative Helm at 0101.Today](https://mediamohalla.com/adrian-mendonza-takes-the-creative-helm-at-0101-today/): 0101.Today has appointed Adrian Mendonza as Chief Creative Officer, where he will lead the creative function across the agency’s Mumbai and Delhi operations. His appointment is aimed at adding greater creative depth to the company’s integrated, conversion-led approach to marketing. Two Decades of Creative Leadership Mendonza brings more than 20 years of experience across the advertising and creative industry. Over his career, he has held senior creative positions at Rediffusion Brand Solutions, Rediffusion Y&R, Dentsu Marcom, R K Swamy BBDO, Mudra and Contract. His portfolio of brand experience includes work for BMW, Mercedes-Benz, Tata Trusts, Honda, Tata Motors, Airtel, Citibank and... - [Gaurav Gupta Takes Charge as Head of Digital Business at MMTC-PAMP](https://mediamohalla.com/gaurav-gupta-takes-charge-as-head-of-digital-business-at-mmtc-pamp/): India’s only LBMA-accredited gold and silver refiner, MMTC-PAMP, has appointed Gaurav Gupta as Head of Digital Business, strengthening its leadership as the company continues to expand its digital presence in the precious metals sector. In his new role, Gupta will lead the growth of MMTC-PAMP’s digital business and drive the overall digital strategy for the vertical. He will also oversee its business P&L and digital partnerships, with a focus on strengthening the company’s position in India’s precious metals market. He will report to Samit Guha, Managing Director and Chief Executive Officer, MMTC-PAMP. Driving MMTC-PAMP’s Digital Growth Commenting on the appointment, Samit... - [Srushti Rao Joins Sagility to Lead Global Corporate Communications and PR](https://mediamohalla.com/srushti-rao-joins-sagility-to-lead-global-corporate-communications-and-pr/): Sagility, a tech-enabled healthcare operations and transformation company, has appointed Srushti Rao as Vice President, Global Corporate Communications and PR. In her new role, Rao will lead Sagility’s global and corporate communications, with responsibilities spanning public relations, investor communications, workplace communications and employer branding. Her mandate will also include strengthening the company’s brand narrative and developing consistent thought leadership, media engagement and brand experiences across Sagility’s global ecosystem. Experience Across Marketing and Communications Prior to joining Sagility, Rao held senior marketing and communications roles at XBP Global, IKS Health and Pearl Academy. An alumna of IIM Ahmedabad, Rao also holds a... - [Imogen Long Takes on Director Role at Edelman](https://mediamohalla.com/imogen-long-takes-on-director-role-at-edelman/): Imogen Long has been appointed Director at Edelman, marking her latest leadership step at the communications firm. Long has been with Edelman for nearly a decade, having joined the company in March 2018 as an Intern in Corporate Reputation. Since then, she has progressed through several roles spanning corporate affairs, strategic partnerships and account management. Progression at Edelman Before taking on her current role, Long served as Associate Director from April 2024 to August 2026. Prior to that, she held the position of Account Director between January 2023 and April 2024. Her earlier roles at Edelman include Senior Account Manager, Account... - [Meghna Sharma Takes Charge as Editor of Prestige India](https://mediamohalla.com/meghna-sharma-takes-charge-as-editor-of-prestige-india/): APX Luxury, formerly known as BurdaLuxury, has appointed Meghna Sharma as Editor of Prestige India, ahead of the international luxury lifestyle media brand’s upcoming launch of its Indian edition. Extensive Experience in Luxury and Lifestyle Publishing Sharma brings more than 16 years of experience across lifestyle and luxury publishing. Over the course of her career, she has worked with leading publications including The Times of India, L’Officiel India, Cosmopolitan India, Harper’s Bazaar, Brides Today, The Word. Magazine and Manifest. Her experience spans editorial leadership across fashion, lifestyle, luxury and contemporary culture, positioning her to shape the editorial direction of Prestige India... - [Samarjit Singh Takes Charge of Branded Content Revenue at Republic World](https://mediamohalla.com/samarjit-singh-takes-charge-of-branded-content-revenue-at-republic-world/): Samarjit Singh has joined Republic World as Chief Revenue Officer – Branded Content, taking on a leadership role focused on the organisation’s branded content business. Sharing the update on LinkedIn, Singh wrote, “I’m happy to share that I’m starting a new position as Chief Revenue Officer-Branded Content at Republic World!” From Ekaaya Network to Republic World Singh joins Republic World from Ekaaya Network, where he served as Co-founder and CEO from June 2025 to July 2026. Before Ekaaya Network, he was a Co-founder at AI in Action and served as Chief Operating Officer at Mad Influence, adding experience across digital, creator... - [Pawan Kumar Marella Joins Max Healthcare as Chief Experience & Brand Officer](https://mediamohalla.com/pawan-kumar-marella-joins-max-healthcare-as-chief-experience-brand-officer/): Pawan Kumar Marella has joined Max Healthcare as Chief Experience and Brand Officer, moving into the healthcare sector after a 23-year career with Unilever. In his new role, Marella will lead the organisation’s brand, reputation and patient experience. Marella announced the appointment on LinkedIn, describing the move as a new area for him after more than two decades at Unilever. He said he was beginning the role by “listening and learning”, including revisiting high-school biology and chemistry. Extensive Commercial and Brand Leadership Experience The appointment brings a senior commercial and brand leader with experience across India, East Africa and Unilever’s global... - [Meesho Brings in Former McKinsey Leader Ravi Goel as Chief of Staff](https://mediamohalla.com/meesho-brings-in-former-mckinsey-leader-ravi-goel-as-chief-of-staff/): E-commerce platform Meesho has appointed former McKinsey & Company professional Ravi Goel as Chief of Staff in the CEO’s Office. Goel assumed the role in August 2026 and is based in Bengaluru. From McKinsey to Meesho Goel spent more than a decade at McKinsey & Company, where he held several roles before moving to Meesho. His most recent position at the consulting firm was Expert (Engagement Manager), Tech and AI, a role he held from July 2023 to July 2026. Prior to that, he worked as a Specialist in Digital and Analytics, following earlier positions as Senior Analyst, Analyst and Junior... - [Tarek Akil Takes the Helm as CEO at IMPACT BBDO Cairo](https://mediamohalla.com/tarek-akil-takes-the-helm-as-ceo-at-impact-bbdo-cairo/): IMPACT BBDO has appointed Tarek Akil as Chief Executive Officer of IMPACT BBDO Cairo, marking his return to the agency after an 18-month stint at Leo Burnett Saudi Arabia. Akil’s appointment marks a return to an agency where he spent seven years between 2018 and 2025, contributing to its commercial development, creative growth and new-business momentum. Return to IMPACT BBDO Before returning to IMPACT BBDO, Akil served as Business Lead at Leo Burnett Saudi Arabia, gaining further experience in the rapidly evolving Saudi advertising market. His broader career has included roles at VML, Ogilvy and Egyptian independent agency Bubblegum, giving him... - [‘Family Full House with Rohit Sharma’ - Sony Pictures Networks India unveils the title of its much-anticipated show](https://mediamohalla.com/family-full-house-with-rohit-sharma-sony-pictures-networks-india-unveils-the-title-of-its-much-anticipated-show/): Sony Pictures Networks India today announced the title of its upcoming show, Family Full House with Rohit Sharma. Headlined by India’s World Cup-winning captain, Rohit Sharma, the show marks his much-awaited entertainment debut. Introducing a refreshing family entertainer Family Full House with Rohit Sharma will premiere on 19th September 2026. With this show, Sony Entertainment Television and Sony LIV continue to strengthen their proposition of bringing distinctive, brand-safe, and high-impact entertainment formats. Rohit Sharma’s foray into entertainment is already making waves and will have audiences across all age groups glued to their screens. Family Full House with Rohit Sharma to premiere on 19th September 2026 only on Sony Entertainment Television and Sony LIV. Promo... - [BGMI Masters Series Season 5 heads into Playoffs as India’s top teams battle for a ₹1 crore+ championship prize](https://mediamohalla.com/bgmi-masters-series-season-5-heads-into-playoffs-as-indias-top-teams-battle-for-a-%e2%82%b91-crore-championship-prize/): NODWIN Gaming, a global leader in youth entertainment, today announced the commencement of the Playoffs stage of the BGMI Masters Series (BGMS) Season 5, as the tournament enters its decisive week with a ₹1 crore+ prize pool on the line. After three weeks of intense competition, six teams have already secured their places in the Grand Finals, while 16 teams will now battle through the Playoffs for the remaining 10 spots in the season’s championship showdown. Over the course of the tournament, BGMS Season 5 has brought together India’s leading BGMI teams and players, delivering standout performances, dramatic finishes and intense... - [Walther Kranz Joins Forces with schoesslers to Strengthen Germany–Türkiye–UAE Communications](https://mediamohalla.com/walther-kranz-joins-forces-with-schoesslers-to-strengthen-germany-turkiye-uae-communications/): Walther Kranz has entered into a strategic partnership with Germany-based communications agency schoesslers, expanding its European reach and strengthening its cross-border communications capabilities. The partnership combines schoesslers’ expertise and German market network with Walther Kranz’s established presence in Dubai, Istanbul and Baku. Together, the agencies will create a connected platform to support businesses operating across Germany, Türkiye, the UAE, the GCC and neighbouring markets. Broadening Cross-Border Communications Under the collaboration, both agencies will work across a broad range of communications services, including public relations, corporate communications, media relations, influencer marketing, events, content creation, brand positioning and market-entry communications. The relationship is... - [Dr Vritika Agrawal Sets Her Sights on Building Dermacute into a New-Age Beauty, Healthcare & Wellness Enterprise](https://mediamohalla.com/dr-vritika-agrawal-sets-her-sights-on-building-dermacute-into-a-new-age-beauty-healthcare-wellness-enterprise/): India’s beauty and wellness landscape is evolving rapidly, with people increasingly seeking personalised experiences, trusted expertise, convenience and solutions that bring together beauty, wellbeing and self-care. Against this evolving backdrop, Dr Vritika Agrawal Entrepreneur, Investor & Lifestyle Personality, is looking to build Dermacute as an important part of her broader entrepreneurial vision across the beauty, healthcare and wellness ecosystem. For Agrawal, the opportunity lies in understanding how people’s expectations are changing and creating businesses and experiences that respond to those evolving needs. “Beauty, healthcare and wellness are increasingly becoming connected parts of people’s lives. People today are more informed, more conscious... - [Nidhi Vohra Takes Charge as Chief Business Officer at Sirona](https://mediamohalla.com/nidhi-vohra-takes-charge-as-chief-business-officer-at-sirona/): Sirona has appointed Nidhi Vohra as its new Chief Business Officer, strengthening the company’s leadership team as it continues to expand its presence in the beauty, personal care and consumer products space. Vohra brings more than two decades of experience across the beauty, personal care and FMCG sectors. Her career spans both brand-building and business functions, including experience in developing and scaling brands from the ground up. Extensive FMCG and Beauty Experience Over the course of her career, Vohra has worked with several prominent companies, including Dabur, Colorbar, BigBasket, Vega, Avon and Aditya Birla Fashion. Her experience across established consumer businesses... - [Sanjay Rao Takes Charge as CEO & Managing Director of Bata India](https://mediamohalla.com/sanjay-rao-takes-charge-as-ceo-managing-director-of-bata-india/): Sanjay Rao has formally announced his joining Bata India as Chief Executive Officer and Managing Director. He moves to the footwear major after more than four years at Nike. Rao most recently served as Senior Director, Nike Retail – France & Benelux at Nike, where he was responsible for retail operations across the region. Sharing the announcement on LinkedIn, Rao expressed his appreciation to his new colleagues at Bata India and reflected on his time at Nike. He wrote, “Thank you Team Bata and partners for the warm welcome; and thanks Team Nike for the wonderful opportunities to lead & learn,... - [Robert Walker Steps Down as Dentsu’s Chief Strategy and Product Officer](https://mediamohalla.com/robert-walker-steps-down-as-dentsus-chief-strategy-and-product-officer/): Robert Walker has announced his departure from Dentsu after more than two years in his second stint with the agency group. He most recently served as Chief Strategy and Product Officer. Sharing the news on LinkedIn, Walker reflected on his long association with the agency group, noting that across his two stints with the formerly Aegis, now Dentsu, organisation, it had been home for almost half of his career. Walker highlighted several achievements from his latest tenure, including the growth of Dentsu’s strategy department, the development of Xperience Planning, pitch-winning work, organic growth and stronger connections across creative and media. Reflecting... - [Bata India Appoints Gajesh Yadav to Lead Retail Marketing and Visual Merchandising](https://mediamohalla.com/bata-india-appoints-gajesh-yadav-to-lead-retail-marketing-and-visual-merchandising/): Bata India has appointed Gajesh Yadav as Lead – Retail Marketing & Visual Merchandising, according to a LinkedIn post by Yadav. Sharing the update, Yadav said, “I look forward to building stronger retail experiences, delivering commercial impact, and contributing further to Bata India’s growth journey.” Yadav said he was pleased to step into the new role and described the previous quarter as an enriching period, during which he worked on national retail campaigns, strengthening in-store experiences and collaborating with teams across the country. Return to Bata India Yadav brings prior experience with Bata India, having worked with the footwear company from... - [Havas Play Promotes Uditvanu Das to Vice President](https://mediamohalla.com/havas-play-promotes-uditvanu-das-to-vice-president/): Havas Play has promoted Uditvanu Das to Vice President, marking the latest step in his career with the agency. He previously served as Associate Vice President at Havas Play. Announcing his new position on LinkedIn, Das wrote, “Delighted to share that I have been elevated to Vice President at Havas Play. Grateful to Rana Barua, Mohit Joshi — MoJo, and Tabassum Modi for their continued belief, trust and support.” Extensive Experience Across Sports and Marketing Das brings extensive experience across sports, marketing, digital and brand solutions. Before joining Havas Play, he worked with organisations and agencies including Burman Sports, JSW Sports,... - [Chandan Kumar Steps Up as General Manager – Marketing at ITC](https://mediamohalla.com/chandan-kumar-steps-up-as-general-manager-marketing-at-itc/): ITC Limited has elevated Chandan Kumar to the position of General Manager – Marketing, marking the latest step in his nearly decade-long career with the company. Prior to the promotion, Kumar served as Senior Brand Manager. Sharing the announcement on LinkedIn, Kumar wrote, “I’m happy to share that I’m starting a new position as General Manager Marketing at ITC Limited!” Career Across FMCG Kumar has been associated with ITC for nearly 10 years and has built experience across consumer marketing, brand strategy, portfolio management, product innovation and integrated marketing campaigns. During his tenure, he has made notable contributions to the growth... - [HDFC Bank CEO Sashidhar Jagdishan to Step Down on October 26](https://mediamohalla.com/hdfc-bank-ceo-sashidhar-jagdishan-to-step-down-on-october-26/): Sashidhar Jagdishan, Managing Director and Chief Executive Officer of HDFC Bank, will retire from the private sector lender on October 26, 2026, after deciding not to seek reappointment to the position. In a regulatory filing dated August 29, HDFC Bank said Jagdishan had conveyed his decision to the board. The board noted his communication at its meeting and said that, despite efforts to persuade him to reconsider, Jagdishan reiterated his decision. He will retire from HDFC Bank’s services at the close of business hours on October 26, 2026. Leadership During a Period of Transformation Jagdishan has been associated with HDFC Bank... - [Keith Yazmir Takes the Helm as President at Maslansky + Partners](https://mediamohalla.com/keith-yazmir-takes-the-helm-as-president-at-maslansky-partners/): Language strategy consultancy Maslansky + Partners has elevated founding partner Keith Yazmir to President as part of a broader expansion of its executive leadership team, with a focus on accelerating growth across healthcare and synthetic research. Yazmir, who has spent 20 years with the firm, will lead growth initiatives while working to strengthen integration across Omnicom Public Relations Group and the wider Omnicom network. His professional background spans executive communications and marketing, with experience across the pharmaceutical, technology, automotive and travel sectors. Strengthening Healthcare Expertise As part of the leadership expansion, the Omnicom-owned agency has promoted Katherine Hettrich and Amanda Kealey... - [GCC Hospitality Shifts Towards Experience-Led Travel as the Market Evolves](https://mediamohalla.com/gcc-hospitality-shifts-towards-experience-led-travel-as-the-market-evolves/): The Gulf’s travel and hospitality industry is entering a more mature phase. Visitor numbers continue to rise, hotel investment remains strong, and governments across the GCC are increasingly treating tourism not simply as a leisure category, but as a strategic pillar of economic diversification. Yet the next phase of growth will be less about adding rooms and more about creating differentiated experiences, broadening the customer base and building resilience in a market exposed to geopolitical and aviation disruptions. The GCC Tourism Market Continues to Expand The scale of the opportunity is already significant. According to the GCC Statistical Center, the six... - [Uflex Taps CreativeMud to Lead Creative and Digital Mandate](https://mediamohalla.com/uflex-taps-creativemud-to-lead-creative-and-digital-mandate/): Uflex, a multinational flexible packaging and solutions company, has onboarded CreativeMud for its creative and digital mandate. The partnership will see CreativeMud work with Uflex across creative strategy, digital communication and consumer-facing brand initiatives, bringing the agency’s insight-led approach to the company’s evolving communication requirements. Creative Strategy for Zipouch As part of the mandate, CreativeMud has developed the creative strategy and campaign for Uflex’s Zipouch range. The campaign takes a consumer-first approach to communicating the product, moving beyond conventional feature-led messaging to demonstrate how Zipouch fits naturally into everyday household routines. Built around a ‘Dawn-to-Dusk’ construct, the TVC follows a modern... - [Google DeepMind Loses Ground in Elite AI Talent as Rivals Close the Gap](https://mediamohalla.com/google-deepmind-loses-ground-in-elite-ai-talent-as-rivals-close-the-gap/): Google DeepMind is seeing a significant decline in its share of elite artificial intelligence talent as rival AI laboratories intensify recruitment across key global markets, according to a report by Fortune. An analysis by UK-based intelligence firm Zeki Data found that DeepMind’s share of research and advanced-engineering hires across Europe, the Middle East and Africa (EMEA) fell from 49% in 2022–23 to 18.6% in 2025–26. The report described the decline as the steepest recorded for a major AI laboratory in any region. Rivals Gain Ground in Talent Race The shift comes as OpenAI, Anthropic and Meta expand their AI teams and... - [Mada Media and Naming Rights Partners Back Dubai Mallathon](https://mediamohalla.com/mada-media-and-naming-rights-partners-back-dubai-mallathon/): At 6:30am, before the mall doors opened to shoppers, Dubai’s out-of-home (OOH) advertising sector came together at the starting line for the Dubai Mallathon. Held under the patronage of H.H. Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum and in collaboration with the Dubai Sports Council, the Dubai Mallathon encourages residents to stay active during the summer by transforming the city’s malls into running tracks. This year, the industry that plays a prominent role in shaping Dubai’s visual landscape took part as one team, turning its own message around health, community and wellbeing into action. OOH Industry Comes Together Mada Media,... - [Google Unveils Gemini 3.5 Transcribe for Advanced Audio Processing](https://mediamohalla.com/google-unveils-gemini-3-5-transcribe-for-advanced-audio-processing/): Google has launched Gemini 3.5 Transcribe, a specialised speech-to-text model designed to convert spoken audio into structured, formatted text while improving the accuracy and readability of transcripts. The new model is designed to automatically filter out filler words, handle mid-sentence self-corrections and recognise specialised terminology and jargon. Google is positioning Gemini 3.5 Transcribe as a solution for both real-time voice applications and recorded-audio transcription. Two APIs for Different Use Cases Gemini 3.5 Transcribe is available through two developer interfaces: the Live API and the Interactions API. The Live API is designed for continuous, two-way audio streaming, delivering sub-second latency for applications... - [ZEE5 Elevates Alisha Coelho to Lead AVoD Business](https://mediamohalla.com/zee5-elevates-alisha-coelho-to-lead-avod-business/): Alisha Coelho has stepped into the role of AVoD Business Head at ZEE5, taking charge of the platform’s advertising-supported video-on-demand business. Coelho announced the appointment through a LinkedIn update, expressing her excitement about the new role and the opportunities ahead for Free 5. “Have stepped into the role of AVoD Business Head at Zee 5 with lots of excitement about what lays ahead for Free 5. Grateful to Tejkarran for the vote of confidence, and my incredible team who make me proud every single day,” she wrote. New Leadership Mandate Coelho took up the AVoD Business Head role in July this... - [Veritas Reputation PR Strengthens Leadership with Amit Dalvi Appointment](https://mediamohalla.com/veritas-reputation-pr-strengthens-leadership-with-amit-dalvi-appointment/): Veritas Reputation PR has appointed Amit Dalvi as Senior Account Director, strengthening its senior leadership team and communications capabilities. Dalvi brings more than 14 years of experience across public relations and strategic communications, with expertise spanning client stakeholder management, media relations, reputation management, strategic counsel and new business development. In his new role, Dalvi will work closely with clients and internal teams to deliver integrated communication programmes and develop impactful, insight-led reputation strategies. Experience Across Leading Communications Firms Before joining Veritas Reputation PR, Dalvi was associated with leading communications firms including Adfactors PR, Fortuna PR and P4C. Over the course of... - [OpenAI Brings Sandhya Devanathan On Board as VP, SEA and Australia](https://mediamohalla.com/openai-brings-sandhya-devanathan-on-board-as-vp-sea-and-australia/): Sandhya Devanathan is set to join OpenAI as Vice President, Southeast Asia (SEA) and Australia, taking on a regional leadership role based in Singapore. Devanathan will report to Kiran Mani, Managing Director, APAC & Japan, as she takes charge of OpenAI’s business across Southeast Asia and Australia. Move from Meta to OpenAI Devanathan joins OpenAI after spending more than a decade at Meta, where she most recently served as Vice President and Head – India and Southeast Asia. Announcing her departure from Meta, Devanathan wrote, “After more than a decade at Meta, I’ve made the bittersweet decision to move on to... - [Burson Names Ross Hall as Chief Client Officer for EMEA](https://mediamohalla.com/burson-names-ross-hall-as-chief-client-officer-for-emea/): Strategic communications firm Burson has appointed Ross Hall to the newly created role of EMEA Chief Client Officer, giving him direct oversight of client leadership, retention and organic growth across the region. Hall, who has served as Burson’s EMEA Head of Clients since July 2025, will take responsibility for the strategic management of the agency’s top-tier client relationships. Working closely with practice and regional market leaders, he will focus on strengthening service delivery, establishing consistent client leadership practices and driving long-term account growth. Sharpening Burson’s Regional Leadership Structure The appointment follows the recent elevation of Helen Searle to EMEA Chief Growth... - [Ananya Birla Takes the Helm as Founder and Chairperson of Birla Studios](https://mediamohalla.com/ananya-birla-takes-the-helm-as-founder-and-chairperson-of-birla-studios/): Ananya Birla has formally announced on LinkedIn that she has taken on the role of Founder and Chairperson of Birla Studios, a film studio focused on developing high-concept, commercial cinema. Sharing the update on LinkedIn, Birla wrote, “I’m very late to update my LinkedIn — I’m happy to share that I’m starting a new position as Founder and Chairperson at Birla Studios! For the love of cinema!” Building a Multilingual Film Slate Birla Studios was launched in February 2026 with a focus on developing a diverse slate of films across multiple languages. The studio is working on projects spanning Hindi, Gujarati... - [AI Earns Greater Public Trust Despite Growing Media Doubts, Study Finds](https://mediamohalla.com/ai-earns-greater-public-trust-despite-growing-media-doubts-study-finds/): Public confidence in artificial intelligence is rising even as global media coverage becomes increasingly critical, according to new research from media intelligence firm CARMA. The report, titled “Perceptions of AI: A power shift from productivity tool to strategic infrastructure,” examines the growing gap between public sentiment and media narratives around AI. The study analysed 6,000 tier-one media articles across 45 international markets and surveyed 6,300 respondents across 19 countries. Public Trust Overtakes Excitement According to the research, public trust in AI increased to 30% this year, up from 26% previously. In contrast, trust signals within mainstream media coverage fell from 35%... - [S Divaakar Takes Charge as CEO of Macis Media India Pvt Ltd's Broadcast News Venture](https://mediamohalla.com/s-divaakar-takes-charge-as-ceo-of-macis-media-india-pvt-ltds-broadcast-news-venture/): S Divaakar has been appointed as the Chief Executive Officer of Macis Media India Pvt Ltd, where he will lead the company’s ambitious broadcast news venture. With over 30 years of experience in media management, business strategy, and revenue leadership, Divaakar brings deep industry expertise gained across some of India’s leading television networks. Prior to this role, he served as Business Head at NewsFirst Kannada, where he played a key role in driving business growth and strengthening the channel’s market presence. In his new position, Divaakar will oversee the network’s strategic operations, talent acquisition, infrastructure development, and national as well as... - [Vaseline’s “Bassline” Moment: When Creators Hijacked the Brand’s Feed and Vaseline Joined In](https://mediamohalla.com/vaselines-bassline-moment-when-creators-hijacked-the-brands-feed-and-vaseline-joined-in/): What started as a Korean skincare creator’s playful pronunciation of Vaseline has evolved into a viral internet moment, with creators and social media users turning “Bassline” into memes, remixes and their own interpretations across platforms. From a Vaseline Collection to a Viral “Bassline” Moment The trend began when Korean skincare creator Min Day Lee showcased her extensive Vaseline collection and enthusiastically referred to it as “Baseline”, which quickly became “Bassline” across social media. The pronunciation added to the charm of the moment, as the Korean language adapts the English “V” sound to a sound closer to its local equivalent. What followed... - [Creators HQ and Amazon Ads Open Doors to First-of-Its-Kind Creators Foundry](https://mediamohalla.com/creators-hq-and-amazon-ads-open-doors-to-first-of-its-kind-creators-foundry/): Creators HQ, the first dedicated creators’ hub in the UAE and the Middle East and part of Visioneers, and Amazon Ads have opened applications for the Amazon Creators Foundry, an initiative designed to help UAE-based content creators launch and scale their own products on Amazon.ae. First unveiled during the fourth edition of the 1 Billion Followers Summit in January 2026, the Amazon Creators Foundry is part of the strategic collaboration between Creators HQ and Amazon Ads. The programme aims to empower creators to build sustainable online businesses while providing opportunities to scale their ventures globally through Amazon.ae. The initiative also supports... - [Omnicom Production Names Tasha Royzina Global Head of Content Operations](https://mediamohalla.com/omnicom-production-names-tasha-royzina-global-head-of-content-operations/): Omnicom Production has appointed Natasha “Tasha” Royzina as global head of content operations, bringing in an experienced business affairs and content operations leader as the company strengthens its capabilities around technology, automation and AI-enabled content delivery. Royzina joins Omnicom Production from Publicis Groupe and will be responsible for developing a globally integrated content operations model that connects strategic leadership, specialist teams and technology-led workflows. Her mandate will span business affairs and content operations, with a focus on helping creative teams and clients manage increasingly complex content requirements across markets, platforms and audiences. The appointment comes as brands contend with rapidly expanding... - [OZiva Taps Abhishek Agrawal to Lead Growth](https://mediamohalla.com/oziva-taps-abhishek-agrawal-to-lead-growth/): Abhishek Agrawal has joined OZiva, Unilever, as Chief Growth Officer, bringing extensive experience across digital business, e-commerce, consumer categories and retail strategy. Agrawal moves to the nutrition and wellness brand after spending more than four years at Plum Goodness, where he served as Chief Business Officer, Digital. Reflecting on his time at Plum, Agrawal said he had joined the company with the objective of building a stronger, more scaled and profitable business while making the brand bigger and more meaningful to consumers. After four and a half years, he said the business had become stronger, more profitable and more omnichannel, supported... - [Parikshit Sharma Joins Bloomingdale PR as Regional Director, Southeast Asia](https://mediamohalla.com/parikshit-sharma-joins-bloomingdale-pr-as-regional-director-southeast-asia/): Bloomingdale Public Relations has appointed Parikshit Sharma as Regional Director – Southeast Asia. Based in Singapore, Sharma will lead the agency’s Singapore headquarters and oversee its business across Southeast Asia, including the India-Singapore corridor. Sharma brings more than 20 years of experience spanning marketing, brand activation, experiential strategy and consumer engagement. His career includes senior roles at DDB Mudra, Ogilvy Action, Wunderman Thompson and Havas Media Group. He has been based in Singapore since 2018, advising brands across ASEAN and Australia on retail, activation and digital engagement. His work has included relaunch initiatives for brands such as Intel and Nokia. In... - [Memac Ogilvy Strengthens PR Leadership with Yasser Hamdy Promotion](https://mediamohalla.com/memac-ogilvy-strengthens-pr-leadership-with-yasser-hamdy-promotion/): Memac Ogilvy has promoted Yasser Hamdy to Managing Partner of its public relations business, strengthening its leadership team as the agency continues to expand its integrated communications capabilities across the Middle East. In his new role, Hamdy will be based in Dubai and lead the agency’s PR operations, overseeing client relationships and communications programmes across major regional accounts. His responsibilities will also include providing strategic counsel to senior stakeholders across global, regional and government organisations. Regional Experience Across Key Markets Hamdy has spent more than seven years with Memac Ogilvy, taking on leadership responsibilities across Dubai and markets throughout the Middle... - [Rami Zeidan Appointed VP, MENA at Penske Media Corporation](https://mediamohalla.com/rami-zeidan-appointed-vp-mena-at-penske-media-corporation/): Rami Zeidan has joined Penske Media Corporation (PMC) as Vice President, MENA, taking on a regional role focused on exploring growth and business opportunities across the Middle East and North Africa. Zeidan announced the appointment in a LinkedIn post, saying he would work across PMC’s portfolio of brands and explore opportunities across the region. PMC owns and operates a global portfolio spanning entertainment, music, fashion, sport, luxury and the business of culture. Its brands include Billboard, Variety, The Hollywood Reporter, Rolling Stone and other international media properties. Focus on MENA’s Cultural Ecosystem Commenting on his new mandate, Zeidan said MENA represents... - [AM/NS India Appoints Ankur Mishra to Head Media Relations](https://mediamohalla.com/am-ns-india-appoints-ankur-mishra-to-head-media-relations/): ArcelorMittal Nippon Steel India (AM/NS India) has appointed Ankur Mishra as Senior Lead, Media Relations, marking his move from journalism to a corporate communications role. Mishra joins AM/NS India after nearly two decades in journalism, bringing extensive experience in news reporting, editorial leadership and business journalism. Moves From Journalism to Corporate Communications Before joining AM/NS India, Mishra served as Senior News Editor and Chief of Bureau at ET Now, where he spent more than five years across various editorial roles. His previous experience includes stints at The Financial Express, BTVI and CNBC Awaaz. He began his journalism career with an internship... - [Sanyukta Dutta Takes Charge as Chief Strategy Officer at Ruder Finn India](https://mediamohalla.com/sanyukta-dutta-takes-charge-as-chief-strategy-officer-at-ruder-finn-india/): Ruder Finn India has appointed Sanyukta Dutta as Chief Strategy Officer, strengthening the agency’s strategic leadership and growth capabilities. In her new role, Dutta will lead the agency’s Strategy Office, focusing on growth opportunities, business strategy and long-term planning across Ruder Finn India’s client portfolio. Two Decades of Communications Experience Dutta brings nearly two decades of communications experience across India and Southeast Asia, with expertise spanning enterprise and consumer technology, brands, energy, automotive, hospitality, infrastructure and FMCG. Her experience covers corporate reputation, crisis and issues management, senior leadership profiling and communications strategy. Most recently, Dutta led an enterprise and consumer technology... - [Equiti Group Names Erica (Jing) Li as Head of Acquisition](https://mediamohalla.com/equiti-group-names-erica-jing-li-as-head-of-acquisition/): Equiti Group, a global fintech company, has appointed Erica (Jing) Li as its new Head of Acquisition as part of the group’s global marketing team. In her new role, Li will lead Equiti Group’s global acquisition strategy, with a focus on strengthening the company’s approach to reaching new customers across international markets. Leading Global Acquisition Strategy Li will oversee multi-channel acquisition campaigns across social, search, video, programmatic and direct partnerships. Her remit will also involve leveraging data, customer insights and experimentation to improve conversion rates and maximise return on investment (ROI). The appointment is expected to strengthen Equiti’s focus on data-driven... - [beIN SPORTS Names Kaylyn Kyle as Executive Presenter for MENA Football Coverage](https://mediamohalla.com/bein-sports-names-kaylyn-kyle-as-executive-presenter-for-mena-football-coverage/): beIN MEDIA GROUP (beIN), the global sports, entertainment and media group, has appointed former Canadian international footballer Kaylyn Kyle as Executive Presenter for its flagship sports network, beIN SPORTS, based in Doha. In her new role, Kyle will lead beIN SPORTS’ English-language football coverage across the Middle East and North Africa (MENA) region. Returning to beIN SPORTS Kyle joins beIN SPORTS following four years as part of Major League Soccer’s (MLS) broadcast team, bringing experience as both a former professional footballer and sports broadcaster. The appointment also marks a return to beIN for Kyle, who previously contributed to the network’s English-language... - [BULLET Microdrama Names Himanshu Awasthi as SVP – Product](https://mediamohalla.com/bullet-microdrama-names-himanshu-awasthi-as-svp-product/): BULLET Microdrama, the platform backed by ZEE Entertainment Enterprises, has appointed Himanshu Awasthi as Senior Vice President – Product, strengthening its product leadership as the platform expands its consumer entertainment offering. In his new role, Awasthi will lead product strategy across BULLET Microdrama’s portfolio, including consumer experiences and the development and launch of upcoming B2C products. His mandate will span key areas such as discovery, engagement, retention and monetisation. Brings 11+ Years of Product Experience Awasthi joins BULLET Microdrama from Eloelo Group, where he led products for consumer platforms. He brings more than 11 years of experience across social, entertainment and... - [NODWIN Gaming announces SpaceFest; India's first dedicated Space, Science & Sci-fi festival, backed by Maharashtra Government](https://mediamohalla.com/nodwin-gaming-announces-spacefest-indias-first-dedicated-space-science-sci-fi-festival-backed-by-maharashtra-government/): NODWIN Gaming, a global leader in new-age youth entertainment, gaming and esports, announced the launch of SpaceFest during the press conference held at Trident, Mumbai. Backed by the Government of Maharashtra, it will be India’s first large-scale event dedicated to space, science, innovation and space-inspired pop culture, aiming to create a platform that brings knowledge and entertainment together. The conference was attended by eminent guests including Hon’ble Minister Dr. Uday Samant, Industries, Investment and Services Department, Dr. P Anbalagan, IAS, Principal Secretary (Industries, Investment & Services) at Government of Maharashtra, Shri Deependra Singh Kushwah, IAS, CEO of MIDC Mumbai  alongwith Aarti... - [OpenAI Faces Leadership Change as Data Center Chief Chris Malone Departs](https://mediamohalla.com/openai-faces-leadership-change-as-data-center-chief-chris-malone-departs/): OpenAI’s former head of data centers, Chris Malone, has departed the artificial intelligence company following a recent reorganisation of its infrastructure operations, adding to a series of senior leadership changes across the organisation. According to a report by The Wall Street Journal, Malone’s departure comes just over a year after he joined OpenAI in March 2025, following previous roles at Google and Meta. His exit adds to a growing list of high-profile executive departures across OpenAI’s business, product, ethics, safety and operational functions. Infrastructure Leadership Reshuffle Malone joined OpenAI around the launch of the Stargate Project, a proposed $500 billion AI... - [Mada Media Secures AED1.5 Billion in H1 Contracts, Strengthening Dubai’s OOH Advertising Landscape](https://mediamohalla.com/mada-media-secures-aed1-5-billion-in-h1-contracts-strengthening-dubais-ooh-advertising-landscape/): Mada Media, the company responsible for organising, developing and managing the out-of-home (OOH) advertising sector in Dubai, recorded strong performance in the first half of 2026, with signed contracts reaching approximately AED1.5 billion across 683 advertising assets. The results reflect Mada Media’s efforts to develop an innovative and sustainable OOH advertising ecosystem while creating shared value for investors, advertisers and other stakeholders. Growing Investment Interest During the first half of 2026, 80 local and regional advertising companies participated in tenders launched by Mada Media covering 683 digital and non-digital advertising assets. The tenders also included plans to convert a significant proportion... - [Nestlé India Gains Global Focus as CEO Navratil Eyes Top-Five Position](https://mediamohalla.com/nestle-india-gains-global-focus-as-ceo-navratil-eyes-top-five-position/): Nestlé India is emerging as one of the Swiss FMCG giant’s key global growth priorities, with CEO Philipp Navratil saying the market is on course to enter the company’s top five markets by revenue contribution. Speaking to reporters at a media roundtable, Navratil said India is currently among Nestlé’s top 10 markets globally and was the company’s highest-performing market in terms of growth during the first half of 2026. “Top five (in terms of topline contribution) is definitely on the horizon,” Navratil said. India’s Growing Consumer Opportunity Navratil attributed India’s growth potential to its expanding consumer base, rising middle-class population and... - [From Visibility to Influence: Neha Bahri on Building Brands That Matter](https://mediamohalla.com/from-visibility-to-influence-neha-bahri-on-building-brands-that-matter/): In our EmpowerHer Exclusive by Media Mohalla, we speak with Neha Bahri, Founder of Bconnect Communications, about her entrepreneurial journey, the evolving world of PR, and the power of building brands through credibility, authentic storytelling and meaningful influence. Neha shares her perspective on founder-led communication, modern PR, leadership and her vision for helping future-ready businesses build lasting reputation and relevance. 1. You founded Bconnect Communications with a focus on helping startups, VC firms and future-ready companies get noticed. What gap in the traditional PR ecosystem made you feel there was a need for a different kind of communications approach? I feel... - [Macis Group Expands Media Footprint with Five New News Channels, 2,500+ Jobs](https://mediamohalla.com/macis-group-expands-media-footprint-with-five-new-news-channels-2500-jobs/): A new media network is set to launch its news broadcasting landscape across India, with Macis Group of Companies gearing up to launch five satellite News & Current Affairs channels and create more than 2’500 direct and indirect job opportunities in the media, technical and operational sectors. Founded by Chairman Madhaw Ciran, Macis Group has begun extensive groundwork for the launch of the news network, which will include four regional-language channels in Kannada , English , Tamil , Telugu and Malayalam, along with a national English news channel aimed at audiences across India. The broadcast venture will be led by industry... - [vial: A Modular Identity System for Everyday Wellness](https://mediamohalla.com/vial-a-modular-identity-system-for-everyday-wellness/): vial is a multivitamin packaging and identity project designed by Presentable, an independent design studio based in Gurugram, India. It reimagines supplement packaging as a designed system that prioritises consistency over intervention. Rather than positioning supplements as corrective or clinical, the project frames daily nutrition as an integrated ritual: accessible, structured, and enduring. Supplement packaging often leans on urgency, clinical signals, or aspirational lifestyle cues, frequently resulting in visual clutter and exaggerated promises. Conventional products rely on pharmaceutical visual codes – clinical typography, saturated colour palettes, bold efficacy claims, and urgency-driven messaging – to signal potency and justify purchase. While effective... - [Wendy’s Appoints Tariq Hassan as Chief Marketing and Growth Officer](https://mediamohalla.com/wendys-appoints-tariq-hassan-as-chief-marketing-and-growth-officer/): Tariq Hassan has joined Wendy’s as Chief Marketing and Customer Growth Officer, returning to the quick-service restaurant (QSR) sector after departing McDonald’s in January 2025. Hassan will report to Wendy’s CEO Bob Wright and brings more than three decades of experience spanning global marketing and digital transformation. Brings Extensive Marketing Experience In a company statement, Wright said Hassan’s experience in bringing together culture, technology and consumer insights would support Wendy’s growth plans. Hassan previously served as Chief Marketing and Customer Experience Officer at McDonald’s, where he worked across marketing and customer experience. His appointment marks a return to the QSR industry... - [Sai Karthik Takes Charge as SVP & Head of Strategy at Ulka South](https://mediamohalla.com/sai-karthik-takes-charge-as-svp-head-of-strategy-at-ulka-south/): Ulka, part of BBDO Group India, has appointed Sai Karthik as Senior Vice President & Head of Strategy, South, strengthening the agency’s strategic leadership as it expands its footprint and capabilities in the region. In his new role, Karthik will drive creative effectiveness and business growth across key regional accounts. He will report to Saad Khan, Chief Strategy Officer, Ulka. Over 15 Years of Strategy Experience Karthik brings more than 15 years of experience across network and independent agencies, with expertise spanning brand strategy, creative effectiveness and new business. He joins Ulka from Talented, where he led award-winning campaigns including Urban... - [Kaala Ghoda Films Appoints Anup Jain as Global Sales Head](https://mediamohalla.com/kaala-ghoda-films-appoints-anup-jain-as-global-sales-head/): Kaala Ghoda Films, the Mumbai-based creative and marketing company combining storytelling, behavioral psychology, neuroscience, data and technology, has appointed Anup Jain as Head of Global Sales, marking a significant step in the company’s ambition to build an international client and commercial footprint. The appointment comes as Kaala Ghoda Films enters its next phase of growth, expanding beyond its established work across creative, film, branded content and marketing to pursue larger international mandates from global brands, agencies and enterprise clients. Anup brings more than 16 years of leadership experience spanning Corporate Travel, Hospitality and Enterprise Services, with senior roles at Landmark Group... - [WSP Appoints Jack Connolly to Lead External Communications in the Middle East](https://mediamohalla.com/wsp-appoints-jack-connolly-to-lead-external-communications-in-the-middle-east/): WSP has appointed Jack Connolly as Senior Manager, Head of Middle East External Communications, strengthening the firm’s communications leadership across the region. Based in the Middle East, Connolly will oversee WSP’s public relations and external communications strategy, working closely with the executive leadership team to strengthen the visibility of the company’s people, projects and technical expertise. Driving Regional Communications and Thought Leadership Connolly’s remit will span WSP’s key sectors, including transportation, infrastructure, environment, buildings, energy, water, and mining and metals. His role will focus on further developing WSP’s corporate reputation and thought leadership across the Middle East, while strengthening engagement with... - [TDF Appoints Mashail Mohammed Alkarni to Strengthen Corporate Communications](https://mediamohalla.com/tdf-appoints-mashail-mohammed-alkarni-to-strengthen-corporate-communications/): The Tourism Development Fund (TDF), Saudi Arabia’s national steward of tourism investment, has appointed Mashail Mohammed Alkarni as its Official Spokesperson, strengthening the organisation’s corporate communications framework and media engagement. The appointment is part of TDF’s ongoing efforts to enhance its communications channels, ensure consistent institutional messaging and strengthen engagement with the media and wider public. Alkarni to Lead Media Engagement In her new role, Alkarni will represent TDF in its media engagements, coordinate with media organisations and oversee communications related to official statements and announcements. She will also work to ensure that TDF’s institutional messages are communicated effectively and consistently... - [Kargo Unveils Festive Advertising Solutions for India to Maximise Brand Impact and Consumer Engagement](https://mediamohalla.com/kargo-unveils-festive-advertising-solutions-for-india-to-maximise-brand-impact-and-consumer-engagement/): As India enters its peak festive season, brands are preparing to connect with consumers during one of the most high-intent shopping periods of the year. Kargo, a global leader in breakthrough advertising solutions, is bringing together its full suite of capabilities to help brands drive impact across the entire consumer journey, from awareness to consideration and ultimately to store visits and purchase. “The festive season in India is where brand decisions are made at scale, and advertisers need more than just reach to win. At Kargo, we are bringing together creativity, premium media and commerce-driven intelligence to help brands show up... - [EA SPORTS Joins College Rivals Season 4 as Official Game Partner](https://mediamohalla.com/ea-sports-joins-college-rivals-season-4-as-official-game-partner/): EA SPORTS joins College Rivals Season 4, a flagship property of Rivals, as the Official Game Partner, expanding India’s largest college gaming and youth culture movement Delhi, August 24, 2026: College Rivals Season 4, India’s premier collegiate gaming and youth culture movement, today announced EA SPORTS as its Official Game Partner for the upcoming season, bringing EA SPORTS FC™️ Mobile to campuses across India. With an estimated 300 million football fans, India is one of the world’s largest football audiences. The collaboration reflects the growing intersection of football, gaming and youth culture, bringing one of the world’s leading football gaming experiences... - [Project Agora Unveils Realize+ to Power Agentic AI Performance Marketing](https://mediamohalla.com/project-agora-unveils-realize-to-power-agentic-ai-performance-marketing/): Project Agora has unveiled Realize+, the latest evolution of its performance marketing platform, Realize, designed to help advertisers scale conversions beyond traditional search and social channels through agentic AI. Realize combines premium publisher, OEM and app inventory with first-party data and AI trained on signals from more than 600 million daily active users globally. The platform enables advertisers to run performance-focused campaigns across a broad network of trusted digital environments. Bringing Agentic AI to Open-Web Advertising With the introduction of Realize+, Project Agora is adding an agentic AI layer that can continuously assess campaign performance and make optimisation decisions with reduced... - [Myntra's M-Now Launches 'Bhai Code' Campaign for Raksha Bandhan, Celebrating Last-Minute Gifting and Sibling Banter](https://mediamohalla.com/myntras-m-now-launches-bhai-code-campaign-for-raksha-bandhan-celebrating-last-minute-gifting-and-sibling-banter/): This Raksha Bandhan, Myntra is celebrating siblinghood with its latest campaign ‘Bhai Code’ for M-Now. Rooted in Rakhi rituals and sibling dynamics, the campaign captures the banter and warmth of the occasion while highlighting M-Now’s selection across fashion, beauty, and gifting. Through a playful creative lens, the lead film explores the Bhai Code, a humorous take on siblinghood, highlighting M-Now’s role as the go-to gifting partner this Raksha Bandhan. This year, Myntra has expanded its Rakhi offering across premium gifting, festive dressing and Rakhis. Myntra’s Rakhi storefront features trend-first ethnic wear, footwear, beauty and personal care, accessories, handbags and gifting, including... - [Primex News Network Partners with Bhaskar Prakashan](https://mediamohalla.com/primex-news-network-partners-with-bhaskar-prakashan/): Primex News Network (PNN), the news distribution platform of Primex Media Services, has partnered with BhaskarHindi.com and BhaskarLive.in, further expanding its national publishing network through one of India’s largest media organisations. BhaskarHindi.com is Dainik Bhaskar Central Eastern MP MH Group’s digital Hindi news platform, while BhaskarLive.in is its English-language news platform, offering real-time coverage of national, international and business news, along with current affairs. The partnership will enable PNN to distribute client content through the two digital news portals, significantly expanding its reach across India. Commenting on the partnership, Rahul Mehra, Marketing Director, Primex Media Services, said, “We are delighted to... - [Saudi Arabia’s stc Group Showcases Global Impact of Esports World Cup 2026 Partnership](https://mediamohalla.com/saudi-arabias-stc-group-showcases-global-impact-of-esports-world-cup-2026-partnership/): Saudi Arabia’s stc group has highlighted the impact of its partnership with the Esports World Cup 2026 (EWC), where it served as an official Founding and Elite Partner as the tournament expanded beyond Saudi Arabia for the first time. The 2026 edition concluded with its grand final at the iconic Accor Arena in Paris, attended by His Royal Highness Prince Mohammed bin Salman, Crown Prince of Saudi Arabia. EWC Expands to a Global Stage This year’s tournament marked the largest edition in EWC history, bringing together more than 2,000 professional players and 200 clubs from over 100 countries. Competitors participated across... - [Voltas Taps Prasenjit Basu to Drive Marketing and Corporate Communications](https://mediamohalla.com/voltas-taps-prasenjit-basu-to-drive-marketing-and-corporate-communications/): Prasenjit Basu has joined Voltas as Head of Marketing and Corporate Communications, marking his return to the company after more than nine years, according to his LinkedIn career section. Basu joined Voltas in August 2026 after serving as Head of Marketing, Product and E-commerce at Voltas Beko, a position he held since April 2017. Before moving to Voltas Beko, Basu served as Senior General Manager, Marketing at Voltas from April 2017 to March 2019. Extensive Marketing and Media Experience Basu brings extensive experience across marketing, brand strategy, product, e-commerce and audience development. Prior to his association with Voltas, Basu spent five... - [Kunal Sharma Steps Up as Vice President at BBDO Group India](https://mediamohalla.com/kunal-sharma-steps-up-as-vice-president-at-bbdo-group-india/): Kunal Sharma has joined BBDO Group India as Vice President, bringing nearly two decades of experience across account management, brand services and client servicing. Based in Gurugram, Sharma joins the agency after a stint at Cheil India. Sharma announced his appointment on LinkedIn, saying he was looking forward to working with the team, taking on new challenges and learning from experienced professionals across the industry. Experience Across Leading Agencies Before joining BBDO Group India, Sharma served as General Manager at Cheil India, a position he took up in March 2024. Prior to Cheil India, Sharma spent nearly six years at MagicCircle... - [Walmart’s Allyson Park to Step Down as Chief Communications Officer](https://mediamohalla.com/walmarts-allyson-park-to-step-down-as-chief-communications-officer/): Walmart Chief Communications Officer Allyson Park is set to leave the retail giant early next year, marking a leadership transition within the company’s global communications function. Park, who has spent more than three years at Walmart, will transition to an advisory role on September 1 and is expected to leave the company on February 1, 2027, according to Bloomberg News, which cited an internal memo. Communications Role and Leadership Transition During her tenure, Park worked to strengthen the integration of communications with other areas of Walmart’s business. The company also expanded its communications team and increased its use of artificial intelligence,... - [MarkApp Elevates Camila Álvarez to Head of Marketing and PR](https://mediamohalla.com/markapp-elevates-camila-alvarez-to-head-of-marketing-and-pr/): MarkApp has promoted Camila Álvarez to Head of Marketing and PR, where she will lead the company’s brand strategy, communications and media relations across its global markets. Álvarez brings close to a decade of experience spanning product operations, digital campaign management, international account management and compliance, with experience across technology, adtech and consumer sectors in Latin America, Europe and the Middle East. Leading Global Marketing and Communications In her new role, Álvarez will oversee MarkApp’s global marketing strategy, brand positioning and corporate communications, while also leading media relations and thought leadership as the company expands across the Middle East, Europe and... - [Mastercard Appoints Suman Hughes to Lead Communications Across Europe](https://mediamohalla.com/mastercard-appoints-suman-hughes-to-lead-communications-across-europe/): Suman Hughes has been promoted to Senior Vice President and Head of Communications for Europe at Mastercard, succeeding Jim Issokson, who recently retired after two decades with the company. In her new role, Hughes will lead Mastercard’s communications team across Europe, overseeing corporate affairs, reputation, issues management, product communications, brand, employee communications and social media. Mastercard employs around 9,000 people across 30 offices in the region. Hughes Takes on Expanded Communications Mandate Hughes will report to Jennifer Erickson, Global Head of Communications at Mastercard, who is based at the company’s headquarters in Purchase, New York. She joined Mastercard in 2019 as... - [CheQ Launches CheQ UPI, Bringing India's Most Rewarding UPI Experience for RuPay Credit Card Users](https://mediamohalla.com/cheq-launches-cheq-upi-bringing-indias-most-rewarding-upi-experience-for-rupay-credit-card-users/): CheQ, India’s leading credit card management platform, today announced the launch of CheQ UPI, expanding its proposition from credit management into everyday digital payments. The new offering enables users to make seamless UPI payments using linked bank accounts and RuPay credit cards by scanning any UPI QR code across India’s merchant network. With CheQ UPI, CheQ became the first platform to offer rewards on UPI payments made through RuPay-linked credit cards, bringing together the convenience of UPI, the benefits of credit card rewards and CheQ’s broader credit ecosystem in a single experience. CheQ was built to help consumers get more from... - [AG.AL crowned Esports World Cup 2026 Club Champion after landmark competition in Paris](https://mediamohalla.com/ag-al-crowned-esports-world-cup-2026-club-champion-after-landmark-competition-in-paris/): AG.AL has been crowned Esports World Cup 2026 Club Champion, bringing seven weeks of competition in Paris, France to a close after more than 2,000 players, representing 200 Clubs and over 100 countries, competed across 25 tournaments in 24 games, for a record-breaking $75 million (~INR 717 crore) prize pool. AG.AL secured the $7 million (~INR 66.9 crore) Club Championship title with 5,300 points after a dramatic win in Trackmania, completing a campaign that also included a first place finish in Tekken 8, second place finishes in Chess, Free Fire and the Honor of Kings World Cup, and a third place... - [Prime Video Sets September 25 as Global Premiere for Don’t Be Shy, a Young Adult Romantic Comedy Film Produced by Alia Bhatt and Shaheen Bhatt’s Eternal Sunshine Productions](https://mediamohalla.com/prime-video-sets-september-25-as-global-premiere-for-dont-be-shy-a-young-adult-romantic-comedy-film-produced-by-alia-bhatt-and-shaheen-bhatts-eternal-sunshine-productions/): Prime Video, India’s largest streaming service for exclusive Originals, has announced September 25 as the worldwide premiere of its upcoming Prime Original Movie, Don’t Be Shy. Written and directed by Sreeti Mukerji, produced by Alia Bhatt and Shaheen Bhatt, under the banner of Eternal Sunshine Productions, and co-produced by Grishma Shah and Vikesh Bhutani, the coming-of-age romantic comedy is headlined by a young cast of fresh faces Aarushi Bajaj, Piyush Khati, Bianca Arora, and Ansh Duggal, who bring to life a story about friendship, young love, heartbreak, dreams, and the complex process of figuring life out as a young adult. The... - [Underneat puts ‘what’s happening behind your back’ on Bengaluru billboards with its Myntra M-Now launch](https://mediamohalla.com/underneat-puts-whats-happening-behind-your-back-on-bengaluru-billboards-with-its-myntra-m-now-launch/): Underneat has rolled out a new OOH campaign across key areas in Bengaluru to mark its launch on Myntra’s M-Now, turning one of the most familiar signs of uncomfortable innerwear into a bold outdoor visual. The large-format billboards feature a close-up of a woman’s back with the visible imprint of a bra, accompanied by the line, “This is what’s happening behind your back.” The visual draws attention to strap lines, pressure marks and imprints that can remain on the skin long after a bra comes off. It is such a common experience that it can easily go unnoticed, with women often... - [Comic Con India, the greatest pop culture celebration is back with Vizag debuting as the first host city](https://mediamohalla.com/comic-con-india-the-greatest-pop-culture-celebration-is-back-with-vizag-debuting-as-the-first-host-city/): Comic Con India is set to begin its 2026–27 season in Visakhapatnam (Vizag) on 10th and11th ofOctober 2026 at Kalam Convention Centre, bringing India’s biggest pop culture celebration to the city for the first time. The Vizag edition will mark the beginning of Comic Con India, which will travel to cities across the country in the coming months. Since its acquisition by NODWIN Gaming, Comic Con India has continued to expand to new metro and tier 2 cities, making pop culture experiences more accessible to fans across India. Following the announcement, Shefali Johnson, CEO, Comic Con India, said, “Visakhapatnam has a... - [Prime Video Spotlights Marathi Entertainment for Customers Across India; Launches JALLOSH, a New Add-on Subscription](https://mediamohalla.com/prime-video-spotlights-marathi-entertainment-for-customers-across-india-launches-jallosh-a-new-add-on-subscription/): Prime Video, India’s most-loved entertainment destination, today announced the launch of JALLOSH as an add-on subscription. A dedicated offering from Everest Entertainment—one of India’s largest producers, aggregators and curators of premium Marathi content—JALLOSH brings customers in India an extensive selection of Marathi films, iconic nataks, original productions, devotional programming, and more, celebrating the richness of authentic storytelling from Maharashtra. Prime members can now subscribe to JALLOSH on Prime Video at a special inaugural price of ₹199/year*. With JALLOSH, customers will enjoy access to a rapidly growing library of over 260 Marathi movies, 50 iconic nataks, devotional programming, and new releases, which... - [FROM MASS TO CLASS: MAITRI STEALS THE SPOTLIGHT THIS ONAM](https://mediamohalla.com/from-mass-to-class-maitri-steals-the-spotlight-this-onam/): This Onam, Maitri Advertising Works has gone all in on the season, creating a portfolio that spans the full spectrum of culture, entertainment and celebration. As Maitri enters its 30th year, the agency has brought together a team of around 125 people working across Kochi, Thiruvananthapuram, Maldives and Seychelles, with an increasingly integrated creative and production capability. This Onam alone, its creative team has produced more than 70 television commercials, alongside a wide range of print, outdoor, digital and social media campaigns. From a larger-than-life mass entertainer for MYG to celebrating Padma Shri recipients shaping the idea of Kerala for Mathrubhumi,... - [Jashanmal Unveils #BackToBrilliance Campaign Ahead of the New School Year](https://mediamohalla.com/jashanmal-unveils-backtobrilliance-campaign-ahead-of-the-new-school-year/): As families across the UAE prepare for the new academic year, Jashanmal has launched its #BackToBrilliance #BackToSchool product-focused campaign, bringing together a curated collection of premium backpacks, lunch solutions, hydration products and school essentials from trusted international brands. The campaign is supported by an integrated marketing programme spanning radio, digital and social media, influencer collaborations, CRM, SMS, email marketing and premium digital screens, helping families across the UAE discover Jashanmal’s latest back-to-school collections. Helping Families Prepare for a New Academic Year Shuja Jashanmal, CEO of Jashanmal Group, said back-to-school represents more than a shopping season, describing it as the beginning of... - [Urban Company Challenges Kent RO Ads Over Two-Year Purifier Claim](https://mediamohalla.com/urban-company-challenges-kent-ro-ads-over-two-year-purifier-claim/): Kent RO Systems has agreed before the Delhi High Court to withdraw advertisements and social media posts challenging Urban Company’s claim that its Native water purifiers can operate for two years without servicing. Urban Company approached the Delhi High Court on August 11, 2026, filing a defamation and disparagement suit against Kent RO. The dispute relates to advertisements and influencer-led social media content targeting the two-year filter life and two-year service-life offering of Urban Company’s Native M0, M1, M2, M1 Pro and M2 Pro water purifiers. Kent RO Agrees to Withdraw Campaign The matter was heard at length on August 12.... - [Afterpay Deepens ON THE HOUSE Partnership as Social Out-of-Home Network Expands](https://mediamohalla.com/afterpay-deepens-on-the-house-partnership-as-social-out-of-home-network-expands/): Afterpay has renewed and expanded its advertising partnership with ON THE HOUSE, an Australian Social Out-of-Home (SOOH) advertising network, as the platform continues its national expansion. The expanded partnership comes alongside ON THE HOUSE’s nationwide growth, supported by a $1.7 million seed funding round led by Purpose Ventures, UniQuest Extension Fund and Startmate. Purpose-Led Out-of-Home Advertising ON THE HOUSE operates a social out-of-home advertising model that places digital advertising screens on dispensers installed in high-footfall restrooms. Advertising revenue helps fund biodegradable period products, which users can access at no cost by scanning a QR code. The platform aims to help brands... - [JK Urbanscapes strengthens hospitality leadership with appointment of Jayanta Das as President- Hotel Division](https://mediamohalla.com/jk-urbanscapes-strengthens-hospitality-leadership-with-appointment-of-jayanta-das-as-president-hotel-division/): JK Urbanscapes has appointed Jayanta Das as President – Hotel Division, effective September 1, 2026. Das joins the company after a 33-year career with Indian Hotels Company Limited (IHCL), where he held senior leadership positions across hotel operations, business development and property expansion. He was most recently Area Director & General Manager – Northeast India, Nepal and Bhutan. The appointment comes as JK Urbanscapes continues to develop its hospitality portfolio across markets and hotel formats. Das will lead the Hotel Division with responsibility spanning business development, hotel operations, revenue management, talent development, sustainability and stakeholder engagement, bringing extensive operating experience to... - [Smiles and Flyby Join Forces to Expand Digital OOH Advertising in Dubai](https://mediamohalla.com/smiles-and-flyby-join-forces-to-expand-digital-ooh-advertising-in-dubai/): Smiles and Flyby Join Forces to Expand Digital OOH Advertising in Dubai Smiles, the UAE-based everyday rewards platform, has partnered with Flyby to introduce smart delivery box technology across its e-bike fleet in Dubai, creating a mobile platform for hyperlocal digital out-of-home (OOH) advertising. The partnership marks Smiles’ first deployment of embedded digital box technology across its delivery fleet. Flyby’s Smart Delivery Boxes feature IoT-connected digital displays that can deliver location-based advertising, allowing brands to engage audiences in specific neighbourhoods and at relevant times. Smart Delivery Boxes Bring Digital OOH to Smiles Fleet The technology transforms Smiles’ delivery boxes into mobile... - [Vijay Deverakonda Enters the Beauty Space with Skincare Brand Unhype](https://mediamohalla.com/vijay-deverakonda-enters-the-beauty-space-with-skincare-brand-unhype/): Deverakonda Takes an Active Role in Product Development Actor Vijay Deverakonda has entered the skincare category with Unhype, a functional skincare brand he has co-founded and co-built for consumers in India. The brand is positioned around everyday skincare, with unisex products developed specifically with Indian environmental and skin conditions in mind. Targeting consumers between the ages of 18 and 30, Unhype is built around concerns associated with India’s heat, humidity, sweat, sun exposure, pollution and hard water. The brand aims to offer straightforward skincare products designed for everyday use. Unlike a conventional celebrity-led brand association, Deverakonda has been involved in the... - [Bacardi Brings BREEZER Bold to India with Three New Flavours](https://mediamohalla.com/bacardi-brings-breezer-bold-to-india-with-three-new-flavours/): Bacardi Brings BREEZER Bold to India with Three New Flavours Bacardi has launched BREEZER Bold in India, expanding its BREEZER portfolio with an 8% ABV ready-to-drink (RTD) range designed around distinctive flavour combinations. The new range debuts with three variants – Guava Chilli, Lime & Lager and Grapefruit Yuzu. The flavours combine sweet and spicy notes, citrus and hops, and grapefruit and yuzu, respectively. BREEZER Bold Expands Bacardi’s RTD Portfolio With BREEZER Bold, Bacardi is adding a higher-ABV offering to its existing ready-to-drink portfolio in India. The launch comes as the company looks to respond to changing consumer preferences and interest... - [Best Friends, Breakups, and Bad Decisions: Prime Video’s Don’t Be Shy Promises a Messy, Funny, and Heartfelt Young Adult Rom-Com, Premiering September 25](https://mediamohalla.com/best-friends-breakups-and-bad-decisions-prime-videos-dont-be-shy-promises-a-messy-funny-and-heartfelt-young-adult-rom-com-premiering-september-25/): Prime Video, India’s largest streaming service for exclusive Originals, today unveiled the trailer for its upcoming Prime Original movie Don’t Be Shy, a young adult romantic comedy about friendship, first love, heartbreak, questionable decisions, and the wonderfully messy journey of figuring out life when it refuses to stick to the script. Written and directed by Sreeti Mukerji, produced by Alia Bhatt and Shaheen Bhatt, under the banner of Eternal Sunshine Productions, and co-produced by Grishma Shah and Vikesh Bhutani, the film boasts a stellar ensemble led by four fresh faces, Aarushi Bajaj, Piyush Khati, Bianca Arora, and Ansh Duggal, alongside Kunaal... - [Regional Insights, Global Standards: Maitri’s Onam Campaign for Mathrubhumi Sets New Benchmark for Regional Advertising](https://mediamohalla.com/regional-insights-global-standards-maitris-onam-campaign-for-mathrubhumi-sets-new-benchmark-for-regional-advertising/): Weeks after the festival of Onam, Maitri Advertising’s latest campaign for Mathrubhumi continues to generate widespread engagement and conversation across social media platforms. In an industry where digital content often suffers from a brief shelf life, the campaign’s sustained momentum underscores the agency’s commitment to enduring, craft-led storytelling. The campaign exemplifies Maitri’s core belief: regional communication must be held to the exact same standards of creative thinking, technical precision, and execution as work produced for global audiences. Produced in association with William Tell Productions, the campaign marked a significant technical milestone by utilizing the Joseph Petzval Focus-coupled Bokeh Control Art Lens... - [Beyond the Broadcast: Navigating the Era of Narrative Stewardship](https://mediamohalla.com/beyond-the-broadcast-navigating-the-era-of-narrative-stewardship/): The era of the “top-down” broadcast is not merely fading; it has undergone a systemic collapse. For those of us who have navigated the PR landscape for over two decades, the shift from securing a front-page slot in a national broadsheet to identifying a specific voice on a niche digital platform represents the most significant tectonic shift in our profession. We are moving away from the blunt force of impressions and toward the precision of Narrative Stewardship. This concept dictates that a brand no longer owns its story in a vacuum; instead, it must steward that story through a decentralized network... - [Pinkvilla Appoints Vivek Mohan Sharma as Chief Executive Officer](https://mediamohalla.com/pinkvilla-appoints-vivek-mohan-sharma-as-chief-executive-officer/): Pinkvilla has appointed Vivek Mohan Sharma as its Chief Executive Officer, bringing more than two decades of experience across media and entertainment, digital platforms, telecom and financial services to the leadership of the entertainment and media brand. Sharma has held leadership positions focused on business building, content ecosystems and understanding changing consumer needs. He joins Pinkvilla at a significant stage in the company’s growth journey as it looks to expand its presence across platforms and deepen its engagement with audiences. Sharma Moves From JioStar Most recently, Sharma served as Business Head – Youth, Music & English at JioStar, where he led... - [Pallavi Singh Joins AdCounty Media as Assistant Marketing Manager](https://mediamohalla.com/pallavi-singh-joins-adcounty-media-as-assistant-marketing-manager/): Pallavi Singh has joined AdCounty Media India Ltd. as Assistant Marketing Manager, marking a new chapter in her product marketing and digital marketing career. Singh announced the move on LinkedIn, sharing her excitement about the opportunity to contribute to the AdTech space. She brings over seven years of experience across product marketing, go-to-market (GTM) strategy and digital marketing. Bringing Product Marketing Experience to AdTech In her new role at AdCounty Media, Singh will focus on applying her experience in product positioning, customer insights, GTM planning and marketing strategy to the company’s AdTech business. Her background includes working across product marketing and... - [Amit Mukherjee Takes Charge as Chief Sales Manager - CTV at India Today Group Digital](https://mediamohalla.com/amit-mukherjee-takes-charge-as-chief-sales-manager-ctv-at-india-today-group-digital/): Amit Mukherjee has taken on a new role as Chief Sales Manager – CTV for AajTak and India Today at India Today Group Digital. Mukherjee announced the move on LinkedIn, sharing that he was starting a new position with the digital arm of the India Today Group. New Sales Leadership Role In his new role, Mukherjee will be responsible for the sales function across the Connected TV (CTV) business for AajTak and India Today. The appointment brings him into a role focused on the commercial side of the group’s CTV offerings across its prominent news brands. Focus on AajTak and India... - [Akshata Kar Takes on Brand Manager Role for Cadbury Gems at Mondelēz](https://mediamohalla.com/akshata-kar-takes-on-brand-manager-role-for-cadbury-gems-at-mondelez/): Akshata Kar has taken on a new role as Brand Manager at Mondelēz, where she will be working on Cadbury Gems. Kar shared the update on LinkedIn, expressing excitement about stepping into the “masti-filled world of Cadbury Gems.” Moving Into a New Brand Role In her new role, Kar will be part of the team working on Cadbury Gems, one of Mondelēz’s confectionery brands. Her appointment marks a new chapter in her brand management career. Kar described the opportunity as an exciting transition and expressed enthusiasm for what lies ahead. Experience at Amul Before joining Mondelēz, Kar was associated with Amul.... - [Ravi Kishan and RENÉE Cosmetics Priyank Shah Bring an Unexpected Spin to Beauty with ‘Beauty Talks’](https://mediamohalla.com/ravi-kishan-and-renee-cosmetics-priyank-shah-bring-an-unexpected-spin-to-beauty-with-beauty-talks/): RENÉE Cosmetics, one of India’s fastest-growing beauty brands, has launched Beauty Talks, a new content-led podcast featuring celebrated Indian actor, film producer, television personality and politician, Ravi Kishan alongside Priyank Shah, Co-Founder, RENÉE Cosmetics. Bringing together Ravi Kishan’s unmistakable humour and Priyank Shah’s perspective on beauty and innovation, the episode takes an unexpected and entertaining approach to a category often associated with conventional beauty conversations. The conversation explores beauty, confidence and glowing skin, while placing RENÉE’s Lumi Glow at the centre of the discussion. Through this collaboration, RENÉE transforms a product conversation into a lively exchange that feels relatable, spontaneous and... - [Mayank Kumar Takes Charge of Content and Creative Marketing at IndiGo](https://mediamohalla.com/mayank-kumar-takes-charge-of-content-and-creative-marketing-at-indigo/): Mayank Kumar has joined IndiGo as Head of Content and Creative – Marketing, taking on a new role focused on the airline’s content and creative marketing efforts. Kumar announced the move in a LinkedIn post, saying, “New chapter! I’ve joined IndiGo (InterGlobe Aviation) as head of content and creative.” Kumar Moves From MobiKwik Kumar joins IndiGo from MobiKwik, where he served as Head of Content – Associate Director, overseeing brand, social, CRM and app content from June 2025 to August 2026. His role at MobiKwik covered multiple aspects of content and brand communication, adding to his experience across digital and marketing-led... - [Rohan Prakash Steps Into Associate Vice President Role at WPP Media](https://mediamohalla.com/rohan-prakash-steps-into-associate-vice-president-role-at-wpp-media/): Rohan Prakash has joined WPP Media as Associate Vice President, marking his move into a new leadership role within the media and communications network. Prakash announced the appointment in a LinkedIn post, saying, “A New Chapter. I’m pleased to share that I’ve joined WPP Media as Associate Vice President.” Prakash Moves From dentsu Prakash joins WPP Media after more than four years at dentsu, where he most recently served as Associate Director, Account Management, from May 2022 to August 2026. During his tenure at dentsu, he worked in account management, building on his experience across media and client-facing roles. Experience Across... - [Paul Christiano Joins OpenAI Foundation Board](https://mediamohalla.com/paul-christiano-joins-openai-foundation-board/): OpenAI has appointed AI alignment researcher Paul Christiano to the board of its nonprofit OpenAI Foundation, adding his expertise in AI safety and alignment to the organisation’s governance structure. Christiano will also join the Foundation’s Safety and Security Committee (SSC), chaired by Carnegie Mellon professor Zico Kolter. He will serve as a non-voting observer on the board of OpenAI Group PBC. Christiano Returns to OpenAI’s Governance Structure Christiano previously worked at OpenAI from 2017 to 2021, where he led alignment research and contributed to foundational work on reinforcement learning from human feedback (RLHF). Following his time at OpenAI, he founded the... - [FleishmanHillard Elevates Bibi Hilton to Lead Brand Impact and EMEA Brand Business](https://mediamohalla.com/fleishmanhillard-elevates-bibi-hilton-to-lead-brand-impact-and-emea-brand-business/): FleishmanHillard has appointed communications industry leader Bibi Hilton as UK Chair of Brand Impact and EMEA Managing Director of Brand, strengthening the agency’s senior advisory and brand leadership team. Hilton, who began her new roles on September 1, will provide senior strategic counsel to clients, support the growth of FleishmanHillard’s brand business across the UK and EMEA, and serve on the agency’s global Brand Impact leadership team. Hilton Joins From Golin Ketchum Hilton joins FleishmanHillard from Omnicom sister agency Golin Ketchum, where she most recently served as Chief Client Officer, overseeing six international markets and an affiliate network. Before that, she... - [Prachi Kaushik Takes Charge as DGM, Corporate Communications at Schneider Electric](https://mediamohalla.com/prachi-kaushik-takes-charge-as-dgm-corporate-communications-at-schneider-electric/): Prachi Kaushik has joined Schneider Electric as Deputy General Manager, Corporate Communications, marking a new chapter in her communications career. She announced the move last week. In her new role, Kaushik will work on corporate communications for Schneider Electric, a global energy technology company focused on electrification, automation and digital intelligence. Kaushik on Schneider Electric’s Communications Opportunity Sharing the move, Kaushik said she was drawn to the breadth of Schneider Electric’s work across industries, businesses and homes, particularly its focus on efficiency and sustainability. She described the opportunity as a communications brief with significant scope for storytelling and narrative building, as... - [Anmol Industries launches Anmol Marie Plus campaign across five different themes from everyday life](https://mediamohalla.com/anmol-industries-launches-anmol-marie-plus-campaign-across-five-different-themes-from-everyday-life/): Anmol Industries has launched a new campaign for Anmol Marie Plus, its light and crispy biscuit with a distinct flavour. The campaign features five different concepts set across very different situations and characters. The campaign moves from soldiers at the border and a cricket ground to a neighbourhood shop, a family at home and a group of friends enjoying a casual moment together. Each film has a different setting and storyline, with Anmol Marie Plus naturally becoming part of the situation. Rather than following one common narrative, the campaign uses five separate concepts to show how the biscuit fits into different... - [Blue Machines AI Launches Aurora, a BFSI-Native Speech-to-Text Model That Outperforms Leading ASR Models](https://mediamohalla.com/blue-machines-ai-launches-aurora-a-bfsi-native-speech-to-text-model-that-outperforms-leading-asr-models/): Blue Machines AI, an advanced agentic CX operating system for enterprises, today announced the launch of Aurora, a multilingual speech-to-text model purpose-built for the Banking, Financial Services, and Insurance (BFSI) sector. Aurora is designed for real-time financial conversations in India, where customers frequently switch languages, combine English financial terminology with regional languages, and communicate over noisy or low-bandwidth telephone connections. Internal benchmarking on representative BFSI sample datasets showed that Aurora achieved a Semantic Word Error Rate (WER) of 1.51% for English, 2.43% for Hindi BFSI conversations, and 5.52% across multilingual speech. It also recorded a BFSI Entity Error Rate of 4.23%... - [zingbus assigns its communications duties to Team Pumpkin](https://mediamohalla.com/zingbus-assigns-its-communications-duties-to-team-pumpkin/): zingbus, the intercity mobility platform, has appointed Team Pumpkin as its PR partner. The mandate will cover media relations, business storytelling, executive profiling and thought leadership, with a focus on zingbus’ presence in conversations around intercity mobility, technology, electric mobility and changing consumer travel preferences. Team Pumpkin will also handle communications around zingbus’ expansion across intercity routes and its mobility offering, including media engagement and participation in industry events. The partnership comes as zingbus explores opportunities across India’s transportation sector and expands its presence across key intercity routes. Prashant Kumar, co-founder and CEO, zingbus, said, “As the intercity mobility landscape evolves, we... - [Frodoh Expands First-Screen Monetisation Framework to STAGE’s Regional OTT Ecosystem](https://mediamohalla.com/frodoh-expands-first-screen-monetisation-framework-to-stages-regional-ott-ecosystem/): Fast-growing AdTech firm Frodoh has announced a strategic partnership with regional OTT platform STAGE to introduce a first-screen monetisation framework on its OTT app. The partnership will enable STAGE to unlock incremental advertising revenue through high-attention home-screen placements, while keeping content streaming completely ad-free. Frodoh’s first-screen framework is designed around session depth, viewing intent, and discovery behaviour unique to Connected TV (CTV). The technology will enable brands to engage audiences across STAGE’s language verticals, including Haryanvi, Rajasthani, Bhojpuri, Gujarati, Marathi, Bengali, and Hindi, through native, non-intrusive placements within the platform’s discovery experience. Speaking on the association, Vinay Singhal, CEO & Co-Founder... - [Chapter2Drip Launches WASHED PAST, A New Campaign That Turns Emotional Baggage Into A Playful Fashion Story](https://mediamohalla.com/chapter2drip-launches-washed-past-a-new-campaign-that-turns-emotional-baggage-into-a-playful-fashion-story/): Chapter2Drip, the contemporary streetwear label founded by Rhea Chakraborty and Showik Chakraborty, introduces WASHED PAST, its latest collection, shot at WTF Media Studio in Mumbai. Launched in September 2026, the collection explores the idea of letting go of emotional baggage and moving forward, using the familiar act of doing laundry as a playful metaphor. The concept comes to life through washed fabrics, fades, dyes and textures, alongside a full-scale laundromat-inspired campaign world created to visually represent the process of “washing away” the experiences we carry from the past. At the heart of WASHED PAST is the metaphor of “dirty laundry”, a... - [Atinder Sodhi Joins ZEE5 to Lead Growth and Strategy](https://mediamohalla.com/atinder-sodhi-joins-zee5-to-lead-growth-and-strategy/): After nearly eight years at JioStar, Atinder Sodhi has moved to ZEE5 to lead Growth and Strategy for the streaming platform’s digital business. Sodhi announced the move through a LinkedIn post, marking his departure from JioStar, where he worked across Voot, JioCinema and JioHotstar. At ZEE5, he will work with Tejkarran Singh Bajaj, Business Head, ZEE5 India, and the wider team on the platform’s growth strategy. From JioStar to ZEE5 Reflecting on his nearly eight-year journey at JioStar, Sodhi said the brands, businesses, teams and ambitions across Voot, JioCinema and JioHotstar evolved constantly. He highlighted the opportunity to work with “incredibly... - [Ishika Juneja Takes Charge as Head of Global Business at JEEVMEDIA](https://mediamohalla.com/ishika-juneja-takes-charge-as-head-of-global-business-at-jeevmedia/): JEEVMEDIA has promoted Ishika Juneja to Head of Global Business, eight months after she joined the creator management and influencer marketing agency as a Business Development Associate. In her new role, Juneja will oversee the agency’s international market operations, client relationships and end-to-end deal execution across its global portfolio. From Business Development to Global Leadership Juneja joined JEEVMEDIA in October 2025, initially focusing on brand outreach and building the agency’s business pipeline. She subsequently took on responsibility for managing more than 30 creator collaborations each month and led an internal exercise to restructure team responsibilities. Her rapid progression reflects the broader... - [Nitin Yadav Takes Charge as Head of PR at Mivi](https://mediamohalla.com/nitin-yadav-takes-charge-as-head-of-pr-at-mivi/): Consumer technology brand Mivi has appointed Nitin Yadav as its Head of Public Relations, as the company strengthens its communications leadership amid its expansion into the smartphone category. Yadav announced the move in a LinkedIn post, describing it as a new chapter in his career and expressing his excitement about joining Mivi. Yadav Joins Mivi From POCO India Yadav joins Mivi from POCO India, where he served as Lead – Product and Corporate Communications from April 2024 to September 2025. In the role, he worked across product and corporate communications for the smartphone brand. His experience at POCO adds to his... - [Rajiv Rajaram Takes Charge as Head of Content at Sun NXT](https://mediamohalla.com/rajiv-rajaram-takes-charge-as-head-of-content-at-sun-nxt/): Sun NXT has appointed Rajiv Rajaram as its Head of Content. According to his LinkedIn profile, Rajaram joined the streaming platform in August 2026, bringing extensive experience across content development, original programming, digital media and entertainment. Rajaram Joins Sun NXT From SonyLIV Rajaram joins Sun NXT after serving as Head of Content, Tamil, at SonyLIV and Sony Pictures Networks India from March 2023 to August 2025. In the role, he was responsible for Tamil content and original programming for the platform. His move to Sun NXT adds further depth to the platform’s content leadership as streaming services continue to invest in... - [Angela Spain Takes Charge as Chief Content Officer at Omnicom Media NZ](https://mediamohalla.com/angela-spain-takes-charge-as-chief-content-officer-at-omnicom-media-nz/): Omnicom Media New Zealand has elevated Angela Spain to the newly expanded position of Chief Content Officer, recognising her contribution to the organisation and her role in advancing its content capabilities. Spain to Lead Expanded Content Mandate Spain has played an instrumental role in developing Omnicom Media New Zealand’s content offering, helping bring together content, communications, media and commerce to create stronger outcomes for clients. Her promotion reflects the growing importance of content-led marketing and storytelling in helping brands build relevance, strengthen audience engagement and support long-term growth. Focus on Integrated Content Solutions Commenting on the appointment, Nikki Grafton, CEO of... - [David Clugston Takes Charge as Head of Effectiveness at PHD Australia](https://mediamohalla.com/david-clugston-takes-charge-as-head-of-effectiveness-at-phd-australia/): PHD Australia has strengthened its strategy and measurement capabilities with the appointment of David Clugston as its first Head of Effectiveness, a newly established role focused on advancing the agency’s approach to evidence, measurement and marketing effectiveness. Clugston Takes on New Effectiveness Mandate In his new role, Clugston will report to David Bielenberg, Chief Strategy and Effectiveness Officer, and oversee effectiveness initiatives across PHD Australia’s client portfolio. His remit will cover accounts including Virgin Australia, ANZ Bank and Volkswagen Group, with a focus on strengthening measurement frameworks and connecting media investment more closely with business outcomes. Nearly Two Decades in Analytics... - [Antonia Sanda Takes on Communications Leadership Role at Anthropic in ANZ](https://mediamohalla.com/antonia-sanda-takes-on-communications-leadership-role-at-anthropic-in-anz/): Anthropic has appointed Antonia Sanda to lead its communications function across Australia and New Zealand (ANZ), adding an experienced technology communications executive as the company continues to expand its presence in the region. Sanda Joins Anthropic From Deel Sanda joins Anthropic after more than four years leading APAC communications at Deel, the global workforce management company. Prior to Deel, she spent nearly a decade at Meta, where she served as Head of Communications for Australia, New Zealand and the Pacific. Her career spans more than 20 years in technology communications, covering corporate reputation, issues management and communications for rapidly scaling technology... - [From Debt Repayment to Expansion: How Financial Discipline Is Powering RPS Group’s Next Growth Phase](https://mediamohalla.com/from-debt-repayment-to-expansion-how-financial-discipline-is-powering-rps-groups-next-growth-phase/): RPS Group today announced that it has become completely debt-free, having successfully cleared its total outstanding debt of ₹236 crore. The full repayment was completed on August 21, 2026, well ahead of the scheduled deadline of September 30, 2026. The debt repayment includes the complete clearance of all institutional and bank borrowings, including those from L&T Finance and Phoenix. This significant achievement marks a turning point in the company’s financial journey, reinforcing its commitment to fiscal discipline and sustainable growth. Speaking on the occasion, Mr. Shanti Prakash Gupta, Chairman of RPS Group, said: Clearing this debt ahead of schedule is a... - [Hamilton Sciences Pvt. Ltd. (HSPL) Selects WebEngage to Build Scalable, Personalized Customer Engagement Journeys](https://mediamohalla.com/hamilton-sciences-pvt-ltd-hspl-selects-webengage-to-build-scalable-personalized-customer-engagement-journeys/): WebEngage, a leading customer engagement and retention platform, has partnered with Hamilton Sciences Pvt. Ltd. (HSPL), a personal and home care company, to strengthen customer engagement across its brands Denver, ENVY and Vanesa. The partnership will enable HSPL to build scalable, personalized programs across its growing digital ecosystem. Through WebEngage, the brands will leverage omnichannel journeys to engage consumers based on their preferences, browsing behavior, and interactions. The platform will support communication across channels including WhatsApp, Push Notifications, SMS, Email, In-app Messaging, and Web Personalization, helping brands deliver timely experiences across acquisition, conversion, retention, and re-engagement. WebEngage will also enable HSPL... - [AGENCY09 turns 13; Charts growth with an expanded leadership team](https://mediamohalla.com/agency09-turns-13-charts-growth-with-an-expanded-leadership-team/): AGENCY09 marks its 13th Anniversary withkey leadership elevations, as it embarks on its next phase of growth. The elevations strengthen the agency’s culture that is anchored in ‘We Deliver Growth’, bringing together strategy, content, technology, design, data and media to solve business challenges and deliver measurable outcomes for clients. The elevations recognise long-standing team members who are set to take on larger responsibilities across the business. Speaking on the elevations, Tushar Khakhar, Founder and CEO, AGENCY09 said, “Each elevated member has helped build & strengthen AGENCY09 all these years. The team is geared up for our next phase, with a common... - [Laxmi Dental Limited Launches New Illusion Zirconia Campaign with Madhuri Dixit to challenge ‘Whatever’ mindset](https://mediamohalla.com/laxmi-dental-limited-launches-new-illusion-zirconia-campaign-with-madhuri-dixit-to-challenge-whatever-mindset/): Parents spend a lifetime choosing the best for their children, often without a second thought. When it comes to choosing for our parents, especially something as important as their smile, the same care and consideration matter. With this simple yet powerful message, Laxmi Dental Limited, one of India’s leading dental products and solutions companies, has launched its latest consumer awareness campaign featuring renowned actor Madhuri Dixit. Through two heartfelt films for Illusion Zirconia Dental Crowns, the initiative encourages patients and their families to choose with care and confidence. At its core, the campaign highlights a simple yet relatable insight that many... - ["Adding Supply Is Easy, Absorbing It Is Hard. In Hospitality, the Guest Never Forgets": Sohail Mirchandani](https://mediamohalla.com/adding-supply-is-easy-absorbing-it-is-hard-in-hospitality-the-guest-never-forgets-sohail-mirchandani/): In our latest edition of Media mohalla MM Talk’s we spoke with Sohail As part of its conversations with entrepreneurs shaping Indian hospitality, we spoke with Sohail Mirchandani, Chief Operating Officer and Co Founder of EkoStay. An entrepreneur with deep experience in hospitality and property development, Sohail has spent eight years building the operational backbone of one of India’s leading holiday home brands. In this interaction, he talks about the journey since 2018, the changing Indian traveller, the discipline behind scaling a villa hospitality business, and what lies ahead for EkoStay. Q1. EkoStay has been on quite a journey since 2018.... - [POVA takes its AI Vision beyond Smartphones, building a smarter everyday Ecosystem](https://mediamohalla.com/pova-takes-its-ai-vision-beyond-smartphones-building-a-smarter-everyday-ecosystem/): AI is quickly becoming part of how people in India work, learn and communicate. POVA is taking this shift a step further by building an AI ecosystem that goes beyond the smartphone, bringing practical intelligence across its latest devices to make everyday tasks simpler. The POVA 8 Series, including the POVA 8 and POVA 8 Pro, forms the foundation of this ecosystem. The POVA 8 Pro 5G comes with an India’s first AI Assistant designed to make everyday tasks more convenient, from managing information to helping users get things done with fewer steps. It can record, transcribe and summarise regular and... - [Ankit Baldi Takes Charge as CEO at GMR Sports](https://mediamohalla.com/ankit-baldi-takes-charge-as-ceo-at-gmr-sports/): Ankit Baldi has been appointed Chief Executive Officer of GMR Sports, taking on the top leadership role after joining the organisation in June 2025. Baldi announced the appointment on LinkedIn, saying he was delighted to take on the role of Chief Executive Officer at GMR Sports. Baldi Takes on Expanded Leadership Role Baldi joined GMR Sports in June 2025 as Head of Business Development, Strategy and Governance. Since then, he has been involved in the organisation’s strategic and business development initiatives before moving into the CEO position. Alongside his responsibilities at GMR Sports, Baldi also serves as Chief Executive Officer of... - [Siddharth Vaya Takes Charge as Senior Vice President and Business Head at Dot & Key](https://mediamohalla.com/siddharth-vaya-takes-charge-as-senior-vice-president-and-business-head-at-dot-key/): Dot & Key, the D2C skincare brand, has appointed Siddharth Vaya as Senior Vice President and Business Head. In his new role, Vaya will lead the business with a focus on strengthening category leadership, accelerating omnichannel expansion and building sustainable, profitable growth. Vaya Brings Nearly Two Decades of FMCG Experience Vaya brings close to two decades of experience across the FMCG and personal care sectors. His career has included senior leadership positions at established consumer brands, with experience spanning D2C businesses, traditional brands, multinational corporations and large Indian conglomerates. His professional background covers sales, marketing and business leadership, giving him experience... - [Nishchay Bahl Takes Charge as Chief Business Officer - Offline at Honasa Consumer](https://mediamohalla.com/nishchay-bahl-takes-charge-as-chief-business-officer-offline-at-honasa-consumer/): Honasa Consumer Limited, a beauty and personal care company, has elevated Nishchay Bahl to Chief Business Officer – Offline. In his new role, Bahl will lead the company’s offline business across General Trade, Modern Trade and other channels, with a mandate to accelerate growth, expand distribution and strengthen the presence of Honasa’s brands across markets and categories. Bahl Takes on Expanded Offline Mandate Bahl moves into the expanded role after serving as Senior Vice President – Offline Revenue at Honasa for close to three years. During this period, he played a key role in scaling the company’s offline presence, strengthening relationships... - [Anushree Singh Takes Charge as Chief Human Resources Officer at Godrej Agrovet](https://mediamohalla.com/anushree-singh-takes-charge-as-chief-human-resources-officer-at-godrej-agrovet/): Godrej Agrovet Limited (Godrej Agrovet), one of India’s largest farm-to-protein platforms, has appointed Anushree Singh as Chief Human Resources Officer (CHRO). In her new role, Singh will lead the company’s people strategy and work closely with the leadership team to strengthen organisational capabilities, nurture talent and build a future-ready, high-performance organisation aligned with Godrej Agrovet’s long-term business objectives. Singh to Lead People and Organisational Strategy As CHRO, Singh will focus on strengthening Godrej Agrovet’s people agenda while supporting the company’s broader growth priorities. Her mandate will include talent development, organisational capability building and fostering a high-performance culture. Her appointment comes as... - [Karishma Rane Takes on Corporate Communications Leadership Role at Godrej Properties](https://mediamohalla.com/karishma-rane-takes-on-corporate-communications-leadership-role-at-godrej-properties/): Karishma Rane has joined Godrej Properties Limited as Deputy General Manager (DGM) – Corporate Communications, based in Mumbai. She moves into the role following a four-year tenure at Shapoorji Pallonji Real Estate, where she led corporate communications and worked on strengthening the company’s reputation and stakeholder relationships. Rane Joins Godrej Properties Rane announced her move on LinkedIn, describing her time at Shapoorji Pallonji as “truly enriching.” She also expressed excitement about joining Godrej Properties and said she is looking forward to “new challenges, new opportunities and creating meaningful impact” in her next chapter. Her appointment adds an experienced communications professional to... - [Simran Devgun Joins Current Global MENAT as Senior Account Director](https://mediamohalla.com/simran-devgun-joins-current-global-menat-as-senior-account-director/): Current Global MENAT, part of the Middle East Communications Network (MCN) and an Omnicom organisation, has appointed Simran Devgun as Senior Account Director as the agency continues to strengthen its team and expand its client portfolio across the region. Devgun Brings International PR Experience Devgun brings nearly 10 years of public relations experience across Dubai and London, with a focus on creative consumer communications. Her sector experience spans travel, hospitality, food and beverage, entertainment and FMCG. Her background includes developing consumer-focused communications programmes and managing campaigns designed to build brand engagement and reputation across competitive markets. Moves From Umami Comms Before... - [Mettipapan Tongton Takes on Market Lead Role at Ogilvy Thailand](https://mediamohalla.com/mettipapan-tongton-takes-on-market-lead-role-at-ogilvy-thailand/): Ogilvy Thailand has appointed Mettipapan Tongton as its new Market Lead, succeeding retiring CEO Jiravara Virayavardhana, who concludes a career spanning more than 31 years with the agency. Tongton takes up the leadership role this month as WPP continues to streamline and integrate operations across its agency network. With more than 18 years of experience in marketing communications, she brings a broad background spanning brand management, O2O communications strategy, customer experience and martech-enabled CRM. Tongton Brings Extensive Ogilvy Experience Tongton has progressed through several leadership positions within the Ogilvy and WPP ecosystem. She has served on Ogilvy’s executive board and most... - [Rise MENA Announces 2026 Mentoring Cohort with 32 Mentor-Mentee Pairings](https://mediamohalla.com/rise-mena-announces-2026-mentoring-cohort-with-32-mentor-mentee-pairings/): Rise, the global professional community focused on advancing gender diversity across the broadcast and media technology industry, has announced its 2026 MENA mentoring cohort, bringing together 32 mentor-mentee pairings from across the region. The MENA programme forms part of Rise’s global mentoring initiative, which features more than 150 mentor-mentee pairings across the UK, Europe, ANZ, APAC, India and North America this year. The programme is designed to provide participants with opportunities to strengthen their professional networks, develop industry knowledge and support long-term career progression. Over the six-month programme, mentees will have access to networking opportunities, workshops and industry-led sessions, alongside a minimum... - [Global Chess league has re-invented fan engagement in chess, says India’s esports icon Naman “Mortal” Mathur ](https://mediamohalla.com/global-chess-league-has-re-invented-fan-engagement-in-chess-says-indias-esports-icon-naman-mortal-mathur/):  Indian esports icon and S8UL co-founder Naman “Mortal” Mathur applauded the Tech Mahindra Global Chess League’s (GCL) blend of elite competition, entertainment and fan engagement, saying the franchise-based competition has not only reinvented the way chess is experienced by audiences but also attracted newer fans. Mortal, as he is popularly known in the gaming circuit, currently has over 7 million followers who watch his streams. He said that, much like esports, the GCL has successfully connected elite performers with creators, thereby creating a platform for the sport to grow beyond its traditional fan base. “What I found exciting was how the... - [Aditya Birla Sun Life Mutual Fund’s ‘The Comeback Morcha’ Adds  a Fresh Perspective to Teacher’s Day](https://mediamohalla.com/aditya-birla-sun-life-mutual-funds-the-comeback-morcha-adds-a-fresh-perspective-to-teachers-day/): This Teacher’s Day, Aditya Birla Sun Life Mutual Fund (ABSLMF), in collaboration with creative partner AGENCY09, goes beyond conventional messages of gratitude to ask a simple question,”While we remember our teachers, do we remember the lessons they taught us?” Built on this insight, the campaign titled ‘The Comeback Morcha’ crafted using AI brings familiar classroom objects – chalks, calculators, rulers, protractors, markers and the blackboard – to life. Together, they stage a playful morcha (rally), reminding adults of the lessons they once represented: solving problems, finding direction, planning ahead, identifying what matters and moving forward step by step. As the film... - [Ladakh Marathon Secures Support of Key Partners as Race Strengthens Global Ahead Of 13th Edition](https://mediamohalla.com/ladakh-marathon-secures-support-of-key-partners-as-race-strengthens-global-ahead-of-13th-edition/): The Ladakh Marathon, the world’s highest AIMS-certified marathon and an Abbott World Marathon Majors Wanda Age Group Qualifier, has secured the support of eight key partners, including four new associations, for its 13th edition from September 10–13. The expanded partner base comes as the race continues to strengthen its position on the international running calendar, with more than 7,200 registrations from 35 of India’s 36 states and Union Territories, over 28 countries, and all six inhabited continents. Alongside its scale of participation, the race continues to stand apart for the nature of the challenge it presents, combining international race credentials with... - [NODWIN Gaming announces Delhi Comic Con, calling fans to block December 5 - 6 to get Geeked Out!](https://mediamohalla.com/nodwin-gaming-announces-delhi-comic-con-calling-fans-to-block-december-5-6-to-get-geeked-out/): The capital has a reason to rejoice as NODWIN Gaming announced the return of Delhi Comic Con to the city on December 5-6 at NSIC Exhibition Grounds. What started in Delhi in 2011 as a close-knit community of passionate fans has grown into a nationwide fandom movement, with the Delhi edition now attracting around 52,000 participants. Following the landmark edition last season, Comic Con is all set to bring the fandom back to the capital this December. Over the years, Comic Con India has evolved alongside its fans, bringing together comics, anime, manga, gaming, cosplay, creators, music, comedy and entertainment. More... - [Sultan Hakeem Takes Charge as Director of Events and Protocol at SAL](https://mediamohalla.com/sultan-hakeem-takes-charge-as-director-of-events-and-protocol-at-sal/): SAL Saudi Logistics Services has appointed Sultan Hakeem as Director of Events and Protocol, expanding his leadership responsibilities across corporate events, executive protocol, stakeholder engagement and communications. Hakeem moves into the role after serving as Events and Protocol Manager and Acting Director of Corporate Communications at SAL. He brings more than 17 years of experience across corporate events, executive protocol, sponsorships and communications, with experience spanning the logistics, energy and banking sectors. Leading Events and Protocol at SAL In his new position, Hakeem will oversee SAL’s events calendar, protocol and stakeholder experience across the company’s national and international operations. His remit... - [Mahindra Group Names Delnaz Desai as Vice President and Group Talent Head](https://mediamohalla.com/mahindra-group-names-delnaz-desai-as-vice-president-and-group-talent-head/): Mumbai, Maharashtra, India, September 2026 — Delnaz Desai has joined Mahindra Group as Vice President – Group Talent Head, taking responsibility for leading the enterprise talent management agenda across the Group. In her new leadership role, Desai will focus on employer branding, talent attraction and retention, employee development, leadership capability and building the talent ecosystem needed to support growth across Mahindra’s diverse portfolio of businesses. Two Decades of HR and Talent Experience Desai brings around 20 years of experience in human resources and talent leadership, with expertise spanning talent management, HR business partnering, leadership development, succession planning, organisational effectiveness, culture and... - [Saatchi & Saatchi India strengthens creative leadership with Mayuresh Dubhashi as Chief Creative Officer](https://mediamohalla.com/saatchi-saatchi-india-strengthens-creative-leadership-with-mayuresh-dubhashi-as-chief-creative-officer/): Saatchi & Saatchi India, part of Publicis Groupe India, has appointed Mayuresh Dubhashi as Chief Creative Officer, further strengthening its creative leadership bench. Based in the agency’s Mumbai office, Mayuresh will report to Paritosh Srivastava, CEO, Saatchi & Saatchi India, BBH India, and Propagate India. In his new role, Mayuresh will partner with Kartik Smetacek, Chief Creative Officer, Saatchi & Saatchi India, to shape the agency’s creative ambition and deliver modern, culture-led solutions for brands. A creative leader with a culture-first lens, Mayuresh brings over two decades of experience across brand building, innovation strategy and modern storytelling. With a strong track... - [Sanjay Sabarwal Appointed Senior Vice President – Field HR at Emcure Pharmaceuticals](https://mediamohalla.com/sanjay-sabarwal-appointed-senior-vice-president-field-hr-at-emcure-pharmaceuticals/): Sanjay Sabarwal has been appointed as Senior Vice President – Field HR at Emcure Pharmaceuticals Limited, marking a significant milestone in his extensive pharmaceutical HR leadership career. In his new role, Sabarwal will focus on supporting field teams, enabling career growth and strengthening people and HR initiatives across the organisation. Three Decades at Sun Pharmaceutical Industries Prior to joining Emcure Pharmaceuticals, Sabarwal spent more than three decades with Sun Pharmaceutical Industries Ltd, progressing through a range of leadership positions. His roles included Associate Vice President and Zonal Sales Manager – North, giving him extensive exposure to business operations and the pharmaceutical... - [Nikita Sarwara Takes Charge as Senior Vice President at Adfactors PR](https://mediamohalla.com/nikita-sarwara-takes-charge-as-senior-vice-president-at-adfactors-pr/): Adfactors PR has elevated Nikita Sarwara to Senior Vice President, with her expanded mandate focused on new business development, strategic partnerships and client growth. Sarwara has been with Adfactors PR for five years, working across businesses and sectors on business development and client relationships. In her new role, she will focus on identifying new business opportunities, developing partnerships and strengthening relationships with existing and prospective clients. Two Decades of Industry Experience Sarwara brings more than 20 years of professional experience spanning hospitality, business development and strategic communications. Before joining Adfactors PR, she spent nearly a decade with Value360 Communications, where she... - [Goodness of Design and Digital appoints Vishakha Khattri as Business Head](https://mediamohalla.com/goodness-of-design-and-digital-appoints-vishakha-khattri-as-business-head/): Goodness of Design and Digital has appointed Vishakha Khattri as Business Head. In her new role, she will work closely with the agency’s leadership to drive business growth, strengthen client partnerships and support its next phase of expansion. Khattri brings over 11 years of experience in advertising, having worked across Leo Burnett, Webchutney, DDB Mudra, FCB Ulka and Godrej Creative Lab. During her career, she has worked on brands including Thums Up, SBI, Horlicks, Red Bull, The Times of India, Meesho, Godrej Foods, Dabur and KFC. Her body of work has received more than 50 awards globally, reflecting experience across diverse... - [Ankit Tandon Joins Taboola as National Lead, Agency Business - India](https://mediamohalla.com/ankit-tandon-joins-taboola-as-national-lead-agency-business-india/): Ankit Tandon has joined Taboola as National Lead, Agency Business – India, taking on a leadership role focused on the company’s agency business in the Indian market. Tandon announced the move on LinkedIn, sharing that he had started his new professional assignment with Taboola the previous week. He also highlighted Taboola’s role in helping businesses grow through performance advertising technology that extends beyond search and social platforms and delivers measurable outcomes at scale. New Role at Taboola In his new position, Tandon will lead Taboola’s agency business in India, working with the company’s agency ecosystem and contributing to its growth in... - [Toby Tam Moves to Integrated Strategy Associate Director Role at Monks](https://mediamohalla.com/toby-tam-moves-to-integrated-strategy-associate-director-role-at-monks/): Toby Tam has taken on a new position as Integrated Strategy Associate Director at Monks, expanding his remit across content and paid media strategy for clients and internal teams. Tam announced the move on LinkedIn, sharing that the new role will allow him to continue bringing together content and paid media strategy as part of his work with clients and teams. Expanded Strategy Mandate In his new role, Tam will work across integrated strategy, with a focus on connecting content and paid media approaches for clients. The expanded remit builds on his existing experience at Monks and reflects an integrated approach... - [InvestYadnya.in Appoints Sriram Kannan, Former Accenture MD, as Chief Operating Officer](https://mediamohalla.com/investyadnya-in-appoints-sriram-kannan-former-accenture-md-as-chief-operating-officer/): InvestYadnya.in, a rapidly growing investment advisory and wealth management platform, has announced the appointment of Sriram Kannan as Chief Operating Officer (COO) to lead its Business Transformation vertical. Sriram will focus on streamlining operations, scaling technology, and driving the company’s long-term growth strategy. Sriram brings over two decades of experience in technology strategy, enterprise transformation, and operations. Before joining InvestYadnya.in, he spent 17 years at Accenture, most recently as Managing Director, Cloud Infrastructure Engineering, where he led large-scale cloud and infrastructure transformation programs. He also held leadership roles at Accenture and Deloitte in Auckland, and began his career at Tata Consultancy Services (TCS). Sriram’s expertise... - [CXO Lanes Names RP Singh as Global Chief Marketing Officer](https://mediamohalla.com/cxo-lanes-names-rp-singh-as-global-chief-marketing-officer/): CXO Lanes has appointed marketing professional RP Singh as its Global Chief Marketing Officer, as the executive networking platform prepares to expand its presence beyond India. Singh will lead the company’s marketing strategy for its international expansion, with Singapore and Australia set to be the initial markets before CXO Lanes moves into the Americas. Leading CXO Lanes’ International Expansion CXO Lanes currently has a community of more than 500,000 C-suite executives and senior leaders. Its offering spans executive networking, thought leadership, media, content and events. In his new role, Singh will oversee marketing efforts as the platform develops its presence across... - [TechnoSport Turns the 21.0975 km Satara Hill Half Marathon Route Into an 'I AM MOMENTUM' Canvas](https://mediamohalla.com/technosport-turns-the-21-0975-km-satara-hill-half-marathon-route-into-an-i-am-momentum-canvas/): : The Satara hills don’t make it easy for any runner. Twenty-one kilometres of sustained climb, run in heat, UV exposure and humidity that punish anyone who doesn’t pace themselves. At the 15th edition of the Satara Hill Half Marathon this year, TechnoSport, India’s largest activewear brand, is transforming the 21.0975 km Satara Hill Half Marathon route into an ambient OOH canvas for ‘I AM MOMENTUM’. TechnoSport, India’s largest activewear brand, has stencilled ‘I AM MOMENTUM’ and its Running Man mark along the 21.0975 km course, on the road surface itself and along the perimeter of the route. The work is... - [Nebula Esports crowned BGMI Masters Series Season 5 champions as ₹1 crore+ championship battle comes to a close](https://mediamohalla.com/nebula-esports-crowned-bgmi-masters-series-season-5-champions-as-%e2%82%b91-crore-championship-battle-comes-to-a-close/): NODWIN Gaming, a global leader in youth entertainment, today announced Nebula Esports as the champions of the BGMI Masters Series (BGMS) Season 5, bringing three weeks of competition to a close with the team finishing at the top of the standings after 18 matches at the Grand Finals. Gladiators Esports finished second, while iQOO Orangutan secured third place as the season concluded with a ₹1 crore+ prize pool on the line. The BGMS Season 5 Grand Finals brought together the final 16 teams for three days of high-intensity competition, with teams battling across 18 matches for the championship title. After a... - [Saad Abdullah: Driving Marketing Transformation Across the Global Mobility Landscape](https://mediamohalla.com/saad-abdullah-driving-marketing-transformation-across-the-global-mobility-landscape/): Saad Abdullah is a marketing leader shaping the evolution of the mobility industry, with experience spanning brand strategy, OEM partnerships, commercial growth and emerging markets. His career has combined global brand management with market-focused execution across the automotive sector. Leading Marketing at Abdul Latif Jameel Abdullah currently serves as Marketing Director at Abdul Latif Jameel, where he works across a multi-market portfolio representing more than 10 automotive brands across over 15 markets in the Middle East, North Africa, Europe and Asia. His remit includes elevating marketing standards, strengthening OEM partnerships and business development, supporting go-to-market strategies for new mobility brands including... - [Wildflower Naturals Expands Quick-Commerce Presence with Swiggy Instamart](https://mediamohalla.com/wildflower-naturals-expands-quick-commerce-presence-with-swiggy-instamart/): Wildflower Naturals, the consciousness-driven beauty and wellness brand that merges traditional Indian beauty practices with botanicals and modern formulating techniques, has extended its presence in the quick-commerce space through its tie-up with Swiggy Instamart. This expansion is a significant milestone for Wildflower Naturals’ omnichannel journey, which includes D2C, marketplaces, offline retail, and quick commerce on Blinkit. With the increasing importance of the beauty and wellness space as an on-demand consumption segment, this partnership will enable Wildflower Naturals’ customers to access its products with ease and greater convenience. It is currently offering a select lineup of its best-selling and most-demanded products from... - [IAA Voice of Change Roundtable on 17 September at Taj City Centre Gurugram](https://mediamohalla.com/iaa-voice-of-change-roundtable-on-17-september-at-taj-city-centre-gurugram/): The India Chapter of the International Advertising Association (IAA), with knowledge partner UNICEF, will host the IAA Voice of Change Roundtable on 17 September 2026 at the Taj City Centre, Gurugram, from 2 pm onwards. The afternoon will feature key findings and insights from the midline study, followed by a focused panel discussion on: “IAA Voice of Change: Shaping the Future of Inclusive Advertising” IAA Voice of Change is IAA India’s gender-sensitisation initiative started in 2020 aimed at fostering more equitable and authentic representation across advertising, media and content. On 7th July 2026, the Mumbai Roundtable marked an important milestone in... - [Glenmark Pharmaceuticals Names Priyanka Tewari as Head of Marketing](https://mediamohalla.com/glenmark-pharmaceuticals-names-priyanka-tewari-as-head-of-marketing/): Priyanka Tewari has joined Glenmark Pharmaceuticals as Head of Marketing, marking the latest step in her career across the pharmaceutical industry. Tewari announced the move through a post on LinkedIn. “Excited to announce my new role as Marketing Head at Glenmark Pharmaceuticals. Looking forward to new challenges, opportunities, and making a meaningful impact,” she wrote. Experience at Alkem Laboratories Tewari joins Glenmark after more than three years at Alkem Laboratories, where she most recently served as Senior Marketing Manager. She joined Alkem as Assistant Marketing Manager in December 2022 and progressed to Marketing Manager in April 2024. She was subsequently promoted... - [YUNG Names Farah Kreidieh as Editor-in-Chief](https://mediamohalla.com/yung-names-farah-kreidieh-as-editor-in-chief/): YUNG, the UAE-born independent magazine and media platform, has appointed Farah Kreidieh as Editor-in-Chief, bringing more than two decades of experience across publishing, fashion and luxury in the Middle East to the publication. Kreidieh joins YUNG following her tenure as Editor-in-Chief of Marie Claire Arabia. Her career spans the regional publishing and fashion landscape, complemented by an international editorial perspective. YUNG Enters Next Stage of Growth Founded in Dubai in 2022 by Sandra Yeghiazarian, YUNG covers fashion, music, art and culture. Since its launch, the platform has expanded from an independent magazine into a broader media and creative platform. Kreidieh’s appointment... - [Shivraj Shinde Takes Charge of Digital Sales at MotorOctane](https://mediamohalla.com/shivraj-shinde-takes-charge-of-digital-sales-at-motoroctane/): Shivraj Shinde has joined MotorOctane as Head of Digital Sales, moving into the role after nearly four years with Autocar India. MotorOctane has also announced his appointment on LinkedIn, confirming his new designation. Announcing his move, Shinde wrote on LinkedIn: “A new chapter. A continued journey. After a rewarding journey with Autocar India, I’m pleased to share that I have started a new chapter with MotorOctane.com.” Move from Autocar India Shinde joins MotorOctane after nearly four years at Autocar India, where he served as National Digital Sales Specialist. In the role, he was responsible for advertising sales across the West and... - [Prashant Halbe Takes Charge as Head of Brand at Pronto](https://mediamohalla.com/prashant-halbe-takes-charge-as-head-of-brand-at-pronto/): Prashant Halbe has joined rapidly growing on-demand home services platform Pronto as Head of Brand, bringing more than 18 years of experience across business advisory, advertising and digital-first creative strategy. Halbe announced the move on LinkedIn, expressing his enthusiasm about joining Pronto and the opportunity to work across creative, design and consumer-focused initiatives. He also acknowledged the work of Pronto’s leadership team in building and expanding the platform. Extensive Brand and Strategy Experience Halbe brings a broad background in brand building, strategic planning, advertising and creative strategy to his new role. Before joining Pronto, he served as Chief Strategy Officer at... - [Jennifer Creegan Appointed to Head Marketing Technology Operations at Disney](https://mediamohalla.com/jennifer-creegan-appointed-to-head-marketing-technology-operations-at-disney/): The Walt Disney Company has appointed Jennifer Creegan as Head of Marketing Technology & Operations, creating a new leadership role within the company’s enterprise marketing organisation. Creegan is set to join Disney on September 7, 2026, and will report to Asad Ayaz, Chief Marketing and Brand Officer. Moving to Disney After 27 Years at Microsoft Creegan joins Disney following a 27-year career at Microsoft, where she held leadership positions spanning business, marketing, product and operations. Most recently, she served as Vice President, Strategy, Business Model & Insights for Xbox, where her work covered business strategy, product and content, monetisation and the... - [Tania Kohli Takes Charge as Director, Corporate Communications at Dream Sports](https://mediamohalla.com/tania-kohli-takes-charge-as-director-corporate-communications-at-dream-sports/): Tania Kohli has taken on a new role as Director, Corporate Communications at Dream Sports, marking a new chapter in her communications career. Kohli announced the appointment through a LinkedIn post. Progression at Dream Sports Kohli has been with Dream Sports since November 2024, initially joining as Senior Manager, Corporate Communications. She moved into her new leadership role in August 2026. In her new position, Kohli will lead the company’s corporate communications function, building on her experience across corporate communications, employee engagement and organisational initiatives. Nearly Six Years at Zomato Before joining Dream Sports, Kohli spent close to six years at... - [Simon Shaw Steps Down at King Salman Park Foundation, Takes Up Advisory Role](https://mediamohalla.com/simon-shaw-steps-down-at-king-salman-park-foundation-takes-up-advisory-role/): Simon Shaw has concluded his tenure as Chief Communications & Marketing Officer at King Salman Park Foundation in Riyadh, transitioning from an in-house leadership role to independent advisory work. Shaw announced his departure in a LinkedIn post, describing his time with the foundation as an important professional chapter and an opportunity to contribute to one of the major projects associated with Saudi Arabia’s Vision 2030 programme. Shaping King Salman Park’s Brand and Communications During his tenure, Shaw said he helped shape the organisation’s brand direction and strengthen its marketing and communications capabilities. He also worked on building a team to support... - [KFC Names Mayank Singh as Associate Director, Marketing](https://mediamohalla.com/kfc-names-mayank-singh-as-associate-director-marketing/): Mayank Singh has been elevated to Associate Director, Marketing at KFC India, marking another milestone in his journey with Yum! Brands, where he has spent more than five years driving innovation and brand growth. Expanded Marketing Leadership Role Prior to his promotion, Singh served as Head of Innovation at KFC India, leading the development of new products and consumer-focused initiatives. Before that, he held the position of Senior Brand Manager, Innovation, where he was responsible for product strategy, development and go-to-market planning. Over the years, Singh has played a key role in strengthening KFC India’s menu innovation pipeline and helping the... - [Hiffin Receives Strong Industry Response at Photo Video Asia 2026 in New Delhi](https://mediamohalla.com/hiffin-receives-strong-industry-response-at-photo-video-asia-2026-in-new-delhi/): Hiffin, a growing name in the imaging and photography accessories segment, received an encouraging response from photography enthusiasts, content creators, professionals and industry visitors during its participation at Photo Video Asia 2026, held from August 30 to September 1, 2026, at Bharat Mandapam(Pragati Maidan), New Delhi. The three-day exhibition brought together leading players and professionals from the photography, videography and digital imaging ecosystem, with a showcase spanning cinematic cameras, studio lighting, digital imaging equipment and professional photography and videography solutions. Hiffin used the platform to showcase its range of products and engage directly with visitors, creators, photographers and industry professionals. The... - [CheQ Mumba Masters Launch New Era with Interactive Welcome Event at Lead Partner Headquarter Ahead of Global Chess League Season 4](https://mediamohalla.com/cheq-mumba-masters-launch-new-era-with-interactive-welcome-event-at-lead-partner-headquarter-ahead-of-global-chess-league-season-4/): CheQ, one of the largest credit card bill payment platform hosted a warm welcome ceremony for it’s newly christened team, the CheQ Mumba Master in India, at its brand-new headquarters. The event brought together international grandmasters, franchise management, and CheQ executives to launch a partnership built on strategic alignment and shared ambition.   The team was greeted with an official welcome ceremony followed by interactive sessions designed to build camaraderie. Hosted by CheQ CEO and Founder Aditya Soni, the afternoon featured rapid-fire Q&A rounds, players sharing behind-the-scenes anecdotes from high-pressure match situations, and a quick casual chess showdown between Soni and... - [BGMI Masters Series Season 5 Grand Finals set as 16 teams battle for ₹1 crore+ championship prize pool](https://mediamohalla.com/bgmi-masters-series-season-5-grand-finals-set-as-16-teams-battle-for-%e2%82%b91-crore-championship-prize-pool/): NODWIN Gaming, a global leader in youth entertainment, today announced the final 16 teams set to compete in the Grand Finals of the BGMI Masters Series (BGMS) Season 5, as the tournament enters its decisive final stage. From September 4 to 6, the finalists will compete across 18 matches for the BGMS Season 5 championship and a share of the ₹1 crore+ prize pool. After weeks of competition across the League Stage, Super Weekend and Playoffs, the final field brings together established BGMI powerhouses, emerging contenders and some of the most recognisable players in India’s competitive gaming ecosystem. With the season... - [ChatGPT Ads Roll Out Across MENA as OpenAI Accelerates Ad Business](https://mediamohalla.com/chatgpt-ads-roll-out-across-mena-as-openai-accelerates-ad-business/): OpenAI has expanded ChatGPT Ads to the Middle East and North Africa (MENA), opening its self-service advertising platform to marketers across the region as the company continues to scale its global advertising business. The MENA rollout began on August 31, alongside the addition of markets across India and Europe. Advertisers in eligible markets can purchase campaigns through Ads Manager, while ChatGPT Ads is already available in more than 40 countries through OpenAI’s Ads Solutions team, agency partners and technology partners. The expansion creates a new advertising environment for regional marketers, as consumers increasingly turn to conversational AI to research topics, compare... - [ITP Media Group Acquires Heart Media Group to Expand Luxury Media Footprint Across Asia](https://mediamohalla.com/itp-media-group-acquires-heart-media-group-to-expand-luxury-media-footprint-across-asia/): ITP Media Group, one of the largest media companies in the Middle East, has acquired Heart Media Group, a Singapore-headquartered luxury and lifestyle media company. The acquisition expands ITP Media Group’s international footprint and will enable the combined business to connect brands with affluent audiences across the GCC, India and Asia-Pacific, representing markets with a combined population of more than 2 billion people. Expanding Across Hong Kong, Malaysia and Singapore With the acquisition, ITP Media Group will enter three new international markets — Hong Kong, Malaysia and Singapore. Heart Media’s brands and teams will operate under the ITP Media name, with... - [MSM Unify Elevates Pooja Parmar to Senior Director, Sales and Services](https://mediamohalla.com/msm-unify-elevates-pooja-parmar-to-senior-director-sales-and-services/): MSM Unify, a global education platform connecting students, recruitment partners and universities across international markets, has appointed Pooja Parmar as Senior Director, Sales and Services. Parmar brings more than 25 years of experience in international education, with expertise spanning university recruitment, institutional partnerships, market development and cross-border operations. Her career has included leadership experience across Australia, the United Kingdom, the United States, Canada, New Zealand, South Asia, the Middle East and North Africa, West Africa and Southeast Asia. She also brings extensive experience in the India-Australia education corridor, along with a strong understanding of Australian higher education regulations and international student... - [Boldfit Names Oliver Kaye as Chief Operating Officer](https://mediamohalla.com/boldfit-names-oliver-kaye-as-chief-operating-officer/): Boldfit, the fitness and active lifestyle brand, has appointed Oliver Kaye as Chief Operating Officer (COO). The appointment marks a significant step in the company’s journey from a fast-growing Indian fitness brand to a scaled consumer platform. Kaye brings more than 25 years of international retail and consumer leadership experience across the UK, Europe and India. He has held senior roles with globally recognised companies including Marks & Spencer, Tesco and Selfridges. In India, Kaye has been involved in the launch of Calvin Klein in India, the development of Gap India, and the expansion of Lenskart’s retail business during its hyper-growth... - [PRecious Communications Appoints Sarah Cavanaugh as Director in Singapore](https://mediamohalla.com/precious-communications-appoints-sarah-cavanaugh-as-director-in-singapore/): PRecious Communications has strengthened its Singapore leadership team with the appointment of Sarah Cavanaugh as Director, as the agency expands its capabilities across corporate reputation, healthcare communications and artificial intelligence. Based in Singapore, Cavanaugh will lead client initiatives across Southeast Asia, with a remit covering corporate reputation, healthcare innovation and AI-driven communications strategies. Working under PRecious Communications’ “ONE PRecious” model, she will advise regional and global brands, focusing on translating innovation into measurable business outcomes. Extensive Regional Experience Cavanaugh brings more than 10 years of experience working with multinational organisations across the Asia-Pacific region. Her expertise spans corporate reputation, public affairs,... - [L’Oréal Names Marc Dicko as Chief Digital and Marketing Officer for SAPMENA](https://mediamohalla.com/loreal-names-marc-dicko-as-chief-digital-and-marketing-officer-for-sapmena/): L’Oréal has promoted Marc Dicko to the role of Chief Digital and Marketing Officer (CDMO) for its South Asia Pacific, Middle East and North Africa (SAPMENA) region, effective September 1, 2026. Based in Singapore, Dicko will report to Vismay Sharma, President of L’Oréal SAPMENA, and will lead the company’s digital, eCommerce and marketing strategy across more than 35 markets in the region. Extensive Experience at L’Oréal Dicko has been with L’Oréal for more than 15 years, during which he has held a series of leadership positions across digital and eCommerce functions. His experience spans the company’s Global Division, North Asia, Canada... - [May Yassin Takes Charge as Corporate Affairs Head at Vodafone Egypt](https://mediamohalla.com/may-yassin-takes-charge-as-corporate-affairs-head-at-vodafone-egypt/): Vodafone Egypt has elevated May Yassin to Head of Corporate Affairs, bringing more than 16 years of experience across communications, marketing and development roles. Yassin has been with Vodafone Egypt since 2014, when she joined the company as Marketing Communications and People Engagement Manager. Over the course of her career with the organisation, she has built experience across communications, marketing and corporate initiatives. Her professional background spans several large corporations and industries, with expertise covering external communications, sustainable development, strategic planning and budgeting, as well as creative initiatives. As a communications leader, Yassin has focused on purpose-driven work and initiatives aimed... - [Anmol Biscuits’ “Sorry Bolega Ki Nahi?” Wins Hearts This Raksha Bandhan](https://mediamohalla.com/anmol-biscuits-sorry-bolega-ki-nahi-wins-hearts-this-raksha-bandhan/): Anmol Biscuits’ latest Raksha Bandhan campaign, “Sorry Bolega Ki Nahi?”, is receiving a strong and positive response from audiences for its refreshingly humorous take on the most relatable part of sibling relationships—their endless fights, teasing and unspoken affection. Moving away from the usual emotional Raksha Bandhan narrative, the #HarPalAnmol campaign captures the chaotic reality of sibling bonds through everyday moments—from stolen mithai and Rakhi shagun to the classic demand, “Sorry bolega ki nahi?” The film takes viewers through a hilarious sibling showdown before delivering a simple emotional message: siblings may not always say sorry, but they always find their own way... - [PURPLE Enters MENA Market With Regional Operations Launch](https://mediamohalla.com/purple-enters-mena-market-with-regional-operations-launch/): Global creative communications agency PURPLE has expanded into the Middle East and North Africa (MENA) with the launch of PURPLE MENA, headquartered in Dubai and led by Sonia Ben Maaouia and Emma Norström as Managing Directors. The new regional operation will provide a range of services including strategic communications, brand positioning, media relations, talent partnerships, brand community building, social strategies, events and cultural programming across the MENA region. Expanding Luxury Communications in MENA PURPLE MENA will collaborate with the agency’s international network on regional and global campaigns for brands across luxury, fashion, beauty, hospitality, lifestyle and culture. Commenting on the launch,... - [Blue Machines AI Launches Project Icebreaker Ahead of GFF 2026: A Sovereign AI Co-Innovation Program for Indian BFSI](https://mediamohalla.com/blue-machines-ai-launches-project-icebreaker-ahead-of-gff-2026-a-sovereign-ai-co-innovation-program-for-indian-bfsi/): Blue Machines AI, an advanced agentic CX operating system for enterprises, today announced Project Icebreaker, a sovereign AI co-innovation program for India’s banking and financial services sector, ahead of the Global Fintech Fest (GFF) 2026. Under Project Icebreaker, Blue Machines AI will partner with five financial institutions operating in India – including banks, NBFCs, insurers and fintechs – to implement their most ambitious CX AI initiatives in production. Blue Machines AI’s multi-crore investment will cover access to its platform and proprietary technology, solution architecture, use-case engineering, enterprise integrations, model configuration, guardrails, testing and evaluation, deployment within the institution’s chosen environment, and... - [CyberPowerPC India Expands Education Focus, Helping Institutions Build Smarter High-Performance Technology Infrastructure](https://mediamohalla.com/cyberpowerpc-india-expands-education-focus-helping-institutions-build-smarter-high-performance-technology-infrastructure/): CyberPowerPC India is expanding its focus within the education ecosystem, working with schools, colleges, universities and specialised institutes to help them build technology environments around the actual needs of their students and learning programmes. The company has already been working closely with institutions including Karnavati University, Gandhinagar, and Whistling Woods International, supporting their efforts to equip students with high-performance computing infrastructure for demanding creative and technology-led workflows. The engagement marks a broader approach from CyberPowerPC India, which is looking to work with educational institutions from the technology planning stage rather than limiting its role to hardware procurement. The company first seeks... - [8Bit Creatives named Official Broadcast & Production Agency for Tech Mahindra Global Chess League Season 4](https://mediamohalla.com/8bit-creatives-named-official-broadcast-production-agency-for-tech-mahindra-global-chess-league-season-4/): 8Bit Creatives, India’s leading gaming talent management agency, has entered the broadcast and live production space with its appointment as the Official Broadcast & Production Agency for Season 4 of the Tech Mahindra Global Chess League (GCL), the world’s largest franchise-based chess league, promoted by Tech Mahindra in partnership with FIDE, the International Chess Federation. As part of the mandate, 8Bit Creatives will deliver end-to-end live broadcast production for all nine days of the league, and will also serve as the official photography and videography partner for the event. Season 4 of the GCL brings the league to Bengaluru for the... - [Knight Frank Names Chris Davis as Group Chief Financial Officer](https://mediamohalla.com/knight-frank-names-chris-davis-as-group-chief-financial-officer/): Global property consultancy Knight Frank has appointed Chris Davis as Group Chief Financial Officer and the newest member of the Group Executive Board. Davis brings more than 24 years of international leadership experience to the role, including multiple CFO appointments, board positions and a decade as an equity Partner. He previously served as Knight Frank’s Interim Group CFO and as a member of the Group Executive Board, giving him a strong understanding of the firm’s operations and strategic priorities. In his new role, following a competitive selection process, Davis will lead Knight Frank’s global finance function, with a focus on supporting... - [LiveRamp Names Hannah Barnett VP – Brand Sales for UK and MENA](https://mediamohalla.com/liveramp-names-hannah-barnett-vp-brand-sales-for-uk-and-mena/): LiveRamp, a leader in data collaboration, has appointed Hannah Barnett as Vice President, Brand Sales for UK and MENA, strengthening its commercial leadership across the two markets. Based in London, Barnett will focus on accelerating brand sales and building deeper relationships with clients across the UK and MENA. Her appointment forms part of LiveRamp’s broader international commercial strategy as the company continues to expand its presence and capabilities across the region. Extensive Media and Adtech Experience Barnett brings more than 18 years of experience across media and advertising technology, with senior roles spanning programmatic, digital sales and client management. Most recently,... - [Vineet Kumar Kapila Takes Charge as Chief Marketing Officer at Svarn Group](https://mediamohalla.com/vineet-kumar-kapila-takes-charge-as-chief-marketing-officer-at-svarn-group/): Vineet Kumar Kapila has joined Svarn Group as its Chief Marketing Officer (CMO), marking a new phase in his extensive professional career. Kapila announced his appointment through a post on LinkedIn, expressing his excitement about taking on the new leadership role at Svarn Group. “I’m happy to share that I’m starting a new position as Chief Marketing Officer at Svarn Group!”, he said in his LinkedIn post. 36+ Years of Professional Experience Kapila brings more than 36 years of professional experience, with a career spanning FMCG, retail, media and consulting. His diverse industry exposure has covered marketing and business functions across... - [AXA Life Insurance Names Priya Chandni as Head of Brand and PR](https://mediamohalla.com/axa-life-insurance-names-priya-chandni-as-head-of-brand-and-pr/): Bharti AXA Life Insurance has appointed Priya Chandni as Head of Brand and PR, strengthening its leadership in brand building and corporate communications. Chandni joins Bharti AXA Life Insurance with extensive experience across brand strategy, integrated marketing, advertising and communications. She brings cross-sector expertise spanning financial services, jewellery, automobiles, aviation and other industries. Before joining Bharti AXA Life Insurance, Chandni served as Associate Vice President and Head of Brand and Marketing Communication at Generali Central Insurance. During her tenure, she led the company’s brand and marketing function, working across brand transformation, integrated campaigns, customer communication, employer branding and distribution marketing. Chandni... - [Ishmeet Saluja Takes on Senior Brand Manager Role at P&G for Oral-B India](https://mediamohalla.com/ishmeet-saluja-takes-on-senior-brand-manager-role-at-pg-for-oral-b-india/): Ishmeet Saluja has been elevated to Senior Brand Manager, Oral-B India at Procter & Gamble (P&G). Saluja has been with P&G for more than five years, during which she has taken on various roles across the organisation. Prior to her latest elevation, she was serving as Senior Brand Manager, Media. In her new role, Saluja will take on brand leadership responsibilities for Oral-B India, contributing to the brand’s marketing and growth initiatives in the Indian market. Professional Journey Before joining P&G, Saluja worked with Vedanta Resources as an Electrical Engineer, gaining experience in the corporate and engineering space. She also served... - [VIBE! Hoti Sabki Hai, Inki Thodi Alag Hai!](https://mediamohalla.com/vibe-hoti-sabki-hai-inki-thodi-alag-hai/): Amazon MGM Studios Unveils the Trailer of Kunal Kemmu’s High-Stakes Action-Comedy VIBE, Releasing in Cinemas on September 18 Amazon MGM Studios today unveiled the trailer of its upcoming theatrical film VIBE, a high-stakes action comedy written and directed by Kunal Kemmu. Releasing in cinemas on September 18, the film produced by Kunal Kemmu and Chirag Nihalani under the banner of Drongo Films follows two inseparable friends whose ordinary lives spiral into an unpredictable adventure, pushing their survival instincts and friendship to the limit. Bringing together high-stakes action, character-driven comedy, infectious music, and an ensemble cast with a vibe of its own,... - [Pop-Culture universe expands, Comic Con India expands to Navi Mumbai debuting on November 28 and 29](https://mediamohalla.com/pop-culture-universe-expands-comic-con-india-expands-to-navi-mumbai-debuting-on-november-28-and-29/): India’s biggest pop-culture festival is all set to take over new territories, as Comic Con expands its fandom by announcing its first ever Navi Mumbai edition scheduled for November 28 and 29 at CIDCO Exhibition & Convention Centre, Navi Mumbai. With Navi Mumbai added to the calendar, Comic Con will bring its signature mix of comics, anime, gaming, cosplay, pop culture and fandom experiences to the Mumbai Metropolitan Region. The announcement comes shortly after Visakhapatnam (Vizag) was announced as the first city to kick off the new 2026–27 season, reinforcing NODWIN Gaming’s vision of taking Comic Con to newer audiences and... - [New Beauty Launches to Have on Your Radar](https://mediamohalla.com/new-beauty-launches-to-have-on-your-radar/): From high-performance haircare and skin-first formulas to long-wear colour and everyday beauty essentials, HUL Beauty & Wellbeing’s latest launches bring a fresh wave of innovation to the beauty shelf. Think smarter formulations, targeted actives and effortless beauty solutions designed for the way we live now. Here are the launches worth knowing about. Formulated for sensitive lips, Simple Lip Balm Espresso helps repair the lip barrier while delivering lasting hydration and comfort. Powered by 10% Pro-Ceramides and Cica, it helps strengthen the lip barrier, soothe irritation, and protect lips from dryness, leaving them feeling soft, supple, and visibly plump. With SPF 30 PA++... - [WLDD Attracts Strategic Investment from Adfactors PR and Vikas Khemani](https://mediamohalla.com/wldd-attracts-strategic-investment-from-adfactors-pr-and-vikas-khemani/): WLDD, a new-age content distribution and creator-led marketing company founded in 2018, has secured strategic investment from Adfactors PR, India’s largest public relations firm, and Vikas Khemani, Founder & CIO at Carnelian Asset Management & Advisors. The investment will support WLDD’s plans to scale its technology, creator ecosystem, content platforms and brand solutions as businesses increasingly compete for relevance, trust and recall in the attention economy. The investment follows WLDD’s previous funding round in 2023, which was led by Negen Capital. Expanding WLDD’s Attention Economy Platform WLDD has recorded a 55% CAGR over the last three years. Headquartered in Bengaluru, the... - [India Leads on AI Optimism, Learning and Founder Growth: LinkedIn’s Nicole Leverich](https://mediamohalla.com/india-leads-on-ai-optimism-learning-and-founder-growth-linkedins-nicole-leverich/): India’s growing optimism around artificial intelligence, strong appetite for learning and expanding entrepreneurial culture are making the country an increasingly distinctive market for LinkedIn. According to Nicole Leverich, Chief Communications Officer at LinkedIn, these trends are also providing insights into how professional communication is evolving globally. Speaking to afaqs! during her India visit for the opening of LinkedIn’s new Bengaluru office, Leverich said that optimism around AI is particularly strong in India compared with other markets, where concerns around job displacement are more pronounced. India’s AI Opportunity The optimism is reflected in how Indian professionals use LinkedIn. India consumes 50% more... - [Kumaresan T Appointed Division Head of Utilities & Metals at L&T](https://mediamohalla.com/kumaresan-t-appointed-division-head-of-utilities-metals-at-lt/): Kumaresan T has been appointed as Division Head of the Utilities & Metals Division at Larsen & Toubro (L&T), bringing more than 34 years of experience across EPC projects, business development and leadership in India and the Middle East. Extensive Leadership Experience at L&T Kumaresan has spent a significant part of his career with L&T, taking on a wide range of leadership and project management responsibilities. His roles have included Senior Vice President, Executive Vice President, Vice President & Head – Minerals & Metals, General Manager, Cluster Head, Chief Project Manager, Regional Project Manager, Resident Construction Manager, Construction Manager, Planning Engineer... - [Japnit Kaur Joins IBM as Head of Marketing for India & South Asia](https://mediamohalla.com/japnit-kaur-joins-ibm-as-head-of-marketing-for-india-south-asia/): Japnit Kaur has joined IBM as Head of Marketing, IBM India & South Asia, taking on a key leadership role spanning IBM Consulting and IBM Technology across the region. Kaur brings significant experience in enterprise and B2B technology marketing, with expertise across account-based marketing, executive engagement, industry marketing, demand generation and partner-led growth. Experience Across Global Technology Companies Prior to joining IBM, Kaur held marketing leadership positions with global technology organisations including Amazon Web Services (AWS), VMware and Wipro. Her career has involved building relationships with senior decision-makers, developing industry-focused marketing strategies, driving demand generation and aligning marketing programmes with broader... - [Prathmesh Mishra Named CEO and Managing Director of Varun Beverages](https://mediamohalla.com/prathmesh-mishra-named-ceo-and-managing-director-of-varun-beverages/): Prathmesh Mishra has been appointed Chief Executive Officer and Managing Director of Varun Beverages Limited, bringing more than 25 years of experience across the beverages and alcoholic beverages industry. Extensive Industry Experience Before joining Varun Beverages, Mishra served as Managing Director – Korea & Japan at Diageo. Earlier, he spent more than a decade with Diageo India, where he held senior leadership positions including Chief Commercial Officer and Chief Operating Officer – West. During his tenure, Mishra was responsible for a broad range of business functions spanning sales, finance, manufacturing, human resources and regional operations. Leadership Across Pernod Ricard and Diageo... - [Srishti Ghosh Shinde Takes the Communications Helm at Tide](https://mediamohalla.com/srishti-ghosh-shinde-takes-the-communications-helm-at-tide/): Srishti Ghosh Shinde has been appointed as Head of PR and Communications, India at Tide, marking the next step in her communications career with the business. Shinde announced the move through a LinkedIn post, writing, “A new chapter at Tide. I’m grateful to share that I’ve stepped into the role of Head of PR & Communications, India at Tide.” Growing Communications Career at Tide Shinde has been with Tide since 2021 and has held multiple positions within the company’s PR and communications function. Prior to her latest appointment, she served as PR and Communications Lead and Senior PR and Communications Manager.... - [David McCallen Takes on Chief Strategy Officer Role at Omnicom Media Asia Pacific](https://mediamohalla.com/david-mccallen-takes-on-chief-strategy-officer-role-at-omnicom-media-asia-pacific/): Omnicom Media (OM), an Omnicom connected capability, has appointed David McCallen as Chief Strategy Officer, Asia Pacific, effective immediately. Based in Singapore, McCallen will be responsible for developing strategy for clients across the region, supporting the localisation of global strategies across APAC and strengthening strategic teams. He will report to Tony Harradine, CEO, OM Asia Pacific. More Than Two Decades of Experience McCallen brings more than 20 years of experience across APAC, Oceania and Europe, with a career spanning agency and client-side roles across customer experience, creative and media. He previously served as Asia Pacific Chief Strategy Officer at OMD for... - [Startup Policy Forum Names Akashdeep Baruah as Communications Lead](https://mediamohalla.com/startup-policy-forum-names-akashdeep-baruah-as-communications-lead/): The Startup Policy Forum (SPF) has appointed Akashdeep Baruah as Communications Lead, bringing more than seven years of experience across leading news organisations to the policy-focused startup platform. Baruah has previously worked with CNBC-TV18, Reuters, Times Now and Business Today, building experience across journalism and media. Leading Communications and Media Relations In his new role at SPF, Baruah will lead the organisation’s social media, communications and media relations functions. His responsibilities will also include exploring the integration of artificial intelligence into SPF’s workflows and strengthening how the organisation communicates its policy positions to key audiences. Bringing Newsroom Experience to SPF Baruah’s... - [Sarvam Names Disha Sanghvi as Brand & Communications Lead](https://mediamohalla.com/sarvam-names-disha-sanghvi-as-brand-communications-lead/): Indian artificial intelligence company Sarvam has appointed Disha Sanghvi as Brand & Communications Lead, marking her move into the AI sector after a career spanning journalism, fintech and brand communications. From Journalism to Brand Communications Sanghvi began her career as a journalist at Mint, where she covered insurance and fintech regulation. Her early experience involved reporting on developments across financial services and emerging fintech businesses. She later moved into the industries she had previously covered, gaining experience across financial products and consumer communication. Experience Across Brand and Marketing Before joining Sarvam, Sanghvi was associated with ZET, where she worked across brand,... - [Jio Studios Names Anu Sikka to Lead Its Animation Business](https://mediamohalla.com/jio-studios-names-anu-sikka-to-lead-its-animation-business/): Anu Sikka has joined Jio Studios as Head of Animation, following her departure from her role as Executive Vice President at JioStar, according to sources. Sikka joined JioStar in October 2024 as Executive Vice President. Her move to Jio Studios marks a continuation of her career in the kids’ entertainment and animation space, where she has built extensive experience in programming, content strategy and television insights. Over 15 Years at Viacom18 Media Before joining JioStar, Sikka spent more than 15 years with Viacom18 Media, working across kids’ entertainment and programming. She most recently served as Business Unit Head for the Kids... - [XS.com Names Kasem Hekal as Senior Business Development Manager](https://mediamohalla.com/xs-com-names-kasem-hekal-as-senior-business-development-manager/): XS.com, a global FinTech and financial services provider, has appointed Kasem Hekal as Senior Business Development Manager in Dubai, UAE. The appointment strengthens the multi-asset broker’s commercial leadership as it looks to expand business opportunities, deepen client and partner relationships, and support its international growth. Strengthening Business Development in Dubai In his new role, Hekal will contribute to XS.com’s business development strategy from Dubai, a key international financial centre. His responsibilities will include developing a pipeline of business opportunities, strengthening engagement with clients and partners, and identifying areas for further commercial development. He will work closely with XS.com’s commercial teams to... - [SICO Wealth Names Ahmed Burashid as New Chief Executive Officer](https://mediamohalla.com/sico-wealth-names-ahmed-burashid-as-new-chief-executive-officer/): SICO Wealth Ltd. has appointed Ahmed Burashid as Chief Executive Officer, marking another step in the establishment of its new wealth and asset management platform in the Abu Dhabi Global Market (ADGM). A dedicated subsidiary of SICO BSC (c), SICO Wealth was established earlier this year and is expected to launch before year-end, subject to receiving final regulatory approval from the Financial Services Regulatory Authority (FSRA). Building SICO Wealth’s UAE Platform The appointment is subject to final regulatory approval and comes as SICO Wealth progresses toward its planned launch in the UAE. The company is being established to serve professional clients... - [The Coca-Cola Company Names Rishav Gandhi VP – People & Culture for Eurasia and Middle East](https://mediamohalla.com/the-coca-cola-company-names-rishav-gandhi-vp-people-culture-for-eurasia-and-middle-east/): The Coca-Cola Company has promoted Rishav Gandhi to Vice President – People & Culture for Eurasia and Middle East, expanding his regional mandate across people strategy, organisational effectiveness and culture. Gandhi announced the appointment on LinkedIn, saying he was pleased to take on the new position. Expanded People and Culture Mandate In his new role, Gandhi will oversee key people and culture priorities across the region, including talent development and organisational effectiveness. He will also contribute to broader business objectives across the markets within his remit. The expanded mandate builds on his experience in people strategy, talent development, organisational effectiveness, performance... - [Monks Names Nirvik Singh as CEO of EMEA Marketing Services](https://mediamohalla.com/monks-names-nirvik-singh-as-ceo-of-emea-marketing-services/): S4 Capital’s Monks has appointed Nirvik Singh as CEO of EMEA Marketing Services, placing him at the helm of the company’s marketing services business across Europe, the Middle East and Africa. Singh previously joined the S4Capital board of directors as an independent non-executive director in May 2025. He will now move into an executive leadership role within Monks, bringing more than 35 years of global marketing experience to the position. Leading Marketing Services Across EMEA In his new role, Singh will focus on scaling Monks’ unitary model across the region by bringing together brand strategy, creative, content, media intelligence and technology.... - [Gokul Agro Resources’ Vitalife Takes on ‘Modern Chaos’ in New National Campaign](https://mediamohalla.com/gokul-agro-resources-vitalife-takes-on-modern-chaos-in-new-national-campaign/): Gokul Agro Resources Ltd. has launched a new national campaign for Vitalife, its flagship edible oil brand, built around a proposition that moves the conversation beyond competing oils to the changing way India eats. Conceptualised by Glassbox, the campaign identifies its real opponent as “Modern Chaos”: the increasingly busy lifestyles that have made eating out, ordering in, and relying on convenience-led food choices a regular part of everyday life. The campaign arrives at a time when India’s dietary habits are changing significantly. According to NFHS-6, 30.7% of Indian women and 27.3% of men are overweight or obese, compared with 24% and... - [BRND.ME’s perfume brand Villain puts its Gold Revolver on the move across Bengaluru](https://mediamohalla.com/brnd-mes-perfume-brand-villain-puts-its-gold-revolver-on-the-move-across-bengaluru/): Villain, one of India’s fastest growing men’s fragrance and grooming brands from BRND.ME, took its Gold Revolver Eau de Parfum, India’s only revolver-shaped perfume, out for a spin across Bengaluru with a two-day auto-hood branding activation. The campaign turned auto rickshaws into moving brand canvases across some of the city’s busiest commercial and commuter hubs. The activation covered key locations including Russell Market in Shivajinagar, Vidhana Soudha and Koramangala. At the centre of the campaign was Villain Gold Revolver Eau de Parfum, India’s only revolver-shaped perfume, with its distinctive silhouette forming the visual centrepiece across the branded auto hoods. Adding a... - [Škoda Auto India and BBH India launch ‘For the Restless’ campaign for the new Kylaq Sportline](https://mediamohalla.com/skoda-auto-india-and-bbh-india-launch-for-the-restless-campaign-for-the-new-kylaq-sportline/): Škoda Auto India and BBH India have launched ‘For the Restless’, a new, integrated campaign for the ‘Kylaq Sportline’, the latest addition to the Kylaq range. With over 75,000 units sold since its launch, the Kylaq has become a strong pillar of Škoda Auto India’s growth story and a major contributor to the brand’s best-ever sales performance in its 25th year in India. At the heart of ‘For the Restless’ is a high-energy film that captures the restless energy of a generation that refuses to follow the given path and chooses to carve its own. The film opens with the rhythmic... - [Lava and Krea8 Team Up with Flipkart for ‘Shaq Hatao, Lava Uthao’ Campaign](https://mediamohalla.com/lava-and-krea8-team-up-with-flipkart-for-shaq-hatao-lava-uthao-campaign/): In a smartphone market where launches often focus on specifications, pricing and feature comparisons, Krea8 took a different approach for the launch of Lava Virat, starting with a consumer perception challenge rather than the product’s specifications. The independent creative agency identified that the challenge was not simply communicating what was new about Lava Virat, but encouraging consumers to reconsider existing perceptions of the Lava brand. The resulting campaign, ‘Shaq Hatao, Lava Uthao’, was developed for the product’s launch on Flipkart. Turning Consumer Doubt into a Creative Idea Rather than avoiding consumer hesitation around the Lava brand, Krea8 made that uncertainty the... - [UAE PropTech Market Projected to Reach AED 5.95 Billion by 2032](https://mediamohalla.com/uae-proptech-market-projected-to-reach-aed-5-95-billion-by-2032/): The UAE’s PropTech sector is undergoing rapid transformation as the country continues to strengthen its position as an innovation hub. The growing adoption of property technology is reshaping different stages of the real estate lifecycle, with Virtual Reality (VR) and Augmented Reality (AR) emerging as important tools for developers, architects and buyers. PropTech Market Set for Expansion The UAE’s PropTech market was valued at approximately AED 2.49 billion in 2025 and is projected to reach around AED 5.95 billion by 2032, according to market research firm MarkNtel Advisors. The market is expected to register a compound annual growth rate (CAGR) of... - [Abheet Singh Bagga Moves On from SuperYou to Launch ENRJI with Chirag Barjatya](https://mediamohalla.com/abheet-singh-bagga-moves-on-from-superyou-to-launch-enrji-with-chirag-barjatya/): Abheet Singh Bagga has exited SuperYou to co-found ENRJI with Chirag Barjatya, founder of PFC Club. The new venture is entering the energy and functional consumer products space with an energy candy positioned for convenient, on-the-go consumption in India. ENRJI Enters the Energy Candy Category ENRJI aims to offer energy in a different format, targeting growing demand for convenient functional consumer products that can be consumed on the go. The venture is being built around the idea of presenting energy through a candy format, with Bagga and Barjatya jointly leading the company’s brand, business and growth initiatives. Bagga Brings Brand-Building Experience... - [MarkNext Group Names Nabeel A Khan as Group CEO and Editor-in-Chief](https://mediamohalla.com/marknext-group-names-nabeel-a-khan-as-group-ceo-and-editor-in-chief/): MarkNext Group has appointed Nabeel A Khan as Group Chief Executive Officer and Editor-in-Chief, with a mandate to lead its global operations and upcoming media ventures across India, the Middle East and Africa. Two Decades of Media and Communications Experience Khan brings more than 20 years of experience spanning journalism, corporate communications and strategic leadership. He was the founding editor of The Economic Times Verticals and has also held senior editorial positions at Network18, building a career across business journalism and media leadership. From Journalism to Corporate Communications Khan later moved into corporate communications, most recently serving as Deputy Vice-President and... - [Volvo Cars Taps Klaus Zellmer to Lead the Company as CEO](https://mediamohalla.com/volvo-cars-taps-klaus-zellmer-to-lead-the-company-as-ceo/): Volvo Cars has appointed Klaus Zellmer, currently CEO of Volkswagen-owned Škoda, as its next President and CEO. Zellmer is expected to take charge by October 1, 2027, succeeding Hakan Samuelsson. Zellmer to Take Over Volvo Cars Leadership Zellmer brings more than 30 years of experience in the automotive industry and currently leads Škoda. His appointment marks a planned leadership transition at Volvo Cars. He will succeed Hakan Samuelsson, who was reappointed as Volvo Cars CEO in 2025. Samuelsson’s current contract runs until April 2027. Leadership Change Comes Amid Market Challenges The transition comes as Volvo Cars works to revive sales amid... - [Ogilvy Names Parul Budhiraja as Executive Vice President](https://mediamohalla.com/ogilvy-names-parul-budhiraja-as-executive-vice-president/): Parul Budhiraja has joined Ogilvy as Executive Vice President, bringing more than 19 years of experience across brand strategy, marketing and communications. She joins the agency after more than two years as a fractional CMO and strategic consultant. Experience as a Fractional CMO Before joining Ogilvy, Budhiraja worked as a fractional CMO and strategic consultant from April 2024 to September 2026, advising startups and SMEs on brand strategy, marketing and growth. During this period, she also served as Principal Strategist at Branduits, adding to her experience in strategic brand and marketing advisory. Leadership Role at Cheil India Prior to her consulting... - [Abhishek Karnani Set to Step Down as IAA India Chapter President](https://mediamohalla.com/abhishek-karnani-set-to-step-down-as-iaa-india-chapter-president/): Abhishek Karnani is set to step down as President of the International Advertising Association (IAA) India Chapter in September 2026, concluding a two-year tenure that began in September 2024. During his term, the IAA India Chapter focused on three key areas: AI, skilling and industry conversation, with initiatives spanning technology, creativity, representation, leadership and sustainability. Focus on AI and the Future of Creativity Karnani’s tenure began as generative AI was moving from experimentation into boardrooms. The chapter’s focus was on exploring how the technology could be adopted while keeping human creativity, ethics, empathy and judgement at the centre. The IAA brought... - [Thales Appoints Ashley Knapp as Communications Director for Asia](https://mediamohalla.com/thales-appoints-ashley-knapp-as-communications-director-for-asia/): Thales has appointed Ashley Knapp as Communications Director, Asia, based in Singapore. Knapp announced the appointment on LinkedIn, sharing that she began her new position with the company in September 2026. Leading Communications Across Asia In her new role, Knapp will oversee a broad range of communications responsibilities, including internal and external communications, crisis communications and related corporate communications functions. The role brings together her experience in corporate affairs, reputation management, executive communications and stakeholder engagement across Asia. Nearly Four Years at Schneider Electric Knapp joins Thales after nearly four years at Schneider Electric, where she served as Head of Brand... - [Hassan Awada Appointed Senior Executive Officer at PATRIZIA](https://mediamohalla.com/hassan-awada-appointed-senior-executive-officer-at-patrizia/): PATRIZIA, a global investment manager specialising in real assets, has appointed Hassan Awada as Senior Executive Officer (SEO), MENA. Based in the Abu Dhabi Global Market (ADGM), the international financial centre of the UAE’s capital, Awada will lead the continued growth of PATRIZIA’s business across the MENA region. Leading PATRIZIA’s MENA Business In his new role, Awada will focus on deepening relationships with institutional investors and strategic partners across the region. He will also support access to PATRIZIA’s international real assets investment platform. The appointment strengthens PATRIZIA’s presence in the Middle East as the company continues to develop its regional relationships... - [Teammate PR Secures Communications Mandate for Groversons Paris Beauty](https://mediamohalla.com/teammate-pr-secures-communications-mandate-for-groversons-paris-beauty/): Groversons Paris Beauty, the flagship lifestyle brand of Groversons Group, has appointed Teammate PR as its public relations agency of record. The partnership is aimed at strengthening the brand’s media presence, sharpening its brand narrative and connecting its seven-decade legacy with conversations around the future of intimate and lifestyle apparel. Building on a Seven-Decade Legacy Founded in 1953 by the late Chaman Lal Grover, Groversons Group has evolved from its origins in lingerie manufacturing into an intimate apparel and lifestyle business. The Group’s portfolio includes Groversons Paris Beauty, Sunaina, Shalini, Winta and Miss-T. It has a retail network spanning more than... - [Liberty Shoes Invites Consumers to Step Into Winter with ‘Chalo Apni Chaal’](https://mediamohalla.com/liberty-shoes-invites-consumers-to-step-into-winter-with-chalo-apni-chaal/): Liberty Shoes has launched its Autumn-Winter 2026 (AW26) campaign, ‘Chalo Apni Chaal’, using familiar games such as chess and cards to explore individuality, personal choices and the different ways people approach life. A Campaign Built Around Individual Choices The campaign is based on the idea that, much like a game, life is shaped by the moves people choose to make. Through its game-inspired creative approach, Liberty Shoes positions different moves as expressions of individual perspectives, choices and lifestyles. The campaign encourages consumers to embrace their own way of moving through life while connecting the idea of personal expression with the footwear... - [Nature Derma Hits Pause, Listens to Its Consumers and Returns with a Revamped Approach to Ingredient-Led Skincare](https://mediamohalla.com/nature-derma-hits-pause-listens-to-its-consumers-and-returns-with-a-revamped-approach-to-ingredient-led-skincare/): Nature Derma, the skincare brand from WOW Skin Science, is returning with a renewed purpose: to listen more closely, understand better, and create skincare that reflects the evolving needs of its consumers. Taking a step back to reassess its approach to formulations, ingredients, and product quality, the brand is reintroducing its skincare offerings through a revamped campaign that puts consumer understanding at the centre. The initiative reflects Nature Derma’s commitment to creating purposeful and accessible skincare solutions while evolving alongside its consumers. The campaign builds on a simple idea: sometimes, moving forward begins with taking a pause. By revisiting its formulations... - [IBC on Why Every Big Match Deserves a Celebration](https://mediamohalla.com/ibc-on-why-every-big-match-deserves-a-celebration/): IBC (Independence Brewing Company) With football screenings bringing friends together, match days are quickly becoming as much about the experience as the game itself. From crowded screening spots to laid-back watch parties, fans are pairing big moments on the pitch with good food, cold beer and even better company. As match-day culture grows, a beer in hand is becoming part of the ritual — making every goal, cheer and nail-biting finish a little more memorable. 1.  Enzo – Hybrid Lager A crisp, refreshing hybrid lager that blends the easy-drinking character of a lager with a fuller, more contemporary profile. Enzo is... - [Macaw Paints Turns Kartik Aaryan into ‘The Macaw Genie’, Granting Home Makeover Wishes in Its Biggest Upcoming Festive Campaign](https://mediamohalla.com/macaw-paints-turns-kartik-aaryan-into-the-macaw-genie-granting-home-makeover-wishes-in-its-biggest-upcoming-festive-campaign/): Macaw Paints, the decorative paints brand from the house of Shyam Steel, unveils its second television commercial starring Kartik Aaryan, this time reimagined as ‘The Macaw Genie’, a larger-than-life wish granter who sprinkles a little magic and colour wherever he goes, transforming ordinary homes into extraordinary ones with a snap, a swirl and a splash of magic. Building on the brand’s signature thought, “Macaw ke rang, magic ke sang,” the new TVC turns a familiar home moment into a spectacle of imagination. It opens with a man in his room, fondly petting a macaw until he is startled as the bird... - [Vaibhav Kashyap Joins OneXtel Communication as Head – Branded Content & Assistant General Manager](https://mediamohalla.com/vaibhav-kashyap-joins-onextel-communication-as-head-branded-content-assistant-general-manager/): OneXtel Communication Media has announced the appointment of Vaibhav Kashyap as Head – Branded Content & Assistant General Manager, marking another step in the company’s efforts to strengthen its branded content, intellectual property (IP), corporate engagement and strategic partnership capabilities. In his new role, Vaibhav will lead the organisation’s branded content mandate, with a particular focus on developing differentiated content-led platforms and intellectual properties. He will also work on corporate penetration, strategic partnerships and business development across key corporate segments, helping brands leverage content, media and experiential platforms to build stronger visibility and market influence. Vaibhav brings experience from the media... - [Disney Entertainment Appoints Adam Smith as Chairman of Direct-to-Consumer](https://mediamohalla.com/disney-entertainment-appoints-adam-smith-as-chairman-of-direct-to-consumer/): Disney Entertainment has named Adam Smith as Chairman of Direct-to-Consumer, with the appointment announced by Dana Walden, President and Chief Creative Officer, The Walt Disney Company. At the same time, Disney announced that Joe Earley will take on the newly created role of President, Disney Entertainment Television Franchise and Content Strategy. Smith to Lead Global Entertainment Streaming Business As Chairman, Smith will be responsible for Disney’s global entertainment subscription video-on-demand (SVOD) business. His expanded remit will cover strategy, development and continued innovation across the company’s streaming platforms, proprietary advertising technology and emerging technologies. Smith will oversee Disney+ and Hulu, including product,... - [boAt Lifestyle Names Saikat Mukhopadhyay as Chief Financial Officer](https://mediamohalla.com/boat-lifestyle-names-saikat-mukhopadhyay-as-chief-financial-officer/): boAt Lifestyle has appointed Saikat Mukhopadhyay as its new Chief Financial Officer (CFO), bringing an experienced finance professional to the company’s leadership team. Mukhopadhyay announced his new role through a LinkedIn post. He joins boAt after serving as Group Chief Financial Officer at WheelsEye, a position he held from March 2024 to August 2026. Experience Across Finance Leadership Roles Before joining boAt, Mukhopadhyay held several senior finance positions across industries. He served as Chief Financial Officer at BirlaNu from June 2022 to October 2023 and was Chief Financial Officer at Somany Ceramics from January 2018 to June 2022. His experience spans... - [North Seventy Five Strengthens Leadership Team with Mustapha Al-Tayech](https://mediamohalla.com/north-seventy-five-strengthens-leadership-team-with-mustapha-al-tayech/): Dubai-based communications agency North Seventy Five has appointed Mustapha Al-Tayech as Associate Director, with responsibility for sustainability, energy and financial communications across the Middle East. Al-Tayech Joins from Burson Al-Tayech joins North Seventy Five from Burson, where he spent more than 12 years advising organisations including the Dubai International Financial Centre (DIFC) and Saudi Aramco. During his tenure at Burson, he worked across mandates spanning financial-centre growth and investment, energy transition, major destination and infrastructure projects, and reputation-critical issues. Focus on Finance, Energy and Sustainability In his new role, Al-Tayech will focus on strengthening North Seventy Five’s work across finance, energy... - [Kanika Juneja Moves On from Role as 'Maggi Noodles’ Category Marketing Head](https://mediamohalla.com/kanika-juneja-moves-on-from-role-as-maggi-noodles-category-marketing-head/): After six years at Nestlé India, including two-and-a-half years as Category Marketing Head for Maggi Noodles, Kanika Juneja has stepped down from her role. Juneja shared the development on LinkedIn, reflecting on her time with the company and her contribution to the continuing journey of the Maggi brand. Six Years at Nestlé India Juneja joined Nestlé India in 2020 and spent six years with the company, including the last two-and-a-half years leading category marketing for Maggi Noodles. Reflecting on her departure, Juneja said she leaves with the satisfaction of having given the chapter her best and of having contributed to the... - [Burson Names Jennifer Stearns as Global Chief Innovation Officer](https://mediamohalla.com/burson-names-jennifer-stearns-as-global-chief-innovation-officer/): Burson has appointed former Accenture executive Jennifer Stearns as Global Chief Innovation Officer, succeeding Chad Latz, who announced his departure from the agency last week. Stearns will join Burson on September 22 and will oversee the agency’s AI and innovation initiatives. Her responsibilities will include developing new products, expanding existing technology tools and working with WPP on the broader adoption of AI across the business. Stearns Brings Accenture Experience Stearns joins Burson with more than a decade of executive experience at Accenture, where she held leadership positions spanning technology, sales and organisational change. Her experience across these areas will support Burson’s... - [Johnson & Johnson Names Sarinkumar Nair as Director, APAC Deliver](https://mediamohalla.com/johnson-johnson-names-sarinkumar-nair-as-director-apac-deliver/): Johnson & Johnson has appointed Sarinkumar Nair as Director, APAC Deliver Strategy & Excellence, based in Singapore. Nair announced the leadership move on LinkedIn, marking a new step in his more than 16-year career with the company. Leading APAC Deliver Strategy and Excellence In his new role, Nair will lead the Deliver Strategy & Excellence team, which serves as a strategic hub for Johnson & Johnson’s APAC MedTech Deliver Operations. The team covers key areas including performance management, operational excellence, portfolio governance, and supply chain, positioning Nair’s role at the intersection of strategic planning and operational execution across the region. More... - [Manu Singh Appointed Managing Director & CEO of Aavas Financiers](https://mediamohalla.com/manu-singh-appointed-managing-director-ceo-of-aavas-financiers/): Aavas Financiers Ltd has appointed Manu Singh as Managing Director & Chief Executive Officer (MD & CEO) for a five-year term commencing September 19, 2026. Singh brings extensive experience across housing finance, consumer lending, business development and financial services. Singh Takes Charge of Aavas Financiers Singh joined Aavas Financiers as Chief Executive Officer in April 2026, before taking on the expanded Managing Director & CEO mandate. His appointment places his experience in housing finance and lending at the centre of Aavas Financiers’ leadership as the company continues to operate in the financial services sector. Extensive Experience at Kotak Mahindra Bank Before... - [JioStar’s ‘India Ke Top 1%’ Attracts Seven Sponsors Ahead of Premiere](https://mediamohalla.com/jiostars-india-ke-top-1-attracts-seven-sponsors-ahead-of-premiere/): JioStar’s upcoming quiz show India Ke Top 1% has secured seven sponsors ahead of its premiere, bringing together brands across technology, cement, fintech, paints, fragrances and clean energy. Google Search AI has come on board as the Co-Presented By sponsor. Shree Cement, CoinSwitch, Birla Opus and ORN.com are the Co-Powered By partners. The sponsorship line-up also includes Denver Perfumes as the Fragrance Partner and Avaada as the Clean Energy Partner. A Different Take on the Quiz Format Unlike conventional quiz shows that primarily test contestants on accumulated knowledge and memorisation, India Ke Top 1% is designed around observation, adaptability and problem-solving.... - [Ujjivan Small Finance Bank Brings R. Madhavan On Board as Brand Ambassador](https://mediamohalla.com/ujjivan-small-finance-bank-brings-r-madhavan-on-board-as-brand-ambassador/): Ujjivan Small Finance Bank (Ujjivan SFB) has launched its new brand campaign, ‘Nothing Small About Us’, featuring actor and Padma Shri awardee R. Madhavan as its brand ambassador. The campaign seeks to challenge perceptions associated with the word “Small” in the bank’s name and highlight the scale and breadth of its current banking operations. Addressing the ‘Small’ Perception The campaign is built around a customer insight that the word “Small” can sometimes create a perception that the bank primarily caters to small-ticket financial needs, offers a limited range of products, or operates at a smaller scale. Through ‘Nothing Small About Us’,... - [Rohit Sharma powers Sony Pictures Networks India’s ‘Family Full House’ to a record-breaking launch](https://mediamohalla.com/rohit-sharma-powers-sony-pictures-networks-indias-family-full-house-to-a-record-breaking-launch/): Sony Pictures Networks India’s (SPNI) newest entertainment property, Family Full House with Rohit Sharma, has made a record-breaking debut across Sony Entertainment Television and Sony LIV. On Sony LIV, the show registered the biggest-ever launch-day for any non-fiction property on the platform following its premiere on September 19. The landmark premiere was accompanied by extraordinary social media momentum, with the show trending at #1 worldwide on X through Saturday evening. The response reflects the anticipation around Rohit Sharma in a never-seen-before avatar and the enormous strength of his global fan following. Even before its premiere, glimpses from the show had generated... - [adidas Launches ‘You Got This’ Campaign to Back India’s Athletes](https://mediamohalla.com/adidas-launches-you-got-this-campaign-to-back-indias-athletes/): adidas has unveiled its “You Got This” campaign ahead of the Asian Games and Asian Para-Games 2026, celebrating India’s athletes and the people whose encouragement supports them as they prepare to represent the country on the continental stage. Celebrating the Voices Behind India’s Athletes The campaign is built around the belief that every athlete carries the encouragement of a billion people with them. It features adidas athletes Kartik Karkera, Lovlina Borgohain, Sumit Antil and Simran Sharma as they prepare for their respective disciplines. Their journeys are brought together through messages of encouragement delivered in local languages, including Haryanvi, Hindi, Assamese and... - [Digital Dubai Introduces ‘DigiPro’ to Advance Digital Skills and Capabilities](https://mediamohalla.com/digital-dubai-introduces-digipro-to-advance-digital-skills-and-capabilities/): Digital Dubai has launched “DigiPro”, an initiative aimed at developing the capabilities of information and communications technology (ICT) specialists across the Dubai Government. The initiative is designed to strengthen the readiness of government technology professionals to manage fast-moving technological changes and emerging risks while supporting the continuity and resilience of government services and operations. Strengthening ICT Capabilities Across Dubai Government DigiPro forms part of an integrated framework led by Digital Dubai to build and strengthen digital capabilities across the Government of Dubai. The initiative focuses on ICT professionals responsible for designing, operating, securing and enhancing the readiness of government systems and... - [SBI Card Elevates Vishal Wadhwa to Senior Vice President for Brand and Digital Marketing](https://mediamohalla.com/sbi-card-elevates-vishal-wadhwa-to-senior-vice-president-for-brand-and-digital-marketing/): SBI Card has elevated Vishal Wadhwa to Senior Vice President – Brand & Digital Marketing, expanding his leadership mandate across brand, digital marketing and consumer research. Wadhwa has been with SBI Card for more than seven years and has previously led brand communication and research, overseeing teams responsible for communication across the company’s credit card portfolio. Expanded Role at SBI Card In his new role, Wadhwa will lead the company’s brand, digital marketing and consumer research functions. His mandate will include overseeing brand initiatives, digital marketing activities and consumer research, bringing these areas together under his expanded leadership responsibilities. More Than... - [Parag Milk Foods Appoints Phalgun Trivedi to Lead R&D, Quality and Food Safety](https://mediamohalla.com/parag-milk-foods-appoints-phalgun-trivedi-to-lead-rd-quality-and-food-safety/): Parag Milk Foods Limited has appointed Phalgun Trivedi as Chief – R&D, Quality Control and Food Safety Officer. Trivedi brings more than three decades of experience across the global food, beverage and dairy industry, with expertise spanning quality, food safety, manufacturing operations and innovation. The appointment comes as Parag Milk Foods continues to expand its portfolio across dairy, nutrition and protein categories while maintaining a focus on quality, food safety and consumer trust. Three Decades of Global Food Industry Experience Trivedi has held leadership positions across several major food and beverage organisations, including Unilever, Coca-Cola India, General Mills, Parle Agro, H.J.... - [Samsonite South Asia Appoints Anushree Tainwala as Chief Business Officer for India and Middle East](https://mediamohalla.com/samsonite-south-asia-appoints-anushree-tainwala-as-chief-business-officer-for-india-and-middle-east/): Samsonite South Asia has announced the elevation of Anushree Tainwala as Chief Business Officer & Executive Director – Samsonite South Asia – India & Middle East, as the company looks to accelerate growth and transform its commercial model across high-potential markets. The appointment brings leadership across South Asia and 28 Middle Eastern markets under a unified growth vision led by Tainwala. Expanded Leadership Mandate Across Markets Under her expanded mandate, Tainwala will oversee the consumer and commercial ecosystem across the business. Her responsibilities will span brand strategy, product portfolio management, marketing and communications, e-commerce, physical retail, in-store consumer experience and organisational... - [Bhavna Verma Concludes Five-Year Journey at Hindustan Unilever](https://mediamohalla.com/bhavna-verma-concludes-five-year-journey-at-hindustan-unilever/): Bhavna Verma has announced the end of her five-year stint at Hindustan Unilever (HUL). She was most recently serving as Global Brand Director, POND’S, a role she took on in August 2024. During her tenure, Verma worked on brand strategy and growth for POND’S, including its communication and innovation roadmap. Leading POND’S Brand Strategy Before taking on the Global Brand Director role, Verma served as Marketing Manager, POND’S, from July 2021 to July 2024. Across these roles, she was involved in shaping the brand’s strategy, communication and innovation agenda, with a focus on driving its relevance among evolving consumer audiences. Eight... - [IDFC FIRST Bank Appoints Chaitali Mehendale to Lead Content, Creative and Digital Marketing](https://mediamohalla.com/idfc-first-bank-appoints-chaitali-mehendale-to-lead-content-creative-and-digital-marketing/): Chaitali Mehendale has joined IDFC FIRST Bank as Vice President – Content & Creative and Lead Digital Marketing, bringing extensive experience across marketing, digital and content-led functions. Mehendale joins IDFC FIRST Bank from PharmEasy, where she most recently served as Senior General Manager – Marketing. She had been associated with the healthcare platform since 2019. Moving from PharmEasy to IDFC FIRST Bank At PharmEasy, Mehendale held a senior marketing role, contributing to the company’s marketing initiatives during her six-year association with the organisation. Announcing her new role on LinkedIn, Mehendale shared that she had joined IDFC FIRST Bank as VP Content... - [Talabat Names Selin Süzer as Chief Marketing Officer](https://mediamohalla.com/talabat-names-selin-suzer-as-chief-marketing-officer/): Talabat, the MENA-based everyday app, has appointed Selin Süzer as its new Chief Marketing Officer (CMO). Süzer joins the company’s leadership team with close to two decades of marketing experience across multiple international markets. She moves into the role from within the Delivery Hero group, where she most recently served as Chief Marketing Officer for foodpanda, foodora and Yemeksepeti. Süzer Brings International Marketing Experience Süzer has built her career across Türkiye, the United States, Europe and Asia, gaining experience in brand development, team leadership and marketing across diverse cultural and business environments. Her international background spans multiple markets and marketing disciplines,... - [MiQ Names Chadi Khoury Senior Vice President for Revenue and Growth in MENAT](https://mediamohalla.com/miq-names-chadi-khoury-senior-vice-president-for-revenue-and-growth-in-menat/): MiQ has strengthened its MENAT leadership team with the appointment of Chadi Khoury as Senior Vice President, Revenue and Growth, MENAT, as the advertising technology company looks to expand its commercial footprint across the region. Based in Dubai, Khoury will lead MiQ’s regional commercial strategy, with a focus on revenue growth, strategic partnerships and identifying new business opportunities across MENAT. He will report to Wassim Mneimneh, Managing Director, MiQ MENAT. Leading Revenue and Growth Across MENAT In his new role, Khoury will work on expanding MiQ’s commercial presence across the region while strengthening relationships with agencies and brands. His responsibilities will... - [GianChand Single Malt Partners with INNOCEAN India for Digital and Social Media](https://mediamohalla.com/gianchand-single-malt-partners-with-innocean-india-for-digital-and-social-media/): GianChand Single Malt, the premium Indian whisky from DeVANS Modern Breweries, has appointed INNOCEAN India as its digital and social media agency. Under the mandate, INNOCEAN India will lead the brand’s digital strategy, creative direction and always-on social storytelling as GianChand strengthens its presence across India and international markets. INNOCEAN India to Drive Digital Strategy As part of the partnership, INNOCEAN India will oversee social media strategy and planning, creative and content development, platform-specific content calendars, campaign ideation and amplification, and always-on brand communication. The agency will also develop storytelling around GianChand’s provenance, craftsmanship and portfolio, alongside communication for product launches,... - [DV Launches Ask Neura for Natural-Language Media Intelligence](https://mediamohalla.com/dv-launches-ask-neura-for-natural-language-media-intelligence/): DoubleVerify (DV), a software platform focused on media quality verification, advertising performance optimisation and campaign outcomes, has launched Ask Neura, a conversational AI experience built into DV Pinnacle. The new offering enables advertisers and agencies to interact with DV data and insights using natural-language prompts. With Ask Neura, DV customers can analyse campaign effectiveness across areas including fraud and invalid traffic (IVT), brand suitability, viewability, geographic alignment and attention. The experience allows users to move beyond predefined reports, follow questions as their analysis develops and better understand the factors behind unusual trends and recommendations. Conversational Access to Campaign Data Ask Neura... - [Dhadakpur Is Back with More Chaos and Newer Problems: Prime Video Sets October 1 as the Premiere Date for Dupahiya Season Two](https://mediamohalla.com/dhadakpur-is-back-with-more-chaos-and-newer-problems-prime-video-sets-october-1-as-the-premiere-date-for-dupahiya-season-two/): Prime Video, India’s largest streaming service for exclusive Originals, announced October 1, 2026, as the worldwide premiere date of season two of its Hindi Original series, Dupahiya. Set in the quirky and no longer crime-free fictional village of Dhadakpur, the comedy drama series is back with its unique blend of innocence, madness, and small-town charm, with a fresh set of challenges that promise bigger chaos and plenty of laughs. Directed by Sonam Nair, Dupahiya season two is created and produced by Salona Bains Joshi and Shubh Shivdasani under the banner of Bombay Film Cartel LLP, and created and written by Avinash... - [‘Family Full House with Rohit Sharma’ draws strong advertiser interest on Sony LIV ahead of launch](https://mediamohalla.com/family-full-house-with-rohit-sharma-draws-strong-advertiser-interest-on-sony-liv-ahead-of-launch/): Ahead of its premiere, Family Full House with Rohit Sharma, has attracted a strong line-up of brand partners across categories on Sony LIV, reflecting early advertiser confidence in the platform’s newest entertainment format. The show will feature Rohit Sharma in a never-seen-before avatar, away from the cricketing field. Bringing together families, celebrities and entertaining challenges, Family Full House with Rohit Sharma has been designed to create relatable, spontaneous, and shareable moments. The format also allows brands to become a natural part of the entertainment rather than remain confined to conventional advertising breaks. Partners can be integrated across challenges, conversations, and key moments within the... - [IAA Voice of Change Gurugram Roundtable Brings Industry Leaders Together to Strengthen the Conversation Around Inclusive Advertising](https://mediamohalla.com/iaa-voice-of-change-gurugram-roundtable-brings-industry-leaders-together-to-strengthen-the-conversation-around-inclusive-advertising/): The India Chapter of the International Advertising Association (IAA) hosted the IAA Voice of Change Roundtable yesterday at Taj City Centre, Gurugram, bringing together leaders from advertising, marketing, media and content to discuss the evolving landscape of gender representation and inclusion in the industry. IAA Voice of Change is a pioneering initiative by the IAA India Chapter dedicated to fostering more equitable and inclusive representation across advertising, media and content. The initiative encourages storytelling that challenges stereotypes and promotes more progressive and authentic narratives. The Gurugram roundtable continued the conversation started at the Mumbai Roundtable in July, where the IAA Voice... - [Innoviti Appoints Ramdas Parameswaran, Ex-CFO Acko Life Insurance as Chief Financial Officer](https://mediamohalla.com/innoviti-appoints-ramdas-parameswaran-ex-cfo-acko-life-insurance-as-chief-financial-officer/): Innoviti Technologies Ltd. has appointed Ramdas Parameswaran as Chief Financial Officer (CFO). Ramdas Parameswaran brings over 20 years of finance experience across FMCG, E-commerce and Insuretech. He has held leadership roles at HUL, PepsiCo, Heinz, Flipkart and was the CFO of Acko Life Insurance prior to joining Innoviti. His expertise spans business finance, controllership, investor relations, fundraising, due diligence, finance automation, and supply chain. At Innoviti he will lead the Finance, Legal, Compliance, and Administration functions. His focus will be on turbo-charging growth of Innoviti’s products while maintaining and enhancing the strong economics the company runs. “We are pleased to welcome... - [Chinmay Kelkar Appointed Director, Media & Integrated Ecosystems at Mars Snacking Asia](https://mediamohalla.com/chinmay-kelkar-appointed-director-media-integrated-ecosystems-at-mars-snacking-asia/): Chinmay Kelkar has been appointed as Director, Media & Integrated Ecosystems, Mars Snacking Asia at Mars. In his new role, he will lead media and integrated ecosystem strategy across an expanded portfolio covering Chocolate, Gums, Mints, Fruity Confectionery, and Pet North Asia, with Cereals and Salty Snacks now added as Mars and Kellanova come together. The appointment comes as Mars continues to build more connected brand ecosystems across Asia’s diverse and rapidly evolving markets. Leading Media and Integrated Ecosystems Across Asia In his new role, Kelkar will oversee media and integrated ecosystem strategy across a broader portfolio of categories and markets.... - [Aman Gandhi Joins L'Oréal as Head of Cybersecurity for Global Tech Hub-India](https://mediamohalla.com/aman-gandhi-joins-loreal-as-head-of-cybersecurity-for-global-tech-hub-india/): Aman Gandhi has joined L’Oréal as Head of Cybersecurity for Global Tech Hub-India, marking a new chapter in his career and taking on a leadership role at the newly established technology hub. Gandhi shared the appointment on LinkedIn, highlighting the opportunity to help shape the cybersecurity landscape of the tech hub from its early stages. Building Cybersecurity Capabilities for the Tech Hub In his new role, Gandhi will focus on establishing cybersecurity capabilities aligned with the growth and innovation agenda of L’Oréal’s Global Tech Hub-India. He said the early-stage nature of the hub makes the role particularly meaningful, with an opportunity... - [RTP Global Appoints Smita Goel as COO for Asia Operations](https://mediamohalla.com/rtp-global-appoints-smita-goel-as-coo-for-asia-operations/): Early-stage global venture capital firm RTP Global has elevated Smita Goel to Chief Operating Officer (COO) of its Asia operations, formalising an expanded role that builds on her existing responsibilities across finance and operations in the region. In her new role, Goel will oversee Asia operations, fund structuring, global compliance and finance portfolio support. Over the past four years, she has worked with RTP Global and its portfolio companies on complex cross-border matters spanning international taxation, fund and entity structuring, due diligence, investment structuring and transactions, as well as tax audits and assessments. Expanded Responsibilities Across Asia Goel’s expanded mandate will... - [ProHance Names Gaurav Bembey VP and Global Head of Account Management](https://mediamohalla.com/prohance-names-gaurav-bembey-vp-and-global-head-of-account-management/): ProHance, the AI-led Productivity Control Room for enterprises, has appointed Gaurav Bembey as Vice President and Global Head of Account Management. In the role, Bembey will help enterprises drive outcomes as they navigate the evolving challenge of managing employees, contingent workers and AI agents. Leading ProHance’s Account Management Function Bembey will lead ProHance’s Account Management function in its entirety. Working closely with the sales organisation, he will develop account-specific growth strategies for key customers, strengthen client relationships and scale the function’s contribution to overall revenue as ProHance expands globally. 22 Years of Experience Across Technology and Business Bembey brings 22 years... - [Dario Vitale Takes on Creative Leadership at Emporio Armani and Giorgio Armani Accessories](https://mediamohalla.com/dario-vitale-takes-on-creative-leadership-at-emporio-armani-and-giorgio-armani-accessories/): The Armani Group has appointed Dario Vitale as Creative Director of Emporio Armani and Giorgio Armani Accessories, marking a new chapter in the creative leadership of the two brands. Vitale is the first person outside the Armani family to take on the role. Vitale brings extensive experience in the fashion industry, with a career spanning leading companies and a focus on product, quality, consistency and contemporary design. A New Chapter for Emporio Armani and Giorgio Armani Accessories According to the Armani Group, Vitale’s appointment brings together innovation and brand identity while strengthening the Group’s creative structure. His mandate will support the... - [Sai Ganesh Takes Charge as Global Head of Brand and Marketing at Emergent](https://mediamohalla.com/sai-ganesh-takes-charge-as-global-head-of-brand-and-marketing-at-emergent/): Sai Ganesh has joined Emergent as Head of Brand and Marketing (Global), according to his LinkedIn profile. Based in Bengaluru, Ganesh started the new role in September 2026. In a LinkedIn post announcing the move, he said he had decided to come out of retirement to join the “AI revolution”. Moving Into AI After a Brand-Building Career Before joining Emergent, Ganesh worked as a self-employed brand consultant from August 2022, advising startups and legacy brands on brand positioning and marketing. During this period, he also founded India Wants to Know Quiz (IWTKquiz) in July 2022. His move to Emergent marks a... - [APCO Appoints John Defterios as Chairman for MENA Region](https://mediamohalla.com/apco-appoints-john-defterios-as-chairman-for-mena-region/): APCO, a global advisory and advocacy firm, has appointed John Defterios as Chairman of its Middle East and North Africa (MENA) region. Defterios, the award-winning former CNN emerging markets editor and energy correspondent, has also served as a senior advisor to APCO since 2021. The appointment comes as MENA continues to gain importance as a global centre for finance, trade, energy and artificial intelligence, while companies and institutions increasingly seek strategic guidance on navigating the region’s evolving economic and geopolitical landscape. Defterios to Support MENA Client Advisory Growth In his new role, Defterios will focus on strengthening APCO’s client advisory capabilities... - [Swiss Beauty Joins Bigg Boss Season 20 as Special Partner](https://mediamohalla.com/swiss-beauty-joins-bigg-boss-season-20-as-special-partner/): Swiss Beauty has joined Bigg Boss Season 20 as the Special Partner in the makeup category, expanding the beauty brand’s presence in television entertainment. The season premiered on September 6, 2026, on Colors TV and JioHotstar, with Salman Khan returning as host. Brand Presence Inside the Bigg Boss House As part of the partnership, Swiss Beauty will have a presence inside the Bigg Boss House, supported by a dedicated branded segment and a paid advertising campaign running throughout the season. The multi-touchpoint association is designed to give the brand visibility across the show’s programming as well as its branded integrations. Building... - [Flipkart Turns Unlucky Days into Moments of Good Fortune](https://mediamohalla.com/flipkart-turns-unlucky-days-into-moments-of-good-fortune/): Flipkart has rolled out a new film, Yahan Kuch Bhi Ho Sakta Hai, for its Big Billion Days 2026 campaign. The film explores how unexpected moments can change the course of an otherwise ordinary day, turning situations of misfortune into surprising moments of luck. The campaign features actors Sreeleela, Aneet Padda and Jackie Shroff, alongside comedian Samay Raina and cricketer Rohit Sharma. A Day Stuck in a Loop The film follows a young man caught in what appears to be a never-ending streak of bad luck. He finds himself reliving the same ill-fated day repeatedly, with each cycle bringing a fresh... - [FTA Global Releases “The Context Report,” Showing AI Chatbots Recommend Different Brands Depending on the Buyer’s City and Language](https://mediamohalla.com/fta-global-releases-the-context-report-showing-ai-chatbots-recommend-different-brands-depending-on-the-buyers-city-and-language/): FTA Global, a new-age marketing company, today released “The Context Report”, a study of how AI chatbots like ChatGPT and Gemini answer the same buying question differently depending on where the buyer is and what language they speak. The study ran 1,200 identical questions across 10 business categories, including CRM, project management, payroll, email marketing, accounting, payments, video conferencing, web hosting, cloud storage, and HR and recruiting. It held each question the same and changed only the buyer’s city and language, testing across 12 cities and 7 languages on ChatGPT and Gemini, with every question run five times to measure how... - [Amazon MGM Studios' Phoolan Earns Standing Ovation at the 51st Toronto International Film Festival World Premiere](https://mediamohalla.com/amazon-mgm-studios-phoolan-earns-standing-ovation-at-the-51st-toronto-international-film-festival-world-premiere/): Amazon Original Movie Phoolan, directed and written by acclaimed filmmaker Richie Mehta, received a standing ovation from a packed audience of over 2,000 at its World Premiere at the 51st Toronto International Film Festival (TIFF). Screened as part of the festival’s coveted Special Presentation section, the film left audiences deeply moved, drawing unanimous praise from critics and cinephiles alike at the iconic Princess of Wales Theatre — one of Toronto’s most celebrated cultural landmarks. Phoolan is an action drama that chronicles the extraordinary and tumultuous moment in the life of Phoolan Devi during a 48-hour siege. Based on Phoolan Devi’s autobiography,... - [Platformance Introduces Ads Inside Intelligence to Transform AI-Powered Advertising](https://mediamohalla.com/platformance-introduces-ads-inside-intelligence-to-transform-ai-powered-advertising/): Platformance today launched Ads Inside Intelligence, a new advertising product designed to help brands understand and improve their visibility inside ChatGPT while reaching consumers who are actively asking questions about their categories. The product combines measurement and media buying in a single platform. Its regional rollout covers 13 markets, with the UAE and Saudi Arabia now live, and the offering has opened to advertisers as the rollout continues across the region. Measuring Brand Visibility Inside ChatGPT Ads Inside Intelligence analyses the questions people ask ChatGPT about a particular category and provides brands with visibility into how they appear within those conversations.... - [Afshan Banu Takes Charge as Global Head of Fashion & Beauty at PointAI](https://mediamohalla.com/afshan-banu-takes-charge-as-global-head-of-fashion-beauty-at-pointai/): PointAI Private Limited, a Simulation AI company focused on virtual try-on, 3D product visualisation, AI catalogue generation and intelligent shopping assistants, has appointed Afshan Banu as Global Head of Fashion & Beauty. Based in Singapore, Banu brings three decades of experience across fashion, retail, e-commerce and brand building. Her career includes senior leadership roles at Nike, Lazada and Victoria’s Secret. At PointAI, she will lead the company’s global fashion and beauty strategy, brand and retailer partnerships, and category expertise across its product portfolio. Leading PointAI’s Fashion and Beauty Strategy In her new role, Banu will work with fashion and beauty brands,... - [K2 Infragen Names Sanjana Grover AGM for Corporate Communications](https://mediamohalla.com/k2-infragen-names-sanjana-grover-agm-for-corporate-communications/): K2 Infragen Limited has appointed Sanjana Grover as Assistant General Manager – Corporate Communications, strengthening its communications function as the infrastructure company advances its business and institutional growth agenda. The appointment comes as K2 Infragen focuses on building stronger stakeholder engagement and establishing a more structured corporate communications framework to support its expanding scale, reputation and market positioning. Strengthening Corporate Communications In her new role, Sanjana will focus on strengthening K2 Infragen’s corporate communications strategy across media relations, leadership communications, stakeholder engagement, digital and content platforms, internal communications and corporate reputation. She will also work closely with the leadership team to... - [Tech Mahindra Names Sarah Gideon as Global Head of Corporate Communications](https://mediamohalla.com/tech-mahindra-names-sarah-gideon-as-global-head-of-corporate-communications/): Tech Mahindra has appointed Sarah Gideon as Global Head, Corporate Communications & Public Affairs. In her new role, Gideon will lead the company’s corporate communications and public affairs mandate across its global markets. Gideon joins Tech Mahindra after a six-year stint at Flipkart, where she most recently served as Vice President, Corporate Affairs and Head, Corporate Communications and CSR. Leading Global Communications and Public Affairs At Tech Mahindra, Gideon’s mandate will span corporate narrative, reputation management and engagement with key stakeholder groups across the company’s global markets. Her role will involve shaping the organisation’s communications approach while supporting its engagement with... - [Bennett Coleman Appoints Badri Beriwal to Lead Brands and Portfolio Strategy](https://mediamohalla.com/bennett-coleman-appoints-badri-beriwal-to-lead-brands-and-portfolio-strategy/): Badri Beriwal has joined Bennett Coleman & Co. Ltd. (The Times of India) as Director, Brands, Products and Portfolio Strategy, according to his LinkedIn profile. Beriwal joins Bennett Coleman from Bata India, where he served as Chief Strategy and Business Development Officer from May 2023 to July 2026. His new role at Bennett Coleman marks a move into the media industry after senior leadership positions across retail, FMCG and consumer businesses. Beriwal Moves from Bata India At Bata India, Beriwal was responsible for the strategic direction of retail operations and marketing for Bata and Hush Puppies in India. He also oversaw... - [AdCounty Media Appoints Industry Veteran Sudha Wadhwa as National Head – Brand Business Growth for AdaxxPro](https://mediamohalla.com/adcounty-media-appoints-sudha-wadhwa-to-lead-national-business-growth/): Global adtech player AdCounty Media has strengthened its leadership team with the appointment of Sudha Wadhwa as National Head for Brand Business Growth for its programmatic advertising and branding platform division AdaxxPro. Sudha has over two decades of experience in media, advertising technology and digital solutions and is also skilled in building new businesses and developing strategic alliances and partnerships for sustainable revenue generation. AdaxxPro is recently acquired by Adcounty Media to strengthen its presence in the programmatic and CTV advertising. Sudha will be leading AdaxxPro’s Brand business growth initiatives in India. In her capacity, she will help to grow the... - [Bupa Arabia Appoints Ghaleb AlSharif as Brand Manager](https://mediamohalla.com/bupa-arabia-appoints-ghaleb-alsharif-as-brand-manager/): Ghaleb AlSharif has joined Bupa Arabia as Brand Manager, moving into the healthcare sector with experience spanning agency, retail and FMCG. AlSharif announced the appointment on LinkedIn, describing himself as a brand builder focused on using consumer insights and strategy to develop brands, launch campaigns and drive growth. Moving Into Healthcare Brand Management In his new role at Bupa Arabia, AlSharif will work on brand development and marketing initiatives for the Saudi healthcare company. His experience includes developing creative campaigns, shaping brand strategy and translating consumer insights into marketing activity. The new position brings this cross-sector experience into the healthcare category.... - [Royal Air Maroc Partners with Merkle MENA for SEO, Content and GEO](https://mediamohalla.com/royal-air-maroc-partners-with-merkle-mena-for-seo-content-and-geo/): Royal Air Maroc has selected Merkle MENA, a dentsu company, as its SEO, content and generative engine optimisation (GEO) partner following a competitive pitch. The partnership will support the Moroccan national carrier in expanding its digital visibility and strengthening connections with travellers across the Middle East, Africa and international markets. Integrated Search and Content Strategy Under the partnership, Merkle MENA will develop and implement an integrated organic search and content programme for Royal Air Maroc. The strategy will aim to increase the airline’s visibility across conventional search engines as well as emerging AI-powered discovery platforms. The remit covers technical SEO, content... - [Advertising Council of India Joins BRICS Platform for Brand Marketing and Industrial Cooperation](https://mediamohalla.com/advertising-council-of-india-joins-brics-platform-for-brand-marketing-and-industrial-cooperation/): The Advertising Council of India has announced its decision to join the BRICS brand marketing and industrial cooperation platform as a core committee member, expanding its participation in a multilateral initiative focused on advertising, branding and industry collaboration. Building Brand Connections Across BRICS Markets Also known as the BRICS platform, the initiative aims to establish two-way circulation channels for brands across BRICS member states and partner countries. The platform is intended to create opportunities for greater interaction and cooperation among organisations involved in the advertising, marketing and broader brand ecosystem. Broad Industry Participation The platform will bring together a range of... - [Dollar BigBoss Appoints Mahesh Babu as Brand Ambassador for South India](https://mediamohalla.com/dollar-bigboss-appoints-mahesh-babu-as-brand-ambassador-for-south-india/): Dollar Industries, a leading brand in India’s hosiery industry, has extended its association with superstar Mahesh Babu as the brand ambassador of Dollar BigBoss for the South Indian market. The continued partnership comes after Dollar introduced its range of products in the South Indian market in 2024. According to the company, the brand has recorded significant demand and growth across its product categories since entering the region. Mahesh Babu Continues as the Face of Dollar BigBoss Mahesh Babu will continue to represent Dollar BigBoss across the South Indian market. The actor’s association with the brand is being extended as Dollar looks... - [The Internet Is Recreating the ’80s. Timex Was Already There,  And Now, It’s Bringing the Era Back to Life](https://mediamohalla.com/the-internet-is-recreating-the-80s-timex-was-already-there-and-now-its-bringing-the-era-back-to-life/): The ’80s are officially having their Instagram moment. From big hair and retro fits to AI-generated throwbacks, everyone suddenly wants to know what their ’80s alter ego would look like. But while the internet needs a prompt to go back in time, Timex simply needs a watch. Bringing its archive back into the spotlight, Timex’s vintage-inspired reissues, from the Timex® Automatic 1983 E Line Reissue and Q Timex Red Vega 1978 Reissue to the Timex 1978 Day Date Fume Reissue Inspired, Timex 1976 Lexington Reissue and iconic Timex® 1976 Rotary Phone Dial Reissue, are proof that the best trends don’t really... - [Dushyant Sinha Recognised for Excellence in Marketing, PR & Communications at ET Brand Equity Real Estate Marketing Excellence](https://mediamohalla.com/dushyant-sinha-recognised-for-excellence-in-marketing-pr-communications-at-et-brand-equity-real-estate-marketing-excellence/): Dushyant Sinha, Founder of ICCPL Group, has been recognised for Excellence in Marketing, Public Relations & Communications in the real estate sector at the ET Brand Equity – Real Estate Marketing Excellence, held at Grand Hyatt, Gurugram. The recognition acknowledges Sinha’s contribution to the communications industry and his role in building ICCPL Group into a leading home-grown integrated communications enterprise. With more than 500 brands serviced, thousands of campaigns executed and an extensive portfolio of real estate mandates across the country, ICCPL Group has today emerged as India’s largest PR & communications firm for the real estate sector, marking a significant... - [Prashanti Moktan Appointed to Lead NDTV's Instagram Strategy](https://mediamohalla.com/prashanti-moktan-appointed-to-lead-ndtvs-instagram-strategy/): NDTV has appointed Prashanti Moktan as Head of Instagram as the news network increases its focus on social platforms and platform-led storytelling. In her new role, Moktan will lead NDTV’s Instagram strategy, with a broader mandate to develop social-first formats and strengthen audience engagement. The appointment comes as news consumption continues to evolve across digital and social platforms, creating new opportunities for publishers to reach audiences through formats tailored to individual platforms. Focus on Social-First Storytelling Moktan will be responsible for shaping NDTV’s Instagram presence, including the development of social-first formats designed to engage audiences and connect the network with newer... - [Yugal Tiwari Takes Charge as BharatPe's Chief Product and Marketing Officer](https://mediamohalla.com/yugal-tiwari-takes-charge-as-bharatpes-chief-product-and-marketing-officer/): Yugal Tiwari has joined BharatPe as its new Chief Product and Marketing Officer (CPMO), according to an announcement shared by Tiwari on LinkedIn. The appointment adds a senior product and marketing leader to BharatPe’s team as the fintech continues to build its digital payments and financial services business. Tiwari moves to BharatPe from Paytm, where he most recently served as Senior Vice President of Product. Tiwari Returns to a Senior Fintech Leadership Role In his LinkedIn post announcing the move, Tiwari said he was starting a new position as Chief Product and Marketing Officer at BharatPe. His new role brings together... - [Ruchika Malhan Varma Appointed CMO of Mahindra Manulife Insurance](https://mediamohalla.com/ruchika-malhan-varma-appointed-cmo-of-mahindra-manulife-insurance/): Ruchika Malhan Varma has joined AI-enabled insurer Mahindra Manulife Insurance as Chief Marketing and Customer Officer, according to her updated LinkedIn profile. The appointment brings an experienced marketing and customer leadership professional to the insurance company as it continues to build its presence in the market. Varma moves to Mahindra Manulife Insurance from Generali Central Insurance, where she served as Chief Marketing, Customer, and Impact Officer. She spent nearly seven years with the insurer, working across marketing, customer and impact-related functions. Varma Brings 25-Plus Years of Experience Varma has more than 25 years of professional experience spanning financial services, media, hospitality,... - [SHIFT Names Adel Alsayeh as Managing Director to Lead Saudi Operations](https://mediamohalla.com/shift-names-adel-alsayeh-as-managing-director-to-lead-saudi-operations/): SHIFT, the creative services and advertising arm of Telfaz11, has appointed Adel Alsayeh as Managing Director, with responsibility for leading the agency’s Saudi operations and driving its next phase of growth and transformation. The appointment builds on Telfaz11’s broader creative ecosystem and its established understanding of Saudi audiences and culture. In his new role, Alsayeh will focus on scaling SHIFT’s operations while shaping its offering around artificial intelligence, evolving client needs and an increasingly performance-driven communications landscape. Expanding SHIFT’s Saudi Operations Alsayeh’s mandate will centre on strengthening SHIFT’s operations in Saudi Arabia and preparing the agency for the changing demands of... - [Kyndryl Names Maged Wassim VP and Managing Director for Middle East and Africa](https://mediamohalla.com/kyndryl-names-maged-wassim-vp-and-managing-director-for-middle-east-and-africa/): Kyndryl (NYSE: KD), a provider of mission-critical enterprise technology services, has appointed Maged Wassim as Vice President and Managing Director for the Middle East and Africa (MEA). The appointment comes as organizations across the region increasingly shift from digital transformation initiatives toward becoming AI-native enterprises. In his new role, Wassim will lead Kyndryl’s business across the MEA region, with a focus on strengthening strategic relationships with customers and partners and supporting organizations in developing long-term transformation strategies. Leading Kyndryl’s MEA Business Working alongside Kyndryl’s local teams, he will help customers modernize mission-critical technology environments while developing the skills, operating models and... - [Kalpesh Patankar Returns to Publicis Groupe Middle East as Leo Constellation Gulf's Chief Creative Officer](https://mediamohalla.com/kalpesh-patankar-returns-to-publicis-groupe-middle-east-as-leo-constellation-gulfs-chief-creative-officer/): Publicis Groupe Middle East has appointed Kalpesh Patankar as Chief Creative Officer of Leo Constellation, comprising the creative agencies of Leo Gulf and Publicis Gulf. The appointment marks Patankar’s return to the Groupe and brings one of the region’s established creative leaders back into a senior leadership role. In his expanded mandate, Patankar will lead the creative agenda across Leo and Publicis Gulf in the UAE and KSA. He will work with clients and leadership teams to address business priorities through creativity, strengthen brands and support long-term growth. Patankar Takes on Expanded Creative Mandate As Chief Creative Officer of Leo Constellation... - [Emma Rogerson Appointed Communications Manager at Teach Us Consent](https://mediamohalla.com/emma-rogerson-appointed-communications-manager-at-teach-us-consent/): Emma Rogerson has joined Teach Us Consent as Communications Manager, moving into an in-house communications role after building her career across the agency sector. Rogerson joins the organisation from Sling & Stone, where she served as an Account Director. She previously worked agency-side at Adhesive, gaining experience across communications before making the move into an organisation focused on education and social change. Moving Into an In-House Communications Role At Teach Us Consent, Rogerson will take on responsibility for communications as the organisation continues its advocacy for earlier and more comprehensive consent and sexuality education in schools. Her appointment represents a shift... - [ Multiicon appoints Siddhesh Mestry as CEO](https://mediamohalla.com/multiicon-appoints-siddhesh-mestry-as-ceo/): Multiicon has appointed Siddhesh Mestry as its Chief Executive Officer, bringing more than 15 years of leadership experience in the travel and travel technology industry to the company. His appointment comes as Multiicon looks to strengthen its strategic direction, expand its market presence and accelerate innovation across its technology ecosystem. Mestry Brings Extensive Travel Industry Experience Mestry joins Multiicon after serving as Vice President at Gilpin Tours & Travel Management (I) Pvt. Ltd., where he led strategic functions across B2B operations, airline partnerships, OTA management and commercial operations. His experience spans multiple facets of the travel and travel technology ecosystem, with... - [Stable Money Reimagines Fixed Deposits with a Boy Who Keeps Growing](https://mediamohalla.com/stable-money-reimagines-fixed-deposits-with-a-boy-who-keeps-growing/): Stable Money has launched Badhte Jao, a national brand campaign for Fixed Deposits that seeks to give the traditional savings instrument a more contemporary cultural identity. The campaign is built around a simple proposition: while Indians invest across multiple financial products, the FD continues to play an important role in funding milestones such as weddings, education expenses and the purchase of a first home. The campaign positions the FD as a dependable financial companion that quietly grows in the background and is available when families need it. According to the campaign information, around 95% of Indian households keep bank FDs as... - [NODWIN Gaming Enters Mainstream Sport with NODWIN Sports, Appoints Sports Marketing Leader Gurbaksh Singh Virdi to Lead New Division  ](https://mediamohalla.com/nodwin-gaming-enters-mainstream-sport-with-nodwin-sports-appoints-sports-marketing-leader-gurbaksh-singh-virdi-to-lead-new-division/): NODWIN Gaming, a global leader in youth entertainment, today announced the launch of NODWIN Sports, a dedicated mainstream sports vertical focused on building new-age sports properties, driving mass participation and developing strategic opportunities across the Global South sports ecosystem. NODWIN Sports has been established to bring NODWIN Gaming’s expertise in building high-engagement youth and entertainment properties into mainstream sport. The vertical will conceptualize and scale new-age sports and active fitness competitions, develop mass-participation lifestyle properties, and work with sports federations, governing bodies, rights holders and brands to unlock new avenues for audience engagement and commercial growth. The vertical will operate across... - [ZOFF Foods ‘Know The Brand’ campaign nudges consumers to question their choices](https://mediamohalla.com/zoff-foods-know-the-brand-campaign-nudges-consumers-to-question-their-choices/): Launched with a purpose to revolutionize India’s spice industry, ZOFF Foods strengthens its commitment to consumers and the ecosystem at large with a thought-provoking campaign, ‘Know The Brand’. Launched ahead of India’s festive season, #KnowTheBrand is purpose-led and shifts the conversation towards quality consciousness. Having kicked off as a consumer awareness initiative, #KnowTheBrand developed into a quick-commerce-first campaign encouraging consumers to look beyond price and packaging for their whole spices. Given the age-old problems with adulteration, the campaign encourages consumers to look more closely at the whole spices they bring into their homes and kitchens and prioritize quality, purity and most... - [Where Time Meets Style: Timex Takes the Runway at Delhi Times Fashion Week 2026](https://mediamohalla.com/where-time-meets-style-timex-takes-the-runway-at-delhi-times-fashion-week-2026/): Timex Group India, one of India’s leading watchmakers, will headline Delhi Times Fashion Week 2026 as the Title Sponsor, taking place from 18th to 20th September in New Delhi. The association marks a strategic extension of Timex’ continued presence in India’s fashion and lifestyle ecosystem, bringing its latest range of watches to one of the capital’s key fashion platforms. As the Title Sponsor, Timex will connect with a fashion-conscious audience while showcasing the breadth and versatility of its portfolio. From timeless icons to contemporary expressions, the brand offers watches that complement diverse personal styles. During Fashion Week, Timex will spotlight key... - [Nisara Unveils Chocolate Obsession, a Signature Perfume Inspired by the Irresistible Indulgence of Chocolate](https://mediamohalla.com/nisara-unveils-chocolate-obsession-a-signature-perfume-inspired-by-the-irresistible-indulgence-of-chocolate/): Nisara, an Indian lifestyle fragrance brand, has launched its latest chocolate-inspired fragrance, Chocolate Obsession. Following the success of its top-selling fragrances Vanilla Rush, Cherry Bloom and Caramel Crush, Nisara continues to create scents that blend indulgence, elegance and everyday appeal Chocolate Obsession is Nisara’s tribute to one of the world’s most irresistible pleasures—fine chocolate. Rich, indulgent, and comforting, the fragrance captures the essence of premium chocolate and transforms it into an unforgettable olfactory experience. Created for those who appreciate life’s little indulgences, Chocolate Obsession envelops the senses from the very first spray. Inspired by the experience of stepping into a luxury... - [SMARTIES India 2026 Shortlist Celebrates Marketing That Drives Innovation and Business Impact ](https://mediamohalla.com/smarties-india-2026-shortlist-celebrates-marketing-that-drives-innovation-and-business-impact/): Marketing + Media Alliance (MMA) today announced the SMARTIES India 2026 shortlist, with 28.8% year-on-year rise in participation and 100+ new submitters joining the program. The expanded field reflects a sharper appetite for work that connects creativity, technology, and media to measurable business impact, giving the jury an elevated evolved body of work to assess.   The momentum was reinforced by the breadth of participation, across 25 SMARTIES categories with more submissions across. The result is a shortlist shaped by a more diverse set of brands, agencies, and marketing partners, and by a market increasingly focused on effectiveness, innovation, and the... - [TAM India Pitches RPD-Based Model for Cross-Screen TV and CTV Measurement](https://mediamohalla.com/tam-india-pitches-rpd-based-model-for-cross-screen-tv-and-ctv-measurement/): RPD at the Core of TAM’s Proposed Model TAM India has applied for a licence to conduct television audience measurement under the new framework introduced by the Ministry of Information & Broadcasting (MIB), according to media reports citing government officials. The application marks an initial formal step towards TAM’s potential return to the television ratings market, with the company understood to be developing a measurement framework built around return-path data (RPD) from cable and DTH set-top boxes. Unlike the conventional panel-based approach, TAM’s proposed system is expected to use viewing signals generated directly from connected set-top boxes across participating cable and... - [PROHED Secures SEO Mandate from Uniqus Consultech to Drive Global Organic Growth](https://mediamohalla.com/prohed-secures-seo-mandate-from-uniqus-consultech-to-drive-global-organic-growth/): Uniqus Consultech’s Global Consulting Portfolio PROHED, a performance marketing and SEO agency, has been awarded the SEO and AI GEO mandate for Uniqus Consultech, an AI and technology-enabled global consulting company. The engagement will focus on strengthening Uniqus’ organic search visibility across its consulting and technology solution areas. Uniqus operates through a global delivery model and provides technology-enabled consulting solutions across Accounting & Reporting Consulting, Governance, Risk & Compliance, Sustainability & Climate Consulting, Tech Consulting, and Valuations. The company also uses proprietary AI and technology assets to deliver scalable solutions across finance, risk, sustainability, technology and business transformation. Focus on Global... - [UMG and ElevenLabs Team Up to Build Licensed AI Music Platform](https://mediamohalla.com/umg-and-elevenlabs-team-up-to-build-licensed-ai-music-platform/): New AI Platform to Enable Fan Co-Creation Universal Music Group (UMG) and ElevenLabs have announced a multi-year licensing agreement and strategic collaboration to develop a new AI-powered music creation platform for fans, while also exploring AI audio products for artists and songwriters. The partnership marks ElevenLabs’ first collaboration with a major music label and combines UMG’s music rights and artist ecosystem with ElevenLabs’ AI audio technology. The companies said the agreement is designed around responsible AI innovation, respect for human artistry and ensuring that artists and songwriters can participate in the value generated by AI-enabled music experiences. The collaboration will begin... - [SOCIALEYEZ Expands Saudi Presence with Mueen Business and Mutakamela Insurance](https://mediamohalla.com/socialeyez-expands-saudi-presence-with-mueen-business-and-mutakamela-insurance/): SOCIALEYEZ Expands Saudi Presence with Mueen Business and Mutakamela Insurance SOCIALEYEZ has expanded its client base in Saudi Arabia with the addition of Mueen Business and Mutakamela Insurance, strengthening the agency’s growing presence in the Kingdom. The two partnerships began in March 2026, with SOCIALEYEZ providing creative and digital communications support to both organisations. The agency will draw on its expertise in social media, content, strategy and digital communications to help the brands build engaging and locally relevant digital presences in Saudi Arabia. Two New Accounts Expand Saudi Client Portfolio The addition of Mueen Business and Mutakamela Insurance broadens the sectoral... - [Indian Express Group Partners with OpenAI to Bring Indian Journalism to ChatGPT](https://mediamohalla.com/indian-express-group-partners-with-openai-to-bring-indian-journalism-to-chatgpt/): Indian Express Group Partners with OpenAI to Bring Indian Journalism to ChatGPT The Indian Express Group and OpenAI have announced a strategic partnership aimed at helping more consumers discover and engage with the Group’s original journalism through ChatGPT. Under the partnership, content from participating Express Group publications will become more discoverable in ChatGPT. When selected summaries or excerpts are surfaced in response to relevant queries, the results will identify the source and provide direct links to the original articles, allowing readers to access the full reporting and analysis on the publisher’s platforms. Partnership Covers Multiple Express Group Publications The initial partnership... - [Tinu Cherian Abraham Exits UST After a Long Leadership Stint](https://mediamohalla.com/tinu-cherian-abraham-exits-ust-after-a-long-leadership-stint/): Leading Global PR and Media Relations at UST Tinu Cherian Abraham, Senior Director and Head of Global PR & Media Relations at UST, is set to move on from the technology services company, bringing to a close a significant chapter in a career spanning more than two decades across technology, consumer and multinational organisations. With more than 22 years of professional experience, including over 13 years in communications leadership roles at multinational technology and consumer companies, Cherian has established himself as a senior communications professional with a broad network across Indian and international media, corporate communications, PR and business leadership circles.... - [Tushar Mehta Takes Charge as VP – Growth & Marketing at Haldiram’s](https://mediamohalla.com/tushar-mehta-takes-charge-as-vp-growth-marketing-at-haldirams/): Seasoned marketer and brand builder Tushar Mehta has joined Haldiram’s as Vice President – Growth & Marketing, taking on a key leadership mandate at one of India’s prominent homegrown food brands. Mehta brings close to two decades of experience across brand building, consumer marketing and growth. His career includes leadership roles with Taco Bell, Coffee Island India and AB InBev, giving him experience across food, beverage and consumer-facing businesses. Mehta Brings Nearly Two Decades of Marketing Experience Throughout his career, Mehta has worked across brand building, consumer marketing and growth, with experience spanning established global and Indian consumer businesses. His previous... - [Abhik Banerjee Joins Wavemaker India to Lead West Region](https://mediamohalla.com/abhik-banerjee-joins-wavemaker-india-to-lead-west-region/): Wavemaker India has welcomed Abhik Banerjee as to the WPP Media family, appointing him to lead the Head – West Region.. In his new role, Banerjee will work closely with Wavemaker’s clients, teams and leadership to deepen partnerships, identify new opportunities and support business growth. Banerjee brings more than two decades of experience across media and marketing, with a career spanning both agency and client environments. Banerjee Brings Two Decades of Media and Marketing Experience Over the course of his career, Banerjee has worked across a diverse range of sectors, including FMCG, telecom, BFSI, consumer durables, paints, pharma and new-age D2C... - [Parth Jindal Named Chairman of JSW MG Motor India](https://mediamohalla.com/parth-jindal-named-chairman-of-jsw-mg-motor-india/): Parth Jindal has been appointed Chairman of JSW MG Motor India, effective immediately, following a decision by the company’s Board. Jindal has been associated with the automaker since its inception and has served on its Board since the formation of the joint venture between JSW Group and SAIC Motor. Jindal Takes Charge as Chairman The appointment marks a new leadership role for Jindal at JSW MG Motor India, where he has been involved with the company since the beginning of the joint venture. As Chairman, Jindal will take on a key leadership position as the automaker continues to develop its business... - [Siddharth Mehta Steps Into Group Creative Director Role at Ulka South](https://mediamohalla.com/siddharth-mehta-steps-into-group-creative-director-role-at-ulka-south/): Ulka, part of BBDO Group India, has appointed Siddharth Mehta as Group Creative Director, strengthening its creative leadership as the agency looks to build on its legacy while pursuing bold, contemporary and culturally relevant work. In his new role, Mehta will report to Rakesh Menon, Chief Creative Officer, Ulka, and work closely with the agency’s creative leadership team. Mehta Brings 15 Years of Creative Experience Mehta brings more than 15 years of experience across creative agencies, spanning mainline advertising, digital and creative-tech environments. He joins Ulka from The Womb. Before that, he worked with HyperCollective and has also held roles at... - [Ankur Kohli Takes Charge as Head – Business Development, Lifestyle Brands at Raymond Lifestyle](https://mediamohalla.com/ankur-kohli-takes-charge-as-head-business-development-lifestyle-brands-at-raymond-lifestyle/): Ankur Kohli has been appointed as Head – Business Development, Lifestyle Brands at Raymond Lifestyle Limited, taking on a strategic leadership role focused on business development and growth across the company’s lifestyle brand portfolio. Kohli brings extensive experience across retail, real estate, business development, operations and brand management, adding a broad commercial perspective to his new role. Kohli Takes on Business Development Leadership Role In his new position at Raymond Lifestyle, Kohli will focus on business development and growth across the company’s lifestyle brands. His background across retail and business operations is expected to support his mandate as he works on... - [Emma Chalwin Takes Charge as Chief Marketing Officer at Accenture](https://mediamohalla.com/emma-chalwin-takes-charge-as-chief-marketing-officer-at-accenture/): Chalwin Takes on Global Marketing Leadership Accenture has appointed Emma Chalwin as Chief Marketing Officer, bringing a seasoned technology marketing executive with more than three decades of experience into its global leadership team. In her new role, Chalwin will oversee Accenture’s global marketing and communications as the company continues to strengthen its positioning around AI, digital transformation and enterprise reinvention. As Chief Marketing Officer, Chalwin will lead Accenture’s global marketing and communications efforts. Her mandate comes at a time when technology companies are increasingly focused on communicating their role in the adoption of artificial intelligence, digital transformation and broader business reinvention.... - [Geetanjali Jain Takes Charge as Director – Sports Marketing at JioStar](https://mediamohalla.com/geetanjali-jain-takes-charge-as-director-sports-marketing-at-jiostar/): Geetanjali Jain has joined JioStar as Director – Sports Marketing, bringing more than seven years of experience across brand marketing, e-commerce, retention, growth, go-to-market strategy and digital marketing. Her professional journey includes roles at Procter & Gamble, Nykaa Fashion, Cure.fit and Google. In her new role, Jain will focus on sports marketing at JioStar and contribute to the company’s efforts to engage audiences through sports. She said she was looking for an organisation where the team was taking on a significant challenge while building a consumer-first marketing culture. Jain Brings Cross-Functional Marketing Experience to JioStar Jain’s experience spans multiple areas of... ## Pages - [Events](https://mediamohalla.com/events/) - [The Executive Leadership Room (TELR)](https://mediamohalla.com/the-executive-leadership-room-telr/) - [Aerchain Dubai](https://mediamohalla.com/leadership-engagement/aerchain-dubai/) - [Cookie Policy](https://mediamohalla.com/cookie-policy/) - [Terms of use](https://mediamohalla.com/terms-of-use/) - [Empathy, Strategy, Impact: The New-Age Woman Marketer’s Advantage](https://mediamohalla.com/empathy-strategy-impact-the-new-age-woman-marketers-advantage/): 1. You’ve built your career at the intersection of SaaS and data-driven marketing. What early decisions helped you move from execution to strategic influence in high-growth environments? If I reflect on my journey, the shift from execution to influence did not come from doing more, but from seeing differently. Early in my career, I was deeply focused on delivery. 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